Wicked 2 isn’t just a musical — it’s a masterclass in PR. In this episode, Brandi Sims, breaks down the spin, propaganda, image crafting, and crisis comms strategies happening behind the curtain in Oz. From Glinda’s perfectly packaged ‘good witch’ brand to the way Elphaba’s words are twisted into a villain narrative, this episode shows how Wicked mirrors real-world media manipulation and reputation battles. If you love PR, storytelling, or pop culture with a strategic twist, this is your new favorite episode. Plus: 5 actionable PR lessons you can use right now in your brand or business.
RESOURCES + LINKS
Get Brandi’s AI-Powered Tool For Pitching Media Right Here.
Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.
Ready to stop guessing your PR strategy? The PR Playbook Bootcamp gives you Brandi’s complete step-by-step framework for building consistent media momentum. Enroll Here. Psst, Black Friday sale for $200 off, use code BLKFDY.
Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.
Drop Us A Review and we’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
Host
Brandi SIms
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.