The Brand Collaborative Podcast

The Brand Collaborative Podcast

The Brand Collaborative Podcast is brought to you by the founders of Brand Author, a leading Texas based Advertising firm that specializes in Branding. This program takes a deep dive into the science and art behind creating a standout brand. Join Zahra Cruzan and Ian Friedel as they interview experts, discuss case studies, and talk with entrepreneurs leading the next great brands.


February 1, 2023 59 min

In this episode, we deep dive into different strategies on ways to start a profitable Amazon business. Meet Jason Hsieh, CEO and Chief Visionary Officer at Seller Fuel, a unique eCommerce marketing agency where their mission is to empower brands to scale and reach new milestones. If you are ready to take action and start your Amazon journey, you can get in touch with Jason here -

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In this episode, we have brand navigator expert Lauren Clemett to help you understand how the brain sees the brand.  She also shares compelling stories and tips to get a clear direction on promoting your personal brand. You don't want to miss this episode!

Check out her latest book, Finding Your Brand True North: How To Lead With Purpose, Direction And Meaning.

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October 25, 2022 66 min

In this episode Co-Founder of SoStocked, Chelsea Cohen talking about her brand journey.  From launch to a very lucrative sale and joining Carbon 6, Chelsea shares all.

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October 17, 2022 24 min

In this solo episode, Zahra shares valuable strategies on how to take your brand and integrate it into your marketing. Easy actionable steps to improve messaging and be proficient in your marketing. If you need support, join our workshop

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September 29, 2022 47 min

In this episode, listen in as we explore how to approach video as a brand equity tool with founder and principle of one of the best media firms in Texas. 

Meet Adam Dusenbury and Elizabeth Reiser from White Cloud Media Group as they share video content strategies for you to finally hit those ROI goals. 

Are you ready to take your brand to the next level?

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September 23, 2022 73 min

In this episode, our guest Leslie Chasnoff shares the importance of understanding your brand value in order to build  brand loyalty and deliver the brand promise. As the San Antonio Market Director at Notley, she discusses on how to take an organization's vision for its brand and develop programs that align and carry it to success. If you are a changemaker and want to create impact brands, you can get in touch with Leslie here ...

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August 16, 2022 59 min

So how much does your brand actually affect your launch? And what do you do if your launch doesn't go as planned?

In this episode, our amazing guest Ken Westgaard is here to share his expertise on how to create a successful launch by integrating your personal brand and where to go from a launch flop. So get ready to listen in as he discusses the strategies and challenges of having a successful personal brand.

Join the waitlist, L...

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In this episode, we have invited Dax Moreno, an organization wizard to talk about how to find and acquire the right talent solutions for your company. As the Managing Director of Technology at Vaco, he stresses the importance of integrating new market conditions into your business models and shares powerful ways to empower employees.  If you are struggling to find or retain staffs, then this episode is for you.

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July 26, 2022 18 min

In this solo episode, host and Brand Author founder Zahra Cruzan shares simple actionable steps to help build and create your brand. She discusses the importance of brand value and presents simple tools so you can start working on your brand strategy today.

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July 18, 2022 28 min

In this episode, listen in as host and Brand Author founder Zahra Cruzan discusses how important vision is to the branding process. She shares compelling case studies and strategies on making sure your brand vision translates into the experience. You don't want to miss this episode!

Connect with Zahra:

LinkedIn: https://www.linked...

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In this episode, find out how Jesse Cole crafted a unique marketing strategy by staying true to his mantra of "Whatever's Normal, Do the Exact Opposite".  As the owner of Savannah Bananas, a baseball team in the Coastal Plain League, they currently have sold out every game for three straight seasons and have a waiting list in the thousands of tickets. Cole believes to be successful, you need to be passionate about creat...

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July 5, 2022 81 min

In this episode, listen in as our guest Sean Knox shares his magic formula on how to build a successful franchise business. As the COO of Urban Bricks, he crafted a brand standard with an emphasis on authentic hospitality and unique vibe. Sean also believes the importance of marketing by involving the local community which is a big hit with the franchise owners and loyal customers as well.

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June 27, 2022 50 min

In today’s episode, Amy House, CEO of Growin' Out Loud Darlin, talks about a holistic approach in leading a brand of vision — from the birthing of a company name and embodying your goals, to challenging limiting stories and implementing systems. She is a sassy loud darlin’ who has successfully coached entrepreneurs and executives in finding fulfillment in their businesses and lives. Don’t miss this episode, tune in now.

Connect ...

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June 21, 2022 57 min

Amazon product sellers, this is a must-listen episode. In today's episode, I am talking with legendary Amazon marketing consultant, Amy Wees. She's going to be breaking down the fundamentals of marketing your products on Amazon and what is working RIGHT NOW. You don't want to miss Amy as she breaks down the five crucial pieces of any listing. 

Connect with Amy:


Instagram: ht...

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May 18, 2022 57 min

Yep, we're going there...we're going to be discussing that four-letter word in today's episode - SOPs.  Love 'em or hate 'em as brand leaders if we want to deliver consistently and establish solid brand standards, SOPs are our only hope! Today we are talking with Alicia Lozano about how small business owners and even solopreneurs can start building their own brand standards.  From planning to tech, we are talkin...

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March 14, 2022 65 min

If you run a restaurant, you know how critical it is to stay front of mind with your customers.  With so many options, it's easy to be forgotten if can't establish a relationship with your patrons.  Join me today, as I talk with Emily Spickler on how TOAST technology can not only ensure you consistently hit brand experience standards but will automate much of the process for you.  

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