In the episode of The Branding Laboratory, Deevo Tindall talks with the Executive Vice President of The Pickle Juice Company, Filip Keuppens. Filip highlights his innovative journey in transforming pickle juice into a product that alleviates muscle cramps and provides electrolytes.
He explores themes of innovation, consumer misconceptions, and branding challenges. Filip shares insights on product development, market differentiation, and the importance of authenticity in endorsements. The episode underscores the significance of resilience, focus, and genuine connections in entrepreneurship, offering valuable lessons on personal growth and leadership in a competitive marketplace.
Want to learn more about Filip's work? Click HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
Want to learn more about Deevo's work? Check out his website HERE.
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