In this episode of the Brand Behavior podcast, host Juntae DeLane explores the intersection of direct-to-consumer (DTC) and business-to-business (B2B) marketing strategies. The discussion focuses on how B2B marketers can learn from the innovative approaches of consumer brands, particularly in personalization and storytelling. The guests for this episode are A. Lee Judge, co-founder and CMO at Content Monsta, and Carla Johnson, a globally recognized keynote speaker and marketing strategist.
Is AI the secret to B2B breakthroughs? Our latest video delves into this critical question, exploring how AI is transforming B2B marketing strategies. As a black-owned business, we bring unparalleled value through cultural insights and diverse perspectives, aiming to transform your business. Our discussions navigate the inspiring world of direct-to-consumer brands, revealing the innovative strategies B2B marketers can adopt for their own success.
We embrace our identity as a black-owned agency, committed to agency diversity and excellence. With tenacity and originality, we craft narratives that captivate and engage, leveraging our unique insights to deliver results that resonate with all audiences. Our dedication to digital marketing excellence sets a new standard for agency commitment.
Join us as we lead the charge in culturally insightful marketing strategies. Collaborate with us to harness the power of AI and transform your business. Let's build a community of forward-thinking brands ready to make a difference. Subscribe, share, and be part of our movement. #DigitalMarketing #BlackOwnedAgency #AgencyDiversity #AgencyCommitment
#emailmarketing #leadgeneration #coldemail #datapersonalization #coldemailoutreach
Speakers
- A. Lee Judge: http://www.ALeeJudge.com
- Carla Johnson: https://www.linkedin.com/in/carlajohnson/
CHAPTERS:
00:00 - Intro
02:22 - Personalization and Consumer Experience
05:17 - Infusing Personality in B2B Brands
14:17 - Engaging Clients Through Multimedia
17:05 - Creating a Feedback Loop in B2B
19:08 - Enhancing Brand Story with Trends
23:05 - Using Technology in B2B Like D2C
25:29 - The Fast & The Fearful
29:54 - Setting Up B2B Marketing Teams for Success
33:00 - Importance of Marketing R&D Budget
35:15 - Key Metrics for B2B Marketers
45:02 - Bad, Bold, or Brilliant Strategies
49:30 - Essential Tools for Marketers
51:43 - Promotions by Lee
52:38 - Promotions by Carla
54:08 - Outro
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!