Mindset Shifts, Dream Islands & Butt-Puckering Goals | Brad Bizjack - The BOP with Rob Greene (Business of Photography)

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:11):
You're listening to the Bop the business of
photography podcast with RobGreen, a photographer to
contagiously positive clientsand fierce believer in building
people-focused businesses thatleave a lasting impact.
If you're an entrepreneur withdreams in your head, ideas in
your heart and passions burningdeep down in your soul, this is
the perfect place to be, becausethis is where dreams come to

(00:33):
thrive.
So are you ready to build yourbusiness, wow your clients and
make photo magic?
Here's your host, rob Green.

Speaker 2 (00:43):
Ah, coming at you from DFW Texas, you are
listening to the Bop.
So great to be back with youfor this season two finale,
friends.
Today's episode was actuallyrecorded back in February and
there's a reason you're just nowhearing it in June.
I'll tell you about that injust a moment, but let me just
tell you guys, out of all theinterviews we've done, this one

(01:04):
and you know we have had someincredible guests that have had
people scrambling for their penand pad this one is going to
give you more pages full ofnotes than you're going to know
what to do with.
There is so much wisdom here.
You will laugh, you will cry,you will have so many aha
moments and so many things youwant to dive into with your

(01:26):
business when you're done withthis interview.
But first a couple of updatesfor you.
Since we last hung out, I'velaunched an Instagram account
just for photographers like you.
It's at robgreentv.
Those of you who have beenfollowing me for a while you
know I photograph about 10 to15% of the senior girls at TCU
each year, which means most ofmy Instagram followers are

(01:48):
college students expectingcollege content, and it always
just left me feeling like I wasskimping on education and behind
the scenes resources for you asphotographers on the gram.
So that all changed last weekwith the launch of atrobgreentv
and we've already had somereally cool stuff.
We did a behind the scenes froma killer flash session.

(02:09):
We used four flashes, evenbusted out some color gels and
we did it all on TCU's campus.
This was an on-location shootwith four flashes and then we
did, we showed behind the scenes, we showed the end product, did
Q&A with photographers all inthere.
You can find it all in my storyhighlights really the end

(02:29):
product.
Did Q&A with photographers allin there.
You can find it all in my storyhighlights really incredible
stuff.
So check that out.
Number two to celebrate thelaunch of atrobgreentv, we're
giving away a free one hourcoaching session with me, which
I normally charge $400 for theseone hour coaching sessions.
You can get one for freebecause we're giving one away
every hundred followers till weget to a thousand.
So be sure to give me a followand maybe you'll be the next
person to win that one hourcoaching session where we can

(02:50):
deep dive your business.
We can help you work throughany pain points you've been
struggling with.
Whatever you need for yourbusiness, we will use that hour
to help make it come alive.
And then, finally, this pastweek I got to do something I've
been dreaming about for years,y'all I hosted my first
mastermind retreat.
Since last August, I've beenmeeting with a group of college

(03:12):
and sorority photographers fromall over the country and we had
a retreat at my house this pastweek.
They all came in from Florida,from Georgia, from Alabama, from
Texas, from Ohio all over theplace to meet and really just

(03:32):
get down into the nitty grittyand inspire one another, dig
deep on our numbers and ourdreams and our goals and walk
away with a clearer picture ofwhat we want for our businesses
in the year ahead.
It was absolutely phenomenal.
I will be sharing somehighlights from that in the days
and weeks ahead on atrobgreentv, so be sure to check

(03:53):
that out as well.
Each episode we like to startout with what I call a bop bite.
Bop bites are just these little, bite-sized nuggets of goodness
that, even if you've only got afew minutes in your car on your
way to work or school ordropping off the kids at summer
camp, whatever you may be doing,you can grab something, some
little nugget to take away thatwill help you in your business

(04:15):
this week and today's Bop Biteis this you can make progress or
you can make excuses.
You cannot do both at the sametime.
I'll say that again you canmake progress or you can make
excuses, but you cannot do bothat the same time.
Think about this in yourbusiness for a minute.

(04:37):
Anytime you are, things aren'tworking the way you want them to
go.
The easy thing, the defaultposition for a lot of us to take
, is to make excuses, to lookfor reasons why the things that
we want to see in our businessaren't happening the way we want
them to happen.
And as long as my problems areexternal to me, there's nothing

(04:58):
I can do to fix the problem.
There's nothing I can do tocreate change in my business.
But take a moment and thinkabout the last time you were
really seeing progress in yourbusiness.
Were you focused on thoseexcuses?
Or were you so focused on thedream, the vision, the goal out

(05:18):
in front of you that it wasgetting you excited, getting you
fired up, getting you laserfocused on what needed to be
done?
Next, when I choose to makeprogress instead of excuses,
what happens is I take ownershipof my results, I take ownership
of the future that's out infront of me and say I am not

(05:38):
going to blame externalcircumstances for why I'm not
where I am or why I'm not whereI want to be, circumstances for
why I'm not where I am or whyI'm not where I want to be.
I'm going to look internallyand say what can I change to
move the ball forward in mybusiness, to take the ground?
I want to take what's within mycontrol and I'm going to focus
on that and I'm going to focuson taking the ground that will
help me move the ball forward.

(06:00):
I'm not going to wait aroundfor external circumstances to
change.
I'm going to focus on internalchange and drive progress from
that.
Now I told you this interviewwas scheduled to come out in
February and this was the botbite that was always planned to
go with it.
Incredible interview,incredible concept to think

(06:21):
about not focusing on externalcircumstances but focusing on
progressing in my business.
And what can I do and changewithin me.
But then life happened, startedto hit a pretty vicious cycle of

(06:50):
mental confusion that led totrying to get out of the bed at
the rehab center.
That led to falls and trips tothe ER and more surgeries.
That led to more confusion andall of a sudden, it was an all
hands on deck moment for ourfamily to be there, for dad to
be there for mom.
And sadly, this story doesn'thave a crazy happy ending where
dad recovered and everything'sgood now.

(07:12):
We lost my father on March 28thof this year, went in for a
routine surgery Two months later, no longer with us, and that's
when I realized as I'm walkingthrough this and just trying to
get my head above water in thismoment and trying to be there

(07:36):
for my mom, be there for mysister, process my own emotions
as a son and a brother you canmake progress or you can make
excuses, but you can't do bothat the same time.
All that's true, but sometimesit's okay to choose the excuses.
Sometimes it's okay to say, hey, you know what this moment

(08:03):
calls for something differentfrom me.
I need to choose to not makeprogress in my business right
now for the sake of being herefor my family, being here with
my family being present in thismoment.
And for you that might be likeme Maybe you had a loss in the
family.
For you, it might be anexciting new arrival to the

(08:24):
family or just an all hands ondeck moment where it's okay to
have an excuse to say, hey, youknow what, my business isn't
going forward right now, butthere's some serious life stuff
happening that I need.
That needs my focus, that needsmy attention, that needs my
affection.
Right now, I need to reallycenter my heart and my mind on

(08:45):
what's happening over in thisarea of life.
So I'm going to choose to notmake progress.
So I just want to say, if that'syou, if you're walking through
something heavy, it's okay ifyour business is not taking all
the ground you want to takeright now, because you're going
through something of justincredible magnitude in your
life.
But I also want to say, forthose of you who are looking to
excuses, like there's so manyphotographers in my area, my

(09:09):
market's so saturated.
My friend just created awebsite that looks an awful lot
like mine.
You know, there's people thatare charging less than me and I
can't compete.
I'm afraid if I raise my prices, nobody will book me.
If all these things are comingup in your mind as reasons why
you can't move the ball forwardin your business, dive deep, try

(09:31):
setting them aside this weekand go.
What can I change within me tomake progress.
For me, as I begin movingforward, from this season that
my family and I have been in,and knowing that there's gonna
be a million little moments ofgrieving in the weeks and months
and years ahead, but knowingthat my dad loved to support my

(09:56):
dreams.
My dad loved to do whatever hecould for my mom, my sister and
I to see our dreams come to life.
And so one of the things that'shelping me in my life to begin
to focus on the road ahead andbegin to shift back from excuses
to progress is to go.
Man, what an incredible way tohonor my dad, to honor his

(10:16):
legacy, to honor all the ways hesacrificed for me, for our
family, to see us live out ourdreams, the ground that I take
and the progress I make, and theway that, even in the midst of
immense heartache and missing mydad, especially Father's Day
this past weekend so much goingon but I get the chance to honor
my dad through the way that Icontinue to pursue this dream

(10:41):
and continue to help others andserve others, the way my dad
modeled for us growing up alwaysserving, always sacrificing,
always giving his life for thebetterment of others.
Now I get to live on thatlegacy through things like this
podcast, through getting toserve you guys with fresh

(11:02):
content and inspiration andeducation for your businesses.
So I don't know who needed tohear this today, but if you're
like me and coming through aseason where you're just in it,
I just want to say you can makeprogress or you can make excuses
, but you can't do both at thesame time.

