February 27, 2025 • 36 mins
Hi This is Brad Weisman - Click Here to Send Me a Text Message
Are you tired of waiting for "luck" to strike? Join us in this enlightening episode as we explore the fascinating concept of the "Science of Luck" with Nicole Perrone, a seasoned banker and entrepreneur. Nicole shares her insights on how luck is not just a random occurrence—it's a skill that can be developed through preparation, recognizing opportunities, and taking bold actions.
Dive into our dynamic conversation where we dissect the elements that contribute to creating your own luck. Nicole introduces a powerful formula: Preparation + Opportunity + Bold Action = Luck, encouraging listeners to adopt a proactive mindset for achieving success in business and life. Succumbing to missed chances and setbacks does not have to define your journey. Instead, you can learn to evolve and bounce back stronger.
Throughout the episode, Nicole shares inspiring stories of resilience and practical strategies to enhance your luck factor. Together we discover how awareness of your social networks and environment can lead to amazing opportunities. Get ready for some actionable insights that can guide you in your personal and professional journey.
Don't miss out on this engaging discussion filled with motivation and practical advice! Subscribe today to stay updated with all our episodes, and feel free to share your thoughts—when was a time you created your own luck?
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Welcome to The Brad Weisman Show, where we dive into the world of real estate, real life, and everything in between with your host, Brad Weisman! 🎙️ Join us for candid conversations, laughter, and a fresh take on the real world. Get ready to explore the ups and downs of life with a side of humor. From property to personality, we've got it all covered. Tune in, laugh along, and let's get real! 🏡🌟 #TheBradWeismanShow #RealEstateRealLife
Credits - The music for my podcast was written and performed by Jeff Miller.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
from real estate to real life and everything in
between.
The brad weisman show and nowyour host, brad weisman.
All right, we are back.
Thanks for coming back to me.
Thursday at seven o'clock.
This is going to be a good show.
I know I say that every time,but I gotta tell you this is
gonna be really good show.
This nice lady came all the wayfrom Northern New Jersey or
(00:26):
Central New Jersey, somewhere inthat area, and it was about to
snow and she still came downhere, which is amazing.
Her name is Nicole Perum.
She is the billion dollarbanker.
How?
Speaker 2 (00:37):
are you doing Good?
Good, I made it here.
Speaker 1 (00:40):
Yeah, you did make it here.
I feel bad that I made you comeall the way down here when it
was supposed to snow.
Speaker 2 (00:45):
I'm going to get you back.
Speaker 1 (00:47):
I would.
I would love to do that.
That'd be great.
I would love to do that.
It'd be really fun.
So you're the senior vicepresident of the production at
cross country mortgage.
What?
Speaker 2 (00:56):
does that?
What does that mean?
So, essentially, I'm one of theleaders here.
I also handle mortgagetransactions myself as well, uh,
but I have a great team with mehere work on one of the biggest
teams within the company, whichis amazing and we're the number
one distributed retail mortgagelender in the country.
So, yeah, we're doing one outof every 37 loans, 170 different
investors we work with.
So, as I was telling you before, it's been a lot of fun being
(01:17):
here and.
I'm just passionate aboutleading great loan officers, so
that's cool.
As a as you've done a great jobgrowing here.
I hope to do the same.
Speaker 1 (01:26):
Yeah, that's all Well , you're, you're doing it,
you're doing it.
So we'll get into the podcastthing, cause the podcast is
really really good andeverything you're doing.
Uh, the other thing is thatyou're a TV host on the national
television show called Americandream TV and we know a little
bit about that, hugo and I.
He used to help out, but we didthat show for a little bit, but
you're doing it right now.
It's with.
Craig Sowing is the guy thatruns the whole thing.
(01:46):
He's amazing.
You just had him on yourpodcast, didn't you?
Speaker 2 (01:49):
I did.
Craig's amazing American DreamTV is awesome.
I was telling you before just.
It's a great way to open doors,to create relationships and to
both get some great branding andexposure out of it and
highlight some beautifulproperties and communities.
Speaker 1 (02:02):
I saw you at the Ritz .
Speaker 2 (02:03):
Yes.
Speaker 1 (02:03):
Right, you were there .
I saw you at the Ritz, whichlooked amazing.
Speaker 2 (02:06):
Oh my gosh, I'll be there tomorrow to host a
broker's open with the agentthere.
Yeah.
It's fantastic Beautifullisting and just a beautiful
building.
Speaker 1 (02:14):
Yeah, Can't go wrong with the Ritz.
The Ritz is definitely.
There's the reason they're theRitz.
Oh, you feel it.
It's everything they do.
Yeah, you do, you absolutely do.
It's so funny.
So, yeah, so let's go into this.
So what really caught myattention is I look at a lot of
different guests and I'm likeyou know, okay, yes, maybe I'll
have them on whatever, and thenyours.
What really got me was thisthing that you call the science
(02:35):
of luck.
You know, and I've never heardof anybody have that term.
You know, cause a lot of timeswe say luck is not really luck,
or and a lot of people stay awayfrom the word luck, if you
notice that cause they want itto be oh no, I worked hard, I
did this and I did that.
There's no such thing as luck.
Speaker 2 (02:57):
Where did you come up with the science of luck?
Well, so I was asked to do akeynote speech at the fourth
annual women's conference forthe Jersey shore chamber of
commerce that we're members of,and I was really honored.
And then I was like, oh my gosh, what am I going to talk about?
I'm not going to talk aboutmortgage products.
Nobody wants to.
Realtors don't even want tohear about that.
So I had to put my thinking capon and I was just doing some
research, trying to think aboutwhat would be a great topic
that's kind of all encompassingboth personal and business, and
(03:19):
so came up with the science ofluck.
I can't own the concept, right,there's probably a book title
for every kind of way you cansay this the science, equation,
whatever.
But I mean I'm really enjoyinggoing on tour talking about it.
The, the, the keynote wentgreat.
Speaker 1 (03:34):
Everybody was very caught my attention.
Yeah, seriously, I mean Iwouldn't have.
I wouldn't have met you if, ifI wouldn't have.
I looked at you.
I'm like this person looks likethey know what they're talking
about and all of a sudden I'mlooking at the caption and I saw
the luck thing in there andthat to me was just was really
cool and it stuck, the luckstuck.
Speaker 2 (03:50):
It did.
Speaker 1 (03:50):
See, you're getting luckier Look at that, no, but it
stuck.
And now you're traveling aroundtalking more about this and
you're using your podcast.
You talk about it.
It's becoming something.
How about a book?
Are you going to write a?
Speaker 2 (04:01):
book.
I would like to do a TED talkon it.
Speaker 1 (04:03):
That would be a great goal.
Speaker 2 (04:05):
I did submit, I nominated myself.
Speaker 1 (04:07):
So we'll see if they respond.
Well, if you need anyreferences, whether it mean
anything, I mean I would sayyeah, she's great.
Speaker 2 (04:13):
Amazing.
Well, now that I'm on this show, I think they might take that.
Yeah, exactly.
Speaker 1 (04:25):
Look at that, that's it, that's right.
A lot of times when, when I'veheard about luck and and I know
you kind of talk about this inyour talk was they always said
it's when preparation meetsopportunity, you kind of have
that in there too, with like alittle twist to it.
There was some different things, because you were talking about
lucky, you know, making sure.
You know what do I need to dotoday to be luckier tomorrow?
That's a cool concept.
Speaker 2 (04:42):
Yeah, it is, and you know what Preparation and
opportunity are a big piece ofthat, that formula.
But it's, it's not enough justpreparation and opportunity,
because without that last step,that last piece of the formula,
you, you'll, you'll miss, you'llmiss the opportunity to create
luck in your life.
So it's important that youfollow all the way through with
the formula, and it's just oneof those things that we have to
(05:03):
be doing over and over again inour lives we all experience
setbacks and failures, andsometimes we can follow the
formula to a t yeah and itdoesn't create the luck the
first time.
But we go through a lot ofexamples of um just some, some
great people that have achievedso much in their lives that have
applied it, and so, um, I'm notgoing to tell you the formula
yet, though you.
Speaker 1 (05:23):
No, you're not going to tell me.
So I'm like on the edge of myseat here I'm thinking does she
know?
She didn't say it yet.
I'm like she's just like kindof baiting us.
Speaker 2 (05:31):
It's like click bait here.
Speaker 1 (05:33):
Yeah, jeez, maybe if I use my eight ball, maybe
something will tell me there.
I don't know if it's in thereluck or something's in there,
I'm not sure.
So, yes, so the thing that wasfunny, like I said, with the
luckier tomorrow.
So there's things that we needto do today.
Obviously, preparation is oneof them.
You know, and I always thinkand we just talked about this
upstairs with Susan I think alot of times you have to know
opportunity when you see it.
(05:54):
I think a lot of people don't,and then when they see it, they
don't realize it's opportunity,so they don't jump on it.
So you can prepare as much asyou want in life, but if you're
not able to notice anopportunity, you're screwed
Right, and I think thepreparation piece is so
important.
Speaker 2 (06:12):
You're absolutely right, brad, you have to.
Opportunity doesn't always comewith like these bright,
flashing signs and signals andyou don't always know it's there
.
It's about awareness, it'sabout having broad social
networks, it's about puttingyourself in the right
environment and it's abouthaving the right mindset right,
because when you feel prepared,when you feel confident about
(06:32):
what you do, you're, you'll,you'll be in environments where
you see opportunity everywhere.
Right, and so, I'm sure,everywhere you go now you see
like who's the next podcastguests.
Speaker 1 (06:41):
Right, it's exactly, it's exactly right, so true.
I look at everything throughthe lens of you know of, oh,
that's a podcast, right there,that's a podcast, so it's so
true.
And that's that reticularactivating system, I think, is
what it's called, right RAS, Iguess.
Speaker 2 (06:55):
But you're prepared right, absolutely.
You have this amazing studio.
You've 200 and somethingepisodes, so many great reviews,
200 and something episodes, somany great reviews.
And so you're, you're prepared,you're ready and that's why you
can see that opportunity.
You're confident in what thevalue that your show provides.
You're confident in your, yourability to be a great host, and
so that's why you'll see thatopportunity all around you.
And I'm sure, just becauseyou're you're six years in,
(07:17):
you're still learning, you'restill growing, you're still
listening to other people, andso that prepared part, you never
stop with that.
That's why the formula is soimportant to constantly be
rinsing and repeating.
Speaker 1 (07:28):
Oh, there's it, the rinse and repeat.
Speaker 2 (07:29):
Rinse and repeat.
Speaker 1 (07:31):
That was another thing I heard on one of the
shows, one of the recordingsthat you had whether it was a
reel or something like that Isaw.
I did a lot of.
I call it creeping, like whensomebody's coming on my show I
(07:52):
have to like creep on him alittle bit, so I just dig in,
you know, to find out what'sgoing on but that's that's
really cool.
