EPISODE 186 : Turning a Seasonal Sales Slump into a Steady Stream : Handling Slow Sales Periods

Ever felt that gut-wrenching quiet in your business after a busy rush ... the phones stop ringing, the orders slow, and suddenly everything feels uncertain? You’re not alone. This week on The boring sh!t in business with Amy Bajada, I'll share a candid, real-world conversation from my own consulting experience to remind us that no matter your industry—retail, hospitality, tourism, or services—seasonal slowdowns are a fact of business life.

But here’s the twist: a slow season doesn’t have to be bad news! We'll dive into practical strategies and mindset shifts that can help you not just weather the storm, but use the downtime to build a stronger, more resilient business. In this actionable episode, you’ll learn how to:

• Spot the real causes behind sales slumps (because sometimes, it’s not what you expect)

• Diversify your offerings so you’re never left scrambling

• Double down on customer retention (while making your loyal clients feel like VIPs)

• Level up your marketing, even on a shoestring budget

• Run creative, margin-friendly promotions to spark action

• Master cash flow management and financial decisions when things get tight

• Use slower periods to sharpen your processes, staff training, and inventory systems

• Experiment with new sales channels and revenue streams

• Stay agile, keep perspective, and always have a Plan B (or C!)

By the end of the episode, you’ll be ready to swap panic for a strategic plan—and see slowdowns as a launch pad for future growth.

Ready to turn a slump into your next big opportunity? Hit play and discover how to make every season count.👇