(11:23):
Sometimes it's okay to choosethe excuses, but if you're in a
season where you want to seeprogress, you're ready for it,
you're hungry for it.
Don't let those excuses grabyour attention.
Don't let them hold you back.
Don't let them allow you andconvince you to settle for less
than what you were made for,because you have ground to take

(11:44):
friend.
You have progress to make inyour business, you have an
incredible future ahead of you,and all that noise, all those
excuses they're just trying tohold you back from becoming the
photographer, the business owner, the person you were created to
be, and I'm so thrilled to tellyou that when we come back,

(12:05):
you're gonna to get to hear fromone of the best people I can
think of to talk to you abouthow to change that mindset that
you're stuck in, how to breakthrough those limiting beliefs
that are holding you back andtake ground, make progress and
see the dreams you've beendreaming come alive.

(12:26):
So when we return from thisquick break, my friend Brad
Bizjack is going to join theshow and set your world on fire.
You know what no photographerever asks how can I make less
money?
As small business owners, we'realways looking to make just a
little bit more, and most of usjust need someone to show us how
.
What if I told you college andsorority photography could give

(12:50):
you not one, not two, but 17different ways to make more
money in the months ahead.
To download my free guide,visit square8studiocom.
Slash 17 ways today.
Welcome back.
Can I be real with y'all for aminute?
I used to hate the word mindset.
In fact, I would cringe when Iheard people talking about

(13:12):
things like limiting beliefs.
We're talking total ick factorfor me.
Then I met today's guest andeverything changed.
You know I'm a big believerthat it's always a good idea to
decide who you're going to bebefore you decide what you're
going to do, which is why I loveintroducing our guests not by
what they've accomplished, butby who they are as people.

(13:34):
Today's guest has an incredibleability to see people, to see
through the outer defense linesthat we put up around our minds
and around our hearts.
He has this unique gift forhelping others get to the core
of what's really going on andthen gently guide you towards
freedom and breakthrough.
He's an incredible listener, agenuine encourager and someone
who's never afraid to boldlyspeak life and potential into

(13:57):
others, or even call you out onyour crap when needed, or just
give you an unexpected bellylaugh out of absolutely nowhere.
He's the kind of guy that 10different people with 10
different backgrounds could allwalk into a room and spend a
weekend with, and each one wouldwalk away feeling like they
were his new best friend.
How do I know?
Because I witnessed itfirsthand this past fall.

(14:20):
So please join me in welcomingmy friend, brad Bizjack, to the
bop.
Brad, how are you friend?

Speaker 3 (14:27):
Dude, I'm doing fantastic and now I'm blushing.
So excited to be here, man,thank you so much for having me
on the podcast.

Speaker 2 (14:36):
Yes, great to have you, and I love this because
you're not a photographer.
In fact, you're going to be anew name and a new face for a
lot of our listeners, which I'mjust thrilled about that,
because they have no idea what'scoming and no idea how much
value you're about to add totheir lives over this
conversation.
So, just to kick things off,give us a quick rundown on how

(14:58):
you help business owners growand how you even got into this
line of work.

Speaker 3 (15:03):
Yeah, absolutely, man .
I'm so grateful for theopportunity and, like you
mentioned, I don't know verymuch about photography at all.
I learned on our retreattogether the rule of thirds, so
that's about the extent ofphotography that I know.
Anyways, to put the story intojust a tight little couple

(15:26):
minutes here, I started my adultlife with a lot of fears, a lot
of doubts, I think, likeeveryone right, limiting beliefs
, the words you love the mostand I had a lot of fears around
money.
Money's hard to make.
Once you have it, it disappears.
If you don't have a lot of it,you can't be happy.
I'll never be enough All thatstuff that everyone goes through
from time to time.
And I started my adult life$92,000 in debt, and I remember

(15:49):
at that stage I just wantedfinancial freedom, and so I got
a job out of college trying tomake a lot of money and I was
miserable.
I wanted to pay off debt and tobe financially free, but if I'm
being really honest, what Iwanted at that stage of my life
was to be the breaking point ofmediocrity in my family history.
I wanted something to sprinttowards instead of like I was
moving away from something, andI found online business.

(16:10):
That was my thing, and for thelisteners here it might be
photography, right, but for meit was online business.
And so I started and I was soexcited about the possibilities,
what could be the dreams, theyou know, obviously the money,
but, more importantly, thefulfillment.
I wanted to be excited aboutwhat I did and there was just
one problem Everything I trieddidn't work.

(16:31):
I would literally do everything.
My mentors told me I workedhard, I did the right scripting,
the marketing, all this stuff,and it didn't work for me, but
it seemed to work for everyoneelse and I would see their
success to mean it was myfailure and I would start to get
in my head Am I not destined tosucceed?
Is it on the cards for me?
Is success really possible forme?
And I'd find myself on thecouch at 2 pm binge eating

(16:57):
microwave nachos, feeling sorryfor myself, watching Friends
reruns and getting depressed.
And I would see my laptopstaring at me begging me to
change my life.
And even though I didn't care,I cared so much.
And I remember talking to oneof my mentors, jesse, at the
time, and she said dude, youneed a mindset coach, because
what you're doing right now isnot going to lead to success.
I'm like Jesse I'm $92,000 indebt.

(17:18):
There's no way I can afford amindset coach.
What the heck is a mindsetcoach?
Why would I need a mindset?
I need, I need to know the how.
I need to know how to do this.
And she's like dude if nothingchanges, nothing changes.
So I remember putting it on acredit card, hiring a coach, and
on her very first call she saidsomething that changed my life
forever.
She, I was telling her all thesame things you just mentioned
here.
I'm doing the reading the books, listening to the podcast,

(17:39):
taking the training.
It's not working for me, it'sworking for everyone else, all
that stuff.
What's going on?
You know?
And her name was Audra.
Her name still is Audra.
And Audra said to me she goesBrad, you're so attached to
success that you're missing thewhole point.
You're under the impression thatyou shouldn't be where you are
right now.

(17:59):
She said, brad, business,success and money is never going
to make you happy.
It's rewiring your mind forhappiness that will lead you to
success.
You need to learn to findbeauty in where you are right
now and rewire that thinking,change those limiting beliefs.
And I was resenting all of thatstuff.
I was resenting my bank balance, my business, all that stuff,
and so I figured I get fullyimmersed in this environment and

(18:22):
so I bought a ticket to amindset conference, thinking you
know what I'm doing is notworking.
So I'm all in and I got theplane ticket, the hotel
conference ticket, and rightafter I got those tickets I got
fired from my job.
Now I'm $98,000 in debt becauseI put it on a credit card and
and I have no income, no savings, and I remember in the right
direction.

Speaker 2 (18:42):
This is really trending in the right direction.

Speaker 3 (18:44):
It's going in the right direction.
And I remember I still have theticket.
So I remember landing in SanDiego and I go to the grocery
store to buy peanut butter andjelly because I couldn't afford
eating out at the time and I goback to my hotel room check my
bank balance like I did ahundred times a day at that
point and I overdrafted my bankaccount on peanut butter and
jelly and it was like diggingthat knife in a little bit

(19:08):
deeper and I walk into thatconference tail between my legs,
and the topic that day was allabout rewiring your mind for
success.
It was about shifting yourbelief systems and it changed
everything for me.
I went through atransformational experience of
learning how to change what'sgoing on up here so that my
actions start changing, and thatled to a beautiful career.
We've helped 60,000 people allover the world, multiple
millions of dollars per year inrevenue for our business,

(19:30):
retiring my wife and now I havea little girl and I'm never
going to miss swim class, I'mnever going to miss a dance
recital, and I'm not sharingthat to impress anybody, but to
impress upon everybody here thatrewiring your mind and shifting
your mindset, it changeseverything, because 80% of
success is psychology and 20% isthe mechanics, and that's now

(19:52):
what I'm obsessed with.
That's what I teach peopleevery single day.
It's what I've been doing forthe last 10 years.
So that's just a little bit ofa backstory, sir, on how I got
into this, this world.