So let's go into luck, as askill is a skill, luck is a
skill, yeah, it is, and I wrotemy notes.
Speaker 2 (07:56):
Wait, what, what, what what luck is a skill?
Yeah, so if you think about itright, it's there.
There's a skill developedbehind this formula right,
preparing, believing in yourself, you know, putting this studio
together, whatever the exampleis right.
So you're, you're prepared, you, you're great at what you do.
Then you start to put yourselfin environments where you see
the opportunity.
So there was this doctor, drRichard Wiseman.
Speaker 1 (08:17):
He conducted a 10 year study.
Isn't that funny.
Is that his name?
Speaker 2 (08:20):
now that I'm thinking about it, I think it is Wiseman
, and so he did a groundbreakingtenure study on the science of
luck, and what he found was thatlucky people tend to have
broader social networks andthey're more open-minded, and so
ultimately you're puttingyourself in these environments.
But then the next stage of thisformula is bold action and
(08:41):
being able to do preparation,opportunity, bold action and
doing that consistently.
There's a lot of skill that'sinvolved there.
There's a lot of mindset.
You take that bold action ormaybe you don't take bold action
, Maybe just take action and yousend one follow-up message or
one one phone call.
(09:08):
Right, and that's not enough.
So it really does require somany skillsets to have the
discipline to consistently dothat formula and when you do,
you're creating environmentswhere luck can thrive in your
life.
It's like, in short, it's theharder you work, the luckier you
get.
Speaker 1 (09:24):
But when you break right.
Absolutely, totally, totallytrue, because you know it's
funny the more that we've beendoing and I always include Hugo,
because Hugo has been a part ofthe show for a very long time
now but, and we have meetingsabout what are we going to do
next, how do we make it better,who do we want to get on the
show?
And, uh, and it's true, likethe more we do it, the more we
we get better at it and the moreI guess you want to get say
(09:46):
lucky, but there's doors thatare opening.
I mean, us meeting you is justa different, uh, different
guests and a group, a greatguest and was very excited to
have you here.
So it's that kind of stuff too,which opportunity comes up.
You realize the opportunity,but it doesn't work out.
Yeah, that's the part aboutconsistency right and you can't
(10:10):
stop then you can't say oh, Iwas unlucky, no, you, you got,
you got lucky, but it didn'twork out.
Not a big deal, Move on.
Speaker 2 (10:18):
Right, the more that you're, you're creating that
environment where luck canthrive.
It's like you know, you can'tgo on one listing presentation
and then say, oh, I lost it, sonow I'm not going to do all
those steps that got me there tobegin with.
Right, you're going to go backand do it again.
You might have to do it fivetimes to win two listings, but
you keep doing it.
And that's where thatpersistence, that self-belief,
(10:39):
that mindset all come into play.
And we use the example of JKRowling.
It might come into play, and weuse the example of JK Rowling.
It might, it might be a littlebit corny, but ultimately, 13
publishers before that bookbecame, uh yeah, what it is
today.
Speaker 1 (10:49):
Could you imagine those people that turned her
down?
Speaker 2 (10:52):
How they feel Unbelievable.
Speaker 1 (10:54):
I mean Disney's got a whole, I mean universal studios
.
We were just down there andthey have this whole like
unbelievable.
Speaker 2 (11:00):
Harry Potter land.
Speaker 1 (11:01):
It's unbelievable.
I mean, that's from oneperson's imagination and it got
turned down.
Speaker 2 (11:05):
Right, and so you know the preparation was writing
the book.
Yeah, right, and then you know,then you have to find a
publisher, you have to seek outthe opportunity, someone to, but
then that bold action part,that's the going to 13
publishers, right, yeah, and soyou know, it's like the Michael
Jordan, you know who missed themost shots in basketball.
Speaker 1 (11:24):
Exactly One of the best players.
Best players?
Yep, yeah, because that andsame as look at baseball.
Baseball is the same thing theystrike out more than they ever
hit.
It's just the way it is, youknow.
Speaker 2 (11:34):
Right.
So you have to, you have tokind of get comfortable with you
do and continuing to excel andcontinuing to create
environments where, if I justkeep doing this, at some point
it's going to happen.
Speaker 1 (11:50):
Yeah, it's amazing.
What I think is amazing is whatyou said before, that you got
asked to do a keynote for for anorganization and you then
you're like, oh shit, now whatdo I?
Speaker 2 (11:59):
do.
What am I doing?
What am I going to do?
Speaker 1 (12:01):
What am I going to talk about that's?
That's a little stressful.
Speaker 2 (12:04):
Yeah, you know what it?
I work well under pressure.
I'm like a commit first, figureit out later.
Sometimes is my I don't need tocome up with you know I don't
need to know the whole process Athrough Z.
I'm going to figure it out as Igo.
I'm going to keep doing my, myresearch, and so, um, I think
you need to have a plan, butsometimes when you plan too much
.
That's where dreams go to die.
You know, they just never getout of that stage because it's
(12:24):
like, oh my God, this is sooverwhelming.
Speaker 1 (12:26):
How am I going to do this?
So true, so true.
That's why I don't script theshow.
Everybody says well, how do youknow what you're going to say?
I said, look and you can see Ihave bullets.
That's it.
Speaker 2 (12:33):
Yeah, and the bullets , you know.
Having coffee, what used to,you know used to be going out to
lunch or having coffee or justhaving a meeting together.
Now we have it here recordedfor plenty of people to hear,
(12:53):
absolutely.
Speaker 1 (12:53):
Yeah, it is cool, really cool.
So this is interesting you saidthat you also now and you did
what you did during COVID when Istarted a podcast you started a
podcast.
You started a New Jerseyconstruction.
Yes, so you have a company thatyou're part of and what is it?
Are you building homes?
Are you doing additions?
I mean, what are you doing?
Speaker 2 (13:10):
So so we're a general contractor.
I have a part of phenomenalpartner that's been doing
construction for 30 years.
He had an established businessbefore we decided to dissolve
that and open up a new entitycalled New Jersey construction.
So you know we're I always sayNew Jersey's most reliable
(13:30):
contractor.
Like what's the problem you'regoing to solve for people and so
for us it was, you know, beinga reliable contractor, someone
that answers the phone, thatdoes what they say they're going
to do, that fixes mistakes whenthey happen.
I love real estate.
I'm a real estate investor,I've been doing mortgage banking
for over 15 years.
It was like a natural.
My father was in theconstruction business.
It was like a kind of a naturalnatural thing.
But all of these skills right,so everything transcends right,
(13:50):
doesn't it so the?
Same.
The same tools and systems thatyou use to build a great real
estate business, you're using togrow an amazing podcast, and so
it's funny because it's allcommon.
Yeah, and all that extra time.
It was like what are you goingto do with it?
Right, what are you going to dowith now?
Not a lot of people are buyinghomes during COVID.
No one's in the office, it feltlike you know, so your hours
went down, so we're reallyexcited.
(14:11):
We have a 65 star reviews onGoogle and we're just yeah,
we're, we're growing and.
Speaker 1 (14:16):
I absolutely love it.
So now you mostly in New Jerseythen doing that, or, yeah,
monmouth and Ocean County.
Speaker 2 (14:20):
Hamilton, Ocean County, Okay awesome.
Speaker 1 (14:21):
Yeah, that's different.
Speaker 2 (14:22):
I'm going to get you to drive too.
We're going to get you there.
Speaker 1 (14:25):
I feel like I'm going to be driving to New Jersey
sometime soon, you are, but okay, so let's go into.
You said about possibly a book.
Speaker 2 (14:33):
Yes, you know I'm in talks with a publisher right now
.
Um, and we're almost at the endof the process.
We just went through the yeah,so it's called the MVP mindset
and uh, it's just it's, you know, only only 10% of people get
past the first chapter in a book.
Speaker 1 (14:46):
I can only believe that doesn't surprise me,
because I've been working on onefor a while.
And um, yeah, you're right,because it's the same as the
podcast.
They say like what seven?
If you do seven podcasts,you're beyond the norm.
How many have you?
Speaker 2 (15:01):
done.
I think I'm up to like close to40, some of them I do on my own
now.
That's good yeah it's justabout mindset or motivation or
sales.
Speaker 1 (15:10):
That's awesome.
Yeah, they're good too.
They're really good.
So let's go back.
So the book is called MVP.
Of what MVP?
Speaker 2 (15:16):
mindset.
Mvp mindset having kind of likea top performer.
Speaker 1 (15:19):
Yes.
Speaker 2 (15:19):
And so it's, it's actionable steps.
It's I'm going to call it likea booklet, cause I'm like a
cliff notes person- Give me thesame here.
Speaker 1 (15:25):
Just get to the point .
Speaker 2 (15:26):
Yeah, I'm not reading 200 pages, I don't need a whole
story, like if you're need totell me about like one day a
long time ago yeah, yeah, yeah,this is yeah.
Speaker 1 (15:35):
Just get to the point , exactly it's very to the point
.
Speaker 2 (15:37):
It's very actionable.
It's almost like if you ever goto like a seminar, like a tony
robbins seminar or somethinglike that, at the end of
whatever he's speaking aboutyeah he's like, okay, now answer
these questions and what areyou going to do next?
right, right gives you thosethings to do at the end of every
chapter and so hopefully it'ssomething that can help people.
You know I was telling youbefore we started a coaching
program which I've been a leaderin this business a long time
(15:58):
and, as we were talking aboutbefore, these things all
transcend so the same thingsthat you need in your life to
apply towards anything you do.
Um, I take just great reward inhelping people reach their full
potential.
That's why the podcast started.
Speaker 1 (16:15):
Yeah, so the but with the coaching.
Let's go back to that, that's.
That's a different thing too.
Do you find that when you'recoaching somebody, you're also
coaching yourself, or learningfrom it at the same time?
A hundred percent, yeah, yeah.
Speaker 2 (16:21):
I think when you, when you're actually speaking
something into existence, ithelps you to continue to to hold
yourself accountable to thosethings too, because you want to
lead by example.
I had someone on the show theother day that was talking about
the power of networking andconnecting.
Speaker 1 (16:35):
Right.
Speaker 2 (16:36):
And, uh, she was talking about follow-up and how
you have to be good withfollow-up and a lot of people
leave that on the table and asshe was talking, I was thinking
about all the people I needed tofollow up with.
Speaker 1 (16:47):
That's pretty funny to do right now, you're like oh
my gosh, I can't do this rightnow.
I got to follow up, yeah.
Speaker 2 (16:53):
I got back to the office, I'm like I'm doing it
now Cause it would it had been.
You know I'll, I'll get toalways get to it.
I can't do activities and notfollow up.
You know, whether it be openhouses or brokers, opens,
whatever you do for a living,you know.
