EPISODE 181 : Discounts, Deals & Dollars: The Real Cost of Running Promotions in Business

Are your sales up but your profits mysteriously down? If you’ve ever run a promotion and ended up exhausted but not richer, this one’s for you.

In this high-impact, real-talk episode, we're gonna get candid about a common trap so many business owners fall into: over-discounting. Drawing on a real-world story of her client’s homeware store, we'll uncover why those buzzing sales numbers don’t always mean your business is healthier.

Here’s what you’ll discover:

• Why offering discounts may bring in customers—but can quietly eat into your profits

• The hidden cost of “quick win” promos, and the danger of training your customers to only ever buy on sale

• How discounting (even with gifts and bonuses) impacts your brand and bottom line

• Five proven strategies to run profitable, purposeful promotions—without sabotaging your future

• The surprising power of rewarding loyalty over chasing first timers, and why tracking your results is non-negotiable

I'll break down the essentials in a no-nonsense chat: Set a goal, keep your sales short and sweet, discount smart (not everywhere!), and always—always—know your margins.

Feeling stuck in a discount cycle, or just want to sharpen your pricing strategy? This episode is your nudge to take control. Tune in and learn how to use deals to your advantage—without giving your profits away.

Ready to step up your promo game? Listen now and start staying profitable, not just busy.