June 19, 2025 • 31 mins
Hi This is Brad Weisman - Click Here to Send Me a Text Message
Samantha Gold shares the extraordinary story of Motette, her bamboo pajama brand that's exploded in popularity just two months after launch. She reveals how she's leveraged a community of 2,000 moms to co-create products while implementing a DIY PR strategy that's landed major media features.
• Using bamboo fabric for pajamas because it's sustainable and great for sensitive skin
• Creating tag-free labels that are heat-pressed to accommodate children with sensory issues
• Building an "inner mom circle" of 2,000 mothers who provide real-time feedback on products
• Implementing a DIY PR strategy that involves pitching 50-100 media contacts daily
• Growing without outside funding to maintain complete creative control
• Expanding into wholesale with six boutique partnerships secured in just one week
• Planning celebrity/influencer collaborations and expanding size ranges
• Using ChatGPT to name the brand after trademark issues with her first choice
• Moving to Australia with her family which created the opportunity to start her own business
• Her background in tech sales providing the skills needed for entrepreneurial success
If you're interested in joining Samantha's inner mom circle, send a DM to @ShopMotette on Instagram. Entrepreneurs interested in one-on-one consulting can reach Samantha at @TheSamanthaGold.
#shopmotette #samanthagold #bradweisman #tbws #bamboopajamas
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Welcome to The Brad Weisman Show, where we dive into the world of real estate, real life, and everything in between with your host, Brad Weisman! 🎙️ Join us for candid conversations, laughter, and a fresh take on the real world. Get ready to explore the ups and downs of life with a side of humor. From property to personality, we've got it all covered. Tune in, laugh along, and let's get real! 🏡🌟 #TheBradWeismanShow #RealEstateRealLife
Credits - The music for my podcast was written and performed by Jeff Miller.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
from real estate, the market as a whole, which then
sometimes will affect the 10.
Right, you know the real lifewe all learn in different ways.
If you think about it, waynedyer might not attract everybody
and everything in between.
Mission was really to helppeople just to reach their full
potential the brad weisman showand now your host, brad weisman
(00:26):
all right, we're back.
Of course we are.
This is kind of cool becausethis uh I was just talking to
hugo about this this is thelongest distance stream person
we've had on the show.
Uh, this person's fromaustralia, so that's where we're
talking to her from.
Her name is Samantha Gold.
She has had a business or acompany for two months and is
(00:49):
going crazy.
It's something that just blowsmy mind.
The company is called Motet.
It is a bamboo pajama brand ofall things, and it's just going
crazy.
She's been on news shows, she'sbeen all over the place.
She gets up at 4 o'clock in themorning, which is really crazy.
She was just telling us aboutthat, but I wanted to introduce
you to her because she's justlighting things up and and, uh,
(01:12):
it's a very unique brand, it's aunique way of growing a brand
and, um, that's about it.
So let's bring her on.
Samantha gold is her name.
How are you doing, samantha?
Speaker 2 (01:20):
I'm doing great, so excited to be here.
Thank you so much for having me.
Speaker 1 (01:23):
Excited to have you all the way in Australia.
Speaker 2 (01:26):
Yes.
Speaker 1 (01:27):
That's amazing.
So what's it like over there?
Speaker 2 (01:29):
I mean it's great.
It's actually my second timeliving here.
I came here to study abroadwhen I was 20 and didn't leave
for six years because I loved itso much but didn't eventually
go back home.
I'm from Chicago and it's nowfast forward 10 years later.
I have a husband and two kidsand he had a work opportunity
come up here and we decidedabout a year ago to make the
(01:52):
move back to Sydney.
I have a three and a half yearold daughter and a two year old
son and they are thriving.
It's hilarious.
And my daughter comes home andsays things like you know, to my
, to my son, wesley, can I havea go?
And we're like is thataustralian?
Speaker 1 (02:11):
is that, is that a thing that they'd say?
Right, can I have a go?
Speaker 2 (02:14):
she's like can I have a turn playing with that?
Speaker 1 (02:16):
oh right right, that's so funny.
Can I have a go?
That's so fun, and does she saylike, uh, any of the other
typical Australian things?
I?
Speaker 2 (02:23):
mean, you know, the stroller is the pram, a diaper
is a nappy.
Speaker 1 (02:29):
Oh my gosh, it's so funny.
Speaker 2 (02:31):
And I look at each other and chuckle.
That's hilarious.
Speaker 1 (02:34):
Now is your husband Australian.
Speaker 2 (02:35):
No, he's American from Greenwich, Connecticut.
Speaker 1 (02:38):
Wow, so you guys are definitely transplants.
You made the move.
Now do you plan on stayingthere forever or as long as you
can see?
Speaker 2 (02:46):
I mean TBD on that.
I could see us staying hereforever.
So right now we are sponsoredby his company.
He works in tech sales and ittakes about two years to get
permanent residency.
So I think we'll definitelyapply and see what happens from
there.
Speaker 1 (03:02):
Yeah, why not?
Why not?
Well, you have an amazing brandthat I found.
I think you actually found mesomehow because you're you know,
you're the person that gets upat four o'clock in the morning,
like we said in the beginninghere, but you found me somehow
and when I saw it, it wasinteresting.
I mean, we turned down a lot ofguests we do, and it's
unfortunate because we justdon't have enough time to get
(03:22):
everybody on the show.
We would love to do it everyday, but it's just not possible
right now.
So I saw this come up and thebamboo pajama brand was what got
me right away, and it's calledMotet, and the fact that you've
only been doing this for twomonths and the exposure you've
gotten.
What do you think this is from?
What is going on?
(03:43):
How are you getting this far sofast?
Speaker 2 (03:47):
Um, grit and hustle, I would say.
Um, I actually have alongstanding career in tech and
sales.
I started my career working forSalesforce and really moved up
the ranks quickly, but I willsay that gave me like an MBA in
sales and PR and getting press.
It's all sales, right.
And so it's all building yourlist of contacts people that you
(04:08):
want to get in touch with, thatyou'd be a great fit for and
then crafting a message andblasting that out.
And then it's about thefollow-up right, and I've been
able to really streamline thatprocess and also bring on
offshore resources to help me.
You know, I've been able todocument that repeatable process
, share that with them, andthey're now blasting out about
(04:29):
probably like 50 to 100 PRmessages a day to you know
entrepreneur publications ormedia outlets, also parenting
mom sites, and that's how we'vebeen able to get such great
traction in the market soquickly, I think.
Also, obviously, the productspeaks for itself.
We've been ranked a top bamboobrand actually a month after
(04:53):
launch.
But it's really about gettingit into the hands of the right
people so that you can get youknow awareness.
Speaker 1 (04:59):
Why bamboo and why pajamas, like what you know.
I mean, there's that's actuallytwo questions, of course, but
like the bamboo thing is, isthis weird to me, like I don't.
I look at a piece of bamboo andI go how does that become a
pajama?
But then again, cotton doesn'tlook like it should be clothing
either.
Speaker 2 (05:16):
Right.
So it's a similar process tocotton in terms of it being, you
know, crushed and then spuninto fiber, but from a bamboo
perspective.
And why motet and why pajamas?
Essentially, the brand was bornafter I became a mom.
For me, I have always had alove for interior design and
clothing and fashion.
(05:36):
Prior to this, I was the CEO ofa women's clothing company, and
after the birth of my two kids,I wanted clothing that reflected
my personal style, and I reallycouldn't find it.
And so, truly, the brand wasborn because I was a mom that
was tired of cheesy prints forbabies and toddlers, and so I
decided to create a brand thathad elevated prints inspired by
(05:57):
my love of interior design.
