January 16, 2025 • 25 mins
Hi This is Brad Weisman - Click Here to Send Me a Text Message
Jeremy Ryan Slate of Command Your Brand, discusses the evolution of podcasting, the importance of niche markets, and how creators can connect meaningfully with their audience. Podcasts are redefining how we consume information, and this episode captures the seismic shift from traditional media to the podcasting realm.
Discover why audiences are flocking to independent creators for authentic content and diverse perspectives, especially in an era where trust in legacy media is dwindling. We discuss the rise of platforms like Joe Rogan's, which now surpass conventional news outlets in viewership, and the landscape of opportunities and challenges this shift presents for content creators navigating this ever-evolving media territory.
• The shift from Legacy Media to Podcasts as preferred information sources
• Growing importance of niche content in the podcasting landscape
• Podcasts as platforms for authentic and dynamic conversations
• The role of audiovisual content in enhancing discoverability and engagement
• Encouragement for creators to seize opportunities to share their narratives
Be sure to check out Jeremy Ryan Slate on these platforms:
www.facebook.com/jeremy.slate
www.instagram.com/jeremyryanslate/
Youtube Channel
---
Welcome to The Brad Weisman Show, where we dive into the world of real estate, real life, and everything in between with your host, Brad Weisman! 🎙️ Join us for candid conversations, laughter, and a fresh take on the real world. Get ready to explore the ups and downs of life with a side of humor. From property to personality, we've got it all covered. Tune in, laugh along, and let's get real! 🏡🌟 #TheBradWeismanShow #RealEstateRealLife
Credits - The music for my podcast was written and performed by Jeff Miller.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Well, the level of access is incredible.
It is.
This even goes back to just theidea of free speech as well,
because, if you look at it indifferent points in history, to
have great conversations or havegreat discourse is how we get
to better ideas.
Speaker 2 (00:15):
From real estate to real life and everything in
between, the Brad Wiseman Showand now your host, brad Wiseman.
All right, thanks for comingand checking us out every
Thursday at 7 o'clock.
We really appreciate it.
You know, we know you have alot of choices to make.
You have a lot of podcasts outthere and we love it that, the
(00:36):
fact that you're listening to usso we appreciate that so much.
We want to talk about oursponsors, comfort Pro.
Thanks for them as a sponsor,and also, you know, we have
another sponsor too and I'mgoing to bring that up later on,
but right now we're going tobring in our guest.
Our guest is Jeremy Ryan Slate.
This guy I've been trying toget on here forever.
He canceled on me like 15 times, said that we're not good
(01:02):
enough and all kinds of otherstuff, and then he finally we
kind of coaxed him and I thinkHugo said he was busting his.
He was going to bust hiskneecaps if he didn't come on.
That's probably what happened.
Speaker 1 (01:09):
Hey, I'm from New Jersey, though, man, I know, I
know a guy.
Speaker 2 (01:12):
I was going to say you guys actually do bust
kneecaps, I should.
I should be quiet because ofPennsylvania we don't do that
kind of stuff.
You know, we tip cows over.
That's what you, that's what wedo here.
Speaker 1 (01:21):
we tip cows we tip cows over here too.
Oh, you do.
I'm in northwest new jerseythat's pretty much pennsylvania
on a farm and stuff okay, that'scool.
Speaker 2 (01:28):
That's cool.
That's pretty much pennsylvania, pretty much.
We were just up your way nottoo long ago a place called
crystal springs um so crystalsprings is literally in my
backyard.
Speaker 1 (01:37):
The golf balls used to hit the side of my you're
kidding me, I was just there.
Speaker 2 (01:40):
I was just there several weeks ago.
What a beautiful, beautifulresort.
Oh my gosh, is that reallyreally gorgeous up there?
Speaker 1 (01:46):
Yeah, no, it's, it's absolutely beautiful.
So I the one behind me is wildTurkey.
It's one of the golf courseskind of in that lake group, but
like you'd be out there andyou'd have a golf ball hit the
side of the house.
I can't tell you how many timeswe replaced siding and
everything.
It was fun.
Speaker 2 (02:00):
Oh geez, that's crazy .
That's crazy.
So I have Jeremy on, because Iwas looking you up a couple of
times.
You actually have booked someguests on our show also.
I think that's how weoriginally kind of met up.
Here.
You have a company calledCommander Brand.
You wrote a book calledCommander Brand let's talk about
.
Tell me about this, commanderBrand, and I believe your wife
is your partner.
Speaker 1 (02:21):
Yeah, so we started the company back in 2016, in
2016, cause I've I've had apodcast since 2014.
The first go around wasn't sogood, but the second one was in
2015 and we had people startasking for help and my wife's
had a background in PR andeverything.
So we ended up starting this,this company, to to help people
produce podcasts, and what endedup happening is we were working
(02:42):
with a lot of busy CEOs andfounders and one of the things
we do in launch shows is putpeople on shows, so we ended up
just focusing on that.
We've actually, I guess, fullcircle enough now.
You know, almost 10 years downthe road, started actually
producing podcasts again.
Now it's kind of YouTube haskind of become big in the
podcast world, but what wereally do is we're a PR firm for
the podcast space.
We help shows to find greatguests and great guests to find
(03:05):
great shows.
Speaker 2 (03:05):
Awesome, yeah, and you're doing a great job.
I've had, like I said, I'mpretty sure I had a couple of
people on here that were fromyour company that we had on the
show and it always went reallywell.
And we're pretty picky.
Now, too, hugo's really picky,I'll tell you.
He doesn't let anybody getthrough the gate.
He'll bust your kneecaps if youdo.
That's right, that's what hedoes, he's good at it.
So yeah, so let's talk aboutthis.
You know, the podcast thing wewere just talking about this a
(03:27):
little bit before we went livehas just gone crazy, and I
didn't know any of the statsuntil I was looking at your
website, your Command, yourBrand website about you know,
talking about where this hasgone, and you mentioned what's
happening right now since theelection.
What's happening right nowsince the election, and also
it's been happening over sometime.
People are getting theirinformation from podcasts
(03:50):
because they're trusting thatsource more than any other
source.
Speaker 1 (03:55):
So we're seeing actually it's interesting, brad
it's like legacy media is kindof in its death throes and I
think that this presidentialelection was a big piece of that
, because you look at a lot ofthe larger channels where I
guess you could say in the bagfor one candidate and they tried
to just kind of promote thatand what ended up happening is
we had another candidate puttingall of his attention on
podcasts and it was thegroundswell of attention was
(04:19):
really interesting than that.
And I think also as well, eventhrough the pandemic and
everything, we saw people goingto different sources for their
information.
