This three-part bonus season of The Book Marketing Action Podcast covers all of Becky Robinson’s Write to Publish 2024 sessions on achieving book marketing success. In this episode, Becky outlines the four Reach Commitments that are necessary for expanding your audience and creating a lasting impact: value, consistency, longevity, and generosity. She also dives into the fundamentals of how to get started on the journey to creating reach.
During the episode, you’ll learn about:
- Becky’s definition of reach
- The four Reach Commitments:
- Value
- Consistency
- Longevity
- Generosity
- The Reach Framework:
- Start with a website
- Get people to sign up for your email list from your website or a lead magnet
- Create content of value in a variety of formats (content marketing)
- Share that content to grow your presence on social media
- How to grow an email list, repurpose content, and more
- The power of bringing online connections offline
Don’t forget to check out our show notes, which include action steps and resources.
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