And it turns out.
There's, you know, tons of momsout there like me who are like,
finally, you know, a brand thatreally resonates with their
personal style.
And then, in terms of bamboo,you know bamboo is the fastest
growing plant on the planet.
It's super.
It's obviously sustainable,great for the environment, but
(06:17):
the other benefit, especiallywhich is important for children,
is that it's really great forsensitive skin.
So if your baby or your childhas any eczema or skin issues,
it's not going to irritate itand I also.
Another feature that I rolledout was tag free labels, and so
everything is like heat pressedon as opposed to having a label,
(06:40):
and that's also great forchildren that might have some
sensory issues as well.
And the brand and I know we'regoing to get into this, brad has
, like, truly been co-createdwith my mom community, and so so
many of these suggestionsactually came from real moms
with children of their own whowere experiencing, you know,
(07:00):
challenges or difficulties, orthey wanted something different
for their kids, who reached outand gave me these suggestions.
Speaker 1 (07:05):
Yeah, that's cool.
That's the other part that blewmy mind.
But can we go back a little bitto the tag free.
Is it possible that you couldtalk to men's shirt companies
and tell them to stop doing thedamn tags?
It's the most right, hugo.
Isn't that the most annoyingthing when you're, when you're
somewhere and the thing is it'shitting your neck.
It's terrible.
So we need to work on that.
(07:26):
We'll have to work on that next.
But yeah, so then the thingthat blew my mind.
So it says in here that thiswas created by an inner circle
of 2,000 moms who helpedco-create the brand pre-launch.
I always was told too manycooks in the kitchen ruins the
stew.
Speaker 2 (07:52):
I always was told, too many cooks in the kitchen
ruins the stew.
How do you get opinions from2000 women and not go completely
crazy?
Was starting this brand that itwas going to probably take
about nine to 12 months.
But I didn't want to do italone.
And since we had moved toSydney, australia, you know, as
many entrepreneurs know, it canbe very lonely being an
entrepreneur, and so what Istarted to do on my Instagram
(08:16):
pre-launch was share what I wasworking on, and so that really
gained momentum, this build inpublic strategy, and then I
ended up coming up withsomething that I call my inner
mom circle, where I turned itinto this whole group of women
where now you have to be part ofmy close friends on Instagram
to get access to these polls.
(08:38):
And you know, I think a lot ofpeople are like you've built
this amazing community.
Is that a lot of pressure tomaintain?
And it's not because Iliterally share in real time
what I'm working on, and soright now I'm actually working
on the fall collection, and soyou know, I had a mom reach out
to me.
I launched just a boy girlsweatsuit I call it my little
lounger sweatsuit for toddlersand they were like we'd love to
(09:01):
see these in different, you know, solid colors and prints and
I'm like great.
So I basically choose the printsand then I start sharing them
with the audience, saying do youlike this green stripe, do you
like this beige stripe?
Would you like to see this in afloral?
And I get them.
I just use the Instagramfeature, which is polls, and
then they vote on it and thattruly, you know, helps me make
(09:21):
decisions from a product-basedbusiness perspective.
It's so important because itreduces the amount of risk.
Right Inventory is the biggestcost for the business and this
allows me to make sure that I'minvesting in products that moms
are actually going to want andthey come up with like amazing
ideas.
I mean, the biggest thing thatI'm about to launch, which was
not on my radar, are mommy andme pajamas.
(09:43):
I mean moms go crazy to matchwith their kids, and especially
boy moms.
I think a lot of brands forgetabout boys right and boy moms
and so and we're very important.
Speaker 1 (09:55):
I mean we, we should not be forgotten.
I mean I'm not wearing pajamasthat much anymore, but still I
mean, come on, think about theboys.
Speaker 2 (10:02):
When I launch daddy and me, I'm going to send you a
pair.
Speaker 1 (10:05):
I would love and if it would be the full thing that
my feet go in and everythingthat would be awesome.
I mean, I think that thosewould be the most comfortable
thing.
A full onesie, a full onesie orwhatever you call that thing,
that would be awesome.
Speaker 2 (10:17):
That's amazing.
Speaker 1 (10:18):
She's like nobody wants to see that.
I that you know.
Oh man, I can tell this isgoing to be terrible.
I'm going to get voted off theisland in a second.
It's going to be terrible, butno, that's.
I think that's great idea.
So what's neat about that?
What you're saying and now I'mkind of getting it is that you
get these ideas.
You know cause, as anentrepreneur, we don't know
(10:40):
everything.
We have a vision, we have avision, we have a drive and we
have a passion.
But you know the whole sayingthat we don't know what we don't
know.
You know, you didn't, youdidn't even think about that.
But your audience I want tocall them your audience is
telling you what, what youshould be, what you should think
about doing.
Sometimes it might fit your,your goal and your and your
(11:03):
vision, and sometimes it mightnot.
You know, it depends, but youhave a choice to make there at
that point.
Speaker 2 (11:08):
Totally and I think, like that's been the biggest
thing is leaning into that, andnow I've really built these like
friendships with these moms whoare literally all over the
world, and that's beenincredible.
And I think, as an entrepreneurtoo, like you know, it's
especially when you have newproducts coming out and you're
investing a ton of money.
It's scary to like don't makeassumptions, like ask, find out,
(11:30):
right, even if it's like asmall focus group within your
community.
Ask first before you go all inon something and get feedback,
because I think you'll be amazedby you know how many people
love to contribute and arewilling to help.
And that's the other thing.
Like you don't know what youdon't know.
And you know I didn't.
I've never started a business.
This is my first time doing it.
(11:51):
I was a CEO of a company but Ihad an entire team and so you
know, when you're a founder,you're wearing all of the hats.
But I think it's about to, andsomeone gave me this advice and
I think it's the best advicethat I've gotten is learn how to
do everything first before yououtsource it.
Um and you know there wereareas of the business, actually
(12:15):
my social media.
I was going to outsource um toan agency, and after like a
month of working with them, Iended up realizing that I really
wanted to share in real timewhat I was working on.
So I brought that in house andwithin a week I was like a whiz
at it.
Right, I was like an expert andI think it's just fear.
It's fear that holds us backfrom like I don't know email
marketing, I'm just going tooutsource that, right, but you
end up spending so much money aswell, versus if you would just
take the time to learn.
(12:37):
I think it's so empowering whenwe can just learn how to do
things ourselves and then we cansay you know what?
I don't enjoy this.
This is a repeatable processthat I could easily pay someone
you know and find offshoretalent that's very cost
effective to be able to do this.
Speaker 1 (12:53):
Yeah, do I hear one of your, your guinea pigs in the
background?
That helps, that wears thepajamas.
Speaker 2 (12:58):
If anyone is listening, you need to set up a
custodial Roth IRA for yourchildren.
For me it's very legit, becausethey actually are my models.
It's, you know, it's been anamazing way and it's so.
It's not even that much money,I think.
You contribute up to $7,000 peryear per kid, um, and I'm going
to do that until they're 18 andthey'll have, you know, a nice
(13:19):
nest egg when they're ready toretire.
Speaker 1 (13:21):
Yeah, that's cool, and I've heard of people doing
that.
My employees are acting up,brad.
Well, obviously the boss mustbe out of town or something.
I don't know what's going onhere.
Funny, you know, and the thingabout going back to is thinking
when you said about learning howto do these things before you
outsource them.
The one thing that I've learnedabout with doing the podcast
here and doing different thingsas an entrepreneur is that also,
(13:43):
what it does is it sets thevalue when you do leverage it.
Because what happens is when weleverage things and we don't
know what it takes to do it, wedon't know the value of it, and
I've learned that a couple oftimes.