Because I think what we've seenis legacy media is kind of and
when I say legacy media I meanlike television, newspapers,
things like that.
They've been the gatekeeper fora long, long time and they want
to decide what you get to learnor what you get to know or what
(04:44):
you get to know.
And I think we're we're at thiskind of interesting place in
time now where you know whetherit's Netflix or whether it's
audible or whether it's podcasts, the user wants to go find the
information for themselves fromthe particular person they want
to get it from.
And I think we're in this reallyinteresting world now where and
this stat was like two yearsago but um, one episode of Joe
Rogan is like more than thenightly lineup of most news
stations.
That's incredible.
(05:04):
It of Joe Rogan is like morethan the nightly lineup of most
news stations.
That's incredible.
It's.
We've really gotten to thisplace where legacy media is in
its death throes, and I thinkthat the interesting part about
it, too, is they don't reallyunderstand what to do with
podcasts.
You and I were talking beforewe started recording here about
how, how NPR basically tried to,you know, monetize and build
the network, and what we'refinding is it's really this
independent world of creatorsthat are figuring out how to get
(05:25):
their own message out, how toeducate and also how to monetize
their message, which I think isa big piece of it as well,
rather than networks coming outand building a studio and
putting, you know kind of thiswhole structure around it, like
they've done for media for years.
It's kind of, in some ways,it's the wild west and in other
ways, it's a lot of opportunity,man.
Speaker 2 (05:44):
It's kind of in some ways it's the wild west and in
other ways it's a lot ofopportunity.
Man, yeah, it is incrediblethat you're saying when you said
about Joe Rogan having a betterfollowing than some of these.
You know these huge networksthat are out there and I did
just read that the Comcast islooking to drop some of these
big shows because they'refinding out that the people that
are that are running them, thatthe actual there, the anchors,
(06:05):
are not for some times nottelling the truth and sometimes
they're just not following whattheir audience is looking for.
You know they always say insales you got to know your
audience and if you don't knowwhat your audience is looking
for or who your audience is,that can be damaging.
If you're saying somethingcompletely opposite is that?
Speaker 1 (06:25):
that's a little that can be damaging if you're saying
something completely opposite.
Yeah, and it's interesting aswell, because I had read, I
think Rachel Maddow's salary wassomething like twenty five
million a year, or you look at,it's really close to yours right
.
Yeah, I wish you're CaitlinCollins, I think on CNN makes
like five million a year andit's just, it's just wild to me
because you look at kind of Idon't know, that's more like how
a professional athlete is paidand it's I don't know that
(06:48):
they're they're generating thenumbers or attention or anything
that a lot of these, thesedifferent things are.
Um, you know, tim pool from fromTim cast IRL was saying
recently that one of theirstreamed episodes that streams
every every night at eighto'clock is more than the entire
weekend of CNN.
So it's like we're just kind ofseeing people go a different
direction and at the moment,legacy media doesn't know what
(07:10):
to do, cause I know CNN, if youremember, tried to launch that
CNN plus app and they couldn'tget enough users to even make it
viable.
Because what's happening now isthe user chooses and if the
user likes it, it survives, ifit doesn't crashes.
And I think that's what'sreally interesting about this
world we're going in, because ifit's good content, you get to
continue making it.
(07:31):
If it's not, there's no one toconsume it yeah, and we because
you.
Speaker 2 (07:35):
It's funny when you think about years ago.
It was all by the nielsenratings.
Remember the nielsen ratings?
I don't know if you rememberthat's how the nielsen ratings.
Speaker 1 (07:43):
But even like you can get into radio ratings, that's
a whole nother can of worms,yeah.
Speaker 2 (07:46):
But, but think about they used to actually call our
house and say what show do youwatch?
Which news program do you watch?
This is years ago, when I was akid.
I'm pretty much older than you,I know that but uh, but they
(08:07):
would actually do that.
And now it's instantaneous.
We know this.
Second, if who and who'swatching the show, we know how
many people are watching theshow.
So it's, it's you.
You get that information soquick and and and if they want
to turn you off, they'll turnyou off.
It's, there's a lot of choices.
I mean, how many podcasts areout there right now?
Uh, like as as an average?
I mean, is it a hundred million?
Is there 60 million?
Is there 20 million?
I mean, do you have any ideahow many podcasts are?
Speaker 1 (08:25):
So this number's up and down, but it's somewhere
around 3.5 million is aboutwhere we stand at the moment.
But now the thing you have toconsider is somewhere around.
Once again, I haven't seen the.
There's this annual report thatcomes every year that Edison
Research does about the podcastworld.
So I haven't seen this year'syet, but it's around 20% of that
3.5 million that are actuallyactive.
(08:47):
Wow, now that means likeproducing an episode, like at
least once a month, right?
So that's about 80 percent of itthat launch a show and either
do five episodes or 10 episodesand then just kind of, you know,
go on by the wayside.
So it is a very, very largeworld but at the same time, if
you think about it as anindividual creator, you only
have to fight with 20 percent ofthat three point five million.
(09:07):
So if you do a good job andreally service a particular
market, there's a lot you can dowith that.
And what I find, brad, is a lotof people try to go way too
broad.
Everyone wants to recreate theJoe Rogan experience where they
have these inside jokes withpeople they know and do these
long conversations and for mostpeople that's not going to work.
You have to service a veryparticular market.
You know whether it's.
(09:27):
You know you're you're talkingto people in the real estate
world or you're talking topeople in the sales world or the
marketing world or whatever itmight be.
Speaker 2 (09:40):
Or even look at my show.
Um, you know we've changed alot over the years and, dude,
I'm talking about a lot of likehistory stuff.
Now you know you're like theRoman empire guy.
This is when I saw some of yourshows.
I'm like this guy knows hisshit when it comes to the Roman
Empire and I don't think I'veever met anybody that's that was
really up on that.
Speaker 1 (09:58):
Well, it's like I've found a niche and I've.
You know I've done a lot ofdifferent things over the years.
You know we first when I thinkthe thing that's tough with a
podcast is a lot of times peoplethink when they create this
thing, it always has to continueto be the same thing, which
isn't necessarily true.
You know, the title can change,what you talk about can change
and really over the years myshow has grown and developed.
When we first started, wetalked more about, you know,
(10:22):
lifestyle, design andentrepreneurship and stuff like
that, but at the same time myinterests have changed a lot.
You know my, my master's degreeis in Roman emperor worship and
I tend to say the Roman empirebecause it makes it easier for
people to understand.
But I actually looked at likehow the cult of Roman emperor
worship started.
So for me on my own show now, alot of times I'm covering more
historical subjects, Like we didan episode recently about how
(10:44):
in before the Americanrevolution, there was one of the
Canadian colonies in Quebec.
