What does it take to turn a simple idea—like drinking out of a baseball bat—into a multi-million dollar brand? This week on The Brandinc PR Podcast, host Brandi Sims sits down with Kris Dehnert, the powerhouse CEO and co-founder of Dugout Mugs, to talk strategy, sales, and staying grounded while scaling big.
With over $50 million in sales, partnerships with Major League Baseball, and a social media audience of over 3 million followers, Dugout Mugs is far more than a novelty—it’s a case study in brand credibility, social proof, and disruptive marketing done right.
But Kris doesn’t just drop numbers—he drops truth. In this candid conversation, he opens up about:
Launching Dugout Mugs and the product-market fit that changed everything
Why social proof (like 60K+ reviews) is more powerful than any pitch
What he learned from burnout and how it changed his leadership style
Balancing fatherhood and founder life in the middle of fast-paced growth
The future of eComm branding and what’s next for his empire
Whether you're a small business owner, startup founder, or brand strategist, this episode is packed with actionable insights on building trust, scaling smart, and staying human in the hustle.
Host
Brandi SIms
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