The Branding Laboratory
Are you a CEO, entrepreneur, or solopreneur with a drive to build a distinctive brand that resonates with your audience? Are you an industry influencer who understands the importance of authenticity and compelling storytelling in shaping your digital footprint? The Business Branding Laboratory is the podcast for you! Every episode of The Branding Laboratory offers a blend of theory and practice, making complex branding strategies accessible and actionable. We delve into the essence of innovative leadership—unpacking how successful leaders integrate their personal values with their professional objectives to create compelling, authentic brands. Our discussions center around the vital role of creativity in leadership and the transformative power of genuine human connections. Think you'd be a great guest on the show? Apply at https://podcast.deevotindall.com/podcast-guest-application.
Episodes
In the episode of The Branding Laboratory, Deevo Tindall talks with the Chief Strategy and Growth Officer of North 12 Partners, Shay Prosser. Shay shares her journey from the corporate world to entrepreneurship.
She discusses the importance of having a clear purpose, actionable strategies, and effective execution to avoid burnout. Shay introduces her "12-point roadmap to accelerate growth" and stresses the importance of aligning em...
In the episode of The Branding Laboratory, Deevo Tindall talks with the Coach of LiveWellWithElle, Andrielle Mylin. Andrielle shares her journey of resilience and transformation, discussing her turbulent upbringing, abusive relationships, and the loss of loved ones.
Andrielle delves into themes of authenticity, vulnerability, and the importance of breaking free from toxic cycles. Andrielle emphasizes the healing power of sharing on...
In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO of IdeaScale, Nick Jain. Nick shares insights from his diverse career, emphasizing the importance of being data-driven, transparent, and goal-oriented.
He discusses how his immigrant upbringing instilled resilience and a scrappy mentality, which he applies at IdeaScale. The conversation covers the strategic use of generative AI in marketing, the significanc...
In the episode of The Branding Laboratory, Deevo Tindall talks with the Marketing Consultant of Andre' Savoie Consulting, Andre Savoie. Andre discusses the significant influences in their life, including their parents and mentors, and reflects on their leadership and parenting philosophies.
He emphasize the importance of allowing individuals to learn from their choices and the consequences, fostering autonomy and growth. The conver...
In the episode of The Branding Laboratory, Deevo Tindall talks with the Executive Vice President of The Pickle Juice Company, Filip Keuppens. Filip highlights his innovative journey in transforming pickle juice into a product that alleviates muscle cramps and provides electrolytes.
He explores themes of innovation, consumer misconceptions, and branding challenges. Filip shares insights on product development, market differentiation...
In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO and Founder of Inn8ly, James Hipkin. James shares his personal journey, including his decision to give up alcohol.
James discusses his transition from the music industry to digital marketing, emphasizing the importance of strategy and understanding the audience. He highlights the need for value-driven content and effective website design. The episode offers...
In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder of Bosun, Nicole Grinnell. Nicole discusses her journey from working in a family business to becoming a three-time business owner.
Nicole shares insights on leadership, work-life balance, and the importance of nurturing relationships in business. She reflects on her personality traits, her passion for helping others succeed, and the challenges of balanc...
In the episode of The Branding Laboratory, Deevo Tindall talks with the Associate Broker and Realtor of KCD, Kara Chaffin Donofrio. Kara shares her journey through real estate and entrepreneurship, emphasizing the importance of authenticity and self-awareness.
She discusses overcoming burnout through spirituality and integrating personal values into her business. The episode explores themes like intuition, incremental goal-setting,...
In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder of Tree and Leaf Partners, Andrew Galpin. Andrew shares his entrepreneurial journey, his leadership philosophies, and the role of faith in his life.
Andrew discusses insights on balancing authenticity with professional demands, the importance of community, and the concept of being a "redemptive acquisition entrepreneur." The discussion emphasizes creati...
In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and Business Consultant of Straza Consulting, Mike Straza. Mike shares his journey, emphasizing the importance of listening, understanding people, and adapting to different organizational cultures.
He reflects on the significance of active listening, the challenges of self-doubt, and the drive for continuous improvement. The episode highlights Mike's be...
In the episode of The Branding Laboratory, Deevo Tindall talks with the President of Blaze PR, Matt Kovacs. Matt discusses the evolving landscape of public relations and the importance of storytelling and relationship-building.
Matt shares his journey from Pittsburgh to California, highlighting his experiences with various brands and the shift toward digital PR. The discussion emphasizes the value of strategic insights, data-driven...
In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and President of Satori Innovation, Patrick Williams. Patrick delves into the significance of creativity in personal and professional spheres, discussing how environmental factors influence creative potential.
Patrick emphasizes the importance of immersing oneself in creative environments, such as jazz clubs and museums, to spark new ideas. They explore...
In the episode of The Branding Laboratory, Deevo Tindall talks with the Second Generation Astrologer and Human Design Analyst, Sarah Kirby. Sarah discusses how astrology and human design can help individuals understand their identity and purpose, leading to authentic self-expression and success.
Sarah shares her journey, including her Saturn return, and explains how these tools provide insights into personal growth and decision-mak...
In the episode of The Branding Laboratory, Deevo Tindall talks with the Speaker, Author, Media Personality, and Self-Healing and Relationship Expert, Rebeccah Silence. Rebeccah shares her journey from childhood trauma and domestic violence to becoming a renowned healer.
With over 20 years of experience, Rebeccah emphasizes the importance of aligning internal states with external achievements for true fulfillment. She discusses her ...
In the episode of The Branding Laboratory, Deevo Tindall talks with the Owner and Founder of TeKoda Accounting, Tevia Hoalst. Tevia shares her entrepreneurial journey, emphasizing the importance of company culture, proactive client service, and the differences between traditional accounting practices and her approach at Dakota.
Tevia explores the challenges in the accounting industry, and the significance of delivering value to cli...
In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO of Nimble, Jon Ferrara. Jon shares his journey in the CRM space, highlighting the significance of relationships in business. Jon discusses his background in technology and sales, the founding of his first company, Goldmine, and the lessons learned along the way. The conversation explores the philosophy of serving others first in sales, the human aspect of e...
25 - Triple Diamond with Rachel Allen and Solveig Petch: Discovering the Magic of Authentic Branding
In the episode of The Branding Laboratory, Deevo Tindall talks with the Founders of Triple Diamond's Rachel Allen and Solveig Petch. Rachel and Solveig discuss their unique human-first approach to branding. They share their backgrounds, emphasizing the importance of authenticity and collaboration in their work. Rachel and Solveig explain how they prioritize building genuine connections with clients, contrasting their methods with t...
In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and CEO of Apollo 21, Danny Nathan. Danny explores the intersection of technology, innovation, and venture creation, emphasizing AI-driven solutions and digital transformation.
Danny shares his entrepreneurial journey, highlighting the importance of a customer-centric approach, fostering a culture of innovation, and embracing failure as a learning oppor...
In the episode of The Branding Laboratory, Deevo Tindall talks with the Creative Director of The Idea Farm, Emma Jackson. Emma emphasizes storytelling as crucial in connecting with audiences and maintaining core values. Emma shares her journey of taking over her family business and evolving it while honoring its legacy. Emma also explores the significance of learning from mistakes, qualitative measures of success, and the power of ...
In the episode of The Branding Laboratory, Deevo Tindall talks with the Global Credibility Expert, Keynote Speaker, Author, and Consultant, Mitchell Levy. Mitchell, a two-time TEDx speaker and author of over 60 books, shares his journey in publishing and his mission to help individuals and businesses articulate their purpose. Mitchell highlights the importance of understanding one's audience, building genuine relationships, and mai...
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