The way that they reactedactually caused part of what led
to the French Indian War andthe American Revolution.
So I'm looking at a lot ofthese like really interesting
historical subjects and tryingto learn stuff about it.
Or I just had on today'sepisode.
We had Sean Stone, who's theson of director Oliver Stone,
(11:06):
and we did an episode on one oftheir documentaries they put
together.
So I'm really trying to diveinto historical subjects, man.
Speaker 2 (11:13):
Yeah, no, I think I.
I think I saw part of that.
I knew what you're talkingabout.
That show, yeah, that'sincredible.
So the podcast thing, do you dowe think that it's that it's
going to keep going in thisdirection?
Is it's no longer like we usedto think?
It was like a fad?
Because I think at one pointpodcast took off, it kind of
mellowed out and then all of asudden it really took off again
and I think it's on thistrajectory that's like kind of
(11:35):
crazy, uh, where even my parentsare listening to podcasts.
You know, I never thought I'dhear my dad say I was listening
to podcasts of the day.
I mean that's incredible,because that's a totally
different generation.
Speaker 1 (11:46):
Well, I think also the thing people have to
understand is, you know, goingback to your, to your Nielsen
rating things too, like if let'stake a look at how how, for
most of time before they wentdigital radio, did their stats.
There was this thing called aPPM or a personal people meter.
It's kind of like a beeper youkept in your pocket and you
would click on it when you'relistening to something.
I remember that and take thatsmall sample and multiply it by
(12:07):
the population size of a cityand be like, okay, our listening
market is this many thousandsor millions of people, which is
wild, so they really don't knowwho's listening.
So the thing that's differentthan because of that people are
used to hearing these big,bloated numbers, you know, like
this many million or this manytens of thousands.
And the thing that's differentwith podcasts is you don't need
(12:28):
a huge market to make an impact.
You can have, you know, theright hundred people, the right
thousand people, the right10,000 people and you've got a
really, really great eitherfeeder line to your current
business or business in itself.
And I think we're seeing thisbecome a piece of culture.
You know, I'm seeing billboardsfor podcasts.
I'm hearing people havingconversations about podcasts.
I know, even for myself, I geta lot of my sports from podcasts
(12:52):
.
Now I'm a huge Yankees fan, sothere's I listen to Talking
Yanks or the John Boy MediaPodcast or Bronx Pinstripes.
So you kind of really get toreally dive in on these very
particular topics and really beniche where it's not these broad
topic shows anymore.
And I think that's what we'reseeing kind of in this, this
world of new media Interesting.
Speaker 2 (13:10):
Very interesting.
Yeah, and, and you know and Ithink I wrote down here when I
was thinking about what gothaving you on the show was, I
just are we.
Do you think we're gettingoversaturated, though, with
podcasts?
Is it to the point now wherethere's so many new ones?
You know, cause we're talkingabout telling stories, but we're
also talking about givinginformation.
I think podcasts first startedas just stories, but I think
(13:31):
it's it's becoming aninformation source, to kind of
like let's Google it, you know.
Speaker 1 (13:35):
Well, I think the thing you have to consider is
there's a for a while, there's alot of people trying to do like
the same model, right?
Um of you know we're going tohave an entrepreneurship show
and I'm going to talk toentrepreneurs and we're going to
do it seven days a week or fivedays a week, whatever it might
be, and, like you, don't reallyhave an interesting angle.
So I think, with where we're atnow, you have to have a very
interesting and individualizedangle and, on a very niche topic
(13:59):
, you can you can kind of do aone or the other there, right,
um?
So, for example, um, I listenedto a Roman history podcast.
I absolutely love that.
Um, I, you wouldn't think that,right.
Speaker 2 (14:09):
I bet the guy's really old.
Speaker 1 (14:12):
He's from the he's from the Roman empire.
He's about my age, surprisingly.
But the thing you have toconsider is you have to have
service a very particular marketand I think if you're going to
do that, it's not going to beoversaturated.
If you're going to try and dojust what everybody else is
doing like you know, the latestcomedian launches a podcast and
wonders why it didn't work ithas to be servicing a particular
(14:34):
market in a particular way,Otherwise there's going to fall
on deaf ears, Right, and I thinkthat's the thing to really
consider.
I think people try to approachpodcasting like they approach
social media.
Then I'm going to take the sameposts and put it on Facebook
and Instagram and TikTok orwhatever it is, and I'm also
going to make a podcast about it.
You know that that's not reallywhat it is.
You have to make a podcast fora very particular purpose or a
(14:54):
very particular topic and, asyou mentioned, it's an
educational platform.
People are coming to thesethings to learn something, so
they're not here to like.
Part of it is entertainmentDon't get me wrong, Brad like
you have to be entertained orpeople aren't going to listen
very long, but a bigger part ofit is there has to be
information here that people aregoing to walk away with.
Speaker 2 (15:10):
That's so so true, so true.
So let's so one of thequestions too is there any?
Do you find a lot ofcompetition in the Roman empire
propaganda stuff?
They early.
Do you find like, wow, is therea lot of them doing that, or
are you kind of the one of theonly ones that's doing that?
Speaker 1 (15:25):
So there's a, there's a few people doing it, but
here's the thing I think I'llsay is I'm not the smartest
person in any room I walk intoand because of that, I think
that's actually a huge asset,because I take history and I
make it make sense for regularpeople, and I think that's what
you have to look at with yoursubject as well, like you don't
have to know everything about it, you don't have to be the
smartest person about it, but ifyou can make it communicate to
(15:46):
people you know Kurt Cobain backin the days Nirvana used to
talk about, if you're going towrite a song, write it on a
third grade level and it'll doreally well.
And I think that's what youhave to really consider is you
want to make something thatcommunicates?
I think very often people thinkthey have to know everything
about a topic.
Do I know everything about Rome?
Speaker 2 (16:14):
no-transcript.
Speaker 1 (16:18):
It's called the Jeremy Ryan Slate Show now.
We changed it about six monthsago or so.
And it's for the simple reasonwhich is funny because I used to
give people the advice don't.
But what ended up happening,brad, is because I did all these
Roman Empire podcasts, Istarted getting a lot more hits
for my name, so I was findingpeople couldn't find my show
because they were looking for myname.
Yeah, and because of that, itwas really just a search
(16:39):
optimization thing, like what isthe main search people are
looking for?
Like I'm I'm a tech guy atheart, so I'm looking at.
You know what searches arelanding on me?
Um, you know what topics arepeople looking for on YouTube?
Speaker 2 (16:52):
These are different things I'm looking at to see how
can I do a better job to helppeople find me?