That's the bold action part,right, cause you can.
That's the bold action part I.
And then not do it, they'll belike she's full of it.
Yeah, you gotta be authentic.
Exactly Gotta be authentic.
(17:23):
Yeah, it's cool, you know, lookI.
You gotta you gotta know how tobuild relationships.
Speaker 1 (17:25):
They don't just all always happen right away.
Speaker 2 (17:26):
Right, it happens over time, and so.
I think if you approach themauthentically and you know how
to stay connected, it's, it's agreat thing.
I think the science of luck isreally, hopefully, something
that can inspire people to taketake more chances on themselves.
Speaker 1 (17:37):
Now do you bring up science of luck in the book,
then Do you bring that up inthere now.
So this is a completelydifferent book.
Speaker 2 (17:42):
This is a yeah.
I haven't written anything aboutthe science of luck, but I
would love to.
I'm speaking about it in realestate offices and seminars.
It's just going to be a topicwe continue to talk about
because it's a great way forpeople to think about.
You know the results of theirwork and what it can create, and
you know because people look atsomeone that's successful oh,
look at Brad, how lucky is he.
(18:03):
He's got to look at his podcast.
He's got look at you Gets allthese listings from the podcast.
So what a lucky guy.
No, brad was a guy thatprepared, that put himself in
places where he'd findopportunity and that took bold
action.
I mean, you're taking boldaction to get guests every day.
And how much you learned from,from just sitting here.
Speaker 1 (18:20):
It's unbelievable what I learned from actually the
research.
I usually learn a lot, um, andthen also from being here and
there's things that what happens, too, is that I'll sit back
later on and I'll kind ofanalyze um our conversation and
think about what, what did I getfrom that?
What can I use for the nextpodcast that makes me better or,
you know, makes me better atasking questions or connecting
(18:43):
with the guest or whatever.
Speaker 2 (18:44):
So well, you're great at asking questions and when I
think about the audience.
Right, and we asked thatquestion in the presentation
what.
What can you do today to beluckier tomorrow?
What's that phone call you needto make?
Where's that place you need togo?
Who's that person?
You have to see who.
Who's that.
Who's that person?
Or that opportunity that you'veleft on the table?
Because research finds thatmost people they don't.
(19:05):
They don't create thatenvironment where luck can
thrive because they they missopportunities.
They just don't see them.
They're not, you know.
So use this example in mycareer, where, you know, I was
with a large bank institutionfor almost 13 years.
I was a producer, a loanofficer, and then I wanted to
become a leader.
I was really passionate aboutwanting to grow my career and I
was prepared, but then there wasthis opportunity that came and
(19:29):
I applied for the position torun my own branch and I didn't
get it.
Speaker 1 (19:33):
And I was like Okay, all right.
Speaker 2 (19:36):
So I have to kind of like now take a step back and
figure out why is.
Maybe there's someone else moreprepared than I am.
Speaker 1 (19:42):
Maybe that, or maybe that just wasn't the right thing
for you, right, but I, but I,but I saw the opportunity.
Speaker 2 (19:46):
So you know, overcoming failure, right?
This is what this one's about.
Is like I.
Six months later, anotherposting job posting came up and
I went for it again, and thattime I got it.
And ultimately, by the time Ileft, I went for it again, and
that time I got it.
And ultimately, by the time Ileft, I was running the number
(20:07):
one team in the country as oneof the youngest leaders in
Manhattan and um our team did2.1 billion in fundings in in
one year, in 2021.
Yeah, 53 people on my team, 16bankers, 53 people.
Yeah, it was incredible.
It was an incredible time, butit was one of those things Like
if I didn't, if I didn't goafter that next opportunity
again, it just wouldn't havebeen there.
So you have to just believe inyourself.
You're going to hit theseroadblocks, you're going to fail
.
Keep going for it and keeppreparing.
(20:28):
I had to go back to the drawingboard and say how can I be
better prepared the next timethis opportunity comes?
Because I'm still going to goafter it, but I need to work on
myself in the meantime.
And so you sometimes you canget feedback from people.
Hey, what could I have donedifferent?
Speaker 1 (20:41):
Yeah, I always do that, you know.
I think even to just a listing.
If I lose a listing, always dothat, and I, you, and it's hard
because you want to be likefreaking out on the person, that
they pick somebody else, butyou have to say hey.
By the way, you know, it wouldreally help my business if you
could tell me why, why you chosethe other person, and if it
comes from a real, sincere,authentic place, they'll want to
(21:04):
help you on that and they'lltell you the truth and they'll
say it and then, but you have tobe ready to take that
information right, swallow andgo.
Okay, you can't go oh, theydon't know what they're talking
about or freak out about stuff.
You just have to take theinformation and that's.
And that's part of learning,it's part of growing.
Speaker 2 (21:20):
Yeah, I was listening to one sales trainer who at
that point, if you know, whenyou get that kind of objection
you talk to people about, youknow well, before we kind of
move along like what talk to meabout why you know, you kind of
can get them back to where whereyou were, almost like maybe
they're not ready to list rightnow, or maybe it was a friend or
family member.
One thing you never want to dois make an assumption right, oh,
(21:41):
they must've not wanted mebecause I was too old, I was too
young, I was right.
So you got to get back outthere.
And it's funny because when Idid the presentation at a real
estate office on the science ofluck, that was what someone
asked Like how do you overcomefailure, how do you overcome
rejection?
You just beat yourself up somuch.
I mean, I heard the other day74% of realtors.
Speaker 1 (21:59):
Is this true?
Didn't have one deal.
Speaker 2 (22:00):
Didn't have one deal.
Speaker 1 (22:01):
Yeah, we don't like to put that out there too much.
Speaker 2 (22:03):
No, I'm just kidding, Not this office though right,
not this office.
Speaker 1 (22:06):
No, we'd be in trouble.
Yeah exactly no, but no, you'reright, it is so true and it.
But what's amazing about that?
When I thought about thatnumber, I thought, oh well,
there's no way that could becorrect.
We have about 1,200 agents inthis county.
It's a small county, I'd sayprobably about 200 or 300 are
(22:27):
doing the business.
Wow.
So if you think about it,that's in that 70% range.
So what's weird for me is howare they making it?
How are they making a living?
Yeah, I mean it's uh, it's stillbeen.
If you sell one house, you'redoing better than most which is
crazy.
Speaker 2 (22:44):
I mean, it's the same thing on the mortgage side of
the business too.
Right now it's a.
It's pretty incredible how, howdegradated you know the
opportunities become, and butyou know those people that are
excelling, those are the peoplethat are applying that luck
formula in their life.
They, they've probably gottenmore prepared than ever.
How do I prepare for COVID?
How do I prepare when we getout of the lowest interest rate
environment we've ever been in?
(23:05):
I mean, that's a totally newskill to develop.
Speaker 1 (23:09):
How do I?
Speaker 2 (23:09):
how do I overcome the objection of I don't want to
sell right now because I have arate of 2% and rates are seven
or eight?
It's hard, it's very hard.
Speaker 1 (23:18):
That's a tough one.
That is a tough one and we talkabout this all the time.
I mean Hugo's shaking his head,because a lot of times we talk
about this on the show that I dowith Pete, and it is hard
because they're at three and ahalf percent and they're saying
why would I sell, move toFlorida and pay 7%?
You know, but there's, there'sthings in there.
There's also, you know, are yougoing to let always let money
hold you back from where youwant to be?
Right, you know what I'm saying.
(23:40):
Like you got to be careful.
Yeah, happy happiness issomething too.
The other thing is that ifyou're at two and a half or
three and a half percent andyou're almost paid off your
mortgage, you're you're going tobe paying uncle Sam more money
because you don't have much towrite off.
Speaker 2 (23:52):
So there's a lot of things.
It's really hard and yeah, butyou had to re-prepare for that
oh absolutely.
Speaker 1 (23:58):
You had to kind of re-educate yourself Well what
are some of the?
Speaker 2 (24:00):
reasons why people would still consider moving.
I mean, you know almost 40% ofall people that own homes don't
have a mortgage.
Yeah, we talk about that.
Isn't that incredible?
It's amazing.
Speaker 1 (24:10):
It's the best time ever.
We have more equity right now.
In our country, it billion inequity that more.
And that's why when people say,oh, 2008 is going to happen
again, I'm like no, it's not.
We didn't have equity back then, we had no value, and so it's a
total, and banks were doingsome things that were not good.
Speaker 2 (24:26):
I mean what a great time to doubt, to think about
downsizing.
Right when you, so it's like youknow, I think in the beginning
of your career, maybe somebodythat's out there today that
might be feeling discouraged.
It's like you know you don't.
It's never like you don't makeit right.
It's not like you get to thetop of that mountain and like
I'm here now, I don't have to doanything else.
It's like now you have to, nowyou have to stay there, right,
(24:47):
so it requires just as much.
I always use the example oflike a professional athlete.
They don't stop practicing oncethey become a pro, they
practice more.
So you know, that's why we talkabout luck as a skill, because
those other 30% of realtorsthey're applying that skill,
which is creating environmentswhere luck is thriving in their
life, and they're getting morelistings, more clients.
Speaker 1 (25:08):
They're creating it.
You're exactly right.
You said creating.
That's exactly right.
They're creating and I think alot of people think it's going
to come to them.
It doesn't.
You have to create it, theyhave to create it and you have
to make it happen.
So let's go back at the.
I want to talk a little bitmore about your uh, the podcast.
Sure, like who, who are youhaving on there?
Like, who is like what's the?
What's the goal there with that?
Who are you trying to get?
Speaker 2 (25:31):
So well.
I think, ultimately, that themission was really to help
people just to reach their fullpotential.
To you know and it evolves astime goes on We've kept our
audience and our guestsextremely diverse in the topics
that we've been doing.
Isn't it fun to always belooking for the next fun topic?
Yeah, it's awesome, do you?
Speaker 1 (25:44):
find, though, that you're starting to get a lot
more people asking to be on.
Yes, yes.
And then you get to a pointwhere you're like all right, I
have 10 people that are allgoing to tell me how they made
$10 million in their first fiveyears in business, or whatever
it is, and it gets to the pointwhere those those stories are
boring.
Speaker 2 (25:59):
Yes.
Speaker 1 (25:59):
Because this is not boring, this is, this is fun
because it's it's there's depthto it, but there's a lot of time
.
Many times we say you go.
I say you know, I don't need tohave anybody on tell me how
much money they made in such ashort period of time.
That doesn't do anything for me.
Speaker 2 (26:14):
Right.
Speaker 1 (26:14):
It really does, cause there's a gazillion of them
that are out there.
Yeah, so it's just having thosegood conversations.
Yeah, you just had a lady inthere that does like wardrobe or
something Personal styling.
Speaker 2 (26:25):
Yes, yes, it's Carly Walco, she's she'll, I mean
she'll completely revamp.