Doing the podcast, like I know,hugo over here is very valuable
to me, because I can't do anyof the stuff we do when we have
a person here in the in thestudio.
(14:06):
But I've also learned how to doa couple of things with reels
and shorts and things like thatand clips that I was paying for
before.
That maybe it's not as you know, it's not as hard to do, so you
know.
So you learn these things andthen it puts a value on it.
So if somebody tries to pay,charge you a gazillion dollars
(14:28):
to do something.
You're like wait a minute, Icould do that in five minutes.
Why are you charging me thismuch?
You know what I mean.
So it's it's, it's.
It's a good, it's a good thingto do.
It's great advice, really goodadvice.
Speaker 2 (14:34):
Yeah, I mean PR agencies, the quotes that emails
um and you know, outreach thanwhat an agency would do for me.
Speaker 1 (14:54):
Yeah, that's awesome, that's really cool.
Yeah, you should get me thatinformation too, cause I'm
thinking about doing some stuff,uh, some uh VA stuff, some
virtual assistant stuff too,just to help out with the show.
Okay, so you had, uh, you wereCEO of a women's fashion uh
label you.
What made you go I'm done withthis Is it did you have children
(15:14):
first and then you decided tobe done, or did you decide
before children?
I can't do this when I havechildren.
Speaker 2 (15:21):
So honestly it was.
It was really like starsaligned.
I spent most of my career intech and consulting and was
consulting for this women'sclothing company.
We were living most recently inCharleston, south Carolina.
And while I was doing that, oneof the co-founders who was
really running the business sidestepped away and the co-founder
that stayed on was the designer, and she really needed someone
(15:42):
to come in.
At the time I was actuallyalready thinking about starting
my own brand, but I thought, ohmy gosh, this will be incredible
experience to learn from asuccessful brand how everything
is run from manufacturing tomarketing.
They were primarily, or areprimarily, wholesale, which I
didn't have any experience in,so I decided to take that
(16:04):
opportunity, experiencing.
So I decided to take thatopportunity, and then it was
really the move to Australiaabout a year ago that prompted
me going all in on launching myown business.
We sold our house in Charlestonthe market, you know, really
took off during COVID and so Ihad the startup costs that I
needed to fund this business andalso have, you know, a bit of
security for, you know, one totwo years, while I built up the
(16:26):
brand, to be able to support thefamily financially and
contribute, and so that's whatreally prompted the decision to
go all in on launching Motet.
I knew that I wouldn't be ableto continue in the CEO position
from Australia and so I decided,okay, this is the perfect time
to launch my own thing.
Speaker 1 (16:44):
That's cool, do you?
Did you know about clothingthen?
Pretty well, did you know aboutmaterials?
Did you know about these things?
Or did you start researchingwhen you realized what you
wanted for your children wasn'tout there?
Speaker 2 (16:57):
I didn't know anything.
I didn't know anything aboutchildren's fashion, about fabric
.
I don't have a background indesign.
I just knew what I wantedwasn't out there and I knew that
I could create it.
Um, and I knew that I could besuccessful at it because, you
know, I hustle and I grind and Ihave so much grit.
Speaker 1 (17:17):
That's awesome.
I love it.
I absolutely love it.
So you had said here that youhave the DIY PR strategy.
So basically you says youpersonally pitch five, 50 to a
hundred media contacts a day.
Speaker 2 (17:31):
Yeah.
Speaker 1 (17:31):
That's a lot.
Speaker 2 (17:32):
Yeah, Well, here's the thing also.
Um, you can't just pitch thesepeople one time and expect a
response.
Speaker 1 (17:39):
Yeah.
Speaker 2 (17:39):
And so you know you need to constantly be coming up
with new, uh reasons that arecompelling to reach out to them.
Here's the other thing that Iwant to let people know right,
Journalists and editors need youas much as you need them, and
so I think, like we put them onthis pedestal, like they have a
job and they need content, andthey need fresh ideas.
(18:00):
And so you know for you to bepitching them, whether that's a
founder pitch, whether that like.
For me, the Forbes featurethat's coming out is actually
based on travel.
This woman specifically coverstravel and you think, well, how
is she going to cover a babybrand?
Well, so many of my prints areinspired by my love of travel
and interior design.
(18:21):
So I have this pink symphonyprint that's actually based on
the Sydney Opera House Right,and so it's like that angle.
It's so funny.
I just got a confirmation theother day that a woman, a
journalist, is writing anarticle in Consumer Reports and
she's doing a piece onbedwetting and why PJs that wash
really well.
Speaker 1 (18:41):
Oh, wow.
Up for kids with bedwetting andthey all go through it.
Speaker 2 (18:47):
A hundred percent.
Speaker 1 (18:48):
A hundred percent.
Speaker 2 (18:49):
Yeah, another angle that I wouldn't have thought of,
that she's going to incorporateMotet into that piece.
Speaker 1 (18:55):
Love it.
Speaker 2 (18:57):
And so you know, there's especially from, like, a
founder perspective, like meleaving my corporate job, me
launching this company based onmy love of interior design,
because I was a mom that wastired of cheesy prints.
I'm also seven years, sober,right, and so how recovery and
AA and, like you know, hittingrock bottom seven years ago,
really propelled me on this pathto want to pursue something
(19:17):
that really aligns with myvalues, and so there's just so
many different angles and ifyou're, if you don't know what
your angle is and you'relistening to this, ask chat to
BT, say chat to BT.
What is special about my story,what's unique about me?
Right, and, by the way, Ileverage chat, gbt and AI across
like every aspect of mybusiness and when you're
(19:37):
reaching out to these people aswell, don't just make it about
you.
You need to make it about them,right, like your first sentence
or two, and your subject needsto be about them, like your
recent piece on bedwetting youknow, as a mom, this resonated
with me.
I'm going through this right.
Speaker 1 (19:56):
I, literally my daughter, woke up and peed
herself this morning and therewas pee everywhere.
Right, and share that.
Oh yeah.
And even the bed liners are notthat good.
Did you ever notice that?
Can you come up with a bedliner that actually works?
I swear, there's times with ourkids we were like, oh, it's no
problem, there's a bed liner inthere, we don't have to worry
about the bed.
And then you pull it up and thebed's wet anyway.
It's like what do I need to do?
Put a plastic trash bag aroundthe bed, like, did you never
(20:17):
notice that?
Do you have that issue?
I mean, we bought some of thebest bed liners and they don't
work.
Speaker 2 (20:22):
You know we're not, we're not really there, yet my
daughter went through her diaper.
Speaker 1 (20:27):
Well, that's what I'm saying, but I'm telling you
there's times where they got.
We have a boy, so there's someinteresting physical things that
happens with a boy with adiaper that sometimes it doesn't
even get a chance, it justcomes right out, and so then the
bed.
But we have these liners on andthey're supposed to do that
their job and they don't.
They don't work.
Speaker 2 (20:46):
Yes.
Speaker 1 (20:47):
Yeah, it's unbelievable.
That's a whole different story,so you'll have to work on that
when inventing that.
Since you, you did this thing,you can invent that next if you
could.
But yeah, so I'm just amazed athow fast you're growing, what
you're doing with it, cause it'sjust incredible.
But you're you're using all thetools that are out there, using
social media, you're using yourpersistence, which is something
in as an entrepreneur, you haveto have.
(21:08):
A no does not mean a no, itmeans just keep going, you know,
so yeah.
So let's talk about funding.
You said, it says here that yougrew without any outside
funding.
You're you're doing this.
You're you're kind of doingthis the the old fashioned way,
which is you saved up the money,or you had, you were a good
enough to invest in, and nowyou're doing it on your own.