It's funny because we startedout as a, the show was called
real estate and you and it gotto a point where we did the kind
of the same thing was let'schange it to my name just
because people locally know mefrom being in real estate for 30
some years, and it was insteadof trying to find the real
estate podcast, which is agazillion of them.
Speaker 1 (17:11):
You just search my name and now it pops up and it's
pretty easy that way, so I getthat From a personal brand
perspective, it's really smartright, because you're giving
people another way to find you,absolutely.
Speaker 2 (17:20):
Absolutely so this let's talk.
I said that there's recentstudies say there's over a
hundred million Americanslistening to podcasts each month
.
That number blew my mind.
Uh, that that there's.
I mean, that's like a third ofAmerica.
I mean, how many is there?
400 million, there's like athird of the American of the
United States is listening topodcasts.
Speaker 1 (17:40):
Well, we don't know how many people are actually
here anymore, but anyway, wewon't go there though.
Speaker 2 (17:45):
Oh my gosh, there goes the show.
Hey, I used.
I used to have a podcast until.
Jeremy was on.
I think we're we're on the samepage.
Uh, we just, we just don't wantto go dig into that too much.
Speaker 1 (18:00):
The thing I would say , though, is I think it's become
ubiquitous, right.
It's gotten to a point wherethey're a part of people's daily
lives, and I don't know aboutyou.
Like, I'm typically listeningto a podcast when I'm getting
ready in the morning.
Um, most of the time, I'm noteven listening to music at the
gym anymore.
I'm listening to a podcast.
I think for a lot of people,they've become a part of their
daily lives, and to think that,you know, at least a third,
(18:20):
possibly more, of Americans arelistening to podcasts, like
that's a really big deal.
It's not just this, you know,thing that's nice to have or
nice to do anymore.
It is something that it's achannel you have to be on, and,
trust me, brad, in the comingyears, it's only going to get
bigger, because we're seeingmedia change.
We're kind of in this.
We're kind of at the beginningof the industrial revolution.
(18:43):
That's kind of a nice way toput it.
That's like kind of where we'reat in time, whereas everything
changes.
You know, we're kind of at the,the epicenter of where it's
going to change.
This is a time where you haveto get in and kind of like grab
your place of ground, or you'regoing to get in too late yeah,
and it's funny.
Speaker 2 (18:58):
You wonder if these big networks are actually scared
shitless about these podcastsnow, like the Joe Rogans and the
even Ed Milet who does?
I love Ed Milet.
He's one of my favoritepodcasts, actually.
I listened to him pretty muchalmost three to four times a
week and you know those thingsare so uplifting.
And something he mentions allthe time that I love is that we
have never been in a time whereyou can listen to a podcast of a
(19:24):
person that's very, verysuccessful on his show and
really hear and learn how theygot to where they are, and you
can hear Ed Milet dissectingthem as a person and we've never
had that.
You could read their book, butyou never had that front row
seat into them actually talkingabout it and and and learning
(19:46):
that way.
It's just, it's a completelydifferent situation.
Speaker 1 (19:49):
Well, the level of access is incredible.
It even goes.
It's even goes back to likejust just the idea of free
speech as well, because if youlook at in in different points
in history, like to have greatconversations or have great
discourse is how we get tobetter ideas, and throughout
history you know whether it's inthe Roman empire, one of these
other areas speech was verycontrolled.
It's been very controlledthroughout history and we're
(20:09):
kind of in this, this new worldof we can have better ideas, we
can have better conversationsand we can shape better, you
know better ideas and it's justsomething we could never do
before.
The ability to access peopleand ideas like it.
It really is incredible and Ithink that's one of the reasons
we're also seeing technologyspeed up so much, because we
have so much more access toideas to have a larger scope of
(20:30):
people think on them.
Speaker 2 (20:31):
Yeah, it's amazing, totally amazing.
Uh, so tell me about yourcompany.
Let's get into that before wewrap it up.
Let's, let's.
What do you do, like what,what's your company and how you
know?
Tell the audience.
Maybe there's got to be peopleout there that are looking to
start a podcast.
I think everybody.
I get probably four or fivepeople every couple of months
that say, hey, how do I startthis, how do I do this, what am
I doing, you know.
So give us a little informationabout that.
Speaker 1 (20:54):
Well, there's two parts to what we do.
The first is, as I mentioned,you know well what is the right
market you have to communicateto and how do you communicate to
them.
And then we run them on acampaign over a year to help
them be on the right podcast andget their message out, because
really, what we've seen is a lotof people aren't thinking
(21:15):
long-term enough with this andwe used to run like shorter
programs, like three and sixmonths, and we just find, if
somebody is really going to getthe message out there and change
hearts and minds, it's kind ofmore of a long-term thing.
So that's our main program.
In the last six months, westarted producing podcasts again
, which is funny because that'swhere we started.
The advent of all this AItechnology has made it so much
(21:37):
more affordable to create areally great show for people.
So we're doing that in additionto optimizing them for YouTube
as well, because I think theworld we're in right now,
youtube is like the number oneplace for discoverability, so
you just absolutely have to bethere.
Speaker 2 (21:49):
Yeah, I agree with that.
I agree with that.
Youtube is just.
It's amazing.
I just switched over to YouTubeTV.
I got I'm getting rid of cable,I'm cutting the cord.
I'm cutting the cord.
I'm sick of it, too much toomuch money.
Speaker 1 (22:00):
I got my dad to cut cut direct TV not too long ago
because they were paying like Ithink I don't even know how he
was doing this, but he waspaying like $320 a month for his
direct TV.
Speaker 2 (22:08):
Mine's $300 a month.
Yeah, and I'm done and we wantand we're not a TV family.
We hardly ever watch TV.
Speaker 1 (22:17):
I never understood how we get this.
We cut him, that's all.
It is Yep.
Speaker 2 (22:19):
What?
Yeah, it's unbelievable,totally unbelievable.
So, yeah, so is there anythingelse that you want to talk about
or anything you want to bringup?
We're going to wrap this up.
Speaker 1 (22:27):
Well, I would just say the thing people have to
understand is this is kind of atime point in history where you
got to jump in and start gettingyour own message out there,
because a lot of times the I'mjust going to wait until the
media discovers me and gets mymessage out, and that's just not
how it works.
You have to be out there,continually banging the drum,
(22:49):
continually building the message.
There's a guy for years, guyKawasaki, that's called himself
a brand evangelist, and that'swhat you have to have to think
of yourself.
You have to be out there as anevangelist, getting your story
out there, changing hearts andminds.
And I think, with podcasts andwith this kind of new media
world we have right now, thereis no better opportunity than
(23:11):
right now to get your messageout and actually communicate to
real people and getcommunication back.