I mean, just think about it.
Speaker 1 (26:31):
We think about confidence and preparation.
Speaker 2 (26:32):
Yes, I mean, you got.
You want to look good, right,and so that's something that a
lot of people just aren't thatgreat at shopping and finding
what fits them well.
And so she'll come in yourhouse, she'll go through your
closet, she'll figure out whatworks, what doesn't work, and
then she'll be your personal andlike, oh she would have a field
day with me.
Speaker 1 (26:49):
She'd be like you know you own nothing but plaid.
I think you should get yourhair like that again.
Do you notice that?
Speaker 2 (26:58):
I've lost most of that.
Speaker 1 (26:59):
Yeah, I wish I could get my hair like that.
Yeah, that's funny, it is funny, but no, that's that's really
interesting we try to get peopleon.
Speaker 2 (27:04):
That can we can fully help people, right?
So we've had a personal stylistcome on who does all your
shopping.
We had someone come on to talkabout the truth, about your
health.
Right, you want to optimize yourhealth yes, yes you want to
optimize how you look so thatyou can you can feel better,
because in this job specificallyI don't know if you own a
business, if you're a realtor,if you're a mortgage person you
need to feel good, to show upevery day and to to have that
(27:26):
mindset, to get out there andtry to win in a in a tough field
.
So we've also had some I'd liketo call them celebrities HDTV
celebrities, love it or list it.
Eric Aramita we had a guy onJohn Steingraber who runs a
great real estate investingnetworking, but he's also on A&E
24-hour flip.
He had this incredible idea toflip a home in 24 hours so just
(27:48):
two 12-hour days and gets thisthing back on the market.
Speaker 1 (27:51):
Oh, two 12-hour I was going to say two 12-hour days,
that works.
Speaker 2 (27:54):
I was thinking 24 hours.
Speaker 1 (27:55):
That's pretty amazing .
But, even so, that's incredible.
Speaker 2 (27:58):
It is.
It is really great.
Wow, that's an undertaking yeah, but it was a great show.
You should check it out.
Speaker 1 (28:02):
Yeah.
Speaker 2 (28:03):
His story is really powerful, and so we had Craig
Sewick Sewing.
Speaker 1 (28:07):
Yeah, yeah, I always want to say sewing.
I know Because I always ask himit's sewing.
Speaker 2 (28:14):
He's like yes, about media.
They talk about health, we're,we're, we're just giving all
kinds of information and then,and then I'll do just a separate
podcast, sometimes just audioonly, sometimes video.
I've seen that.
Speaker 1 (28:24):
I've seen you do the audio on you where you'll have
some notes and you.
I want to do that.
I haven't done that yet.
We have talked to him aboutthat, where there's certain
things that I write a lot ofstuff and and there's a lot of
stuff that I have on trust andbuilding relationships that I'd,
but I'd like to do it in thatformat.
Speaker 2 (28:38):
Well, we were talking about Ed, ed, my lad.
Speaker 1 (28:40):
He does a ton of just just him, right, he's amazing,
he really is like prophesizing.
Yeah, I, I, yeah, and he justtalks and you just sit there and
you're like it's unbelievable,he's, he's really amazing, it
really is.
Speaker 2 (29:00):
Well it's.
Speaker 1 (29:00):
It's great.
Yeah, I'm listening to her.
I'm listening to her book.
I don't read books, I listen tothem.
So I'm listening to her bookright now.
It's really good.
Speaker 2 (29:05):
She do a phenomenal job marketing that book.
Speaker 1 (29:07):
And she was at the Keller Williams family reunion
last year.
Oh, really.
Yeah, yeah, we have another one.
Did the makeup she's a littleheavier, but she does makeup.
I forget Kern, something Kern,jamie Lee Kern or something like
that.
She's going to and she'samazing too.
(29:27):
Male Robbins and all these guys.
What's your favorite podcast tolisten to?
Yeah, I think it Ed and Mel areat the top of that list.
Speaker 2 (29:34):
I think, uh, you know I'm always finding new ones.
And they say, like, you know,find maybe like five or 10 that
you'd like to really listen to,and sometimes you don't listen
to the whole thing, but I lovesharing them with people.
I mean, before I did my ownpodcast, I was sharing other
people's.
I was like, mom, you got tolisten to this right, I share
them a lot, Ed, my lead.
Speaker 1 (29:49):
I share all the time now, but I do.
Speaker 2 (29:52):
I do start to notice to launch and how to grow a
podcast.
I don't know if you've heard ofschoolcom with Alex Ramosi.
So there's this whole thing.
School S-K-O-O-L.
Speaker 1 (30:06):
Really interesting.
Speaker 2 (30:08):
You can create all these training modules and
there's a whole calendar.
You could go live.
You create your own littlecommunity and they can subscribe
to be a part of it with you?
Speaker 1 (30:16):
Oh, that sounds fun.
Speaker 2 (30:23):
There's so many people out there that are like
lost.
I'm like what do I do?
Right, when you think about aproblem, how do you solve it?
You know you have so manyagents.
How do I do video?
How do I edit the video?
Who's going to do thephotography?
Who's going to do the film?
How am I going to get a podcast?
I don't know what I need.
Mike's lighting all this stuff.
So it's um.
Here's everything I need,step-by-step, for creating a
podcast.
Speaker 1 (30:39):
I love that idea of that.
Speaker 2 (30:41):
So there's yeah, we'll talk about that Cause it's
, it's really cool, but checkout school schoolcom.
It's an app, um, and there's alot of.
I'm actually subscribed to someother sales trainers that are
on there, and so it's a.
It's really cool if you'relooking for like coaching at an
affordable kind of group price.
Speaker 1 (30:56):
Um, that's pretty neat.
I never heard of that before.
Yeah, that's pretty neat, it isinteresting.
Speaker 2 (30:59):
But I noticed in the podcast world and probably your
audience maybe they're listeningto podcasts A lot of the ones
that are really taking off, aregetting current events Right.
So part of what I like the justthe audio only is because you
could just throw it on and boom,you're talking about the impact
of Trump's executive orders andwhat it means for housing.
So we put something togetherlike that sent it out to a
(31:20):
hundred agents.
Hey, not political, justinformative.
And what does it?
What does it mean?
How's this going to impact us?
Immediate housing relief rightthat was the EO right and
increase the supply.
Speaker 1 (31:32):
And we need supply.
Speaker 2 (31:34):
Gosh, do we?
Speaker 1 (31:34):
need supply.
Speaker 2 (31:35):
We do it's everywhere too, I blame you guys.
Can you list a house, I mean?
Speaker 1 (31:42):
Oh my gosh, it's so true.
No, nobody wants to move.
That's the problem.
I mean it's so funny.
And that problem I mean it's sofunny and that's the lower
interest rate.
So I blame you guys.
Speaker 2 (31:50):
I know, yeah, it's our fault.
I'm gonna put it back on you.
How do you like that?
Well, there are options forthat you know we get to the
mortgage product talk, but youcan get a rate that's in the in,
in the low fours, if you wantsure, just kind of pay for it
there's a yeah there's.
You can have the seller pay forit too exactly there, you know,
we back to preparedness it'sjust you kind of try to find
ways that you can createsolutions for people and that
(32:11):
they don't.
You know, in New Jersey we havea $22,000 down payment
assistance program.
Speaker 1 (32:15):
Wow.
If you're a first generationhomeowner, $15,000 if you're a
first generation homeowner,interesting First gen.
Speaker 2 (32:22):
Yeah, you guys have one in Pennsylvania too.
Speaker 1 (32:25):
We have PHFA, which I think is what.
It's the same thing.
Speaker 2 (32:27):
It's like I don't know what.
I think the amount's a littlebit less.
Speaker 1 (32:29):
Yeah, but that's because our average sale price
is so so much lower.
Speaker 2 (32:34):
But if you think about it you know they've never
been throwing.
Speaker 1 (32:36):
They haven't thrown more money at first time home
buyers than they are today.
Yeah, exactly.
Speaker 2 (32:38):
And so it's, it's just crazy, and I have buyers
that it's been two years.
Speaker 1 (32:45):
They haven't found anything, yeah getting the
inventory, getting them to findwhat they like.
You know so it's crazy, but youknow what we have to wrap this
up.
Speaker 2 (32:51):
Believe it or not, you have a question, go ahead.
Go ahead, you get your question, yes thank you uh, your first
uh your um a no-brainerproductivity tip and a
no-brainer financial tip for theaverage person?
Speaker 1 (33:03):
oh, that's a great question so you always ask good
questions what was the firstquestion?
Speaker 2 (33:06):
uh, no-brainer productivity tip, productivity
tip.
So I think you have to,obviously, and this is not fun
for all of us, but you have toget back to the basics on your
time management routine.
I like to create what I like tocall the ideal work week and
you'll look at it and be likethere's no way I'm ever going to
do this this has been theperfect world.
But I think you should createthat perfect week.
(33:27):
What does it look like?
What are you doing every day?
What are you doing once a week?
Get it all in there and look atit every day and you know it's
not time management, it's it'sreally self-management.
It's like how do I get myselfto do something I don't want to
do?
And then the feeling when you'redone, doing it is good, exactly
, it does feel good and you'renot, you might not hit it every
day, you probably won't, becauseit's just ideal, but you want
(33:48):
to, you want to strive for it.
And then, as far as financial,I was just saying, the other day
I had somebody on the show thatwrote a book called the real
decisions the financial impactof renting versus owning.
Because you have a lot ofinfluencers out there today that
are saying oh, this is a renternation and you should.
You should rent, you can befluid, you're work remotely,
don't get stuck in one area.
(34:09):
Rent, uh, owning's a waste ofmoney, right?
Speaker 1 (34:12):
They're literally touting.
I'm going to send them to youwhen I see them.
Yes, please do that's.
That'd be a good topic for Peteand I.
That's true, Invite me and.
Speaker 2 (34:20):
Brad on your show and we'll tell you why.
But?
But I had someone come on andhe wrote a book.
He's very passionate about it20 years as a financial advisor,
and one of the stats is that,on average, someone that owns a
home has a 40% higher net worththan someone that rents.
And so you can slice and dicethe numbers all you want, but
home ownership is an incredibleway to build wealth.
Speaker 1 (34:41):
No question.
Speaker 2 (34:42):
Whether rates are high or low.
So I encourage you.
I don't think there's oneperson I know out there that
regrets buying their first home.
Nope.
Speaker 1 (34:49):
I always say jump in person, I know, out there that
regrets buying their first home.
I always say jump in, you gotto jump in, you can't wait.
The only market we know is themarket we have right now.
You can predict as much as youwant, but we don't know what's
going to happen A hundredpercent.
Speaker 2 (34:58):
So I just really encourage people.