Speaker 2 (21:28):
A hundred percent.
Yep, like I said, the sale ofour home in Charleston gave us,
you know, a good nest egg thatI'm using to invest in the
company.
So, you know, definitelyimportant to have a partner my
husband who really believes inme and my goal and, yeah, you
know, not doing it with anyoutside help.
I think for me, the biggestthing is like not giving away
(21:49):
equity in my company.
I've had actually, like,venture capitalists reach out to
me and express interest, but itwould also mean that I wouldn't
have the autonomy that I haveas a founder if I gave away
equity or took outside funding.
You know, depending on theagreement, and for me it's just
really important to remain, youknow, in having sole ownership
(22:11):
for now.
But, you know, I think thatalso goes back to like being
super wise with how I spendmoney.
Like I said, my biggest cost isthe product and then, in terms
of like bringing on talent, it'sthe reason that I've decided to
hire people.
In the Philippines, I have fiveemployees now that I work with
one that does all my socialmedia outreach, so this is
(22:31):
something that we didn't getinto in terms of like how I
actually got to 2000 moms.
Speaker 1 (22:35):
Yeah, go ahead.
Speaker 2 (22:37):
Interesting.
I looked for brands that I feltlike aligned with my aesthetic.
I look at their followers andthen I actually reach out to the
moms that follow those accountsand say you know, hi, this is
the motet team.
Your style really resonateswith what we're creating.
We'd love to have you join ourinner circle, um, and weigh in
on future, um, you knowdecisions for the brand.
(22:57):
Is this something that you'reinterested in?
And then I offer them a perk,like a 15% discount, um, on
purchases for being a part of it.
But, like, the reason I bringthat up is because on launch day
, when we nearly sold out ourdebut collection, 80% of
purchases came from moms in theinner circle.
Speaker 1 (23:13):
Wow, yeah, that's cool.
Well, that's just.
And that, what's amazing?
That that's you're justtouching the surface of this
thing.
It is not even like really outthere, out there, yet.
Speaker 2 (23:24):
Right, totally, and we actually just opened up
wholesale last week and just ina week we have six boutiques
that have already ordered theproduct.
I had a showroom actually reachout to me this morning and say
that they're interested incarrying the line, and so what
that would mean is I'd haverepresentation at market.
If anyone listening is in theretail space, when boutiques
(23:44):
actually go to purchase forupcoming seasons, they go to
market in Dallas and Atlanta,and then I'd have a showroom
representing the brand.
For me, the margins areobviously a lot lower with
wholesale, but the great thingabout it is that I think of
wholesale as free marketing.
Right, it's building brandawareness, getting the brand out
(24:04):
there.
Someone buys a pair of pajamasat a boutique.
They're like I love these Motet, let's go to their website and
check them out, and then theybecome a customer.
Speaker 1 (24:14):
Yeah, that's, and that's.
What's cool with the boutiquetype stuff is that they become,
and you're at that level yet too, where you know we also, um, we
have have some fun today.
I don't know if you can see thehat behind me here.
That is a Stephanie Taraminaand she's a soul.
Uh, she started the brand.
It's been on.
(24:34):
A lot of actors and actresseswear of the brand.
She's been in the studio herewith me several times and it's
the same kind of thing.
She's actually does thecustomer service.
Till this to this day she stilldoes customer service.
She actually picks up the phonewhen somebody is calling for a
complaint of some sort, and andthey're like, she's like, oh,
this is the owner.
They're like what do you mean?
It's the owner?
She's like, and they're like,she's like, oh, this is the
owner.
They're like what do you mean?
It's the owner?
(24:54):
She's like no, this is theowner.
And it's just funny becausethey're surprised.
Then the whole tone changes andthey're like well, we just had
a little problem, you know, andthey go through the whole thing
and then she takes care of itand sends them new, a new
product or whatever it is.
But, um, it's incredible, yousome fun today and it's a really
cool brand.
Um, their name is StephanieTaramina.
She's great.
Um yeah, one of the otherthings too.
Before we wrap this up, Iwanted to ask you so where
(25:16):
you're?
You're doing this for two,three months, whatever it is.
Where's this going to be in ayear?
Speaker 2 (25:22):
Well, I hope in a year we're in, you know, over
500 boutiques, um, and havegrown our direct to consumer
customer base probably by youknow, 500% at that point and I
hope to be, you know, launchingnew products and really
expanding and growing ourproduct line.
I actually am exploring someinfluencer celebrity
(25:44):
collaborations where they wouldpartner with me.
I'm actually talking to awell-known Charleston influencer
her agent at the moment about apotential collab and we would
actually expand into offeringsizes for older kids.
Right now we go up tosix-year-olds and so looking to
expand that to probably up to 12or 13-year-olds and do this
(26:08):
collab with her where her nameand her likeness is attached to
it, and I know that's going toreally help us grow brand
awareness.
For me, that's like the biggestfocus.
And then I think, in a yearfrom now, really focusing on
profit right, I'm spending a lotof money to get the brand out
there so to be able to look atthings and say, okay, now we're
(26:28):
finally, you know, taking insome profit and you know this
has legs.
Speaker 1 (26:32):
Yeah, and and and you're kind of like on this,
this really fast path.
So a lot of times they say youknow, with an entrepreneurial
type investment, usually a lotof times it's two to three years
until you really really see,you know the money start to come
in, but you're doing things onthis really really, really fast
path where you've done in twomonths.
Sometimes people takes a yearand a half, so hopefully you'll
(26:55):
be able to see that in a yearbecause you're on a much faster
trajectory, which is awesome,very cool.
Speaker 2 (27:01):
Yeah, and to that point, I've had a number of
founders reach out to me and soI am now offering one-on-one
consulting for founders whoreally replicate my process.
So if anyone's listening andinterested and wants to just
have a call to talk aboutstrategy, I would love for you
to reach out.
Speaker 1 (27:19):
Yeah, and we'd love to spread the word on that too
on our socials.
So, to make sure you get us theinformation on that, if you
want to send us, like theinformation just on that, we can
get that out too.
So before we wrap this up,motet, where'd the name come
from?
Speaker 2 (27:30):
So, before we wrap this up, motet.
Where'd the name come from?
Chat GBT name my company.
Speaker 1 (27:33):
Okay, there we go.
Speaker 2 (27:35):
Yeah, of course I wanted to call it Petite Motif,
because everything is based ontiny prints and my love of
prints.
And that trademark was taken.
And so my trademark attorneywhich, if you're listening,
you're thinking about starting abrand do not buy any domains
until you talk to a trademarkattorney.
Speaker 1 (27:50):
Oh man.
Speaker 2 (27:51):
They were like you need to come up with a made up
word, and so I asked chat to BTcome up with a made up word
based off petite motif, and oneof the options was motet, and I
loved it and that's how we cameup with the name.
Speaker 1 (28:04):
I love it.
I love it.
I was thinking maybe it's likeyour, your mother's maiden name
or something.
You know, that's the kind ofstory I was thinking was going
to come up here.
But no, that's okay, that'sreally good, but tell us how we
can get uh, your, your, yourproduct and and, uh, you know
what's the best way to get intouch with you.
If somebody is interested inbeing one of the moms, how, what
, how do they reach out to youabout that?
Uh, yeah, if you can get usthat having a conversation with
(28:25):
me, shoot me a DM.
It's at the.
Speaker 2 (28:26):
Samantha Gold, if you're interested in joining the
(28:49):
inner circle.
Speaker 1 (28:49):
Send us a DM at ShopMotet and we will get you
added.
That's awesome.
That is so cool.
I love everything you're doing.
