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April 15, 2025 49 mins

In this week’s pour, we’re diving deep into the story of a modern bourbon powerhouse: Bardstown Bourbon Company. What started as a contract distillery quietly crafting premium bourbon for over 30 other brands has transformed into one of the most innovative and transparent producers in the game.

We rewind to 2014 to trace Bardstown’s bold mission to become the “Napa Valley of Bourbon,” unpack the unique DNA behind their Origin Series High Wheat Bourbon, and break down why this six-year, wheated gem is earning rave reviews at just over $50 a bottle.

For more about the Bourbon Playbook Podcast, visit tbplaybook.com.

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