And I think once you start toget that communication back from
your market, it's like nothingelse you've experienced before.
Speaker 2 (23:18):
I agree, man.
That's awesome, very cool.
I love what you're doing.
I love, I love how you'rebuilding the brand for other
people too.
It's, it's amazing.
So keep up the good work.
We'll be talking to you againreal soon.
All right, there we go.
All right, jeremy Ryan Slate,commandyourbrandcom.
You definitely want to checkhim out.
If you are thinking about doinga podcast, or you have a
(23:38):
podcast and you need some help,or you want to have some PR work
done for your podcast, this isthe person you want to talk to.
Jeremy Ryan Slate, like I said,commandyourbrandcom.
That's where you're going tofind him.
All right, that's about it.
Thanks for joining us.
Well, the level of access is incredible.
It is.
This even goes back to just theidea of free speech as well,
because, if you look at it indifferent points in history, to
have great conversations or havegreat discourse is how we get
to better ideas.
Speaker 2 (00:15):
From real estate to real life and everything in
between, the Brad Wiseman Showand now your host, brad Wiseman.
All right, thanks for comingand checking us out every
Thursday at 7 o'clock.
We really appreciate it.
You know, we know you have alot of choices to make.
You have a lot of podcasts outthere and we love it that, the
(00:36):
fact that you're listening to usso we appreciate that so much.
We want to talk about oursponsors, comfort Pro.
Thanks for them as a sponsor,and also, you know, we have
another sponsor too and I'mgoing to bring that up later on,
but right now we're going tobring in our guest.
Our guest is Jeremy Ryan Slate.
This guy I've been trying toget on here forever.
He canceled on me like 15 times, said that we're not good
(01:02):
enough and all kinds of otherstuff, and then he finally we
kind of coaxed him and I thinkHugo said he was busting his.
He was going to bust hiskneecaps if he didn't come on.
That's probably what happened.
Speaker 1 (01:09):
Hey, I'm from New Jersey, though, man, I know, I
know a guy.
Speaker 2 (01:12):
I was going to say you guys actually do bust
kneecaps, I should.
I should be quiet because ofPennsylvania we don't do that
kind of stuff.
You know, we tip cows over.
That's what you, that's what wedo here.
Speaker 1 (01:21):
we tip cows we tip cows over here too.
Oh, you do.
I'm in northwest new jerseythat's pretty much pennsylvania
on a farm and stuff okay, that'scool.
Speaker 2 (01:28):
That's cool.
That's pretty much pennsylvania, pretty much.
We were just up your way nottoo long ago a place called
crystal springs um so crystalsprings is literally in my
backyard.
Speaker 1 (01:37):
The golf balls used to hit the side of my you're
kidding me, I was just there.
Speaker 2 (01:40):
I was just there several weeks ago.
What a beautiful, beautifulresort.
Oh my gosh, is that reallyreally gorgeous up there?
Speaker 1 (01:46):
Yeah, no, it's, it's absolutely beautiful.
So I the one behind me is wildTurkey.
It's one of the golf courseskind of in that lake group, but
like you'd be out there andyou'd have a golf ball hit the
side of the house.
I can't tell you how many timeswe replaced siding and
everything.
It was fun.
Speaker 2 (02:00):
Oh geez, that's crazy .
That's crazy.
So I have Jeremy on, because Iwas looking you up a couple of
times.
You actually have booked someguests on our show also.
I think that's how weoriginally kind of met up.
Here.
You have a company calledCommander Brand.
You wrote a book calledCommander Brand let's talk about
.
Tell me about this, commanderBrand, and I believe your wife
is your partner.
Speaker 1 (02:21):
Yeah, so we started the company back in 2016, in
2016, cause I've I've had apodcast since 2014.
The first go around wasn't sogood, but the second one was in
2015 and we had people startasking for help and my wife's
had a background in PR andeverything.
So we ended up starting this,this company, to to help people
produce podcasts, and what endedup happening is we were working
(02:42):
with a lot of busy CEOs andfounders and one of the things
we do in launch shows is putpeople on shows, so we ended up
just focusing on that.
We've actually, I guess, fullcircle enough now.
You know, almost 10 years downthe road, started actually
producing podcasts again.
Now it's kind of YouTube haskind of become big in the
podcast world, but what wereally do is we're a PR firm for
the podcast space.
We help shows to find greatguests and great guests to find
(03:05):
great shows.
Speaker 2 (03:05):
Awesome, yeah, and you're doing a great job.
I've had, like I said, I'mpretty sure I had a couple of
people on here that were fromyour company that we had on the
show and it always went reallywell.
And we're pretty picky.
Now, too, hugo's really picky,I'll tell you.
He doesn't let anybody getthrough the gate.
He'll bust your kneecaps if youdo.
That's right, that's what hedoes, he's good at it.
So yeah, so let's talk aboutthis.
You know, the podcast thing wewere just talking about this a
(03:27):
little bit before we went livehas just gone crazy, and I
didn't know any of the statsuntil I was looking at your
website, your Command, yourBrand website about you know,
talking about where this hasgone, and you mentioned what's
happening right now since theelection.
What's happening right nowsince the election, and also
it's been happening over sometime.
People are getting theirinformation from podcasts
(03:50):
because they're trusting thatsource more than any other
source.
Speaker 1 (03:55):
So we're seeing actually it's interesting, brad
it's like legacy media is kindof in its death throes and I
think that this presidentialelection was a big piece of that
, because you look at a lot ofthe larger channels where I
guess you could say in the bagfor one candidate and they tried
to just kind of promote thatand what ended up happening is
we had another candidate puttingall of his attention on
podcasts and it was thegroundswell of attention was
(04:19):
really interesting than that.
And I think also as well, eventhrough the pandemic and
everything, we saw people goingto different sources for their
information.
Because I think what we've seenis legacy media is kind of and
when I say legacy media I meanlike television, newspapers,
things like that.
They've been the gatekeeper fora long, long time and they want
to decide what you get to learnor what you get to know or what
(04:44):
you get to know.
And I think we're we're at thiskind of interesting place in
time now where you know whetherit's Netflix or whether it's
audible or whether it's podcasts, the user wants to go find the
information for themselves fromthe particular person they want
to get it from.
And I think we're in this reallyinteresting world now where and
this stat was like two yearsago but um, one episode of Joe
Rogan is like more than thenightly lineup of most news
stations.
That's incredible.
(05:04):
It of Joe Rogan is like morethan the nightly lineup of most
news stations.
That's incredible.
It's.
We've really gotten to thisplace where legacy media is in
its death throes, and I thinkthat the interesting part about
it, too, is they don't reallyunderstand what to do with
podcasts.
