the bossbabe podcast

the bossbabe podcast

Bossbabe is one of the world's largest communities of ambitious women, with over 4.2 million followers and the top online membership for women entrepreneurs. We're passionate about helping you build a Freedom-Based Business™ to make more money + live a lifestyle you love. Every week, the bossbabe podcast brings you the real behind-the-scenes of building a wildly successful, profitable + reliable business, plus tools and strategies to make sales on repeat, grow an audience on social media, + create the life you truly want.

Episodes

476: Hiring Smarter, Not Bigger: How to Find the One Hire That Moves the Needle Most

August 21, 2025 • 17 mins
EPISODE SUMMARY Feeling overwhelmed by everything on your plate? From client work to admin to endless content creation, it can feel like there’s never enough time in the day. The logical next step seems to be hiring help, but without a strategy, you can end up with more chaos, more payroll, and not necessarily more freedom. In this episode, Natalie breaks down how to hire like a founder - strategically, intentionally, and for RO...
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475: Simran (Friends That Invest): The Investment Mistake 70% of Women Make (Do This Instead)

August 7, 2025 • 42 mins
EPISODE SUMMARY *Note: At the time of this recording, Simran’s business was called Girls That Invest - it has since been renamed to Friends That Invest. What if your money could give you freedom - not just someday, but starting now? In this episode, Natalie sits down with Simran Kaur, founder of Friends That Invest, to talk about building real financial security in an uncertain economy. They cover how to recession-proof your i...
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474: The CEO Mindset Shift: How to Stop Thinking Like a Freelancer and Start Thinking Like a Founder

July 31, 2025 • 19 mins
Are you building a business, or did you accidentally create a high-demand job that’s giving you less return than your 9–5 ever did? In this episode, Natalie is breaking down the most important mindset shift you can make as an entrepreneur: thinking like a founder instead of a freelancer. Because even if you're working solo, your business still needs systems, structure, and scalability - otherwise, it’s just a hustle with a new tit...
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473: I Left My Goldman Sachs Role to Write Fiction Novels: Here’s Exactly How I Did It

July 24, 2025 • 35 mins
What if the “dream job” you worked so hard to earn… wasn’t your dream anymore? In this episode, Natalie sits down with Lindsay MacMillan - a former VP at Goldman Sachs who walked away from a prestigious Wall Street career to follow a lifelong dream of becoming a published author. Since leaving Wall Street, Lindsay has signed major book deals with Penguin Random House, taken the TEDx stage four times, and created a multi-faceted cr...
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472: The End of an Era? What AI Means for Creators, Coaches + Course Businesses (And How to Win Anyway)

July 17, 2025 • 32 mins
The golden era of online business is over, and no one’s saying it loud enough.  In this episode, Natalie breaks down the real reason your launches feel quieter, your content isn’t converting like it used to, and what AI is actually doing to the course, coaching, and creator economy. Spoiler: It’s not about doom and gloom - it’s about evolution. You’ll learn why buyers are savvier than ever, what AI can and can’t replace, and how ...
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471: Why 99% of Online Businesses Will Die by 2030 (And How to Survive)

July 10, 2025 • 32 mins
The online business landscape is shifting, and fast. What worked even three years ago is now dangerously outdated, and most entrepreneurs haven’t caught up. In this episode, Natalie unpacks five non-obvious shifts that founders must make to survive (and thrive) in a rapidly evolving market. You’ll learn why visibility and volume are no longer enough, how AI is commoditizing surface-level content, and what it really takes to build ...
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470: How I’d Build a $100K/Month Business from Scratch (No Audience, No Email List)

July 3, 2025 • 34 mins
Ever wonder what it would take to build a $100K/month business with one offer - even if you had no audience, no email list, and no brand name? In this episode, Natalie breaks down exactly what she would do if she were starting from scratch today. You’ll learn the strategy to grow from zero to consistent $100K months without chasing trends, overcomplicating your funnel, or trying to go viral. This is the blueprint for building a h...
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469: The Unlock to FINALLY Clarifying + Scaling Your Personal Brand with Rory Vaden

June 26, 2025 • 49 mins
If you’ve ever felt like the “best-kept secret” in your industry, this episode will change that. Natalie is joined by Rory Vaden, bestselling author and co-founder of Brand Builders Group, to talk about what it really takes to clarify your personal brand and scale your business around your unique story. You’ll learn Rory’s proven method for finding your true uniqueness, how to become the go-to name in your niche, and why AI makes ...
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468: "I Don’t Feel Alive in My Business Anymore” - How to Fall Back in Love with Work

June 19, 2025 • 29 mins
What do you do when the business you built no longer feels like you? In this episode, Natalie unpacks what it really means when you feel disconnected from your work, how to tell the difference between burnout and boredom, and why it might be time to evolve your business to match who you are now. You’ll learn how to reconnect with your why, audit what’s no longer aligned, and reignite the spark - without burning everything down. I...
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467: Billion-Dollar CEO Reveals: How He Built an Empire From Teaching (7 Steps)