There's a lot of benefits outthere right now and it's a great
time and it's a great way tobuild wealth.
Yeah, absolutely, absolutelyDid you know I was going to say.
That Was absolutely.
Speaker 1 (35:11):
You know I was gonna say that was that staged it
might have been staged thanks somuch.
So how do we find you?
Give me all your socials orwhatever you want to want to
find you at everything is atbillion dollar banker.
Speaker 2 (35:19):
I hope to see you guys soon and thanks for having
me brad oh, you're very welcome,so so fun, all right.
Speaker 1 (35:24):
There you have it, nicole perrone, I'll tell you
what.
The billion dollar banker.
That was just a fun time andand hopefully maybe when she
comes out with her book she'llcome back down.
We'll see the whole drivingthing.
I think it was a problem, butthat's about it.
Thanks for coming here everyThursday at 7 PM.
We'll see you next week, allright.
from real estate to real life and everything in
between.
The brad weisman show and nowyour host, brad weisman.
All right, we are back.
Thanks for coming back to me.
Thursday at seven o'clock.
This is going to be a good show.
I know I say that every time,but I gotta tell you this is
gonna be really good show.
This nice lady came all the wayfrom Northern New Jersey or
(00:26):
Central New Jersey, somewhere inthat area, and it was about to
snow and she still came downhere, which is amazing.
Her name is Nicole Perum.
She is the billion dollarbanker.
How?
Speaker 2 (00:37):
are you doing Good?
Good, I made it here.
Speaker 1 (00:40):
Yeah, you did make it here.
I feel bad that I made you comeall the way down here when it
was supposed to snow.
Speaker 2 (00:45):
I'm going to get you back.
Speaker 1 (00:47):
I would.
I would love to do that.
That'd be great.
I would love to do that.
It'd be really fun.
So you're the senior vicepresident of the production at
cross country mortgage.
What?
Speaker 2 (00:56):
does that?
What does that mean?
So, essentially, I'm one of theleaders here.
I also handle mortgagetransactions myself as well, uh,
but I have a great team with mehere work on one of the biggest
teams within the company, whichis amazing and we're the number
one distributed retail mortgagelender in the country.
So, yeah, we're doing one outof every 37 loans, 170 different
investors we work with.
So, as I was telling you before, it's been a lot of fun being
(01:17):
here and.
I'm just passionate aboutleading great loan officers, so
that's cool.
As a as you've done a great jobgrowing here.
I hope to do the same.
Speaker 1 (01:26):
Yeah, that's all Well , you're, you're doing it,
you're doing it.
So we'll get into the podcastthing, cause the podcast is
really really good andeverything you're doing.
Uh, the other thing is thatyou're a TV host on the national
television show called Americandream TV and we know a little
bit about that, hugo and I.
He used to help out, but we didthat show for a little bit, but
you're doing it right now.
It's with.
Craig Sowing is the guy thatruns the whole thing.
(01:46):
He's amazing.
You just had him on yourpodcast, didn't you?
Speaker 2 (01:49):
I did.
Craig's amazing American DreamTV is awesome.
I was telling you before just.
It's a great way to open doors,to create relationships and to
both get some great branding andexposure out of it and
highlight some beautifulproperties and communities.
Speaker 1 (02:02):
I saw you at the Ritz .
Speaker 2 (02:03):
Yes.
Speaker 1 (02:03):
Right, you were there .
I saw you at the Ritz, whichlooked amazing.
Speaker 2 (02:06):
Oh my gosh, I'll be there tomorrow to host a
broker's open with the agentthere.
Yeah.
It's fantastic Beautifullisting and just a beautiful
building.
Speaker 1 (02:14):
Yeah, Can't go wrong with the Ritz.
The Ritz is definitely.
There's the reason they're theRitz.
Oh, you feel it.
It's everything they do.
Yeah, you do, you absolutely do.
It's so funny.
So, yeah, so let's go into this.
So what really caught myattention is I look at a lot of
different guests and I'm likeyou know, okay, yes, maybe I'll
have them on whatever, and thenyours.
What really got me was thisthing that you call the science
(02:35):
of luck.
You know, and I've never heardof anybody have that term.
You know, cause a lot of timeswe say luck is not really luck,
or and a lot of people stay awayfrom the word luck, if you
notice that cause they want itto be oh no, I worked hard, I
did this and I did that.
There's no such thing as luck.
Speaker 2 (02:57):
Where did you come up with the science of luck?
Well, so I was asked to do akeynote speech at the fourth
annual women's conference forthe Jersey shore chamber of
commerce that we're members of,and I was really honored.
And then I was like, oh my gosh, what am I going to talk about?
I'm not going to talk aboutmortgage products.
Nobody wants to.
Realtors don't even want tohear about that.
So I had to put my thinking capon and I was just doing some
research, trying to think aboutwhat would be a great topic
that's kind of all encompassingboth personal and business, and
(03:19):
so came up with the science ofluck.
I can't own the concept, right,there's probably a book title
for every kind of way you cansay this the science, equation,
whatever.
But I mean I'm really enjoyinggoing on tour talking about it.
The, the, the keynote wentgreat.
Speaker 1 (03:34):
Everybody was very caught my attention.
Yeah, seriously, I mean Iwouldn't have.
I wouldn't have met you if, ifI wouldn't have.
I looked at you.
I'm like this person looks likethey know what they're talking
about and all of a sudden I'mlooking at the caption and I saw
the luck thing in there andthat to me was just was really
cool and it stuck, the luckstuck.
Speaker 2 (03:50):
It did.
Speaker 1 (03:50):
See, you're getting luckier Look at that, no, but it
stuck.
And now you're traveling aroundtalking more about this and
you're using your podcast.
You talk about it.
It's becoming something.
How about a book?
Are you going to write a?
Speaker 2 (04:01):
book.
I would like to do a TED talkon it.
Speaker 1 (04:03):
That would be a great goal.
Speaker 2 (04:05):
I did submit, I nominated myself.
Speaker 1 (04:07):
So we'll see if they respond.
Well, if you need anyreferences, whether it mean
anything, I mean I would sayyeah, she's great.
Speaker 2 (04:13):
Amazing.
Well, now that I'm on this show, I think they might take that.
Yeah, exactly.
Speaker 1 (04:25):
Look at that, that's it, that's right.
A lot of times when, when I'veheard about luck and and I know
you kind of talk about this inyour talk was they always said
it's when preparation meetsopportunity, you kind of have
that in there too, with like alittle twist to it.
There was some different things, because you were talking about
lucky, you know, making sure.
You know what do I need to dotoday to be luckier tomorrow?
That's a cool concept.
Speaker 2 (04:42):
Yeah, it is, and you know what Preparation and
opportunity are a big piece ofthat, that formula.
But it's, it's not enough justpreparation and opportunity,
because without that last step,that last piece of the formula,
you, you'll, you'll miss, you'llmiss the opportunity to create
luck in your life.
So it's important that youfollow all the way through with
the formula, and it's just oneof those things that we have to
(05:03):
be doing over and over again inour lives we all experience
setbacks and failures, andsometimes we can follow the
formula to a t yeah and itdoesn't create the luck the
first time.
But we go through a lot ofexamples of um just some, some
great people that have achievedso much in their lives that have
applied it, and so, um, I'm notgoing to tell you the formula
yet, though you.
Speaker 1 (05:23):
No, you're not going to tell me.
So I'm like on the edge of myseat here I'm thinking does she
know?
She didn't say it yet.
I'm like she's just like kindof baiting us.
Speaker 2 (05:31):
It's like click bait here.
Speaker 1 (05:33):
Yeah, jeez, maybe if I use my eight ball, maybe
something will tell me there.
I don't know if it's in thereluck or something's in there,
I'm not sure.
So, yes, so the thing that wasfunny, like I said, with the
luckier tomorrow.
So there's things that we needto do today.
Obviously, preparation is oneof them.
You know, and I always thinkand we just talked about this
upstairs with Susan I think alot of times you have to know
opportunity when you see it.
(05:54):
I think a lot of people don't,and then when they see it, they
don't realize it's opportunity,so they don't jump on it.
So you can prepare as much asyou want in life, but if you're
not able to notice anopportunity, you're screwed
Right, and I think thepreparation piece is so
important.
Speaker 2 (06:12):
You're absolutely right, brad, you have to.
Opportunity doesn't always comewith like these bright,
flashing signs and signals andyou don't always know it's there
.
It's about awareness, it'sabout having broad social
networks, it's about puttingyourself in the right
environment and it's abouthaving the right mindset right,
because when you feel prepared,when you feel confident about
(06:32):
what you do, you're, you'll,you'll be in environments where
you see opportunity everywhere.
Right, and so, I'm sure,everywhere you go now you see
like who's the next podcastguests.
Speaker 1 (06:41):
Right, it's exactly, it's exactly right, so true.
I look at everything throughthe lens of you know of, oh,
that's a podcast, right there,that's a podcast, so it's so
true.
And that's that reticularactivating system, I think, is
what it's called, right RAS, Iguess.
Speaker 2 (06:55):
But you're prepared right, absolutely.
You have this amazing studio.
You've 200 and somethingepisodes, so many great reviews,
200 and something episodes, somany great reviews.
And so you're, you're prepared,you're ready and that's why you
can see that opportunity.
You're confident in what thevalue that your show provides.
You're confident in your, yourability to be a great host, and
so that's why you'll see thatopportunity all around you.
And I'm sure, just becauseyou're you're six years in,
(07:17):
you're still learning, you'restill growing, you're still
listening to other people, andso that prepared part, you never
stop with that.
That's why the formula is soimportant to constantly be
rinsing and repeating.
Speaker 1 (07:28):
Oh, there's it, the rinse and repeat.
Speaker 2 (07:29):
Rinse and repeat.
Speaker 1 (07:31):
That was another thing I heard on one of the
shows, one of the recordingsthat you had whether it was a
reel or something like that Isaw.
I did a lot of.
I call it creeping, like whensomebody's coming on my show I
(07:52):
have to like creep on him alittle bit, so I just dig in,
you know, to find out what'sgoing on but that's that's
really cool.
So let's go into luck, as askill is a skill, luck is a
skill, yeah, it is, and I wrotemy notes.
Speaker 2 (07:56):
Wait, what, what, what what luck is a skill?
Yeah, so if you think about itright, it's there.
There's a skill developedbehind this formula right,
preparing, believing in yourself, you know, putting this studio
together, whatever the exampleis right.
So you're, you're prepared, you, you're great at what you do.
Then you start to put yourselfin environments where you see
the opportunity.
So there was this doctor, drRichard Wiseman.
Speaker 1 (08:17):
He conducted a 10 year study.
Isn't that funny.
Is that his name?
Speaker 2 (08:20):
now that I'm thinking about it, I think it is Wiseman
, and so he did a groundbreakingtenure study on the science of
luck, and what he found was thatlucky people tend to have
broader social networks andthey're more open-minded, and so
ultimately you're puttingyourself in these environments.
