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August 14, 2025 60 mins

When is the right time to start public relations for your startup? And what if you’re trying to break into the U.S. market from abroad?

In this episode, host Brandi Sims sits down with Scott Rosenblum, President and Founder of LEVEL PR, to unpack one of the most misunderstood elements of startup success: PR timing. With over 20 years in tech PR and a niche focus on B2B and fintech startups, Scott shares when founders should hit “go” on media strategy—and when it’s smarter to hit pause.

🔹 Learn how to identify the signals that your startup is PR-ready
🔹 Discover why international companies face unique hurdles in U.S. media
🔹 Get Scott’s top tips for long-term visibility vs. short-term noise

Whether you’re pre-seed, Series A, or scaling globally—this episode will change how you think about public relations.

✨ Connect with Scott at www.levelpr.co
🎙️ Follow Brandi and the show @brandincpr


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Brandi SIms

Brandi SIms

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