You and I were talking beforewe started recording here about
how, how NPR basically tried to,you know, monetize and build
the network, and what we'refinding is it's really this
independent world of creatorsthat are figuring out how to get
(05:25):
their own message out, how toeducate and also how to monetize
their message, which I think isa big piece of it as well,
rather than networks coming outand building a studio and
putting, you know kind of thiswhole structure around it, like
they've done for media for years.
It's kind of, in some ways,it's the wild west and in other
ways, it's a lot of opportunity,man.
Speaker 2 (05:44):
It's kind of in some ways it's the wild west and in
other ways it's a lot ofopportunity.
Man, yeah, it is incrediblethat you're saying when you said
about Joe Rogan having a betterfollowing than some of these.
You know these huge networksthat are out there and I did
just read that the Comcast islooking to drop some of these
big shows because they'refinding out that the people that
are that are running them, thatthe actual there, the anchors,
(06:05):
are not for some times nottelling the truth and sometimes
they're just not following whattheir audience is looking for.
You know they always say insales you got to know your
audience and if you don't knowwhat your audience is looking
for or who your audience is,that can be damaging.
If you're saying somethingcompletely opposite is that?
Speaker 1 (06:25):
that's a little that can be damaging if you're saying
something completely opposite.
Yeah, and it's interesting aswell, because I had read, I
think Rachel Maddow's salary wassomething like twenty five
million a year, or you look at,it's really close to yours right
.
Yeah, I wish you're CaitlinCollins, I think on CNN makes
like five million a year andit's just, it's just wild to me
because you look at kind of Idon't know, that's more like how
a professional athlete is paidand it's I don't know that
(06:48):
they're they're generating thenumbers or attention or anything
that a lot of these, thesedifferent things are.
Um, you know, tim pool from fromTim cast IRL was saying
recently that one of theirstreamed episodes that streams
every every night at eighto'clock is more than the entire
weekend of CNN.
So it's like we're just kind ofseeing people go a different
direction and at the moment,legacy media doesn't know what
(07:10):
to do, cause I know CNN, if youremember, tried to launch that
CNN plus app and they couldn'tget enough users to even make it
viable.
Because what's happening now isthe user chooses and if the
user likes it, it survives, ifit doesn't crashes.
And I think that's what'sreally interesting about this
world we're going in, because ifit's good content, you get to
continue making it.
(07:31):
If it's not, there's no one toconsume it yeah, and we because
you.
Speaker 2 (07:35):
It's funny when you think about years ago.
It was all by the nielsenratings.
Remember the nielsen ratings?
I don't know if you rememberthat's how the nielsen ratings.
Speaker 1 (07:43):
But even like you can get into radio ratings, that's
a whole nother can of worms,yeah.
Speaker 2 (07:46):
But, but think about they used to actually call our
house and say what show do youwatch?
Which news program do you watch?
This is years ago, when I was akid.
I'm pretty much older than you,I know that but uh, but they
(08:07):
would actually do that.
And now it's instantaneous.
We know this.
Second, if who and who'swatching the show, we know how
many people are watching theshow.
So it's, it's you.
You get that information soquick and and and if they want
to turn you off, they'll turnyou off.
It's, there's a lot of choices.
I mean, how many podcasts areout there right now?
Uh, like as as an average?
I mean, is it a hundred million?
Is there 60 million?
Is there 20 million?
I mean, do you have any ideahow many podcasts are?
Speaker 1 (08:25):
So this number's up and down, but it's somewhere
around 3.5 million is aboutwhere we stand at the moment.
But now the thing you have toconsider is somewhere around.
Once again, I haven't seen the.
There's this annual report thatcomes every year that Edison
Research does about the podcastworld.
So I haven't seen this year'syet, but it's around 20% of that
3.5 million that are actuallyactive.
(08:47):
Wow, now that means likeproducing an episode, like at
least once a month, right?
So that's about 80 percent of itthat launch a show and either
do five episodes or 10 episodesand then just kind of, you know,
go on by the wayside.
So it is a very, very largeworld but at the same time, if
you think about it as anindividual creator, you only
have to fight with 20 percent ofthat three point five million.
(09:07):
So if you do a good job andreally service a particular
market, there's a lot you can dowith that.
And what I find, brad, is a lotof people try to go way too
broad.
Everyone wants to recreate theJoe Rogan experience where they
have these inside jokes withpeople they know and do these
long conversations and for mostpeople that's not going to work.
You have to service a veryparticular market.
You know whether it's.
(09:27):
You know you're you're talkingto people in the real estate
world or you're talking topeople in the sales world or the
marketing world or whatever itmight be.
Speaker 2 (09:40):
Or even look at my show.
Um, you know we've changed alot over the years and, dude,
I'm talking about a lot of likehistory stuff.
Now you know you're like theRoman empire guy.
This is when I saw some of yourshows.
I'm like this guy knows hisshit when it comes to the Roman
Empire and I don't think I'veever met anybody that's that was
really up on that.
Speaker 1 (09:58):
Well, it's like I've found a niche and I've.
You know I've done a lot ofdifferent things over the years.
You know we first when I thinkthe thing that's tough with a
podcast is a lot of times peoplethink when they create this
thing, it always has to continueto be the same thing, which
isn't necessarily true.
You know, the title can change,what you talk about can change
and really over the years myshow has grown and developed.
When we first started, wetalked more about, you know,
(10:22):
lifestyle, design andentrepreneurship and stuff like
that, but at the same time myinterests have changed a lot.
You know my, my master's degreeis in Roman emperor worship and
I tend to say the Roman empirebecause it makes it easier for
people to understand.
But I actually looked at likehow the cult of Roman emperor
worship started.
So for me on my own show now, alot of times I'm covering more
historical subjects, Like we didan episode recently about how
(10:44):
in before the Americanrevolution, there was one of the
Canadian colonies in Quebec.
The way that they reactedactually caused part of what led
to the French Indian War andthe American Revolution.
So I'm looking at a lot ofthese like really interesting
historical subjects and tryingto learn stuff about it.
Or I just had on today'sepisode.
We had Sean Stone, who's theson of director Oliver Stone,
(11:06):
and we did an episode on one oftheir documentaries they put
together.
So I'm really trying to diveinto historical subjects, man.
Speaker 2 (11:13):
Yeah, no, I think I.
I think I saw part of that.
I knew what you're talkingabout.
That show, yeah, that'sincredible.
So the podcast thing, do you dowe think that it's that it's
going to keep going in thisdirection?
Is it's no longer like we usedto think?
It was like a fad?