Speaker 2 (20:00):
Wow.
All while now enjoying all thistime with your wife, denise,
and your kiddos having a goodold time.
That's incredible.
Now you dropped this phrasethat you know I don't like
several times in there this ideaof limiting beliefs.
You know I was not a big fan ofmindset conversations before we
met.
It all just kind of felt alittle frou-frou to me.
But hearing you explain it overthe course of our weekend

(20:24):
together really opened my eyesnot only to the value of these
topics but really just how muchthey were already at play in my
own life and business in ways Ididn't even realize.
So for the people that this ismaybe a new idea to or maybe
they're like me and they'veheard it, but it all sounded a
little frou-frou.
What are we really talkingabout when it comes to these
ideas of mindset and limitingbeliefs, and why do these things

(20:46):
matter?

Speaker 3 (20:47):
Sure, that's a great question.
We're talking about theinvisible forces that drive
every single part of your life.
Every single person's life isdriven by invisible forces,
right?
If you think about gravity toomuch of it, you're crushed.
Too little of it, you floataway.
If you think about love warshave been started because of
love.
You can't see love.
It's an invisible force, right?
Pain, pleasure, those areinvisible forces.

(21:10):
Beliefs an invisible force thatdrives your entire life.
And what is a belief?
A belief is nothing more than afeeling of certainty.
That's all it is.
But if you feel absolutelycertain that money is hard to
make, for example, or thatyou'll never get your business
off the ground, no matter whatstrategy you have, you can have
the world's best how to, but youwon't apply it because you

(21:31):
don't think that it's going tobe possible for you.
So, if you really think aboutthese thoughts that play in our
mind, everyone has crazythoughts.
I call it my inner roommate, Icall him Mr Dickies, right, he's
this guy that lives in there.
He's nuts and he lives in myhead.

Speaker 2 (21:46):
And he just says all this stuff that explains some of
the conversations we had whenwe were hanging out.

Speaker 3 (21:49):
Yes, it does, but he just lives in my head and he
says all this stuff.
But if a thought continues overand over and over again, it
becomes habitual.
And if it becomes habitual itbecomes a conviction.
And if it becomes habitual itbecomes a conviction.
That's where a belief forms.
And so if we think about whythis is so important, like that
might make sense from aconceptual perspective, that a
belief is a feeling of certainty.
And one example, by the way, isthe sky blue.

(22:10):
Most people would say, yeah,sky's blue, but what about when
it's raining?
What about during a sunset?
What about during a sunrise?
What about at night?
What about the scientificanswer that it's not any color?
Right, like, there's all.
It was a feeling of certaintythat the sky is blue, but I
introduced doubt to that feelingof certainty.
And so, if you think about justspeaking in generalities, the

(22:33):
potential of human beings isvirtually unlimited.
You've seen people createincredible things.
So the potential of humanbeings is virtually unlimited.
And when we're not tapping intothat potential, what we're told
oftentimes is just take moreaction.
Sure, do more of what's not.
Is that the level of potentialwe tap into directly impacts the

(23:05):
action that we take, thealigned, inspired action that we
take.
If I'm tapping into a two outof 10 potential, that's going to
impact my action to be a one ora two out of 10.
And if my action is notinspired and it's not aligned
into one or two out of 10, whatdoes that do to the results that
I get?
I get really poor results.
So what's the foundation of allof this?
What impacts the potential wetap into?

(23:27):
Our belief systems, otherwiseknown as your BS, right, your
belief systems.
I see what you did there.
Your belief systems directlyimpact the level of potential
you tap into.
The level of potential you tapinto directly impacts the action
you take or don't take.
The action you take or don'ttake directly impacts the
results that you get or don'tget, and the results you get or

(23:48):
don't get directly reinforcesthe belief you already had A
couple examples.
Let's say I have a belief thatsays business is so hard and
money is hard to make, just asan example.
Well, I'm not tapping into ahigh level of potential.
I'm reinforcing my existingbelief systems.
I'm looking at why it's harderfor me and the action I'm taking

(24:09):
is likely just what I've alwaysknown.
I'm not trying new, creativeideas.
I'm not putting myself outthere differently, and so my
results are really poor.
My bank account doesn't grow,my business doesn't change.
And if my bank account doesn'tgrow, my business doesn't change
.
It reinforces the belief thatmoney is hard to make and
business is hard.
But if I believe that mysuccess is inevitable and
success is my birthright, rightor something like that, that's a

(24:32):
10 out of 10 potential, 10 outof 10 action way different
results and it reinforces yourbelief that success is
inevitable, right, and so thiscontrols everything, and this is
why the rich get richer and whythe poor get poorer.
It's your belief systems.
And so what most people try todo when they're changing their
life is they look for the how,and there's nothing wrong with
the how, right?

(24:53):
The how is a beautiful thing.
You can't head east looking fora sunset.
You're going to be verydisappointed, right?
You need to know the how.
If you're baking a cake and youput the eggs in after the
cake's done baking, it's notgoing to be a very good cake,
right?
But if you start with the how,all that happens is
perfectionism.
You lean into these feelings ofwell, I don't know how will
this ever happen?

(25:13):
You get overwhelmed veryquickly.
Your action is slow.
You don't dive into the deepend of learning and you study,
study, study, study, study allday long and rationalize that
your consumption is actuallyleading to results.
It's like reading a book aboutswimming.
Right?
You're not going to learn howto swim until you actually get
in the pool.
So what influences the strategy?
The how?

(25:33):
It's the belief systems.
Because if your belief systemsare empowering, you will either
find or apply the strategy, andyou'll actually do it, but if
your belief systems aredisempowering, you're not going
to apply it.
You could have the beststrategy in the entire world and
you won't take action on it.
One last example with this Thinkabout exercise and losing

(25:56):
weight.
In general, it's not complex.
It's eat a vegetable, get somesleep, drink some water and move
your body.
There you go.
That's not complex.
It's eat a vegetable, get somesleep, drink some water, move
your body.
There you go.
That's losing weight.
Right, it's there.
Yes, there are some outliersand challenges and things like
that, of course, but in general,it's not very complex.
So, and you have to look harderto not know how to do it than

(26:17):
to know how to do it.
There's a personal trainer onevery street corner.
There's 18 million ads in yourInstagram feed.
It's everywhere, right.
There's the keto, there's thepaleo, there's the portion
control, there's everything.
So if the strategy is all overthe interwebs, why don't people
apply it?
I'm big boned.
I don't follow through.

(26:38):
It's not possible for me.
I too busy, I have kids.
All these things directlyinfluence your ability to apply
the strategy, so it impactseverything.
It's the subconscious forcegoing on behind the scenes that
no one sees.
And the crappy thing aboutlimiting beliefs is that you
believe them.
And number two is you can't seethem.
So you need to be in asituation to call them out or to

(27:01):
see where they come from, soyou can can start to ask
yourself is that serving me?
Because your stories of yourlife it doesn't matter if
they're true, it matters if yourstories serve you.
So does that make sense?

Speaker 2 (27:11):
That's good.
Yeah, absolutely that's great,and I'm sure we'll be revisiting
those concepts throughout thisconversation.
But just to give, because I'msitting here, I'm thinking about
something like man.
The only problem witheverything he's sharing right
now is that we have a lot ofpeople that listen on the way to
work and they're going to haveto say I got to pull off on the
side of the road or come backand listen to this whole thing
again because I got to startwriting down notes on the stuff

(27:33):
this guy is dropping in here.
But I want and put it on me fora sec.
I know when you and I first met, just a few moments into our
conversations you barely know me.

(27:55):
I've just finished pouring outmy heart about all these plans
and dreams that I have for mybusiness in the years ahead.
You challenged me withsomething that was so hard to
hear and yet, at the same time,like really inspired me.
You had this illustration aboutentrepreneurs, dreams and
bridges, and so can you justunpack that illustration for

(28:15):
listeners?

Speaker 3 (28:17):
Yeah, absolutely.
You know, it's what'sinteresting about creative minds
, especially in photography.
The photographers that I've hadthe privilege of working with
are the most creative people Ihave ever met, and it's a
beautiful gift that I wouldnever want to tone down, and
it's an amazing skill.
And business is also a skillthat's a little bit different.

(28:38):
Right, it's similar butdifferent, and so if we bring a
creative mind to business, thenwhat typically ends up happening
is an accidental lack ofdiscipline on the things that
will yield results, because thecreator wants to create, right,
I'm a creative, I love creating,it's so much fun.

(29:00):
But along the way, I realizedthat if I just keep creating a
bunch of different things, thatI'm never actually going to
finalize anything.
And so I want you to justimagine for a second that you
are on you Island, right, andyou have.
You know your life right nowand you're here and it's it's a
good life.
There's nothing wrong with thislife.
It's great life, cool, awesome.
But every single person hereknows they're meant for so much

(29:20):
more than what they're getting.
They know they're meant tobreak through to the next level,
and that's why there's anotherisland, and that island is
called Dream Island, and that'sthe one with the money and the
houses and the palm trees andthe whatever right and all the
cool stuff, everything you'dwant on Dream Island the time
right.
And so what we do as creativesis we're like, okay, I'm going

(29:43):
to build a bridge from me islandto dream island and I get
really excited about buildingthat bridge, so I'm going to go
after it.
I'm so creative, I've got allthese cool ideas going after it
and I start building this bridgeand about halfway through
building this bridge, I'mhalfway over the water.
I'm almost there.
I can see the dream island.
My creative brain goes wait aminute, I'm going to.

