Who really makes the magic happen on tour? Spoiler alert: it’s not just the people on stage.
In this episode of the Brandinc PR Podcast, host Brandi Sims chats with the creator of This Is DeLaCruz, the media platform and YouTube channel giving long-overdue flowers to the touring crew—the front-of-house engineers, techs, and tour managers powering the world’s biggest shows.
We dive into how they built a niche brand from scratch using organic storytelling, real-deal credibility, and strategic partnerships with major names like Guitar Center and Insta360. Plus: how they’re amplifying female professionals through Women on Tour, what it really takes to align with sponsors without selling out, and the unfiltered truth about growing a platform while staying true to your voice.
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Host
Brandi SIms
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