What does it take to turn a simple idea—like drinking out of a baseball bat—into a multi-million dollar brand? This week on The Brandinc PR Podcast, host Brandi Sims sits down with Kris Dehnert, the powerhouse CEO and co-founder of Dugout Mugs, to talk strategy, sales, and staying grounded while scaling big.
With over $50 million in sales, partnerships with Major League Baseball, and a social media audience of over 3 million followers, Dugout Mugs is far more than a novelty—it’s a case study in brand credibility, social proof, and disruptive marketing done right.
But Kris doesn’t just drop numbers—he drops truth. In this candid conversation, he opens up about:
Launching Dugout Mugs and the product-market fit that changed everything
Why social proof (like 60K+ reviews) is more powerful than any pitch
What he learned from burnout and how it changed his leadership style
Balancing fatherhood and founder life in the middle of fast-paced growth
The future of eComm branding and what’s next for his empire
Whether you're a small business owner, startup founder, or brand strategist, this episode is packed with actionable insights on building trust, scaling smart, and staying human in the hustle.
Host
Brandi SIms
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.