(30:05):
There's this other really coolidea I have.
I'm going to do that too.
And so we go back to me Islandand start building the second
bridge.
Like I can do both.
Right, I'm going to build thissecond bridge, and this might be
an online course and a coachingprogram, you know, and those
are the two things I'm makingthis up.

(30:25):
It can be anything, right.

Speaker 2 (30:27):
And wedding photography, family photography
photography, high school, seniorphotography so many different
things.

Speaker 3 (30:34):
Exactly.
And so you start building thissecond bridge and you get
halfway over the water.
You're like, okay, I'm, I'mseeing some traction, but I'm
not really getting where I wantto go.
John over here is doing thisother methodology.
I'm going to try that.
So we go back to U Island and westart building a third bridge

(30:55):
and next thing, you know, youlook up and your creative brain
has six half-built bridges, noneof which are connecting to
Dream Island.
And then we get into what'scalled context switching, where
we're switching from bridge oneto bridge three, to bridge two,
to bridge four, and we go backand forth, and back and forth,
and back and forth, and contextswitching eliminates up to 80%

(31:17):
of your productive output, andso we're switching tasks all the
time, and it's ruining ourdreams because we're not getting
anywhere on any of these things, because we're not doubling
down.
And so what I share with youand you were one thing that was
so cool about you, rob, is thatyou were you were so open to
this feedback, even though itpissed you off.
You were so open to it andcoachable with it.
And so the suggestion wasthere's nothing wrong with these

(31:40):
other bridges they're beautifulbridges to build but you've
been going after it from acreative's perspective.
But if you want a business, youneed to bring an entrepreneur
perspective, which is systemizeand streamline and prove one
bridge Nail that bridge down,systemize it, automate it
whatever it is.
Get that bridge going and thenbuild the second bridge.

(32:02):
Get that bridge going,systemize, automate whatever it
is.
Get that bridge going and thenbuild the second bridge.
Get that bridge going,systemize, automate whatever it
is and then build the thirdbridge.
And this takes discipline andthe creative brain doesn't like
it initially.
But here's what's so coolInstead of getting creative
about projects and courses anddifferent photography and going,
you know how to just build yourcraft.
You can get creative in how tobuild the business.

(32:24):
You can try new things withinthat and use your creativity
there.
It's just an additional skilland so it's just an evolution of
character from yes, I'mcreative.
So a metaphor for me would beI'm a coach.
I love coaching people, but ifI bring a coach hat to building
a marketing plan, that's notgoing to work because I'm going
to consistently try to give awayeverything before I ever make

(32:47):
any money and then I'm not goingto be able to sustain the
message and so I need to put onmy entrepreneur hat and use that
hat to build my bridges andthen, within that bridge, use my
coach hat or, in this case, foryour listeners.
Use your photographer hat inthe one bridge.
Use your entrepreneur hat tobuild the bridge.
Does that make sense?

Speaker 2 (33:04):
Yeah, love that man.
Well, and for those listeningthat are going, I don't even
know how I would start with that.
I would just encourage you.
It can be a process.
Brad, you feel free to tell meI'm wrong because I'm still
learning this for myself, but Iknow for me I was like there was
so much to let go of that Isaid I got to let go of one
thing first before I can let goof everything.

(33:26):
I've got to wean off of some ofthis stuff.
The first thing I chose to letgo of was I said for the next
year I'm not going to book anyweddings, which was a major
income source from myphotography and was a real
challenge for me to release.
Because right now we're in themiddle of engagement season.
You know, christmas throughValentine's day, it's like the

(33:47):
heart of wedding bookings andI'm just going.
That's a lot of revenue comingout the door, flying out the
door, that I'm not going to makethis year.
But for the things that I,ultimately that first bridge
that I want to build, I knowthis is one of the key pieces
that's got to come off.
So I've worked on that one.
Now I'm working on some more.
So, as my trainer says at thegym.
He says a little bit ofsomething is better than a lot
of nothing.
So if you're going, I can't doit all at once.

(34:08):
Start somewhere, take somethingoff the plate and go from there
.

Speaker 3 (34:12):
Can I add to that Rob real quick.
Is that cool?
So?
there's this concept that willbe very valuable for everyone
listening that my mentor taughtme, and it's the concept of park
without guilt, right.
And so, essentially, it's it'snot saying I can't do these
things.
It's saying and this season ofmy life, right now, this doesn't
serve the vision of where I'mgoing, so I'm going to put it in

(34:34):
my cool idea notebook, right?
And so in our business we had abunch of different projects
going on and we did a verysimilar thing we cut a major
revenue stream so we coulddouble down on solidifying a
particular bridge.
And so if you have 18 millionideas, just ask what is the most
relevant, the most importantright now to get you to Dream

(34:55):
Island or a taste of DreamIsland.
Systemize that and then parkthe other ideas without guilt.
It doesn't mean no, it justmeans not right now, and it kind
of takes the pressure off of ohmy gosh, I should be doing this
and you might find later onthat you want to take that
project back on.
You might find later on, Idon't need to, I don't want to,
and both are okay.
So, anyways, just wanted to addthat a little bit.

Speaker 2 (35:20):
No, I love that Well, past few months it's really
caused me to reassess how I wantto approach it, if I do pick it
back up in the future.
So that's a good word parkwithout guilt.
Now I want to pause herebecause one of the things I
learned from watching you engagewith everyone is just the power
of the changing of pace andbreaking up the tone of the
combo.
So I'm trying out somethingbrand new today on this episode.

(35:43):
It's a little segment.
We're calling 8 for 8.
I'm going to ask you eightrapid-fire questions and I want
you to give me the first oneword or one phrase answer that
comes to mind.
Eight words for eight questions, 8 for 8.
Got it, let's do it, let'sparty.
All right, here we go 45 secondson the clock.
Number one sushi is Sometimesgood.

Speaker 3 (36:04):
The movie you quote the most Brooklyn 99 TV show,
not a movie, brilliant, cool,cool cool, cool, cool cool.

Speaker 2 (36:12):
No doubt, no doubt.
Which are you more jealous of?
Donald Trump's hair or DonaldTrump's tan?
Ooh.

Speaker 3 (36:20):
I would say the hair.

Speaker 2 (36:22):
Awesome Me too, because I have none.
One word to describe Usher'shalftime performance at the
Super Bowl.

Speaker 3 (36:29):
Legacy.

Speaker 2 (36:31):
I was going to say roller skates, your celebrity,
but I like legacies a lot better.
Your celebrity doppelganger isBradley Cooper 100%.
How many chickens would it taketo kill an elephant?
497.
What's your favorite gift yourwife has ever given you?

Speaker 3 (36:51):
My daughter.

Speaker 2 (36:54):
And lastly, if your belly button was an actual
button, what would happen ifsomeone pressed it?
I'd poop, amazing.
There you go, folks.
Our first 8 for 8 with BradBizjack.
Let us know what you think ofthis new little segment if we
need to bring it back next time.
Appreciate that.

(37:21):
One of the things we often justsay here on the Bop is that
it's always a good idea todecide who you're going to be
before you decide what you'regoing to do.
Now I know you like to takethat concept one step further in
a way that really blew my mindthe first time I heard it.
What is this sort of be have doprinciple that you talk about,
and why does it matter tophotographers and small business
owners and, honestly, justpeople in general?

Speaker 3 (37:41):
That's a great question and, you know, let's
use the photography space, forexample, like one of the things
that I see in a lot of thephotographers that I I like how
we went from like super laughterto like super serious, real
quick.

Speaker 2 (37:55):
That's kind of you.
Let's just roll with it, we'lljust jump.

Speaker 3 (37:59):
I love it.
Oh, that's amazing.
So when I work withphotographers, I noticed that
there's a common trend, and it'sI want to raise my rates, I
want to work with dream clients,I want to do less sessions,
make more money and have myweekends back Right.
And there's more, but that'sjust kind of in general, the
things that I that I noticed.

(38:20):
And when people are trying todo that, they're trying to do it
through the psychology thatcreated their existing reality.
And, just like you know, I thinkit was Einstein that said you
can't solve a problem from thesame level of consciousness that
created it right.
And so if you are doing all thesame actions and just hustling
more, you're actually going tostart resenting success, right?