Because I think at one pointpodcast took off, it kind of
mellowed out and then all of asudden it really took off again
and I think it's on thistrajectory that's like kind of
(11:35):
crazy, uh, where even my parentsare listening to podcasts.
You know, I never thought I'dhear my dad say I was listening
to podcasts of the day.
I mean that's incredible,because that's a totally
different generation.
Speaker 1 (11:46):
Well, I think also the thing people have to
understand is, you know, goingback to your, to your Nielsen
rating things too, like if let'stake a look at how how, for
most of time before they wentdigital radio, did their stats.
There was this thing called aPPM or a personal people meter.
It's kind of like a beeper youkept in your pocket and you
would click on it when you'relistening to something.
I remember that and take thatsmall sample and multiply it by
(12:07):
the population size of a cityand be like, okay, our listening
market is this many thousandsor millions of people, which is
wild, so they really don't knowwho's listening.
So the thing that's differentthan because of that people are
used to hearing these big,bloated numbers, you know, like
this many million or this manytens of thousands.
And the thing that's differentwith podcasts is you don't need
(12:28):
a huge market to make an impact.
You can have, you know, theright hundred people, the right
thousand people, the right10,000 people and you've got a
really, really great eitherfeeder line to your current
business or business in itself.
And I think we're seeing thisbecome a piece of culture.
You know, I'm seeing billboardsfor podcasts.
I'm hearing people havingconversations about podcasts.
I know, even for myself, I geta lot of my sports from podcasts
(12:52):
.
Now I'm a huge Yankees fan, sothere's I listen to Talking
Yanks or the John Boy MediaPodcast or Bronx Pinstripes.
So you kind of really get toreally dive in on these very
particular topics and really beniche where it's not these broad
topic shows anymore.
And I think that's what we'reseeing kind of in this, this
world of new media Interesting.
Speaker 2 (13:10):
Very interesting.
Yeah, and, and you know and Ithink I wrote down here when I
was thinking about what gothaving you on the show was, I
just are we.
Do you think we're gettingoversaturated, though, with
podcasts?
Is it to the point now wherethere's so many new ones?
You know, cause we're talkingabout telling stories, but we're
also talking about givinginformation.
I think podcasts first startedas just stories, but I think
(13:31):
it's it's becoming aninformation source, to kind of
like let's Google it, you know.
Speaker 1 (13:35):
Well, I think the thing you have to consider is
there's a for a while, there's alot of people trying to do like
the same model, right?
Um of you know we're going tohave an entrepreneurship show
and I'm going to talk toentrepreneurs and we're going to
do it seven days a week or fivedays a week, whatever it might
be, and, like you, don't reallyhave an interesting angle.
So I think, with where we're atnow, you have to have a very
interesting and individualizedangle and, on a very niche topic
(13:59):
, you can you can kind of do aone or the other there, right,
um?
So, for example, um, I listenedto a Roman history podcast.
I absolutely love that.
Um, I, you wouldn't think that,right.
Speaker 2 (14:09):
I bet the guy's really old.
Speaker 1 (14:12):
He's from the he's from the Roman empire.
He's about my age, surprisingly.
But the thing you have toconsider is you have to have
service a very particular marketand I think if you're going to
do that, it's not going to beoversaturated.
If you're going to try and dojust what everybody else is
doing like you know, the latestcomedian launches a podcast and
wonders why it didn't work ithas to be servicing a particular
(14:34):
market in a particular way,Otherwise there's going to fall
on deaf ears, Right, and I thinkthat's the thing to really
consider.
I think people try to approachpodcasting like they approach
social media.
Then I'm going to take the sameposts and put it on Facebook
and Instagram and TikTok orwhatever it is, and I'm also
going to make a podcast about it.
You know that that's not reallywhat it is.
You have to make a podcast fora very particular purpose or a
(14:54):
very particular topic and, asyou mentioned, it's an
educational platform.
People are coming to thesethings to learn something, so
they're not here to like.
Part of it is entertainmentDon't get me wrong, Brad like
you have to be entertained orpeople aren't going to listen
very long, but a bigger part ofit is there has to be
information here that people aregoing to walk away with.
Speaker 2 (15:10):
That's so so true, so true.
So let's so one of thequestions too is there any?
Do you find a lot ofcompetition in the Roman empire
propaganda stuff?
They early.
Do you find like, wow, is therea lot of them doing that, or
are you kind of the one of theonly ones that's doing that?
Speaker 1 (15:25):
So there's a, there's a few people doing it, but
here's the thing I think I'llsay is I'm not the smartest
person in any room I walk intoand because of that, I think
that's actually a huge asset,because I take history and I
make it make sense for regularpeople, and I think that's what
you have to look at with yoursubject as well, like you don't
have to know everything about it, you don't have to be the
smartest person about it, but ifyou can make it communicate to
(15:46):
people you know Kurt Cobain backin the days Nirvana used to
talk about, if you're going towrite a song, write it on a
third grade level and it'll doreally well.
And I think that's what youhave to really consider is you
want to make something thatcommunicates?
I think very often people thinkthey have to know everything
about a topic.
Do I know everything about Rome?
Speaker 2 (16:14):
no-transcript.
Speaker 1 (16:18):
It's called the Jeremy Ryan Slate Show now.
We changed it about six monthsago or so.
And it's for the simple reasonwhich is funny because I used to
give people the advice don't.
But what ended up happening,brad, is because I did all these
Roman Empire podcasts, Istarted getting a lot more hits
for my name, so I was findingpeople couldn't find my show
because they were looking for myname.
Yeah, and because of that, itwas really just a search
(16:39):
optimization thing, like what isthe main search people are
looking for?
Like I'm I'm a tech guy atheart, so I'm looking at.
You know what searches arelanding on me?
Um, you know what topics arepeople looking for on YouTube?
Speaker 2 (16:52):
These are different things I'm looking at to see how
can I do a better job to helppeople find me?
It's funny because we startedout as a, the show was called
real estate and you and it gotto a point where we did the kind
of the same thing was let'schange it to my name just
because people locally know mefrom being in real estate for 30
some years, and it was insteadof trying to find the real
estate podcast, which is agazillion of them.
Speaker 1 (17:11):
You just search my name and now it pops up and it's
pretty easy that way, so I getthat From a personal brand
perspective, it's really smartright, because you're giving
people another way to find you,absolutely.
Speaker 2 (17:20):
Absolutely so this let's talk.
I said that there's recentstudies say there's over a
hundred million Americanslistening to podcasts each month
.
That number blew my mind.
Uh, that that there's.
I mean, that's like a third ofAmerica.
I mean, how many is there?
400 million, there's like athird of the American of the
United States is listening topodcasts.