I think you're going to becoming back for another episode,
if you would want to, maybe ina couple of months, to get an
update on where you are.
And, uh, no, just just keepdoing what you're doing.
Keep us informed so we can besharing this information on our
socials.
Thank you so much.
I appreciate you being on theshow.
Speaker 2 (29:07):
Thanks so much for having me.
Speaker 1 (29:09):
All right, Thank you All right.
There you have it.
Samantha Gold, CEO to mom.
Founder of Motet.
She's got 2000 moms helping herout across the world to help
come up with ideas for this andpatterns and all kinds of stuff.
I've never seen anything likethis.
She's only been around aroundtwo months or two and a half
months.
Imagine where she'll be in ayear.
We'll make sure we stay intouch with her.
(29:29):
Imagine where she'll be in ayear.
We'll make sure we stay intouch with her.
Keep watching the show everyThursday at 7 pm.
That's about it.
We'll see you next Thursday.
from real estate, the market as a whole, which then
sometimes will affect the 10.
Right, you know the real lifewe all learn in different ways.
If you think about it, waynedyer might not attract everybody
and everything in between.
Mission was really to helppeople just to reach their full
potential the brad weisman showand now your host, brad weisman
(00:26):
all right, we're back.
Of course we are.
This is kind of cool becausethis uh I was just talking to
hugo about this this is thelongest distance stream person
we've had on the show.
Uh, this person's fromaustralia, so that's where we're
talking to her from.
Her name is Samantha Gold.
She has had a business or acompany for two months and is
(00:49):
going crazy.
It's something that just blowsmy mind.
The company is called Motet.
It is a bamboo pajama brand ofall things, and it's just going
crazy.
She's been on news shows, she'sbeen all over the place.
She gets up at 4 o'clock in themorning, which is really crazy.
She was just telling us aboutthat, but I wanted to introduce
you to her because she's justlighting things up and and, uh,
(01:12):
it's a very unique brand, it's aunique way of growing a brand
and, um, that's about it.
So let's bring her on.
Samantha gold is her name.
How are you doing, samantha?
Speaker 2 (01:20):
I'm doing great, so excited to be here.
Thank you so much for having me.
Speaker 1 (01:23):
Excited to have you all the way in Australia.
Speaker 2 (01:26):
Yes.
Speaker 1 (01:27):
That's amazing.
So what's it like over there?
Speaker 2 (01:29):
I mean it's great.
It's actually my second timeliving here.
I came here to study abroadwhen I was 20 and didn't leave
for six years because I loved itso much but didn't eventually
go back home.
I'm from Chicago and it's nowfast forward 10 years later.
I have a husband and two kidsand he had a work opportunity
come up here and we decidedabout a year ago to make the
(01:52):
move back to Sydney.
I have a three and a half yearold daughter and a two year old
son and they are thriving.
It's hilarious.
And my daughter comes home andsays things like you know, to my
, to my son, wesley, can I havea go?
And we're like is thataustralian?
Speaker 1 (02:11):
is that, is that a thing that they'd say?
Right, can I have a go?
Speaker 2 (02:14):
she's like can I have a turn playing with that?
Speaker 1 (02:16):
oh right right, that's so funny.
Can I have a go?
That's so fun, and does she saylike, uh, any of the other
typical Australian things?
I?
Speaker 2 (02:23):
mean, you know, the stroller is the pram, a diaper
is a nappy.
Speaker 1 (02:29):
Oh my gosh, it's so funny.
Speaker 2 (02:31):
And I look at each other and chuckle.
That's hilarious.
Speaker 1 (02:34):
Now is your husband Australian.
Speaker 2 (02:35):
No, he's American from Greenwich, Connecticut.
Speaker 1 (02:38):
Wow, so you guys are definitely transplants.
You made the move.
Now do you plan on stayingthere forever or as long as you
can see?
Speaker 2 (02:46):
I mean TBD on that.
I could see us staying hereforever.
So right now we are sponsoredby his company.
He works in tech sales and ittakes about two years to get
permanent residency.
So I think we'll definitelyapply and see what happens from
there.
Speaker 1 (03:02):
Yeah, why not?
Why not?
Well, you have an amazing brandthat I found.
I think you actually found mesomehow because you're you know,
you're the person that gets upat four o'clock in the morning,
like we said in the beginninghere, but you found me somehow
and when I saw it, it wasinteresting.
I mean, we turned down a lot ofguests we do, and it's
unfortunate because we justdon't have enough time to get
(03:22):
everybody on the show.
We would love to do it everyday, but it's just not possible
right now.
So I saw this come up and thebamboo pajama brand was what got
me right away, and it's calledMotet, and the fact that you've
only been doing this for twomonths and the exposure you've
gotten.
What do you think this is from?
What is going on?
(03:43):
How are you getting this far sofast?
Speaker 2 (03:47):
Um, grit and hustle, I would say.
Um, I actually have alongstanding career in tech and
sales.
I started my career working forSalesforce and really moved up
the ranks quickly, but I willsay that gave me like an MBA in
sales and PR and getting press.
It's all sales, right.
And so it's all building yourlist of contacts people that you
(04:08):
want to get in touch with, thatyou'd be a great fit for and
then crafting a message andblasting that out.
And then it's about thefollow-up right, and I've been
able to really streamline thatprocess and also bring on
offshore resources to help me.
You know, I've been able todocument that repeatable process
, share that with them, andthey're now blasting out about
(04:29):
probably like 50 to 100 PRmessages a day to you know
entrepreneur publications ormedia outlets, also parenting
mom sites, and that's how we'vebeen able to get such great
traction in the market soquickly, I think.
Also, obviously, the productspeaks for itself.
We've been ranked a top bamboobrand actually a month after
(04:53):
launch.
But it's really about gettingit into the hands of the right
people so that you can get youknow awareness.
Speaker 1 (04:59):
Why bamboo and why pajamas, like what you know.
I mean, there's that's actuallytwo questions, of course, but
like the bamboo thing is, isthis weird to me, like I don't.
I look at a piece of bamboo andI go how does that become a
pajama?
But then again, cotton doesn'tlook like it should be clothing
either.
Speaker 2 (05:16):
Right.
So it's a similar process tocotton in terms of it being, you
know, crushed and then spuninto fiber, but from a bamboo
perspective.
And why motet and why pajamas?
Essentially, the brand was bornafter I became a mom.
For me, I have always had alove for interior design and
clothing and fashion.
(05:36):
Prior to this, I was the CEO ofa women's clothing company, and
after the birth of my two kids,I wanted clothing that reflected
my personal style, and I reallycouldn't find it.
And so, truly, the brand wasborn because I was a mom that
was tired of cheesy prints forbabies and toddlers, and so I
decided to create a brand thathad elevated prints inspired by
(05:57):
my love of interior design.
And it turns out.
There's, you know, tons of momsout there like me who are like,
finally, you know, a brand thatreally resonates with their
personal style.
And then, in terms of bamboo,you know bamboo is the fastest
growing plant on the planet.
It's super.
It's obviously sustainable,great for the environment, but
(06:17):
the other benefit, especiallywhich is important for children,
is that it's really great forsensitive skin.
So if your baby or your childhas any eczema or skin issues,
it's not going to irritate itand I also.
Another feature that I rolledout was tag free labels, and so
everything is like heat pressedon as opposed to having a label,
(06:40):
and that's also great forchildren that might have some
sensory issues as well.
And the brand and I know we'regoing to get into this, brad has
, like, truly been co-createdwith my mom community, and so so
many of these suggestionsactually came from real moms
with children of their own whowere experiencing, you know,
(07:00):
challenges or difficulties, orthey wanted something different
for their kids, who reached outand gave me these suggestions.