(38:42):
Because if you think, okay, tocreate more success, I have to
sacrifice more time from thepeople that I love the most,
well, you're not going to wantto do it, right.
And so how do you actuallyshift gears?
Well, 10 X is way easier thantwo X.
Let me repeat that because it'svery important 10 X is way
easier than two X.
Why?

(39:02):
Because to get to 2x, you thinkI just need to grind more.
To get to 10x, you have to havea completely different
psychology.
You have to be a very differentperson, and so I've noticed,
after working with a lot ofpeople, a couple of different
paradigms of how they work, andthe first is what I call the
worried perfectionist.
The worried perfectionist livesin what I call a have-do-be

(39:23):
mindset, and this person saysonce I have more money, once I
have more testimonials, once Ihave more bigger clients that
I've shot for, then I'll raisemy rates, Then I'll prospect
bigger clients so I can besuccessful, fulfill whatever it

(39:44):
is right, have do be.
Once I have money, then I'llhire a coach so I can be a
successful entrepreneur.
Right, that would be anotherexample, and that's where 98% of
the world lives.
They live in that place ofthinking their circumstances
need to change before theychange, and it's not going to
work.
It's going to keep you in theexact same spot, and it's almost
like saying success is aprerequisite to success.

(40:05):
It doesn't make sense.
It's like saying I need a sixpack before I ever go to the gym
.
It's never going to happen,right?
And so what I did when I washiring my first coach, for
example, is I looked around atall the people in my life that
were operating from thatpsychology and they were saying
once I have, once you have money, brad, once you're out of debt,
once you pay off debt, thenhire that coach so you can be

(40:31):
successful.
But then I looked at the fewpeople in my life that were
crushing it and they were sayingsomething totally different.
They were saying no, no, no, no, no.
You want to have a multi, sevenfigure per year business.
Well, what would you already bedoing if you had that?
Great.
Who do you need to be now inorder to make that happen?
And I needed to invest, likethe person I wanted to become.
So when we start this process ofpersonal change, we get to the
next step, which is what I callthe stressed achiever, and the

(40:51):
stressed achiever operates froma do, have, be mindset.
Now, this person is obsessedwith taking action.
Nothing wrong with takingaction, action's great.
But they're do, do, do, do, do,do, do, do, do all the freaking
time and they feel likeeverything's held together by a
tiny little thread.
If they stop, it'll all fallapart and it's this walking ball
of stress.

(41:11):
And that's where a very smallsegment of the world lives.
And these people are achieving,they're doing all this stuff so
they can have a goal.
Once I do all this action, thenI'll have this goal and
therefore I'll be worthy.
Therefore I'll be successful.
Therefore I'll be enough.
And people get super stressedout and they start to resent the
thing that made them successfulin the first place.

(41:32):
They start to resent the thingsthat used to bring them joy,
because they're always, alwayson.
Now, if you take a look atthese two paradigms the worried
perfectionist and the stressachiever the B is at the end,
meaning the emotions and thebeliefs.
I should say the beliefs andthe emotions.
B-e beliefs emotions are at theend instead of the beginning.

(41:54):
They think that who they are onthe inside is a reflection of
what they've been doing and theylive obsessed with the effect
of life.
See, all of life is cause andeffect.
And if you look around at yourcircumstances money in the bank,
size of your business,clientele, whatever it is those
are all effects.
Most people think that thosethings are causes.

(42:15):
They think, if, because thosethings are in my life, therefore
I feel a certain way, thereforethis is the way my mind
operates because of these causes, and that's backwards.
Those things are all effects ofhow you've been living and so
all of life is cause and effect,and if you obsess over the
effect, which is yourcircumstances, you forget the
cause, and the cause is whoyou're being, your beliefs and

(42:36):
your emotions.
The cause is who you're being,and if you forget the cause, you
can't influence the effect.
It doesn't change.
So high performers a very smallsegment of the world flips
everything and they operate fromwhat's called this, the high
performance paradigm.
They operate from what's calleda, b, do have psychology and,

(42:56):
just like Stephen Covey says,they begin with the end in mind.
They say, okay, I want to havethis goal right.
I want to be working with dreamclients.
I want to be charging X amountsright In my for weddings or
family, whatever it is I want.
That's what I want to have.
Great.
What would I already be doing ifI had that happening and you'll
notice the actions that show upwhen you ask that question are

(43:19):
the things that you've likelybeen avoiding the most up until
now.
What would you be doing if youhad that in your life?
Great.
Well then, who do you need tobe?
What beliefs and emotions doyou need to live in now so that
you would automatically do thosethings and therefore create the
life that you want.
So if you want, let's say, aseven figure photography

(43:39):
business, fantastic.
What would you already be doing?
Raising my rates?
I'd be working with thisclientele.
Whatever it is Great.
Who do I need to be now?
I need to be abundant.
I need to be successful.
I need to be courageous, right?
For example, I need to believethat money is abundant.
I need to believe that successis my birthright and when you
live in that state, thereforeyou automatically do and

(43:59):
therefore you change what youhave.
And I can go into how to shiftbeliefs if we want to, but
that's how successful peopleoperate.
It's backwards for most ofsociety.
What I've looked at.
When I look at the world, Idon't want average, I don't want
what most people have.
I look at what most people haveand I sprint the opposite
direction, because most peopleare broke, overwhelmed and
overweight and I don't want that.

(44:20):
Right.
I want to live a very fulfilledlife, a healthy life, a vital
life, an abundant life, and so Ilook at the very few that have
that and they seem like they'reweird and crazy, because they
are right.
I'm weird and crazy and it'stotally fine.
You push my belly button andpoop comes out.
It's what happens, right, butyou got to start looking at the

(44:41):
people that have what you wantand getting advice from them,
instead of the influence ofsociety, which is likely just
trying to stay safe.
Right, your comfort zone isperceived as a place to go to
stay safe, but it's not true.
Your comfort zone is just aplace to be small.
So, anyways, hope that helps.

Speaker 2 (44:59):
In case y'all let that last little bit fly by.
There was a real solid nuggetin there your comfort zone.
We think it's where we go tofeel safe, but it's really where
you go to feel small.
That's a word, wow, well.
So let's start moving towardsaction here and let's talk about

(45:22):
goals for a minute.
So let's start moving towardsaction here and let's talk about
goals for a minute.
I'm big on setting goals and mymindset has always been, you
know, let's go the smart route,let's go specific, measurable,
achievable, repeatable,time-bound.
But one of the most surprisingthings I heard you say when we
met was that you fail to hitmost of your goals and you're
like proud of it.

(45:42):
And I was like what is hetalking?
I was so fascinated by this.
Why is that?
Why are you proud to say thatyou failed to hit so many of
your goals?

Speaker 3 (45:55):
Oh, it's a great question, rob.
So you want the long answer orthe short answer, oh my goodness
.
So the short answer is that nogoal will ever make me more
worthy than I already am.
And if we take a look at whypeople tone down their goals,

(46:17):
they tone down their goals andthey make them more realistic
because they're afraid they'regoing to fail.
They're afraid they're going tofail because they think that
somehow, achievement makes themmore worthy.
Right, they've failed in thepast.
I don't want to fail again.
I want something that canguarantee my success, because if
I'm successful, then I'll beenough.
And that's total BS.
You've been enough since themoment you were born, right, and
so that's where most people setgoals from.

(46:38):
Like they say all the time well, I'm afraid of setting bigger
goals.
No, you're not.
You're not afraid of yourdreams, you're afraid of the
past happening again.
That's what you're afraid of.
And so if you look at the pastfailures, if you look at what
society conditioned you to do,if you look at what other people
say or your parents, whoever,it is, all of it's outside of
your heart.
It's not what your heartactually wants.

(47:00):
Like said earlier, 10x is easierthan 2X, right, and I fully
believe that I'll give a storyin just a moment.
But the reason I don't hit mygoals is because I set goals not
for the certainty of attainment.
I set them to raise my energy.
I set them to become a newperson.
I set them to make my buttpucker a little bit, and so I'll

(47:22):
give an example of what I meanby that.
This is getting interesting inthis podcast.
So about four years ago, ourbusiness was Can I share numbers
?
Is that cool?

Speaker 2 (47:33):
Yeah, go for it.
We love numbers around here.

Speaker 3 (47:36):
Okay, so about four years ago, our business was
doing about $25,000 a month inrevenue, which is fantastic.
Right, that's a great, awesomebusiness.
I was really proud of it and Iwas talking to my coach, john,
and I was like John, let's chatabout goals this next year.
And he was like great idea,brad, let's chat about goals
this next year.
I was ambitious, I was hungry,I was driven.
He was like what are your goals?

