EPISODE 175 : The Pricing-Profits Connection : Why you can't afford to get it wrong!

Ever feel like pricing your products or services is a guessing game, or something you do just to keep up with the competition? In this eye-opening episode we pull back the curtain on the critical—but often overlooked—partnership between pricing and profitability.

Here’s what you'll discover:

• Why pricing isn’t just a number: We reveal how setting prices without understanding your full cost structure is like building your business on sand—unstable and risky.

• What most business owners are missing: Learn why copying competitor prices or basing decisions solely on customer expectations can spell disaster for your bottom line.

• The real cost of getting pricing wrong: I shares relatable scenarios and the domino effect poor pricing can have on your cash flow, sustainability, and peace of mind.

• How to find your pricing sweet spot: Get inspired to dig into all your costs (not just the obvious ones), understand your true break-even point, and set prices that really support your profit goals.

• A fresh mindset: Discover how regular reassessment and understanding your value perception can help you build the sustainable, thriving business you set out to create.

I'm not here to give you a formula—but to spark a conversation that changes the way you approach pricing forever. This episode is your invitation to stop flying blind and start making intentional, confident pricing decisions that support real profitability.

Ready to rethink your pricing game and transform your business? Listen now and start building a foundation for growth, resilience, and long-term success.