Speaker 1 (07:05):
Yeah, that's cool.
That's the other part that blewmy mind.
But can we go back a little bitto the tag free.
Is it possible that you couldtalk to men's shirt companies
and tell them to stop doing thedamn tags?
It's the most right, hugo.
Isn't that the most annoyingthing when you're, when you're
somewhere and the thing is it'shitting your neck.
It's terrible.
So we need to work on that.
(07:26):
We'll have to work on that next.
But yeah, so then the thingthat blew my mind.
So it says in here that thiswas created by an inner circle
of 2,000 moms who helpedco-create the brand pre-launch.
I always was told too manycooks in the kitchen ruins the
stew.
Speaker 2 (07:52):
I always was told, too many cooks in the kitchen
ruins the stew.
How do you get opinions from2000 women and not go completely
crazy?
Was starting this brand that itwas going to probably take
about nine to 12 months.
But I didn't want to do italone.
And since we had moved toSydney, australia, you know, as
many entrepreneurs know, it canbe very lonely being an
entrepreneur, and so what Istarted to do on my Instagram
(08:16):
pre-launch was share what I wasworking on, and so that really
gained momentum, this build inpublic strategy, and then I
ended up coming up withsomething that I call my inner
mom circle, where I turned itinto this whole group of women
where now you have to be part ofmy close friends on Instagram
to get access to these polls.
(08:38):
And you know, I think a lot ofpeople are like you've built
this amazing community.
Is that a lot of pressure tomaintain?
And it's not because Iliterally share in real time
what I'm working on, and soright now I'm actually working
on the fall collection, and soyou know, I had a mom reach out
to me.
I launched just a boy girlsweatsuit I call it my little
lounger sweatsuit for toddlersand they were like we'd love to
(09:01):
see these in different, you know, solid colors and prints and
I'm like great.
So I basically choose the printsand then I start sharing them
with the audience, saying do youlike this green stripe, do you
like this beige stripe?
Would you like to see this in afloral?
And I get them.
I just use the Instagramfeature, which is polls, and
then they vote on it and thattruly, you know, helps me make
(09:21):
decisions from a product-basedbusiness perspective.
It's so important because itreduces the amount of risk.
Right Inventory is the biggestcost for the business and this
allows me to make sure that I'minvesting in products that moms
are actually going to want andthey come up with like amazing
ideas.
I mean, the biggest thing thatI'm about to launch, which was
not on my radar, are mommy andme pajamas.
(09:43):
I mean moms go crazy to matchwith their kids, and especially
boy moms.
I think a lot of brands forgetabout boys right and boy moms
and so and we're very important.
Speaker 1 (09:55):
I mean we, we should not be forgotten.
I mean I'm not wearing pajamasthat much anymore, but still I
mean, come on, think about theboys.
Speaker 2 (10:02):
When I launch daddy and me, I'm going to send you a
pair.
Speaker 1 (10:05):
I would love and if it would be the full thing that
my feet go in and everythingthat would be awesome.
I mean, I think that thosewould be the most comfortable
thing.
A full onesie, a full onesie orwhatever you call that thing,
that would be awesome.
Speaker 2 (10:17):
That's amazing.
Speaker 1 (10:18):
She's like nobody wants to see that.
I that you know.
Oh man, I can tell this isgoing to be terrible.
I'm going to get voted off theisland in a second.
It's going to be terrible, butno, that's.
I think that's great idea.
So what's neat about that?
What you're saying and now I'mkind of getting it is that you
get these ideas.
You know cause, as anentrepreneur, we don't know
(10:40):
everything.
We have a vision, we have avision, we have a drive and we
have a passion.
But you know the whole sayingthat we don't know what we don't
know.
You know, you didn't, youdidn't even think about that.
But your audience I want tocall them your audience is
telling you what, what youshould be, what you should think
about doing.
Sometimes it might fit your,your goal and your and your
(11:03):
vision, and sometimes it mightnot.
You know, it depends, but youhave a choice to make there at
that point.
Speaker 2 (11:08):
Totally and I think, like that's been the biggest
thing is leaning into that, andnow I've really built these like
friendships with these moms whoare literally all over the
world, and that's beenincredible.
And I think, as an entrepreneurtoo, like you know, it's
especially when you have newproducts coming out and you're
investing a ton of money.
It's scary to like don't makeassumptions, like ask, find out,
(11:30):
right, even if it's like asmall focus group within your
community.
Ask first before you go all inon something and get feedback,
because I think you'll be amazedby you know how many people
love to contribute and arewilling to help.
And that's the other thing.
Like you don't know what youdon't know.
And you know I didn't.
I've never started a business.
This is my first time doing it.
(11:51):
I was a CEO of a company but Ihad an entire team and so you
know, when you're a founder,you're wearing all of the hats.
But I think it's about to, andsomeone gave me this advice and
I think it's the best advicethat I've gotten is learn how to
do everything first before yououtsource it.
Um and you know there wereareas of the business, actually
(12:15):
my social media.
I was going to outsource um toan agency, and after like a
month of working with them, Iended up realizing that I really
wanted to share in real timewhat I was working on.
So I brought that in house andwithin a week I was like a whiz
at it.
Right, I was like an expert andI think it's just fear.
It's fear that holds us backfrom like I don't know email
marketing, I'm just going tooutsource that, right, but you
end up spending so much money aswell, versus if you would just
take the time to learn.
(12:37):
I think it's so empowering whenwe can just learn how to do
things ourselves and then we cansay you know what?
I don't enjoy this.
This is a repeatable processthat I could easily pay someone
you know and find offshoretalent that's very cost
effective to be able to do this.
Speaker 1 (12:53):
Yeah, do I hear one of your, your guinea pigs in the
background?
That helps, that wears thepajamas.
Speaker 2 (12:58):
If anyone is listening, you need to set up a
custodial Roth IRA for yourchildren.
For me it's very legit, becausethey actually are my models.
It's, you know, it's been anamazing way and it's so.
It's not even that much money,I think.
You contribute up to $7,000 peryear per kid, um, and I'm going
to do that until they're 18 andthey'll have, you know, a nice
(13:19):
nest egg when they're ready toretire.
Speaker 1 (13:21):
Yeah, that's cool, and I've heard of people doing
that.
My employees are acting up,brad.
Well, obviously the boss mustbe out of town or something.
I don't know what's going onhere.
Funny, you know, and the thingabout going back to is thinking
when you said about learning howto do these things before you
outsource them.
The one thing that I've learnedabout with doing the podcast
here and doing different thingsas an entrepreneur is that also,
(13:43):
what it does is it sets thevalue when you do leverage it.
Because what happens is when weleverage things and we don't
know what it takes to do it, wedon't know the value of it, and
I've learned that a couple oftimes.
Doing the podcast, like I know,hugo over here is very valuable
to me, because I can't do anyof the stuff we do when we have
a person here in the in thestudio.
(14:06):
But I've also learned how to doa couple of things with reels
and shorts and things like thatand clips that I was paying for
before.
That maybe it's not as you know, it's not as hard to do, so you
know.
So you learn these things andthen it puts a value on it.
So if somebody tries to pay,charge you a gazillion dollars
(14:28):
to do something.
You're like wait a minute, Icould do that in five minutes.
Why are you charging me thismuch?
You know what I mean.
So it's it's, it's.
It's a good, it's a good thingto do.
It's great advice, really goodadvice.
Speaker 2 (14:34):
Yeah, I mean PR agencies, the quotes that emails
um and you know, outreach thanwhat an agency would do for me.
Speaker 1 (14:54):
Yeah, that's awesome, that's really cool.
