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October 2, 2025 28 mins

\Influencer marketing isn’t just hashtags and pretty posts — it’s strategy, relationships, and serious impact. 💥

In this episode of the Brandinc PR Podcast, host Brandi Sims (PR consultant, ForbesBLK Advisor, and founder of Brandinc PR) sits down with Sarah Boyd, CEO of The Digital Dept., to break down the business of influence.

We get into:
🔥 The biggest wins (and fails) Sarah’s seen in influencer marketing
🔥 How brands can stop chasing clout and start building real partnerships
🔥 What’s next for social, events, and AI in the influencer space

If you’re ready to stop guessing and start winning at influencer marketing, this episode is your blueprint.

🔗 Connect with Sarah & The Digital Dept.: www.thedigitaldept.com
🔗 Learn more about Brandinc PR: www.brandincpr.com


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Brandi SIms

Brandi SIms

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