In this episode of The Branding Laboratory, host Deevo sits down with Hannah Balliet of Ugly Mug Marketing to dismantle the modern obsession with vanity metrics. They explore a hard truth: why clarity must always precede creativity, and how businesses burn cash by launching ads before nailing their brand messaging.
Hannah reveals why beautiful design means nothing without robust backend sales systems and follow-up processes to support it. Whether you’re a solopreneur or scaling an agency, this conversation challenges you to stop polishing the aesthetics and start optimizing for results. Tune in to learn how to build a brand foundation that doesn't just look good—it works.
💡 In this episode you will hear:
1. Results over everything else" defines marketing success.
2. Draw a line back to dollars in your business.
3. The stories we tell are the brands we build.
4. What makes an effective website an effective website?
5. When you try to talk to everybody, you end up talking to nobody.
6. Your brand messaging should come before anything else.
7. Sales processes and systems handle the amount of leads.
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