Feliz Wean, the Making of a Brand

In this episode of The Brand Collaborative Podcast, we sit down with Carla Goncalves, the founder of Feliz Wean, to delve into the inspiring journey behind her brand. Carla's story begins as a mother of two, facing the daunting challenge of weaning her second son at his second birthday. With relentless cries and a lack of support for mothers like her, Carla took matters into her own hands, embarking on a quest for solutions. 

Her discovery of using creative innovation to facilitate weaning paved the way for her brand's unique breast binders and coverings, designed to support child-led weaning. Carla's message goes beyond breastfeeding; it's about empowering mothers to make the choices that best suit their unique journey with their child.

Join us as we uncover the incredible journey of Feliz Wean and the importance of embracing your own path as a mother. Whether you choose to breastfeed or not, it's always about you and your child, and your intuition should be your guide in making the best decisions for your unique experience. 

 

Connect with Carla:

Website - https://www.felizwean.com/

Instagram - https://www.instagram.com/felizwean/

 

Topics covered:

11:59 – The challenge of finding the right partners and overcoming barriers in product development.

23:28 – The importance of inclusivity and non-judgmental support for mothers during the weaning process. 

29:13 – Believing in and being passionate about your product's ability to make a difference in people's lives.