Branding with Purpose: Dr. Charmain Jackman on Building Mental Health Movements that Matter

In this episode, Brandi Sims sits down with award-winning psychologist, TEDx speaker, and full-blown branding powerhouse, Dr. Charmain Jackman, to talk all things visibility, voice, and values.

From pivoting out of a career as a school psychologist to launching her company InnoPsych during the pandemic, Dr. Jackman breaks down how she turned her brand into a movement—one rooted in mental health equity, entrepreneurship, and authentic storytelling.

We dive into her debut book, The Black Therapist’s Guide to Private Practice and Entrepreneurship, what it really means to “brand your VOICE,” and how BIPOC mental health leaders can show up without selling out.

Plus: How to partner with national campaigns without losing cultural nuance, the media wins that matter, and what PR pros can learn from therapists who know how to read a room.

🎧 Listen in, take notes, and get inspired to build your brand with purpose and power.

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