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July 17, 2025 44 mins

What does it really take to cut through the digital noise and own your voice in today’s content-saturated world? In this episode, Brandi Sims sits down with Joe Massa, CEO of Podtopia Network, longtime media pro, and host of the Podcast Accelerator, to break down the power of storytelling, podcasting as PR, and how brands can use their voice to scale real influence.

We’re talking:

  • The future of podcasting (yes, it’s still growing!)

  • Why every brand should think like a media company

  • How to launch a show that doesn’t flop at episode 3

  • Joe’s biggest wins—and missteps—building a media empire

If you’ve ever said, “I should start a podcast,” this is your sign. Hit play and let’s talk impact, strategy, and owning your lane—one mic at a time.

🎧 Follow @brandincpr and @podtopianetwork for more behind-the-scenes gems.


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Brandi SIms

Brandi SIms

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