The Brand Or Bust Show
You made it! Welcome to The Brand Or Bust Show presented by Canawrap. I am your host, Jonathan Glen. Here I excitedly blather on about all things to help you, my home service, trades and contractor business owner friends, the most effective way to position your business as the go-to service provider in your marketplace so you can catapult past your competitors, ooze value and kick the ass you want and see the success you work hard for and deserve! Subscribe, take notes, and implement; let's go!
Episodes
In this episode of The Brand or Bust Show, I’m calling out something I keep seeing over and over again...businesses using AI in their marketing the wrong way - and it’s hurting them.
I break down a real example of an ad I saw from a graphics company that used fully AI-generated visuals, voiceover, and vehicles, and explain why it immediately loses potential customers' trust.
Here’s the thing: your audience can tell wha...
Most businesses spend thousands of dollars wrapping their service vehicles… and then completely waste the opportunity.
In this episode of The Brand or Bust Show, Jonathan Glen from Canawrap shares five practical ways to get significantly more value from your service vehicle wrap so it actually helps grow your business.
A wrapped vehicle can generate tens of thousands of daily impressions while you’re simply driving around d...
It’s January 1st and I wanted to kick off the year with something real. Not motivation. Not hype. Discipline.
In this episode of The Brand or Bust Show, I break down 75 Hard and why it’s the one program I keep coming back to when I need to tighten my habits, sharpen my mindset, and get myself back on track.
75 Hard was created by Andy Frisella, and despite what people think, this is not a fitness challenge. This is a mental toughness...
In this episode, I’m telling you a quick story from one of my (mulitple) early morning coffee runs that led me to spot the most cluttered service vehicle I’ve ever seen. No logo. No clear message. Just a wall of text listing 25+ services. And it reminded me how bad this mistake really is — and how often home service businesses make it.
So I break down the top 3 reasons why putting a laundry list of services on your wrap is actu...
In this episode of The Brand or Bust Show, I’m flipping the script a bit. This one isn’t about brand strategy or brand positioning tips—it’s about something way more basic but just as powerful: supporting small and medium-sized businesses without spending a single dollar.
I break down 10 ways you can show up for the business owners in your life—whether they're friends, family, or just local businesses you believe in. These are ...
Hey there, folks—this episode is straight-up spontaneous 🤷🏻♂️, but it’s packing some seriously useful ammo for your branding arsenal. I’m talking about choosing the right base color for your home service business vehicle wrap—because you’re not trying to blend in, you’re trying to be remembered.
If you’re ready to stand out and make sure every cent of your vehicle wrap investment counts, tune in. Let’s make that ride pop and have...
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