Yeah, you should get me thatinformation too, cause I'm
thinking about doing some stuff,uh, some uh VA stuff, some
virtual assistant stuff too,just to help out with the show.
Okay, so you had, uh, you wereCEO of a women's fashion uh
label you.
What made you go I'm done withthis Is it did you have children
(15:14):
first and then you decided tobe done, or did you decide
before children?
I can't do this when I havechildren.
Speaker 2 (15:21):
So honestly it was.
It was really like starsaligned.
I spent most of my career intech and consulting and was
consulting for this women'sclothing company.
We were living most recently inCharleston, south Carolina.
And while I was doing that, oneof the co-founders who was
really running the business sidestepped away and the co-founder
that stayed on was the designer, and she really needed someone
(15:42):
to come in.
At the time I was actuallyalready thinking about starting
my own brand, but I thought, ohmy gosh, this will be incredible
experience to learn from asuccessful brand how everything
is run from manufacturing tomarketing.
They were primarily, or areprimarily, wholesale, which I
didn't have any experience in,so I decided to take that
(16:04):
opportunity, experiencing.
So I decided to take thatopportunity, and then it was
really the move to Australiaabout a year ago that prompted
me going all in on launching myown business.
We sold our house in Charlestonthe market, you know, really
took off during COVID and so Ihad the startup costs that I
needed to fund this business andalso have, you know, a bit of
security for, you know, one totwo years, while I built up the
(16:26):
brand, to be able to support thefamily financially and
contribute, and so that's whatreally prompted the decision to
go all in on launching Motet.
I knew that I wouldn't be ableto continue in the CEO position
from Australia and so I decided,okay, this is the perfect time
to launch my own thing.
Speaker 1 (16:44):
That's cool, do you?
Did you know about clothingthen?
Pretty well, did you know aboutmaterials?
Did you know about these things?
Or did you start researchingwhen you realized what you
wanted for your children wasn'tout there?
Speaker 2 (16:57):
I didn't know anything.
I didn't know anything aboutchildren's fashion, about fabric
.
I don't have a background indesign.
I just knew what I wantedwasn't out there and I knew that
I could create it.
Um, and I knew that I could besuccessful at it because, you
know, I hustle and I grind and Ihave so much grit.
Speaker 1 (17:17):
That's awesome.
I love it.
I absolutely love it.
So you had said here that youhave the DIY PR strategy.
So basically you says youpersonally pitch five, 50 to a
hundred media contacts a day.
Speaker 2 (17:31):
Yeah.
Speaker 1 (17:31):
That's a lot.
Speaker 2 (17:32):
Yeah, Well, here's the thing also.
Um, you can't just pitch thesepeople one time and expect a
response.
Speaker 1 (17:39):
Yeah.
Speaker 2 (17:39):
And so you know you need to constantly be coming up
with new, uh reasons that arecompelling to reach out to them.
Here's the other thing that Iwant to let people know right,
Journalists and editors need youas much as you need them, and
so I think, like we put them onthis pedestal, like they have a
job and they need content, andthey need fresh ideas.
(18:00):
And so you know for you to bepitching them, whether that's a
founder pitch, whether that like.
For me, the Forbes featurethat's coming out is actually
based on travel.
This woman specifically coverstravel and you think, well, how
is she going to cover a babybrand?
Well, so many of my prints areinspired by my love of travel
and interior design.
(18:21):
So I have this pink symphonyprint that's actually based on
the Sydney Opera House Right,and so it's like that angle.
It's so funny.
I just got a confirmation theother day that a woman, a
journalist, is writing anarticle in Consumer Reports and
she's doing a piece onbedwetting and why PJs that wash
really well.
Speaker 1 (18:41):
Oh, wow.
Up for kids with bedwetting andthey all go through it.
Speaker 2 (18:47):
A hundred percent.
Speaker 1 (18:48):
A hundred percent.
Speaker 2 (18:49):
Yeah, another angle that I wouldn't have thought of,
that she's going to incorporateMotet into that piece.
Speaker 1 (18:55):
Love it.
Speaker 2 (18:57):
And so you know, there's especially from, like, a
founder perspective, like meleaving my corporate job, me
launching this company based onmy love of interior design,
because I was a mom that wastired of cheesy prints.
I'm also seven years, sober,right, and so how recovery and
AA and, like you know, hittingrock bottom seven years ago,
really propelled me on this pathto want to pursue something
(19:17):
that really aligns with myvalues, and so there's just so
many different angles and ifyou're, if you don't know what
your angle is and you'relistening to this, ask chat to
BT, say chat to BT.
What is special about my story,what's unique about me?
Right, and, by the way, Ileverage chat, gbt and AI across
like every aspect of mybusiness and when you're
(19:37):
reaching out to these people aswell, don't just make it about
you.
You need to make it about them,right, like your first sentence
or two, and your subject needsto be about them, like your
recent piece on bedwetting youknow, as a mom, this resonated
with me.
I'm going through this right.
Speaker 1 (19:56):
I, literally my daughter, woke up and peed
herself this morning and therewas pee everywhere.
Right, and share that.
Oh yeah.
And even the bed liners are notthat good.
Did you ever notice that?
Can you come up with a bedliner that actually works?
I swear, there's times with ourkids we were like, oh, it's no
problem, there's a bed liner inthere, we don't have to worry
about the bed.
And then you pull it up and thebed's wet anyway.
It's like what do I need to do?
Put a plastic trash bag aroundthe bed, like, did you never
(20:17):
notice that?
Do you have that issue?
I mean, we bought some of thebest bed liners and they don't
work.
Speaker 2 (20:22):
You know we're not, we're not really there, yet my
daughter went through her diaper.
Speaker 1 (20:27):
Well, that's what I'm saying, but I'm telling you
there's times where they got.
We have a boy, so there's someinteresting physical things that
happens with a boy with adiaper that sometimes it doesn't
even get a chance, it justcomes right out, and so then the
bed.
But we have these liners on andthey're supposed to do that
their job and they don't.
They don't work.
Speaker 2 (20:46):
Yes.
Speaker 1 (20:47):
Yeah, it's unbelievable.
That's a whole different story,so you'll have to work on that
when inventing that.
Since you, you did this thing,you can invent that next if you
could.
But yeah, so I'm just amazed athow fast you're growing, what
you're doing with it, cause it'sjust incredible.
But you're you're using all thetools that are out there, using
social media, you're using yourpersistence, which is something
in as an entrepreneur, you haveto have.
(21:08):
A no does not mean a no, itmeans just keep going, you know,
so yeah.
So let's talk about funding.
You said, it says here that yougrew without any outside
funding.
You're you're doing this.
You're you're kind of doingthis the the old fashioned way,
which is you saved up the money,or you had, you were a good
enough to invest in, and nowyou're doing it on your own.
Speaker 2 (21:28):
A hundred percent.
Yep, like I said, the sale ofour home in Charleston gave us,
you know, a good nest egg thatI'm using to invest in the
company.
So, you know, definitelyimportant to have a partner my
husband who really believes inme and my goal and, yeah, you
know, not doing it with anyoutside help.
I think for me, the biggestthing is like not giving away
(21:49):
equity in my company.
I've had actually, like,venture capitalists reach out to
me and express interest, but itwould also mean that I wouldn't
have the autonomy that I haveas a founder if I gave away
equity or took outside funding.
You know, depending on theagreement, and for me it's just
really important to remain, youknow, in having sole ownership
(22:11):
for now.
But, you know, I think thatalso goes back to like being
super wise with how I spendmoney.
Like I said, my biggest cost isthe product and then, in terms
of like bringing on talent, it'sthe reason that I've decided to
hire people.