But then the next stage of thisformula is bold action and
(08:41):
being able to do preparation,opportunity, bold action and
doing that consistently.
There's a lot of skill that'sinvolved there.
There's a lot of mindset.
You take that bold action ormaybe you don't take bold action
, Maybe just take action and yousend one follow-up message or
one one phone call.
(09:08):
Right, and that's not enough.
So it really does require somany skillsets to have the
discipline to consistently dothat formula and when you do,
you're creating environmentswhere luck can thrive in your
life.
It's like, in short, it's theharder you work, the luckier you
get.
Speaker 1 (09:24):
But when you break right.
Absolutely, totally, totallytrue, because you know it's
funny the more that we've beendoing and I always include Hugo,
because Hugo has been a part ofthe show for a very long time
now but, and we have meetingsabout what are we going to do
next, how do we make it better,who do we want to get on the
show?
And, uh, and it's true, likethe more we do it, the more we
we get better at it and the moreI guess you want to get say
(09:46):
lucky, but there's doors thatare opening.
I mean, us meeting you is justa different, uh, different
guests and a group, a greatguest and was very excited to
have you here.
So it's that kind of stuff too,which opportunity comes up.
You realize the opportunity,but it doesn't work out.
Yeah, that's the part aboutconsistency right and you can't
(10:10):
stop then you can't say oh, Iwas unlucky, no, you, you got,
you got lucky, but it didn'twork out.
Not a big deal, Move on.
Speaker 2 (10:18):
Right, the more that you're, you're creating that
environment where luck canthrive.
It's like you know, you can'tgo on one listing presentation
and then say, oh, I lost it, sonow I'm not going to do all
those steps that got me there tobegin with.
Right, you're going to go backand do it again.
You might have to do it fivetimes to win two listings, but
you keep doing it.
And that's where thatpersistence, that self-belief,
(10:39):
that mindset all come into play.
And we use the example of JKRowling.
It might come into play, and weuse the example of JK Rowling.
It might, it might be a littlebit corny, but ultimately, 13
publishers before that bookbecame, uh yeah, what it is
today.
Speaker 1 (10:49):
Could you imagine those people that turned her
down?
Speaker 2 (10:52):
How they feel Unbelievable.
Speaker 1 (10:54):
I mean Disney's got a whole, I mean universal studios
.
We were just down there andthey have this whole like
unbelievable.
Speaker 2 (11:00):
Harry Potter land.
Speaker 1 (11:01):
It's unbelievable.
I mean, that's from oneperson's imagination and it got
turned down.
Speaker 2 (11:05):
Right, and so you know the preparation was writing
the book.
Yeah, right, and then you know,then you have to find a
publisher, you have to seek outthe opportunity, someone to, but
then that bold action part,that's the going to 13
publishers, right, yeah, and soyou know, it's like the Michael
Jordan, you know who missed themost shots in basketball.
Speaker 1 (11:24):
Exactly One of the best players.
Best players?
Yep, yeah, because that andsame as look at baseball.
Baseball is the same thing theystrike out more than they ever
hit.
It's just the way it is, youknow.
Speaker 2 (11:34):
Right.
So you have to, you have tokind of get comfortable with you
do and continuing to excel andcontinuing to create
environments where, if I justkeep doing this, at some point
it's going to happen.
Speaker 1 (11:50):
Yeah, it's amazing.
What I think is amazing is whatyou said before, that you got
asked to do a keynote for for anorganization and you then
you're like, oh shit, now whatdo I?
Speaker 2 (11:59):
do.
What am I doing?
What am I going to do?
Speaker 1 (12:01):
What am I going to talk about that's?
That's a little stressful.
Speaker 2 (12:04):
Yeah, you know what it?
I work well under pressure.
I'm like a commit first, figureit out later.
Sometimes is my I don't need tocome up with you know I don't
need to know the whole process Athrough Z.
I'm going to figure it out as Igo.
I'm going to keep doing my, myresearch, and so, um, I think
you need to have a plan, butsometimes when you plan too much
.
That's where dreams go to die.
You know, they just never getout of that stage because it's
(12:24):
like, oh my God, this is sooverwhelming.
Speaker 1 (12:26):
How am I going to do this?
So true, so true.
That's why I don't script theshow.
Everybody says well, how do youknow what you're going to say?
I said, look and you can see Ihave bullets.
That's it.
Speaker 2 (12:33):
Yeah, and the bullets , you know.
Having coffee, what used to,you know used to be going out to
lunch or having coffee or justhaving a meeting together.
Now we have it here recordedfor plenty of people to hear,
(12:53):
absolutely.
Speaker 1 (12:53):
Yeah, it is cool, really cool.
So this is interesting you saidthat you also now and you did
what you did during COVID when Istarted a podcast you started a
podcast.
You started a New Jerseyconstruction.
Yes, so you have a company thatyou're part of and what is it?
Are you building homes?
Are you doing additions?
I mean, what are you doing?
Speaker 2 (13:10):
So so we're a general contractor.
I have a part of phenomenalpartner that's been doing
construction for 30 years.
He had an established businessbefore we decided to dissolve
that and open up a new entitycalled New Jersey construction.
So you know we're I always sayNew Jersey's most reliable
(13:30):
contractor.
Like what's the problem you'regoing to solve for people and so
for us it was, you know, beinga reliable contractor, someone
that answers the phone, thatdoes what they say they're going
to do, that fixes mistakes whenthey happen.
I love real estate.
I'm a real estate investor,I've been doing mortgage banking
for over 15 years.
It was like a natural.
My father was in theconstruction business.
It was like a kind of a naturalnatural thing.
But all of these skills right,so everything transcends right,
(13:50):
doesn't it so the?
Same.
The same tools and systems thatyou use to build a great real
estate business, you're using togrow an amazing podcast, and so
it's funny because it's allcommon.
Yeah, and all that extra time.
It was like what are you goingto do with it?
Right, what are you going to dowith now?
Not a lot of people are buyinghomes during COVID.
No one's in the office, it feltlike you know, so your hours
went down, so we're reallyexcited.
(14:11):
We have a 65 star reviews onGoogle and we're just yeah,
we're, we're growing and.
Speaker 1 (14:16):
I absolutely love it.
So now you mostly in New Jerseythen doing that, or, yeah,
monmouth and Ocean County.
Speaker 2 (14:20):
Hamilton, Ocean County, Okay awesome.
Speaker 1 (14:21):
Yeah, that's different.
Speaker 2 (14:22):
I'm going to get you to drive too.
We're going to get you there.
Speaker 1 (14:25):
I feel like I'm going to be driving to New Jersey
sometime soon, you are, but okay, so let's go into.
You said about possibly a book.
Speaker 2 (14:33):
Yes, you know I'm in talks with a publisher right now
.
Um, and we're almost at the endof the process.
We just went through the yeah,so it's called the MVP mindset
and uh, it's just it's, you know, only only 10% of people get
past the first chapter in a book.
Speaker 1 (14:46):
I can only believe that doesn't surprise me,
because I've been working on onefor a while.
And um, yeah, you're right,because it's the same as the
podcast.
They say like what seven?
If you do seven podcasts,you're beyond the norm.
How many have you?
Speaker 2 (15:01):
done.
I think I'm up to like close to40, some of them I do on my own
now.
That's good yeah it's justabout mindset or motivation or
sales.
Speaker 1 (15:10):
That's awesome.
Yeah, they're good too.
They're really good.
So let's go back.
So the book is called MVP.
Of what MVP?
Speaker 2 (15:16):
mindset.
Mvp mindset having kind of likea top performer.
Speaker 1 (15:19):
Yes.
Speaker 2 (15:19):
And so it's, it's actionable steps.
It's I'm going to call it likea booklet, cause I'm like a
cliff notes person- Give me thesame here.
Speaker 1 (15:25):
Just get to the point .
Speaker 2 (15:26):
Yeah, I'm not reading 200 pages, I don't need a whole
story, like if you're need totell me about like one day a
long time ago yeah, yeah, yeah,this is yeah.
Speaker 1 (15:35):
Just get to the point , exactly it's very to the point
.
Speaker 2 (15:37):
It's very actionable.
It's almost like if you ever goto like a seminar, like a tony
robbins seminar or somethinglike that, at the end of
whatever he's speaking aboutyeah he's like, okay, now answer
these questions and what areyou going to do next?
right, right gives you thosethings to do at the end of every
chapter and so hopefully it'ssomething that can help people.
You know I was telling youbefore we started a coaching
program which I've been a leaderin this business a long time
(15:58):
and, as we were talking aboutbefore, these things all
transcend so the same thingsthat you need in your life to
apply towards anything you do.
Um, I take just great reward inhelping people reach their full
potential.
That's why the podcast started.
Speaker 1 (16:15):
Yeah, so the but with the coaching.
Let's go back to that, that's.
That's a different thing too.
Do you find that when you'recoaching somebody, you're also
coaching yourself, or learningfrom it at the same time?
A hundred percent, yeah, yeah.
Speaker 2 (16:21):
I think when you, when you're actually speaking
something into existence, ithelps you to continue to to hold
yourself accountable to thosethings too, because you want to
lead by example.
I had someone on the show theother day that was talking about
the power of networking andconnecting.
Speaker 1 (16:35):
Right.
Speaker 2 (16:36):
And, uh, she was talking about follow-up and how
you have to be good withfollow-up and a lot of people
leave that on the table and asshe was talking, I was thinking
about all the people I needed tofollow up with.
Speaker 1 (16:47):
That's pretty funny to do right now, you're like oh
my gosh, I can't do this rightnow.
I got to follow up, yeah.
Speaker 2 (16:53):
I got back to the office, I'm like I'm doing it
now Cause it would it had been.
You know I'll, I'll get toalways get to it.
I can't do activities and notfollow up.
You know, whether it be openhouses or brokers, opens,
whatever you do for a living,you know.
That's the bold action part,right, cause you can.
That's the bold action part I.
And then not do it, they'll belike she's full of it.
Yeah, you gotta be authentic.
Exactly Gotta be authentic.
(17:23):
Yeah, it's cool, you know, lookI.
You gotta you gotta know how tobuild relationships.
Speaker 1 (17:25):
They don't just all always happen right away.
Speaker 2 (17:26):
Right, it happens over time, and so.
I think if you approach themauthentically and you know how
to stay connected, it's, it's agreat thing.
I think the science of luck isreally, hopefully, something
that can inspire people to taketake more chances on themselves.
Speaker 1 (17:37):
Now do you bring up science of luck in the book,
then Do you bring that up inthere now.
So this is a completelydifferent book.
Speaker 2 (17:42):
This is a yeah.
I haven't written anything aboutthe science of luck, but I
would love to.