Speaker 1 (17:40):
Well, we don't know how many people are actually
here anymore, but anyway, wewon't go there though.
Speaker 2 (17:45):
Oh my gosh, there goes the show.
Hey, I used.
I used to have a podcast until.
Jeremy was on.
I think we're we're on the samepage.
Uh, we just, we just don't wantto go dig into that too much.
Speaker 1 (18:00):
The thing I would say , though, is I think it's become
ubiquitous, right.
It's gotten to a point wherethey're a part of people's daily
lives, and I don't know aboutyou.
Like, I'm typically listeningto a podcast when I'm getting
ready in the morning.
Um, most of the time, I'm noteven listening to music at the
gym anymore.
I'm listening to a podcast.
I think for a lot of people,they've become a part of their
daily lives, and to think that,you know, at least a third,
(18:20):
possibly more, of Americans arelistening to podcasts, like
that's a really big deal.
It's not just this, you know,thing that's nice to have or
nice to do anymore.
It is something that it's achannel you have to be on, and,
trust me, brad, in the comingyears, it's only going to get
bigger, because we're seeingmedia change.
We're kind of in this.
We're kind of at the beginningof the industrial revolution.
(18:43):
That's kind of a nice way toput it.
That's like kind of where we'reat in time, whereas everything
changes.
You know, we're kind of at the,the epicenter of where it's
going to change.
This is a time where you haveto get in and kind of like grab
your place of ground, or you'regoing to get in too late yeah,
and it's funny.
Speaker 2 (18:58):
You wonder if these big networks are actually scared
shitless about these podcastsnow, like the Joe Rogans and the
even Ed Milet who does?
I love Ed Milet.
He's one of my favoritepodcasts, actually.
I listened to him pretty muchalmost three to four times a
week and you know those thingsare so uplifting.
And something he mentions allthe time that I love is that we
have never been in a time whereyou can listen to a podcast of a
(19:24):
person that's very, verysuccessful on his show and
really hear and learn how theygot to where they are, and you
can hear Ed Milet dissectingthem as a person and we've never
had that.
You could read their book, butyou never had that front row
seat into them actually talkingabout it and and and learning
(19:46):
that way.
It's just, it's a completelydifferent situation.
Speaker 1 (19:49):
Well, the level of access is incredible.
It even goes.
It's even goes back to likejust just the idea of free
speech as well, because if youlook at in in different points
in history, like to have greatconversations or have great
discourse is how we get tobetter ideas, and throughout
history you know whether it's inthe Roman empire, one of these
other areas speech was verycontrolled.
It's been very controlledthroughout history and we're
(20:09):
kind of in this, this new worldof we can have better ideas, we
can have better conversationsand we can shape better, you
know better ideas and it's justsomething we could never do
before.
The ability to access peopleand ideas like it.
It really is incredible and Ithink that's one of the reasons
we're also seeing technologyspeed up so much, because we
have so much more access toideas to have a larger scope of
(20:30):
people think on them.
Speaker 2 (20:31):
Yeah, it's amazing, totally amazing.
Uh, so tell me about yourcompany.
Let's get into that before wewrap it up.
Let's, let's.
What do you do, like what,what's your company and how you
know?
Tell the audience.
Maybe there's got to be peopleout there that are looking to
start a podcast.
I think everybody.
I get probably four or fivepeople every couple of months
that say, hey, how do I startthis, how do I do this, what am
I doing, you know.
So give us a little informationabout that.
Speaker 1 (20:54):
Well, there's two parts to what we do.
The first is, as I mentioned,you know well what is the right
market you have to communicateto and how do you communicate to
them.
And then we run them on acampaign over a year to help
them be on the right podcast andget their message out, because
really, what we've seen is a lotof people aren't thinking
(21:15):
long-term enough with this andwe used to run like shorter
programs, like three and sixmonths, and we just find, if
somebody is really going to getthe message out there and change
hearts and minds, it's kind ofmore of a long-term thing.
So that's our main program.
In the last six months, westarted producing podcasts again
, which is funny because that'swhere we started.
The advent of all this AItechnology has made it so much
(21:37):
more affordable to create areally great show for people.
So we're doing that in additionto optimizing them for YouTube
as well, because I think theworld we're in right now,
youtube is like the number oneplace for discoverability, so
you just absolutely have to bethere.
Speaker 2 (21:49):
Yeah, I agree with that.
I agree with that.
Youtube is just.
It's amazing.
I just switched over to YouTubeTV.
I got I'm getting rid of cable,I'm cutting the cord.
I'm cutting the cord.
I'm sick of it, too much toomuch money.
Speaker 1 (22:00):
I got my dad to cut cut direct TV not too long ago
because they were paying like Ithink I don't even know how he
was doing this, but he waspaying like $320 a month for his
direct TV.
Speaker 2 (22:08):
Mine's $300 a month.
Yeah, and I'm done and we wantand we're not a TV family.
We hardly ever watch TV.
Speaker 1 (22:17):
I never understood how we get this.
We cut him, that's all.
It is Yep.
Speaker 2 (22:19):
What?
Yeah, it's unbelievable,totally unbelievable.
So, yeah, so is there anythingelse that you want to talk about
or anything you want to bringup?
We're going to wrap this up.
Speaker 1 (22:27):
Well, I would just say the thing people have to
understand is this is kind of atime point in history where you
got to jump in and start gettingyour own message out there,
because a lot of times the I'mjust going to wait until the
media discovers me and gets mymessage out, and that's just not
how it works.
You have to be out there,continually banging the drum,
(22:49):
continually building the message.
There's a guy for years, guyKawasaki, that's called himself
a brand evangelist, and that'swhat you have to have to think
of yourself.
You have to be out there as anevangelist, getting your story
out there, changing hearts andminds.
And I think, with podcasts andwith this kind of new media
world we have right now, thereis no better opportunity than
(23:11):
right now to get your messageout and actually communicate to
real people and getcommunication back.
And I think once you start toget that communication back from
your market, it's like nothingelse you've experienced before.
Speaker 2 (23:18):
I agree, man.
That's awesome, very cool.
I love what you're doing.
I love, I love how you'rebuilding the brand for other
people too.
It's, it's amazing.
So keep up the good work.
We'll be talking to you againreal soon.
All right, there we go.
All right, jeremy Ryan Slate,commandyourbrandcom.
You definitely want to checkhim out.
If you are thinking about doinga podcast, or you have a
(23:38):
podcast and you need some help,or you want to have some PR work
done for your podcast, this isthe person you want to talk to.
Jeremy Ryan Slate, like I said,commandyourbrandcom.
That's where you're going tofind him.
All right, that's about it.
Thanks for joining us.
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