The Brandinc PR Podcast

December isn’t a dead month for PR… it’s a strategic advantage.
In this episode, Dr. Brandi Sims breaks down what actually happens inside newsrooms during slow holiday cycles — and how PR pros and brands can use evergreen stories to land real visibility when competition is LOW.

We’re covering:
• Why journalists still need stories in December
• Evergreen holiday angles that ALWAYS get picked up
• What not to pitch this month
• How to posi...

What if getting consistent media placements wasn’t luck—but a repeatable system built on data and storytelling?

On this episode of the Brandinc PR Podcast, host Brandi Sims chats with Noah Greenberg, Founder of Stacker, about how his platform helps PR firms generate thousands of high-impact placements at scale. We explore:

• How Stacker flips traditional pitching on its head

• The role of automation, AI, and narrative in modern earned...

What happens when transparency becomes more than a buzzword — but the backbone of how teams lead, grow, and win?

In this episode of The Brandinc PR Podcast, host Brandi Sims, PhD, MBA sits down with Natalie Alberta Dusey, the powerhouse Global Chief of Staff at Meet The People, to talk all things leadership, culture, and corporate transformation.

With more than 22 years of experience across strategy, compliance, and organizational gr...

Think you missed your chance to land holiday media? Not on my watch.

In this punchy short episode, I’m breaking down exactly what you can STILL pitch before the year wraps — yes, even if you haven’t sent a single holiday email yet.

You’ll learn:
✨ Why it’s not too late to pitch holiday stories
🎁 The 3 holiday angles media outlets are still saying YES to
🔥 How to stand out in a crowded season and avoid the “holiday noise”

Whether you’re...

Are You Building Relationships—Or Just Pitching in Disguise?

Ever been invited on a podcast only to realize halfway through… it’s actually a sales pitch? 👀

In this quick solo episode, Brandi Sims breaks down the growing trend of performative relationship marketing—where collaborations feel more like conversions—and how it’s quietly hurting your brand reputation.

You’ll learn:
✨ The difference between genuine connection and disguised p...

What’s the real cost of telling the story?

In this powerful episode of The Brandinc PR Podcast, host Brandi Sims, Founder & CEO of Brandinc PR, sits down with sisters Chelsea Fuller and Takara Pierce, co-founders of Black Alder — a PR and narrative strategy firm leading conversations on equitable storytelling and trauma-informed media practices.

Together, they unpack their groundbreaking new report, The Cost of the Stor...

What does it take to thrive across Fortune 50 boardrooms, government offices, start-ups, and the classroom? In this episode of The Brandinc PR Podcast, host Brandi Sims sits down with communications veteran John James Nicoletti to unpack his 30+ year career journey. From leading high-stakes corporate communications to shaping the next generation of professionals, John shares powerful insights on adaptability, strategy, and why rein...

\Influencer marketing isn’t just hashtags and pretty posts — it’s strategy, relationships, and serious impact. 💥

In this episode of the Brandinc PR Podcast, host Brandi Sims (PR consultant, ForbesBLK Advisor, and founder of Brandinc PR) sits down with Sarah Boyd, CEO of The Digital Dept., to break down the business of influence.

We get into:
🔥 The biggest wins (and fails) Sarah’s seen in influencer marketing
🔥 How brands can...

We did it—The Brandinc PR Podcast is officially ONE year old! 🎉

In this special anniversary episode, host Brandi Sims, Founder & CEO of Brandinc PR, reflects on the past year of powerful conversations, industry insights, and the behind-the-scenes lessons of running a podcast.

Brandi shares:

• The standout guest moments and big takeaways from Year One

• What producing the podcast has taught her about PR, storytelling, and community

• ...

AI is everywhere in content creation—but here’s the catch: audiences still crave authenticity. In this episode, Brandi Sims breaks down the truth about Authenticity vs. AI in Content Creation. From viral fails to smart ways AI can support (not replace) your voice, we explore how to keep your storytelling real while using the latest tools.

✨ Expect bold insights, practical strategies, and a few surprising truths about what your audie...

In this powerful episode of the Brandinc PR Podcast, host Brandi Sims sits down with renowned media coach, brand strategist, and on-camera expert Alison Deyette. With a client roster that includes NBA and NFL athletes, Meta, Planned Parenthood, and A-list brands like Amazon and Nintendo, Alison has spent over two decades helping individuals show up powerfully—in front of the camera, on stage, and in the boardroom.

Together, we explo...

What does it really take to stand out in a crowded health and wellness market? James Garland, Director of Marketing for Pure Thera RX, joins me to spill the secrets behind scaling a supplement company from humble garage beginnings to a multi-million-dollar powerhouse.

In this episode, we talk about:

• The marketing moves that cut through the noise in a saturated industry

• How to build real consumer trust that lasts

• Storytelling strate...

Tyla’s debut EP didn’t hit the Billboard 200—and the internet wasted no time calling it a flop. But here’s the twist: she’s streaming millions globally and crushing Afrobeats charts. So why didn’t that momentum land in the U.S.?

In this episode, I’m breaking down the rollout missteps, how her own comments fueled the backlash, and what PR moves could’ve changed the narrative. Plus, we’ll talk about why so many viral stars—from TikTok...

When American Eagle tapped Sydney Sweeney for their 'Great Jeans/Great Genes' campaign, they probably expected buzz—not backlash. Instead, the internet lit up with accusations of dog-whistle messaging, political spin, and a full-on culture war over… jeans.

In this episode, I’m unpacking the PR playbook behind the chaos: what American Eagle got right, why Sydney Sweeney’s silence was strategic, and what this whole moment says...

When is the right time to start public relations for your startup? And what if you’re trying to break into the U.S. market from abroad?

In this episode, host Brandi Sims sits down with Scott Rosenblum, President and Founder of LEVEL PR, to unpack one of the most misunderstood elements of startup success: PR timing. With over 20 years in tech PR and a niche focus on B2B and fintech startups, Scott shares when founders should hit “go”...

In this episode, Brandi Sims sits down with award-winning psychologist, TEDx speaker, and full-blown branding powerhouse, Dr. Charmain Jackman, to talk all things visibility, voice, and values.

From pivoting out of a career as a school psychologist to launching her company InnoPsych during the pandemic, Dr. Jackman breaks down how she turned her brand into a movement—one rooted in mental health equity, entrepreneurship, and authenti...

What does it take to keep major consumer brands like Monster Energy and Boxed Water in the spotlight? In this episode of The Brandinc PR Podcast, host Brandi Sims sits down with Matt Kovacs, President of BLAZE PR, to explore the strategy behind standout campaigns in CPG, wellness, and hospitality.

With over 20 years in the game and a trophy case of awards to match, Matt shares real stories from the trenches of PR—from landing covera...

In this episode of the Brandinc PR Podcast, Brandi Sims sits down with Penn State professor and author Bill Zimmerman to explore the intersection of digital media, education, and the booming creator economy. From his new textbook, Understanding the Creator Economy, to launching content creator summer camps and certificate programs, Bill shares how he's preparing students—both aspiring influencers and future PR pros—for success ...

What does it really take to cut through the digital noise and own your voice in today’s content-saturated world? In this episode, Brandi Sims sits down with Joe Massa, CEO of Podtopia Network, longtime media pro, and host of the Podcast Accelerator, to break down the power of storytelling, podcasting as PR, and how brands can use their voice to scale real influence.

We’re talking:

• The future of podcasting (yes, it’s still growing...