#152: The Long-Term Impact of Strategic Book PR

In today’s episode, Becky interviews Kourtney Jason—president and co-founder of Pacific & Court—who delves into the intricacies of book PR campaigns. Kourtney highlights successful client stories, emphasizing strategies like targeted outreach, beginning PR efforts early, and managing expectations realistically within the book marketing landscape. She underscores the importance of identifying a specific audience and building a strong author brand to achieve effective book publicity.

During the episode, you’ll learn:  

• About Kourtney, her background as the leader of Pacific & Court, and her experience as an author. 
• How authoring five books influenced Kourtney’s passion for the work she does and how she supports other authors. 
• Kourtney’s approach for facing rejection and how she’s handled it on her own journey as well. 
• How Kourtney helps authors define and reach the audience that will be most receptive to their unique books. 
• Why quantity can be more important than quality when it comes to acquiring media for first-time authors.
• How soon an author should start thinking about how they want to establish their brand and thought leadership.
• The long-term impact Kourtney has seen for clients who start building their brand early on. 
• Some of the common mistakes and assumptions authors make when setting goals for publicity, as well as guidance on how to reframe those goals. 
• What Kourtney considers to be the biggest trends in book publicity right now and how authors can adapt. 
• What Kourtney’s favorite social media platform is. 

Don’t forget to check out our show notes, which include action steps and resources.

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