#155: Building an Author Brand That Attracts the Right Readers

In today’s episode, Becky is joined by Larissa Banting—accredited publicist, CEO of El Bee PR, and author—for a powerhouse conversation on personal branding, earned media, and strategic PR for authors. Larissa shares actionable insights on how to define your niche, pitch your personal stories, and build media momentum long before your book launches. If you’ve ever wondered how to get your story featured or how to find the right audience for your message, this episode is filled with tips you can implement right away.

During the episode, you’ll learn:  

• About Larissa, her work in the world, and her company, El Bee PR.
• Some of the key elements of a personal brand that actually move the needle when an author is trying to promote their book.
• The branding strategies Larissa believes solo entrepreneurs and authors should borrow from more high-profile clients and brands. 
• Practical ways that authors can begin to show up as the expert on their topic before they launch their books.
• Finding media gold in a personal story, what it means, and why it is so powerful. 
• How an author can figure out which of their personal stories are worth pitching to media outlets.
• Six ideas to get you started on finding media gold in your personal story.
• One thing Larissa wishes more authors knew about the power of PR and building a strong personal brand. 

Don’t forget to check out our show notes, which include action steps and resources.

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