June 12, 2025 • 41 mins
What does it really take to build a billion-dollar business - without debt, without outside funding, and without losing your family in the process? In this episode, Natalie sits down with Mark Pentecost, founder of It Works!, Impact Professionals, and author of Life of Your Dreams, to talk about what it means to dream big, take risks, and build a life-changing legacy from nothing. From starting out as a high school teacher to beco...
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466: We Sold a Company for $745M - Here’s the Reality Behind The Scenes: A Raw Conversation with Kass + Mike Lazerow

June 5, 2025 • 59 mins
Kass and Mike Lazerow are serial entrepreneurs and investors, best known as the co-founders of Golf.com and Buddy Media, the leading social media marketing platform that sold to Salesforce for $745 million. In this episode, they join Natalie for a raw, unfiltered conversation on the messy reality of building billion-dollar businesses, raising a family, navigating marriage, and staying focused through it all. They don’t hold back. ...
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465: How to Build a Personal Brand That Attracts Opportunities (Even When You’re Offline)

May 29, 2025 • 15 mins
If you stopped posting on social media tomorrow… would your business keep growing? In this episode, Natalie shares her 3 Pillars for building a personal brand that works for you around the clock - attracting clients, partnerships, and opportunities even when you're offline. You'll learn how to create a brand that builds trust, gets referrals, and positions you as the go-to expert, without relying solely on the algorithm. Whether ...
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464: Erin Claire Jones on Launching a Book Postpartum + Creating Life Operating Systems with Human Design

May 22, 2025 • 29 mins
Erin Claire Jones is one of the world’s leading experts in Human Design and she’s back on the podcast for a conversation that goes way beyond the chart. Natalie and Erin dive deep into what it really looks like to birth a book and a baby at the same time, navigating business launches with limited time, and learning how to work with (not against) your natural energy. Whether you’re a Generator trying to find balance, a Manifesting ...
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463: Why Most Entrepreneurs Stay Stuck at Six Figures (And How to Break Through)

May 15, 2025 • 20 mins
Everyone online talks about reaching six-figures like it’s the ultimate goal, but what happens when you get there and realize you’re still overwhelmed, overworked, and underpaid? In this episode, Natalie breaks down why so many entrepreneurs get stuck at $100K and what it actually takes to break through. She shares the common myths keeping people spinning (like “just add more offers” or “wait to hire until you can afford it”) and ...
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462: My Biggest Leadership Mistakes + Regrets

May 8, 2025 • 18 mins
No one talks enough about the hard parts of leadership - the moments you wish you could take back, the decisions that didn’t go as planned, and the lessons that only hindsight can teach. In this episode, Natalie pulls back the curtain on the biggest leadership mistakes she’s made over the years. From hiring too fast to ignoring gut instincts, and losing herself in the business, Natalie shares what she would do differently, what sh...
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461: How to Trust Yourself Again After a Hard Season in Business

May 1, 2025 • 18 mins
After a hard season in business, it’s easy to stop trusting your decisions and instincts. In this episode, Natalie breaks down why self-trust erodes after setbacks and how to rebuild it through small, intentional actions. You’ll learn how to separate fear from intuition, why reflection can easily turn into obsession, and the simple shifts that rebuild your confidence from the inside out. If you’ve been feeling stuck, second-guess...
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460: Growing Up With a Wildly Successful Mom (+ Becoming One Yourself) With Kate Northrup

April 24, 2025 • 54 mins
What’s it really like growing up with a wildly successful mother, and then becoming one yourself? Today, Natalie is sitting down with bestselling author, entrepreneur, and speaker Kate Northrup for a raw, powerful conversation about legacy, ambition, identity, and motherhood. Kate shares what it was like being raised by Dr. Christiane Northrup — a pioneer in women’s health — and how growing up around success shaped her views on wo...
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459: The Business Audit You Need to Do Right Now to Unlock Your Next Level

April 17, 2025 • 17 mins
What if your next level of growth isn’t in a new strategy, but in your existing business? In this episode, Natalie shares the exact business audit she runs every quarter to unlock more revenue, simplify operations, and scale what’s already working. You’ll learn how to identify what’s profitable, uncover hidden bottlenecks, and make smarter, data-backed decisions that move the needle. She’ll guide you through how to assess your offe...
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458: The Myth of “Having It All” + The Playbook to Thriving as a CEO/Mama

April 10, 2025 • 37 mins
We’ve all heard the phrase “you can have it all” — but is it actually serving us? In this episode, Natalie challenges the myth of having it all and shares what it really looks like to thrive as a CEO and a mother — without burning out, running on empty, or constantly questioning if you're doing enough. Whether you’re a parent or simply juggling a lot, you’ll walk away with a powerful reframe on success, a clear strategy for setting...
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457: The Formula That Guarantees Virality: How to Grow an Audience of Engagers + Buyers

April 3, 2025 • 28 mins
Going viral isn’t luck — it’s a system. In this episode, Natalie reveals the proven formula behind content that spreads like wildfire — even if you’re starting from zero. You’ll learn how to reverse engineer what’s already working on social media, use AI to optimize your posts, and finally understand the psychology and structure behind viral growth. This isn’t about copying trends or hoping a post takes off. It’s about following a ...
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