The Boost with Greg Rollett

🎟️ Don’t miss Affiliate Summit East in New York City, August 4-5! Join the biggest affiliate marketing event on the East Coast and use code BOOST15 for 15% off your tickets: https://www.affiliatesummit.com/east

Discover how B2B brands are adopting consumer marketing strategies to connect with buyers earlier in their journey and stand out in crowded markets. 

In this episode of The Boost, host Greg Rollett sits do...

🏆 Affiliate Summit East is coming to New York City! Join us August 4-5 at the Marriott Marquee and use code BOOST15 for 15% off your ticket: https://www.affiliatesummit.com/east

Discover how Fanatics grew from $175 million to $5 billion in revenue by building authentic partnerships with creators, publishers, and even first-time affiliates in the sports merchandise space.

In this episode of The Boost, host Greg Ro...

🎟️ Join us at Affiliate Summit East 2025! Use code BOOST15 for 15% off tickets: https://www.affiliatesummit.com/east

Is traditional SEO dying while search as a whole is evolving? In this special live episode of The Boost recorded at Affiliate Summit West, host Greg Rollett sits down with Melissa Harden, search intelligence expert from Digitas, to tackle the controversial question on everyone's mind: Is SEO really dead?

Melissa ...

🎟️ Join us at Affiliate Summit East in New York City, August 4-5th! Use code BOOST15 for 15% off your tickets: https://www.affiliatesummit.com/east

Discover the counterintuitive strategy of partnering with competitors that helped Money.com transform from a struggling legacy brand into a 9-figure publishing powerhouse.

In this episode of The Boost, host Greg Rollett sits down with Greg Powel, CEO of The Money Grou...

🎤 Affiliate Summit East – August 4–5 in NYC
The biggest affiliate marketing event on the East Coast! Join 1,000s of affiliates, publishers, and brands at the Marriott Marquis in NYC. Use code BOOST15 to save 15% on your ticket.
🎟 https://www.affiliatesummit.com/east

In this episode of The Boost, host Greg Rollett sits down with Margaret Cohn, Director of Commerce at Fandom, to uncover how the internet’s biggest f...

🎟 Get 15% off your ticket to Affiliate Summit East in NYC (Aug 4–5) with code BOOST15 → https://affiliatesummit.com

Discounts still work, but only when they’re done right.

In this episode of The Boost, Greg sits down with Harry Dixon, CEO & Co-Founder of Checkmate, to talk about the future of conversion, smarter discounting, and why first-party data is the single biggest opportunity for eCommerce brands in 20...

🎟 Don’t forget: Get 15% off your ticket to Affiliate Summit East in NYC (Aug 4–5) with code BOOST15. Head to https://affiliatesummit.com

The search game has changed and publishers are feeling the heat.

In this episode of The Boost, Greg sits down with Amy Aitman, COO of Venture 4th Media and co-founder of Red Visible, to unpack what it really takes to build winning content strategies in today’s fragmented landsca...

→ Join us at Affiliate Summit East (use code BOOST15): https://affiliatesummit.com

Want to know how one of the world’s most recognizable media brands drives 300M+ monthly visitors while staying performance-obsessed?

In this episode of The Boost, Greg Rollett sits down with Hannah Buitekant, Managing Director of Commercial at dmg media (Daily Mail), to break down how they balance storytelling with scale, content with commerc...

In this episode of The Boost, host Greg Rollett sits down with Eric Schechter, cofounder of GiddyUp and President of Grommet, to unveil the groundbreaking affiliate program designed to put publishers first.

Eric shares his extensive experience in the affiliate and performance marketing space and dives deep into what makes Grommet’s affiliate program a game-changer for publishers, brands, and shoppers alike. From curated product...

In this episode of The Boost, host Greg Rollett welcomes Tye DeGrange, founder of Round Barn Labs, to dive into the hottest trends shaping the future of affiliate and publisher marketing in 2025.

Tye brings his unique insights from leading a top boutique agency and shares practical strategies to navigate the evolving digital landscape, from Google’s algorithm updates to the rapid rise of AI and traffic diversification. Tog...

In this episode of The Boost, host Greg Rollett sits down with Jeremy Aaronson, Chief Revenue Officer at UpsellIt, to uncover the biggest opportunities for e-commerce brands to increase their conversions and boost revenue in 2024.

Jeremy dives into actionable strategies that brands can implement right now—from smarter partnerships and data utilization to fixing broken coupon systems and buttoning up your funnels for Q4. With over 20...

In this episode of The Boost, host Greg Rollett sits down with Paresh Vadavia, a leading voice in affiliate marketing and Partner at Gen3 Marketing, to uncover the secrets to building meaningful connections, fostering long-term partnerships, and thriving in a competitive industry. With nearly two decades of experience, Paresh shares invaluable insights on how he scaled Gen3 Marketing into a global powerhouse with over 500 managed p...

In this episode of The Boost, host Greg Rollett sits down with Barret Wertz, Commerce Editorial Director at the New York Post, to uncover the strategies driving success in content commerce. With years of experience overseeing commerce content for the New York Post, Page Six, and Decider, Barret shares expert insights into balancing editorial integrity with revenue goals, adapting to industry changes, and crafting content that engag...

In this episode of The Boost, host Greg Rollett sits down with John Nardolilli from FlexOffers to explore the strategies behind successful affiliate marketing programs. With decades of experience in affiliate marketing, John shares actionable insights on how brands can leverage performance-based partnerships to drive sales, optimize campaigns, and build lasting relationships with publishers.

Greg and John discuss why affiliate marke...

Is social whitelisting the next big revenue driver for publishers? In this episode of The Boost, host Greg Rollett dives into the power of social whitelisting with Elisabeth Chambry, Director of Commerce at InsideHook. With experience from InsideHook, Insider Reviews, and Wirecutter, Elisabeth shares her expertise on how publishers can boost revenue and brand trust by partnering with advertisers to run ads directly through their so...

Is content commerce working in 2024? In this episode of The Boost, host Greg Rollett sits down with Jessica Seib, a commerce consultant with experience at BuzzFeed and Rolling Stone, to tackle this question head-on. They dive deep into how content commerce is evolving, especially as platforms like TikTok, Pinterest, and Reddit become shopping hubs for Gen Z and Millennials.

Jessica shares hard-hitting insights on what’s driving the ...

Welcome to...The Boost. 

The Boost is a new series brought to you by Grommet, Affiliate Summit and GiddyUp that was designed to give publishers and media professionals the vital boost they need to elevate their business through content and commerce. 

Hosted by Emmy® Award-winning producer Greg Rollett, The Boost features interviews with top industry leaders—editors, publishers, directors of commerce, and Chief Revenue Officers—sharin...