I'm speaking about it in realestate offices and seminars.
It's just going to be a topicwe continue to talk about
because it's a great way forpeople to think about.
You know the results of theirwork and what it can create, and
you know because people look atsomeone that's successful oh,
look at Brad, how lucky is he.
(18:03):
He's got to look at his podcast.
He's got look at you Gets allthese listings from the podcast.
So what a lucky guy.
No, brad was a guy thatprepared, that put himself in
places where he'd findopportunity and that took bold
action.
I mean, you're taking boldaction to get guests every day.
And how much you learned from,from just sitting here.
Speaker 1 (18:20):
It's unbelievable what I learned from actually the
research.
I usually learn a lot, um, andthen also from being here and
there's things that what happens, too, is that I'll sit back
later on and I'll kind ofanalyze um our conversation and
think about what, what did I getfrom that?
What can I use for the nextpodcast that makes me better or,
you know, makes me better atasking questions or connecting
(18:43):
with the guest or whatever.
Speaker 2 (18:44):
So well, you're great at asking questions and when I
think about the audience.
Right, and we asked thatquestion in the presentation
what.
What can you do today to beluckier tomorrow?
What's that phone call you needto make?
Where's that place you need togo?
Who's that person?
You have to see who.
Who's that.
Who's that person?
Or that opportunity that you'veleft on the table?
Because research finds thatmost people they don't.
(19:05):
They don't create thatenvironment where luck can
thrive because they they missopportunities.
They just don't see them.
They're not, you know.
So use this example in mycareer, where, you know, I was
with a large bank institutionfor almost 13 years.
I was a producer, a loanofficer, and then I wanted to
become a leader.
I was really passionate aboutwanting to grow my career and I
was prepared, but then there wasthis opportunity that came and
(19:29):
I applied for the position torun my own branch and I didn't
get it.
Speaker 1 (19:33):
And I was like Okay, all right.
Speaker 2 (19:36):
So I have to kind of like now take a step back and
figure out why is.
Maybe there's someone else moreprepared than I am.
Speaker 1 (19:42):
Maybe that, or maybe that just wasn't the right thing
for you, right, but I, but I,but I saw the opportunity.
Speaker 2 (19:46):
So you know, overcoming failure, right?
This is what this one's about.
Is like I.
Six months later, anotherposting job posting came up and
I went for it again, and thattime I got it.
And ultimately, by the time Ileft, I went for it again, and
that time I got it.
And ultimately, by the time Ileft, I was running the number
(20:07):
one team in the country as oneof the youngest leaders in
Manhattan and um our team did2.1 billion in fundings in in
one year, in 2021.
Yeah, 53 people on my team, 16bankers, 53 people.
Yeah, it was incredible.
It was an incredible time, butit was one of those things Like
if I didn't, if I didn't goafter that next opportunity
again, it just wouldn't havebeen there.
So you have to just believe inyourself.
You're going to hit theseroadblocks, you're going to fail
.
Keep going for it and keeppreparing.
(20:28):
I had to go back to the drawingboard and say how can I be
better prepared the next timethis opportunity comes?
Because I'm still going to goafter it, but I need to work on
myself in the meantime.
And so you sometimes you canget feedback from people.
Hey, what could I have donedifferent?
Speaker 1 (20:41):
Yeah, I always do that, you know.
I think even to just a listing.
If I lose a listing, always dothat, and I, you, and it's hard
because you want to be likefreaking out on the person, that
they pick somebody else, butyou have to say hey.
By the way, you know, it wouldreally help my business if you
could tell me why, why you chosethe other person, and if it
comes from a real, sincere,authentic place, they'll want to
(21:04):
help you on that and they'lltell you the truth and they'll
say it and then, but you have tobe ready to take that
information right, swallow andgo.
Okay, you can't go oh, theydon't know what they're talking
about or freak out about stuff.
You just have to take theinformation and that's.
And that's part of learning,it's part of growing.
Speaker 2 (21:20):
Yeah, I was listening to one sales trainer who at
that point, if you know, whenyou get that kind of objection
you talk to people about, youknow well, before we kind of
move along like what talk to meabout why you know, you kind of
can get them back to where whereyou were, almost like maybe
they're not ready to list rightnow, or maybe it was a friend or
family member.
One thing you never want to dois make an assumption right, oh,
(21:41):
they must've not wanted mebecause I was too old, I was too
young, I was right.
So you got to get back outthere.
And it's funny because when Idid the presentation at a real
estate office on the science ofluck, that was what someone
asked Like how do you overcomefailure, how do you overcome
rejection?
You just beat yourself up somuch.
I mean, I heard the other day74% of realtors.
Speaker 1 (21:59):
Is this true?
Didn't have one deal.
Speaker 2 (22:00):
Didn't have one deal.
Speaker 1 (22:01):
Yeah, we don't like to put that out there too much.
Speaker 2 (22:03):
No, I'm just kidding, Not this office though right,
not this office.
Speaker 1 (22:06):
No, we'd be in trouble.
Yeah exactly no, but no, you'reright, it is so true and it.
But what's amazing about that?
When I thought about thatnumber, I thought, oh well,
there's no way that could becorrect.
We have about 1,200 agents inthis county.
It's a small county, I'd sayprobably about 200 or 300 are
(22:27):
doing the business.
Wow.
So if you think about it,that's in that 70% range.
So what's weird for me is howare they making it?
How are they making a living?
Yeah, I mean it's uh, it's stillbeen.
If you sell one house, you'redoing better than most which is
crazy.
Speaker 2 (22:44):
I mean, it's the same thing on the mortgage side of
the business too.
Right now it's a.
It's pretty incredible how, howdegradated you know the
opportunities become, and butyou know those people that are
excelling, those are the peoplethat are applying that luck
formula in their life.
They, they've probably gottenmore prepared than ever.
How do I prepare for COVID?
How do I prepare when we getout of the lowest interest rate
environment we've ever been in?
(23:05):
I mean, that's a totally newskill to develop.
Speaker 1 (23:09):
How do I?
Speaker 2 (23:09):
how do I overcome the objection of I don't want to
sell right now because I have arate of 2% and rates are seven
or eight?
It's hard, it's very hard.
Speaker 1 (23:18):
That's a tough one.
That is a tough one and we talkabout this all the time.
I mean Hugo's shaking his head,because a lot of times we talk
about this on the show that I dowith Pete, and it is hard
because they're at three and ahalf percent and they're saying
why would I sell, move toFlorida and pay 7%?
You know, but there's, there'sthings in there.
There's also, you know, are yougoing to let always let money
hold you back from where youwant to be?
Right, you know what I'm saying.
(23:40):
Like you got to be careful.
Yeah, happy happiness issomething too.
The other thing is that ifyou're at two and a half or
three and a half percent andyou're almost paid off your
mortgage, you're you're going tobe paying uncle Sam more money
because you don't have much towrite off.
Speaker 2 (23:52):
So there's a lot of things.
It's really hard and yeah, butyou had to re-prepare for that
oh absolutely.
Speaker 1 (23:58):
You had to kind of re-educate yourself Well what
are some of the?
Speaker 2 (24:00):
reasons why people would still consider moving.
I mean, you know almost 40% ofall people that own homes don't
have a mortgage.
Yeah, we talk about that.
Isn't that incredible?
It's amazing.
Speaker 1 (24:10):
It's the best time ever.
We have more equity right now.
In our country, it billion inequity that more.
And that's why when people say,oh, 2008 is going to happen
again, I'm like no, it's not.
We didn't have equity back then, we had no value, and so it's a
total, and banks were doingsome things that were not good.
Speaker 2 (24:26):
I mean what a great time to doubt, to think about
downsizing.
Right when you, so it's like youknow, I think in the beginning
of your career, maybe somebodythat's out there today that
might be feeling discouraged.
It's like you know you don't.
It's never like you don't makeit right.
It's not like you get to thetop of that mountain and like
I'm here now, I don't have to doanything else.
It's like now you have to, nowyou have to stay there, right,
(24:47):
so it requires just as much.
I always use the example oflike a professional athlete.
They don't stop practicing oncethey become a pro, they
practice more.
So you know, that's why we talkabout luck as a skill, because
those other 30% of realtorsthey're applying that skill,
which is creating environmentswhere luck is thriving in their
life, and they're getting morelistings, more clients.
Speaker 1 (25:08):
They're creating it.
You're exactly right.
You said creating.
That's exactly right.
They're creating and I think alot of people think it's going
to come to them.
It doesn't.
You have to create it, theyhave to create it and you have
to make it happen.
So let's go back at the.
I want to talk a little bitmore about your uh, the podcast.
Sure, like who, who are youhaving on there?
Like, who is like what's the?
What's the goal there with that?
Who are you trying to get?
Speaker 2 (25:31):
So well.
I think, ultimately, that themission was really to help
people just to reach their fullpotential.
To you know and it evolves astime goes on We've kept our
audience and our guestsextremely diverse in the topics
that we've been doing.
Isn't it fun to always belooking for the next fun topic?
Yeah, it's awesome, do you?
Speaker 1 (25:44):
find, though, that you're starting to get a lot
more people asking to be on.
Yes, yes.
And then you get to a pointwhere you're like all right, I
have 10 people that are allgoing to tell me how they made
$10 million in their first fiveyears in business, or whatever
it is, and it gets to the pointwhere those those stories are
boring.
Speaker 2 (25:59):
Yes.
Speaker 1 (25:59):
Because this is not boring, this is, this is fun
because it's it's there's depthto it, but there's a lot of time
.
Many times we say you go.
I say you know, I don't need tohave anybody on tell me how
much money they made in such ashort period of time.
That doesn't do anything for me.
Speaker 2 (26:14):
Right.
Speaker 1 (26:14):
It really does, cause there's a gazillion of them
that are out there.
Yeah, so it's just having thosegood conversations.
Yeah, you just had a lady inthere that does like wardrobe or
something Personal styling.
Speaker 2 (26:25):
Yes, yes, it's Carly Walco, she's she'll, I mean
she'll completely revamp.
I mean, just think about it.
Speaker 1 (26:31):
We think about confidence and preparation.
Speaker 2 (26:32):
Yes, I mean, you got.
You want to look good, right,and so that's something that a
lot of people just aren't thatgreat at shopping and finding
what fits them well.
And so she'll come in yourhouse, she'll go through your
closet, she'll figure out whatworks, what doesn't work, and
then she'll be your personal andlike, oh she would have a field
day with me.
Speaker 1 (26:49):
She'd be like you know you own nothing but plaid.
I think you should get yourhair like that again.
Do you notice that?
Speaker 2 (26:58):
I've lost most of that.
Speaker 1 (26:59):
Yeah, I wish I could get my hair like that.
Yeah, that's funny, it is funny, but no, that's that's really
interesting we try to get peopleon.