(47:56):
And I was like if I really workhard, I think I can increase my
business by 20% and get it to$30,000 a month this next year.
And he started laughing at meand I was like what?
Like, why are you laughing atme?
He's like well, that's stupid.
And I was like dude, what areyou talking about?
$30,000 a month is amazing.

(48:19):
That's an incredible incomeMost people would kill for that.
Why is that bad?
Yeah, it'd be incredible.
And he goes why would you everset a goal you know you can hit,
brad, why would you ever hurtyourself like that?
And it just I was like Whoa,like I wasn't expecting that.
He says the purpose of a goalis not to hit it.

(48:42):
The purpose of a goal is toraise your energy and become a
new person that's capable ofhitting that goal.
So what does your heartactually want?
Not the BS you're telling methat's safe.
Not the stuff that just makesyou work a little bit harder and
sacrifice more.
What does your heart actuallywant?
And my heart started beatingfaster, my butt started
puckering a little bit and Isaid $100,000 a month.

(49:03):
It came out of me right, ahundred thousand dollars a month
.
I was like, where'd that comefrom?
I had no, like I didn't evenknow that was in there.
And most people say I don'tknow what I want.
Yes, you do know what you want.
You're just afraid of whatyou're going to have to grow
into to do it Right.
And so I said this and my heart, I got the passion sweats, kind
of like I do right now in myright armpit Not my left,
because my left one doesn'tsweat, my right one does, and so

(49:24):
and it just came out of me andhe's like that's a goal, because
to do that you have to be adifferent man than you are today
.
That goal raised your energyand that's the purpose of a
dream.
So what I want you to do, brad,is I want you to live in the
feelings of those wishes for thenext couple of months.
Visualize it, see it, be in it,live in the feelings of dream

(49:47):
island.
What would that be like?
And at that time we had just hadLillian, and it was a traumatic
childbirth.
Both Janice and Lillian almostdied.
Janice was in the hospital fora couple weeks.
You know the infectious diseasespecialist.
All that stuff was crazy.
And then throw a newborn lifeon top of it.
It was absolutely bananas andum.
And I just kept rememberingwhat John said live in the

(50:09):
feelings of my wishes.
And one day, two months later,I was in the shower.
All the greatest ideas come toyou in the shower, and I didn't
have anything to write with.
And I got this crazy idea for away to share our rewired
program with thousands of peopleat a time, and that one idea

(50:30):
led to $5 million in sales thefollowing two and a half years,
and I'm not sharing that toimpress anybody, but that would
have taken me what 15, 20 years?
A lot of $30,000 months.
A lot of $30,000 months.
And because I set goals tobecome a new person.
And here's what's interesting,though I set these massive

(50:50):
dreams and I miss almost all ofthem, almost every single one.
But would I rather be safe andsure that I can get to $30,000 a
month?
Would I rather live inuncertainty instead of go for
$100,000 a month and make 80?
What's actually more exciting,because, to the degree in which

(51:11):
you can handle uncertainty isthe degree in which you'll be
successful in life, and so I setgoals that are uncertain, that
caused me to grow as a leader,as a person, as a man, that make
me ask myself how did like thisis my goal this year $10
million, while spending themajority of my work week with my
family.
How do I do that?

(51:33):
How do I do that Right?
It doesn't matter how.
I'm going to figure out how,but I'm living in the feelings
of my wishes and I'm picturingit as done, and I don't care if
I hit it or not.
One more point on this, andthat's the idea of attachment.
The reason why we tone down ourgoals to be more realistic and
safe is we think that that givesus a certainty that we're
enough.
That's called attachment.

(51:53):
It means I am, my results.
No, you're not.
You're so much more than yourresults.
Right?
People always say charge yourworth.
You can't charge infinity.
You've been worthy since themoment you were born, and so no
amount of success, no amount ofmoney, no amount of achievement

(52:15):
will ever make you more worthythan you already are.
You have inherent worth.
Someone thought enough of youto give you this gift of life.
You have a heart that beats100,000 times a day with you
doing nothing of life.
You have a heart that beats ahundred thousand times a day
with you doing nothing.
You have worth automatically,and once you accept that, you
realize your results are nolonger tied to your worth,
that's when you start dreaminghuge and you play in this
feeling of energy and alivenessand what could be.

(52:36):
And when you're in a state ofenergy and aliveness, just like
a little kid my daughter wantsto be Elsa and a unicorn and
Buzz Lightyear at the same timeand it's like all this
creativity flows and you getthese new ideas right and it
honors the creative side of you.
And so if you're in attachment,you'll tone down your goals.
Or even if you achievesomething and you're in
attachment, you're all of asudden then afraid of losing it.

(52:58):
What if it disappears?
Which causes you to playsmaller.
So you want to get to a stateof detachment.
Detachment is not that youshould own nothing.
It's that nothing should ownyou, and that's what detachment
is.
That's where life really startsto begin and you can have both
fulfillment and achievement,instead of what most people
think.
Most people think success comesbefore fulfillment.
Fulfillment and success happenat the same time.

(53:21):
If you are allowing yourself tofeel fulfilled, you're much
more likely to have more success, because your energy is higher,
your vibration is higher andyour creativity is higher.
Now, if it's cool, can I go alittle woo, a little crazy, a
little bit on the opposite sideof things?
Sure, in this personaldevelopment space.
People say all the time, yougot to manifest, right, what

(53:41):
does that mean?
Manifest Manifestation is thephysical representation of your
consistently dominant vibration.
Right, that's manifestation.
And so if you ask yourselfattachment, what does that?
What energy is that?
It's a very low vibration, it'sfrustration, it's overwhelm,
it's anxiety.
Well, that's what you're goingto attract into your life.

(54:03):
But if you are in a place ofaliveness, excitement, all of
those things, and you'redetached and you have your worth
, has nothing to do with a goaland you're living with the
feeling, within the feelings ofyour actual wishes, not what
society tells you you shouldwant, your vibration is higher.
Now, what do most people do?
Most people do a gratitudejournal and they'll spend, you
know, five minutes in gratitudein the morning.
Nothing wrong with gratitudejournals, by the way, but just

(54:23):
from a conceptual perspective,if you spend five minutes in
gratitude in the morning andthen 23 hours and 55 minutes
pissed off and frustrated, yourlife is pissed off and
frustrated, right?
So what's your consistentlydominant energy?
And so, anyways, all of that tosay with your goals and dreams.
I want to encourage everyonelistening to this to live in

(54:44):
moonshots, to live in this ideaof what could be, and it has
nothing to do with if you hit itor not.
I proudly miss most of my goalsbecause I'm setting goals that
cause me to change instead ofgoals that reinforce who I am
now.

Speaker 2 (55:01):
I love, as you're saying this.
I'm thinking about how, evenjust going back to that whole
idea of be do have the obsessionof your pursuit is not the
achievement of the goal, it'swho you're becoming along the
way in the pursuit of the goal.
Yes, sir, and, and it's it'sbring out.
You know you described asraising the energy.
Uh, it's bringing out, it'sproducing a different kind of

(55:22):
character in you and making youmore of who you were created to
be, in the process, in a waythat sitting comfortably would
never demand of you.
Exactly, that's exactly spot on.
That's amazing and I know, likefor me, because one of the
things that really was hard forme, one of the things that was
really hard for me in in talkingwith you about some of this

(55:45):
stuff, was just this idea oflike, I'm not motivated by money
.
Like, yeah, I want to be able topay the bills.
Of course, who doesn't want tobe able to pay the bills?
But I have enough and I don't.
I'm not trying to be some crazymultimillionaire, I just want
to do the things I love andserve people well.
And you hit me square betweenthe eyes when you said you're

(56:08):
looking at money wrong.
You're looking at money as thisthing to have and get more of
and achieve, instead of lookingat money as influence and the
opportunity to have impact onpeople's lives, and that just
radically shaped things for me.
I mean, you started challengingme to think about the guy that

(56:30):
was my next door neighbor in mylast neighborhood that wasn't
able to keep his house the wayhe wanted that his grandparents
had built, and what it would belike to go back and help
resource that for him.
Or what it would be like tohelp cover student loans for
some of these TCU students we'vebeen serving for almost a
decade now.
And, man, when you startedchallenging me in those ways, it

(56:52):
reframed how I started thinkingabout money and the goals I was
going after, because now itwasn't this just pursuit of more
for more's sake, it was pursuitof more for the sake of being
able to impact more lives andchange more lives along the way.
So if anybody's listening tothis and going, yeah, like I
just don't know if I'm driven bymoney or I don't, I've got
enough, just know, like it doesnot have to be money sitting in

(57:13):
your bank account just to padyour 401k or something, this is
a great.
I'm finding so much joy becausethat was part of who I've been
all along is we love to givestuff away, we love to bless
other people, and when youstarted showing me how this
could lead to the opportunity tohelp more people and serve more
people and do more just crazyover the top things to bless
people, I was like yes, yes tothat, like I want more of that.

