Black Friday is coming… and with it, the pressure to discount, promote, slash prices, and “join the hype.” But here’s the truth no one talks about: you don’t owe the market a discount.
In this episode, we dive deep into the very real pressure small business owners feel during sale season — and the financial consequences of discounting without strategy. We unpack how discounts actually affect your cash flow, why higher volume doesn’t always mean higher profit, and how easy it is to get stuck in a cycle that trains your customers to only buy when things are on sale.
And then we flip the script. Because some of the strongest, most respected brands in the world — Apple, Tiffany & Co., and countless premium businesses — don’t discount. Not for Black Friday. Not for Christmas. Not because “everyone else is doing it.”
They know their value. They protect their margins. And they lead instead of reacting.
This episode will help you do the same.
Whether you do want to run a promotion or you’re feeling the pressure to follow a trend you’re not financially comfortable with, this conversation will give you the clarity and confidence to make decisions based on your cash flow — not on noise, fear, or comparison.
You’ll walk away knowing: – The true impact discounts have on your margins and cash flow – Why “more sales” doesn’t automatically mean “more profit” – How to design promotions that add value without draining your bank account – When discounting makes sense… and when it doesn’t – Why you’re allowed to say NO to sales-season pressure – How to opt out of discount culture without losing customers
If you’ve ever felt like you should discount “because it’s Black Friday,” this episode is going to be a game-changer. Listen in, take a breath, and run your business on your terms — not the discount calendar.
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.