Speaker 2 (27:04):
That can we can fully help people, right?
So we've had a personal stylistcome on who does all your
shopping.
We had someone come on to talkabout the truth, about your
health.
Right, you want to optimize yourhealth yes, yes you want to
optimize how you look so thatyou can you can feel better,
because in this job specificallyI don't know if you own a
business, if you're a realtor,if you're a mortgage person you
need to feel good, to show upevery day and to to have that
(27:26):
mindset, to get out there andtry to win in a in a tough field
.
So we've also had some I'd liketo call them celebrities HDTV
celebrities, love it or list it.
Eric Aramita we had a guy onJohn Steingraber who runs a
great real estate investingnetworking, but he's also on A&E
24-hour flip.
He had this incredible idea toflip a home in 24 hours so just
(27:48):
two 12-hour days and gets thisthing back on the market.
Speaker 1 (27:51):
Oh, two 12-hour I was going to say two 12-hour days,
that works.
Speaker 2 (27:54):
I was thinking 24 hours.
Speaker 1 (27:55):
That's pretty amazing .
But, even so, that's incredible.
Speaker 2 (27:58):
It is.
It is really great.
Wow, that's an undertaking yeah, but it was a great show.
You should check it out.
Speaker 1 (28:02):
Yeah.
Speaker 2 (28:03):
His story is really powerful, and so we had Craig
Sewick Sewing.
Speaker 1 (28:07):
Yeah, yeah, I always want to say sewing.
I know Because I always ask himit's sewing.
Speaker 2 (28:14):
He's like yes, about media.
They talk about health, we're,we're, we're just giving all
kinds of information and then,and then I'll do just a separate
podcast, sometimes just audioonly, sometimes video.
I've seen that.
Speaker 1 (28:24):
I've seen you do the audio on you where you'll have
some notes and you.
I want to do that.
I haven't done that yet.
We have talked to him aboutthat, where there's certain
things that I write a lot ofstuff and and there's a lot of
stuff that I have on trust andbuilding relationships that I'd,
but I'd like to do it in thatformat.
Speaker 2 (28:38):
Well, we were talking about Ed, ed, my lad.
Speaker 1 (28:40):
He does a ton of just just him, right, he's amazing,
he really is like prophesizing.
Yeah, I, I, yeah, and he justtalks and you just sit there and
you're like it's unbelievable,he's, he's really amazing, it
really is.
Speaker 2 (29:00):
Well it's.
Speaker 1 (29:00):
It's great.
Yeah, I'm listening to her.
I'm listening to her book.
I don't read books, I listen tothem.
So I'm listening to her bookright now.
It's really good.
Speaker 2 (29:05):
She do a phenomenal job marketing that book.
Speaker 1 (29:07):
And she was at the Keller Williams family reunion
last year.
Oh, really.
Yeah, yeah, we have another one.
Did the makeup she's a littleheavier, but she does makeup.
I forget Kern, something Kern,jamie Lee Kern or something like
that.
She's going to and she'samazing too.
(29:27):
Male Robbins and all these guys.
What's your favorite podcast tolisten to?
Yeah, I think it Ed and Mel areat the top of that list.
Speaker 2 (29:34):
I think, uh, you know I'm always finding new ones.
And they say, like, you know,find maybe like five or 10 that
you'd like to really listen to,and sometimes you don't listen
to the whole thing, but I lovesharing them with people.
I mean, before I did my ownpodcast, I was sharing other
people's.
I was like, mom, you got tolisten to this right, I share
them a lot, Ed, my lead.
Speaker 1 (29:49):
I share all the time now, but I do.
Speaker 2 (29:52):
I do start to notice to launch and how to grow a
podcast.
I don't know if you've heard ofschoolcom with Alex Ramosi.
So there's this whole thing.
School S-K-O-O-L.
Speaker 1 (30:06):
Really interesting.
Speaker 2 (30:08):
You can create all these training modules and
there's a whole calendar.
You could go live.
You create your own littlecommunity and they can subscribe
to be a part of it with you?
Speaker 1 (30:16):
Oh, that sounds fun.
Speaker 2 (30:23):
There's so many people out there that are like
lost.
I'm like what do I do?
Right, when you think about aproblem, how do you solve it?
You know you have so manyagents.
How do I do video?
How do I edit the video?
Who's going to do thephotography?
Who's going to do the film?
How am I going to get a podcast?
I don't know what I need.
Mike's lighting all this stuff.
So it's um.
Here's everything I need,step-by-step, for creating a
podcast.
Speaker 1 (30:39):
I love that idea of that.
Speaker 2 (30:41):
So there's yeah, we'll talk about that Cause it's
, it's really cool, but checkout school schoolcom.
It's an app, um, and there's alot of.
I'm actually subscribed to someother sales trainers that are
on there, and so it's a.
It's really cool if you'relooking for like coaching at an
affordable kind of group price.
Speaker 1 (30:56):
Um, that's pretty neat.
I never heard of that before.
Yeah, that's pretty neat, it isinteresting.
Speaker 2 (30:59):
But I noticed in the podcast world and probably your
audience maybe they're listeningto podcasts A lot of the ones
that are really taking off, aregetting current events Right.
So part of what I like the justthe audio only is because you
could just throw it on and boom,you're talking about the impact
of Trump's executive orders andwhat it means for housing.
So we put something togetherlike that sent it out to a
(31:20):
hundred agents.
Hey, not political, justinformative.
And what does it?
What does it mean?
How's this going to impact us?
Immediate housing relief rightthat was the EO right and
increase the supply.
Speaker 1 (31:32):
And we need supply.
Speaker 2 (31:34):
Gosh, do we?
Speaker 1 (31:34):
need supply.
Speaker 2 (31:35):
We do it's everywhere too, I blame you guys.
Can you list a house, I mean?
Speaker 1 (31:42):
Oh my gosh, it's so true.
No, nobody wants to move.
That's the problem.
I mean it's so funny.
And that problem I mean it's sofunny and that's the lower
interest rate.
So I blame you guys.
Speaker 2 (31:50):
I know, yeah, it's our fault.
I'm gonna put it back on you.
How do you like that?
Well, there are options forthat you know we get to the
mortgage product talk, but youcan get a rate that's in the in,
in the low fours, if you wantsure, just kind of pay for it
there's a yeah there's.
You can have the seller pay forit too exactly there, you know,
we back to preparedness it'sjust you kind of try to find
ways that you can createsolutions for people and that
(32:11):
they don't.
You know, in New Jersey we havea $22,000 down payment
assistance program.
Speaker 1 (32:15):
Wow.
If you're a first generationhomeowner, $15,000 if you're a
first generation homeowner,interesting First gen.
Speaker 2 (32:22):
Yeah, you guys have one in Pennsylvania too.
Speaker 1 (32:25):
We have PHFA, which I think is what.
It's the same thing.
Speaker 2 (32:27):
It's like I don't know what.
I think the amount's a littlebit less.
Speaker 1 (32:29):
Yeah, but that's because our average sale price
is so so much lower.
Speaker 2 (32:34):
But if you think about it you know they've never
been throwing.
Speaker 1 (32:36):
They haven't thrown more money at first time home
buyers than they are today.
Yeah, exactly.
Speaker 2 (32:38):
And so it's, it's just crazy, and I have buyers
that it's been two years.
Speaker 1 (32:45):
They haven't found anything, yeah getting the
inventory, getting them to findwhat they like.
You know so it's crazy, but youknow what we have to wrap this
up.
Speaker 2 (32:51):
Believe it or not, you have a question, go ahead.
Go ahead, you get your question, yes thank you uh, your first
uh your um a no-brainerproductivity tip and a
no-brainer financial tip for theaverage person?
Speaker 1 (33:03):
oh, that's a great question so you always ask good
questions what was the firstquestion?
Speaker 2 (33:06):
uh, no-brainer productivity tip, productivity
tip.
So I think you have to,obviously, and this is not fun
for all of us, but you have toget back to the basics on your
time management routine.
I like to create what I like tocall the ideal work week and
you'll look at it and be likethere's no way I'm ever going to
do this this has been theperfect world.
But I think you should createthat perfect week.
(33:27):
What does it look like?
What are you doing every day?
What are you doing once a week?
Get it all in there and look atit every day and you know it's
not time management, it's it'sreally self-management.
It's like how do I get myselfto do something I don't want to
do?
And then the feeling when you'redone, doing it is good, exactly
, it does feel good and you'renot, you might not hit it every
day, you probably won't, becauseit's just ideal, but you want
(33:48):
to, you want to strive for it.
And then, as far as financial,I was just saying, the other day
I had somebody on the show thatwrote a book called the real
decisions the financial impactof renting versus owning.
Because you have a lot ofinfluencers out there today that
are saying oh, this is a renternation and you should.
You should rent, you can befluid, you're work remotely,
don't get stuck in one area.
(34:09):
Rent, uh, owning's a waste ofmoney, right?
Speaker 1 (34:12):
They're literally touting.
I'm going to send them to youwhen I see them.
Yes, please do that's.
That'd be a good topic for Peteand I.
That's true, Invite me and.
Speaker 2 (34:20):
Brad on your show and we'll tell you why.
But?
But I had someone come on andhe wrote a book.
He's very passionate about it20 years as a financial advisor,
and one of the stats is that,on average, someone that owns a
home has a 40% higher net worththan someone that rents.
And so you can slice and dicethe numbers all you want, but
home ownership is an incredibleway to build wealth.
Speaker 1 (34:41):
No question.
Speaker 2 (34:42):
Whether rates are high or low.
So I encourage you.
I don't think there's oneperson I know out there that
regrets buying their first home.
Nope.
Speaker 1 (34:49):
I always say jump in person, I know, out there that
regrets buying their first home.
I always say jump in, you gotto jump in, you can't wait.
The only market we know is themarket we have right now.
You can predict as much as youwant, but we don't know what's
going to happen A hundredpercent.
Speaker 2 (34:58):
So I just really encourage people.
There's a lot of benefits outthere right now and it's a great
time and it's a great way tobuild wealth.
Yeah, absolutely, absolutelyDid you know I was going to say.
That Was absolutely.
Speaker 1 (35:11):
You know I was gonna say that was that staged it
might have been staged thanks somuch.
So how do we find you?
Give me all your socials orwhatever you want to want to
find you at everything is atbillion dollar banker.
Speaker 2 (35:19):
I hope to see you guys soon and thanks for having
me brad oh, you're very welcome,so so fun, all right.
Speaker 1 (35:24):
There you have it, nicole perrone, I'll tell you
what.
The billion dollar banker.
That was just a fun time andand hopefully maybe when she
comes out with her book she'llcome back down.
We'll see the whole drivingthing.
I think it was a problem, butthat's about it.
Thanks for coming here everyThursday at 7 PM.
We'll see you next week, allright.
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