(57:37):
That's what I want to be a partof with my life.

Speaker 3 (57:40):
Yeah, dude, that's when you live in that place,
right?
If you think about the energyof abundance, abundance is
unconditional love and deepappreciation that's abundance.
Unconditional love is theenergy of creation.
Deep appreciation is the energyof receiving right.
And so if I think about theimpact that can be made with

(58:01):
more dollars, like there's thisquote that I absolutely love.
I don't know who said it, itwasn't me and it's.
They say money can't buyhappiness, but anyone that says
that hasn't given enough awayyet.
And it just stuck with me.

Speaker 2 (58:15):
I was like can you say that one more time for the
folks listening?
On their way to work.

Speaker 3 (58:20):
Money.
Anyone that says money can'tbuy happiness hasn't given
enough away yet.
And it's when I started viewingmoney that way.
All of my rationalizations ofcan like I'm good, I don't need
more, they went away.
Because I'm good, I don't needmore is actually scarcity.
It's pretending to be abundance, but it's actually scarcity

(58:43):
because it's saying that if I'mgoing to make more than I'm
somehow going to be worse.
And that's not true, becausethe only way to become wealthy
is to give right.
The law of income States thatyour income is directly
proportional to the number oflives you touch and how well you
touch them.
And when I realized that moneyand service, like money, was

(59:04):
just the physical representationof service, everything changed
for me.
And all of a sudden I startedserving more people, caring
about them, and yeah, there'ssome cool luxuries that have
happened in my life and all thatstuff as a byproduct of it.
But that's not the intent.
The intent is to give and tolove and to care, and so

(59:24):
contentment is the enemy ofabundance.
It's just rationalized.
Abundance is the energy of more, and more also means more
impact and more love and moregratitude and more service.
And so abundance is I'm sograteful and let's go, do this,
let's go to the next level.
Do this, let's go to the nextlevel.

(59:45):
And so one story that I don'treally share very often it's
yeah, I'm comfortable sharingthis.
This is something that when wegive, we normally like to just
do it anonymously and thingslike that just to bless
someone's life, right, but justto show the listeners here
what's possible when you viewmoney from a place of impact, I

(01:00:06):
trust that this will impact yourlife.
And so my daughter's teacher isjust such a beautiful soul like
pours her heart and soul intomaking my daughter's life better
and just incredible human.
And she makes minimum wage atyou know, a pre-K school and

(01:00:28):
stuff like that, and you know.
So money's a little bit tighter, and she was on her way to
school one day and her car brokedown Like basically would need
the cost to repair it would bemore than the car was worth.
She was just in a tough spot.
And so janice and I, my wifeand I we went, uh, and that day

(01:00:50):
we just bought her a car and wewent to the school parking lot
and we just handed her the keysand we said here you go.
I mean, she's like I can't take.
This is like of course you can.
This is a like.
This is you.
You're an incredible humanbeing.
It's just a beautiful gift toyou, and we just gave her the
title of everything and it washers, and so it changed her life
.
It changed her whole freakinglife, and that's the power of

(01:01:13):
what money can do.
It allows you to make people'slives better, and I don't want
praise or appreciation or kudosfor that.
That's not the goal of it.
The goal is just to show astory of what you can, silently
or publicly do with wealth.
You can make someone's lifeimprove dramatically, and so

(01:01:35):
when that drives the impact inyour business and that drives
raising your prices, you show upcompletely different with the
people that you serve.
By the way, money in service,like when you're giving money
away.
It also goes the opposite waywith what you charge, because if
you are charging more, you showup energetically different for

(01:01:58):
the client you are serving.
You show up as the best versionof you and you over deliver,
and so it works both ways andit's just.
Money is just such a beautiful,beautiful, beautiful thing that
allows you to serve people insuch a deep way, and I just
really want everyone to takethat home with them, that it's a
tool for impact andamplification of your heart.
It's a tool for impact andamplification of your heart.

Speaker 2 (01:02:22):
Amazing Tool for impact amplification of your
heart.
So, for the person who'slistening today and is like man,
this all sounds amazing.
I want this, but, if I'm beinghonest, I feel stuck.
I want to break out of mycurrent mindset.
I want to break out of mystuckness.

(01:02:42):
I want to achieve this lifethat I'm dreaming of, this life
that you're painting a pictureof.
It all sounds wonderful.
I want it, but I don't knowwhere to even start because of
how stuck I feel.
What's something practical,something tangible that anyone
listening could begin toimplement this week in their
business, in their life, tobegin to shift their mindset in

(01:03:05):
a more healthy and abundant andfruitful direction?

Speaker 3 (01:03:09):
Yeah, it's a great, great question.
So I'm going to normalize thisfeeling of stuck, because if
you're feeling stuck, it justmeans that you are a human,
because everyone feels that waysometimes.
There's three things that Ithink would be a good starting
point for you.
The first is to playmake-believe, because if you're

(01:03:30):
going to go on a road trip withyour buddies to any destination,
you get to pick anywhere, andit's across the country.
That destination better becompelling, or else you're not
going to want to drive acrossthe country to get there.
So, without a compelling vision, you are forced to focus on the
problems of the past andpresent, and this is why most
people get stuck in their head.

Speaker 2 (01:03:49):
They're so obsessed with the past, and the past
becomes the future when you livethere, and so instead, what we
want to do is actually dropthese like really wise nuggets,
just fly right by them and ontothe next thing, like, oh, that's
, that's just one of a million Igot for you.
We'll just keep going to thenext thing.
You want to say that thingabout the past and being stuck
again, cause somebody's going towant to hear that somebody's

(01:04:11):
stuck in the past and they'regood that's going to.
It's going to be very freeingfor them.
You know, if they were to likereally slow that one down real
quick and drop it again for usthat one down real quick and
drop it again for us, oh, that'samazing.

Speaker 3 (01:04:27):
Yeah, of course.
So.
So most people like if, if?
Without a compelling vision,you're forced to so good,
without a compelling vision,you're forced to focus on the
problems of the past and present.
And this is why most people arestuck, because the past becomes
the future when you live there.
And so if you, whatever youfocus on, you create more of
think about it.
If you're in the market for acar, right, you see, let's say

(01:04:51):
the minute, the minute youdecide you want to buy a honda
crv, right, let's just saythat's the car.
You see it everywhere, everystoplight, every street corner,
every parking lot, everywhere.
Why?
Because you're focusing on it,right?
Well, the same is true withyour dreams and goals.
If you don't have a massivedream and goal, you're going to
focus on what occupies thesurvival mind, which is your
problems, and problems are justgifts wrapped in pains that you

(01:05:14):
actually pay attention to them,right, and that's all.
We can go that direction if wewant to.
I know we're coming up on time,but I can go all day on
problems.
But anyways, if you obsess overyour problems, they become your
future, because whenever youfocus on, you create more of.

(01:05:36):
So what I would do first isfocus on an ideal world, your
dream island, and the way thatyou know that it's what you
actually want is if it makesyour heartbeat a little bit
faster, if it makes your buttpucker a little bit, if it makes
your heartbeat a little bitfaster, if it makes your butt
pucker a little bit, if it makesyour right armpit start to
sweat.
That's where you know If younotice holy cow.
Yes, that's what I want.
That's my dream.
Don't worry about believing ityet.
Just play make-believe like alittle kid and get on the paper.

(01:05:57):
What do I want my actual lifeto look like?
Most people are so obsessed withconfirmation, bias of their
existing limitations or whatwent wrong in their life, and
blame and complaining thatthat's all they focus on.
That's what they create more of.
But we want a vision that's sopowerful, a destination or
destiny that's so powerful thatyou want to go on the road trip

(01:06:18):
to get there, because it's notgoing to be a straight shot.
It's going to be up and down,there's going to be rainstorms
and sunshine along the way.
So you need to be ready forthat trip and the only way
you're going to go on that tripis if the destination is
compelling enough.
That's number one is what is theactual vision of your life?
Not what society tells youshould want, not what your
parents tell you you should want, not what your boss tells you
you should want.
What does your heart actuallywant, without any bs, just the

(01:06:45):
truth about what you actuallywant, and not from a place of
getting out of pain either.
Most people say, well, I justwant to be debt free.
Really, you want your bankbalance to be zero.
That's what you want.
That's not what you want.
You want to be able to takeyour family to disney without
having to worry about checkingthe bank account.
Right, you want to travel theamalfi coast and buy a yacht,
whatever it is is.
It doesn't matter what it is.
You get to decide what it is.
But most people are so obsessedwith their pain.