In the Philippines, I have fiveemployees now that I work with
one that does all my socialmedia outreach, so this is
(22:31):
something that we didn't getinto in terms of like how I
actually got to 2000 moms.
Speaker 1 (22:35):
Yeah, go ahead.
Speaker 2 (22:37):
Interesting.
I looked for brands that I feltlike aligned with my aesthetic.
I look at their followers andthen I actually reach out to the
moms that follow those accountsand say you know, hi, this is
the motet team.
Your style really resonateswith what we're creating.
We'd love to have you join ourinner circle, um, and weigh in
on future, um, you knowdecisions for the brand.
(22:57):
Is this something that you'reinterested in?
And then I offer them a perk,like a 15% discount, um, on
purchases for being a part of it.
But, like, the reason I bringthat up is because on launch day
, when we nearly sold out ourdebut collection, 80% of
purchases came from moms in theinner circle.
Speaker 1 (23:13):
Wow, yeah, that's cool.
Well, that's just.
And that, what's amazing?
That that's you're justtouching the surface of this
thing.
It is not even like really outthere, out there, yet.
Speaker 2 (23:24):
Right, totally, and we actually just opened up
wholesale last week and just ina week we have six boutiques
that have already ordered theproduct.
I had a showroom actually reachout to me this morning and say
that they're interested incarrying the line, and so what
that would mean is I'd haverepresentation at market.
If anyone listening is in theretail space, when boutiques
(23:44):
actually go to purchase forupcoming seasons, they go to
market in Dallas and Atlanta,and then I'd have a showroom
representing the brand.
For me, the margins areobviously a lot lower with
wholesale, but the great thingabout it is that I think of
wholesale as free marketing.
Right, it's building brandawareness, getting the brand out
(24:04):
there.
Someone buys a pair of pajamasat a boutique.
They're like I love these Motet, let's go to their website and
check them out, and then theybecome a customer.
Speaker 1 (24:14):
Yeah, that's, and that's.
What's cool with the boutiquetype stuff is that they become,
and you're at that level yet too, where you know we also, um, we
have have some fun today.
I don't know if you can see thehat behind me here.
That is a Stephanie Taraminaand she's a soul.
Uh, she started the brand.
It's been on.
(24:34):
A lot of actors and actresseswear of the brand.
She's been in the studio herewith me several times and it's
the same kind of thing.
She's actually does thecustomer service.
Till this to this day she stilldoes customer service.
She actually picks up the phonewhen somebody is calling for a
complaint of some sort, and andthey're like, she's like, oh,
this is the owner.
They're like what do you mean?
It's the owner?
She's like, and they're like,she's like, oh, this is the
owner.
They're like what do you mean?
It's the owner?
(24:54):
She's like no, this is theowner.
And it's just funny becausethey're surprised.
Then the whole tone changes andthey're like well, we just had
a little problem, you know, andthey go through the whole thing
and then she takes care of itand sends them new, a new
product or whatever it is.
But, um, it's incredible, yousome fun today and it's a really
cool brand.
Um, their name is StephanieTaramina.
She's great.
Um yeah, one of the otherthings too.
Before we wrap this up, Iwanted to ask you so where
(25:16):
you're?
You're doing this for two,three months, whatever it is.
Where's this going to be in ayear?
Speaker 2 (25:22):
Well, I hope in a year we're in, you know, over
500 boutiques, um, and havegrown our direct to consumer
customer base probably by youknow, 500% at that point and I
hope to be, you know, launchingnew products and really
expanding and growing ourproduct line.
I actually am exploring someinfluencer celebrity
(25:44):
collaborations where they wouldpartner with me.
I'm actually talking to awell-known Charleston influencer
her agent at the moment about apotential collab and we would
actually expand into offeringsizes for older kids.
Right now we go up tosix-year-olds and so looking to
expand that to probably up to 12or 13-year-olds and do this
(26:08):
collab with her where her nameand her likeness is attached to
it, and I know that's going toreally help us grow brand
awareness.
For me, that's like the biggestfocus.
And then I think, in a yearfrom now, really focusing on
profit right, I'm spending a lotof money to get the brand out
there so to be able to look atthings and say, okay, now we're
(26:28):
finally, you know, taking insome profit and you know this
has legs.
Speaker 1 (26:32):
Yeah, and and and you're kind of like on this,
this really fast path.
So a lot of times they say youknow, with an entrepreneurial
type investment, usually a lotof times it's two to three years
until you really really see,you know the money start to come
in, but you're doing things onthis really really, really fast
path where you've done in twomonths.
Sometimes people takes a yearand a half, so hopefully you'll
(26:55):
be able to see that in a yearbecause you're on a much faster
trajectory, which is awesome,very cool.
Speaker 2 (27:01):
Yeah, and to that point, I've had a number of
founders reach out to me and soI am now offering one-on-one
consulting for founders whoreally replicate my process.
So if anyone's listening andinterested and wants to just
have a call to talk aboutstrategy, I would love for you
to reach out.
Speaker 1 (27:19):
Yeah, and we'd love to spread the word on that too
on our socials.
So, to make sure you get us theinformation on that, if you
want to send us, like theinformation just on that, we can
get that out too.
So before we wrap this up,motet, where'd the name come
from?
Speaker 2 (27:30):
So, before we wrap this up, motet.
Where'd the name come from?
Chat GBT name my company.
Speaker 1 (27:33):
Okay, there we go.
Speaker 2 (27:35):
Yeah, of course I wanted to call it Petite Motif,
because everything is based ontiny prints and my love of
prints.
And that trademark was taken.
And so my trademark attorneywhich, if you're listening,
you're thinking about starting abrand do not buy any domains
until you talk to a trademarkattorney.
Speaker 1 (27:50):
Oh man.
Speaker 2 (27:51):
They were like you need to come up with a made up
word, and so I asked chat to BTcome up with a made up word
based off petite motif, and oneof the options was motet, and I
loved it and that's how we cameup with the name.
Speaker 1 (28:04):
I love it.
I love it.
I was thinking maybe it's likeyour, your mother's maiden name
or something.
You know, that's the kind ofstory I was thinking was going
to come up here.
But no, that's okay, that'sreally good, but tell us how we
can get uh, your, your, yourproduct and and, uh, you know
what's the best way to get intouch with you.
If somebody is interested inbeing one of the moms, how, what
, how do they reach out to youabout that?
Uh, yeah, if you can get usthat having a conversation with
(28:25):
me, shoot me a DM.
It's at the.
Speaker 2 (28:26):
Samantha Gold, if you're interested in joining the
(28:49):
inner circle.
Speaker 1 (28:49):
Send us a DM at ShopMotet and we will get you
added.
That's awesome.
That is so cool.
I love everything you're doing.
I think you're going to becoming back for another episode,
if you would want to, maybe ina couple of months, to get an
update on where you are.
And, uh, no, just just keepdoing what you're doing.
Keep us informed so we can besharing this information on our
socials.
Thank you so much.
I appreciate you being on theshow.
Speaker 2 (29:07):
Thanks so much for having me.
Speaker 1 (29:09):
All right, Thank you All right.
There you have it.
Samantha Gold, CEO to mom.
Founder of Motet.
She's got 2000 moms helping herout across the world to help
come up with ideas for this andpatterns and all kinds of stuff.
I've never seen anything likethis.
She's only been around aroundtwo months or two and a half
months.
Imagine where she'll be in ayear.
We'll make sure we stay intouch with her.
(29:29):
Imagine where she'll be in ayear.
We'll make sure we stay intouch with her.
Keep watching the show everyThursday at 7 pm.
That's about it.
We'll see you next Thursday.
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