The red carpet was hot, the performances were 🔥—but the real story? How the American Music Awards are changing the PR game. In this episode, Brandi breaks down how award shows like the AMAs are no longer just entertainment—they're strategic visibility goldmines.
🎯 From CBS + Paramount+ streaming strategy to red carpet brand collabs and viral TikTok moments, this is your playbook for turning events into PR power moves. Whether your client is on stage or in the crowd, you’ll want to take notes.
Host
Brandi SIms
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