Speaker 2 (01:07:06):
Make a peanut butter and jelly sandwich.

Speaker 3 (01:07:08):
Yes.

Speaker 2 (01:07:08):
Make a peanut butter and jelly sandwich.

Speaker 3 (01:07:10):
Make a PB&J, so take it to a place of far beyond
where you are right now.
That will get the energy goingand give you a reason to change.
The second thing is start tobring doubt and pain to your
existing limitations.
Now, what do I mean by that?
If a belief is a tabletop as ametaphor?

(01:07:32):
Well, that table that you'reeating dinner at every night and
what you repeat to yourselfevery single day, that has table
legs.
Table legs are references ofthe past and confirmation bias
with people that you exist withon an ongoing basis your peer
group, whoever it is.
And we want to chop those tablelegs off so that you can't eat
dinner in there anymore.
And the first step to that isidentifying what are your

(01:07:53):
limiting beliefs.
Now, we can't get into that injust a couple of minutes here.
That's a whole thing.
But basically, a good way tostart that process is ask
yourself this question how wouldyou complete this sentence?
Business is money, is, marriageis success is people, are men,

(01:08:14):
are women, are kids, arewhatever it is.
Whatever, your area oflimitation is where you want to
break through, but you're notask yourself not the beliefs
that you want to break through,but you're not Ask yourself, not
the beliefs that you want tohave.
What do you believe when you'reunder stress, when you're in a
state of stress, how do youcomplete the sentence money is.
We've all had those dark nightsof the soul where we're up at

(01:08:34):
two in the morning wondering ifwe can make the mortgage right,
like those.
When you're in that state.
How do you complete thesentence?
Once you have that money is orbusiness is, insert this next
piece therefore, what?
Therefore?
I am blank, therefore, I amthis, and you'll start to notice
some really icky things startto show up.

(01:08:55):
And once you have those ickythings, you can ask yourself
questions like well, is thatactually true?
Is that 100% true for everyone,100% of the time?
Are there people in my lifethat have a different experience
of money?
What's their life like?
And up until this point in mylife, what does this belief cost
me?
Who is this belief hurt?

(01:09:16):
And if I keep this belief up,what will it cost me in the
future?
A great example of this is themovie A Christmas Carol.
Right Scrooge.
He's a total butthead and hethinks that because he's mean,
that's why he's successful.
And then one night, three neuroassociative conditioning
specialists showed up at hishouse, right, the ghost of
Christmas, past, present andfuture.

(01:09:37):
And what did they do?
They linked up pain to the wayhe was living, pain to how he is
living now and pain to whatlife will look like if he
doesn't change.
And when you're boxing from theleft, from the right and behind
, guess what you move.
And that's what he did.
He changed his belief system,and so if you can give yourself
a healthy dose of pain by askingyourself what does this belief
cost me, then you're going tomove.

(01:09:57):
So what have we done with this?
We've introduced doubt.
Is this belief actually trueall the time?
Are there other examples wherethis isn't true?
Where is this belief false inmy life?
Where is it actually true thatmoney consistently shows up?
Oh, I get a paycheck every twoweeks.
Wow, money does show up, right,like you can prove.
You can introduce doubt tothese limitations, and that's
chopping off a table leg, andthen, once you get pain

(01:10:20):
associated to this belief, it'slike chopping all the stable
legs at once and you want tochange it right.
So that's a step you can take.
And then the third thing is andthis is going to sound so cliche
, but cliches are cliches for areason, and that is to live in a
state of appreciation as oftenas possible, because it's
impossible to be fearful andgrateful simultaneously
Impossible, you can't.
It's like standing in the mirrortrying to be fearful and

(01:10:41):
grateful simultaneouslyImpossible, you can't.
It's like standing in themirror trying to be sad and
jumping up and down the mirrornaked.
You can't do both at the sametime.
So you want to make sure thatyou are not just grateful for oh
, I'm grateful for this post-itnote You're grateful for
memories of your kids, memoriesof your partner, memories of
your best friends, memories ofyour life that are meaningful.

(01:11:02):
And when you live in thosestates of deep appreciation, the
more you live there, the lessfear shows up.
And when fear doesn't driveyour decisions and you're not
living in the survival brain,then all of a sudden you get to
create a life on your terms, alife that very few people ever
get to experience.
So I would start there from avery high level.
And yeah, I could go on and onabout that, but that's where I

(01:11:23):
would start.

Speaker 2 (01:11:24):
Oh, that's great, and I had no idea where you're
going with that, but it fitsreally hand in glove with
something we were talking aboutright before you came on the
show today, which was that mybelief is you can make progress
or you can make excuses, but youcan't do both at the same time,
and there's such a hand inglove fit there with what you're
talking about about fear andgratitude.
Those two things can't coexist.
You got to pick a path and godown one or the other.

(01:11:45):
So, man, that's so good.
Brad, this has beenunbelievable.
I'm excited to go back andlisten through again, take notes
for myself, For people thatwant to stay in touch and want
to hear more of this wisdom.
You've been dropping thesethings.
You've been so rapidly flyingby, thinking we wouldn't pick up
on it, but they were like Iwant more.
I want more of the buttpuckering goals.

(01:12:06):
I want more of the armpit sweat.
Where can people find you ifthey want to stay in touch?

Speaker 3 (01:12:12):
Yeah, that's a great question, Rob.
There's two places.
One is the interwebs on thegram right At Brad Bizjack on
the gram.
But if you really want to startapplying this to your life and
seeing what are your limitingbeliefs, what are your current
limitations, I've had theprivilege of working with 60,000
people from all over the worldand I've recognized some
patterns.
I could be an idiot at thisstage and still recognize

(01:12:33):
patterns, and I've noticed fivecore patterns of beliefs that
are limiting people's lives andkeeping them on their island now
, preventing them from gettingto where they want to go, and I
call these five belief successarchetypes different modalities
or paradigms of the world, andso what I created a couple of
years ago was a totally freequiz, and this quiz allows you

(01:12:56):
to see what is your currentarchetype, what's your starting
point on this journey, what areyour existing limitations and
limiting beliefs, what are thegood things about where you're
at right now, and so it's calledwhat's your unique success
archetype.
You can find that atquizzesbradbizjakcom and I can
get you the link if you wantquizzesbradbizjakcom, and that's
a great place to start thejourney of trying to figure out

(01:13:18):
how this thing, your brain, iswired right now and what needs
to change to get to the nextlevel.

Speaker 2 (01:13:23):
Amazing.
Yeah, we'll make sure for thoselistening.
The link is in the show notes.
So if you've got this on yourpodcast app or whatever, go down
there and you can check thatout.
Jump on that quiz, find outyour archetype there.
Brad, thank you so much.
I appreciate your friendship.
I appreciate the way youchallenge me and make me laugh.
Heart you back, man, thank you,thank you, thank you, and I

(01:13:45):
cannot wait to continue thisconversation in the months and
years ahead.
Thanks, brother, appreciatebeing here.
Goodness gracious.
Now you see why I have beendying to get this episode, this
interview, into your hands, thisinterview into your hands.

(01:14:07):
Brad is such a genius and sohumble with all the things that
he knows and is able to helppeople with.
So I hope you got a lot of goodnotes or had, at the very least
, if you were driving your carwhile you were listening, have a
plan in place to go back andjot down some notes, because the
things we just talked about youstart putting those in motion
and it is going to betransformative for your life and
your business.
That's it for season two of theBop.

(01:14:30):
I cannot believe we justfinished our second season
together.
Hopefully this has been morethan worth the wait for you, and
we're going to take some timenow, as summer continues on, to
start lining up our next wave ofinterviews, because there will
be a season three of the bop.
Cannot wait to come back withmore guests, more interviews,

(01:14:51):
more insights for you guys.
In the meantime, catch me oninstagram, the new account at
rob green dot tv all forphotographers, all the time.
You don't have to worry aboutany announcements for college
students in there, it's just foryou.
So that's it for season two.
Friends, until next time, keeplearning, keep loving and keep
chasing those dreams you weremade for.

(01:15:13):
Bye.

All Episodes

Mindset Shifts, Dream Islands & Butt-Puckering Goals | Brad Bizjack

Episode Transcript

Popular Podcasts

Crime Junkie

24/7 News: The Latest

Stuff You Should Know

.css-15opob5{left:0;position:absolute;top:0.8rem;} All Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Mindset Shifts, Dream Islands & Butt-Puckering Goals | Brad Bizjack