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August 8, 2025 • 30 mins

How do you define success in your business? Is offering a variety of services scattered and unfocused or a wise path to multiple income streams? Or maybe success isn't about money at all for you?

I'm pulling back the curtain on my own current business reality, sharing the revenue proportions, time commitments, what energizes me versus what drains me, and the messy truth about having a podcast, online courses, a planner, private practice, and teaching gigs all under one roof.

You'll hear about my ACTivate Vitality program that represents a third of my income but takes twice the marketing effort I wish it did, my Practical ACT for OTs course that sells itself, and how my planner and podcast make up less than 5% of my revenue but remain worthwhile. I'm also talking about the unexpected pathways between my offerings, and how I make data-driven decisions for sustainable growth in my business satisfaction, and why I've chosen flexibility over indiscriminate scaling.

This episode is for any OT who's wondering whether they need to niche down or scale up in their business and those questioning how to define success in their own work and life.

The branches of my business:

Join us in The BRAVE OT Facebook group to keep the conversation going!

Thanks to Jane for supporting the podcast and providing an EMR OTs can trust. Book a Demo and use the code VITALITY at signup for a one month grace period.

Questions OTs are asking: How do I create multiple income streams as an OT? What does a successful OT business really look like? How do I balance multiple projects without burning out? Is it better to niche down or diversify? How much money can you make as an entrepreneur OT?

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:01):
Hey, thanks for being here.
Can I ask you a quick favour?
If you've been listening to The BRAVEOT Podcast and haven't yet left a review
or a rating or followed it, I sure wouldappreciate it if you would take a moment
to go into your podcast app and click on afollow or whatever it is on your platform,

(00:22):
they're all a little bit different.
And then scroll down and findthe part that allows you to
leave a comment or a rating.
Um, That would make a really bigdifference for me the podcast
platforms put these thingsout to people like you, and.
Put things out that people really like.
And so a podcast that doesn't haveany reviews or ratings, it's probably

(00:43):
not very good in the algorithms eyes.
So I would really appreciateit if you do that.
Really, it's about getting thesesupportive messages out to the
people who need to hear them.
So other brave OTs out theremight not have found it yet, but
you taking these small steps willmake a really big difference.
So, you know, I have a podcast.

(01:04):
you might know that I have aself-published personal development
planner that's available on Amazon.
And some of the other things I doare run a private practice that's
primarily focused on mental health.
I have a clinical course called thePractical Act for OTs Course, and
my signature program is ACTivateVitality, Rise and Live Fully.

(01:28):
And that's about supporting OT businessowners in thriving without the hustle.
I have a, I delivered a short modulethis spring, at the University
of Alberta on entrepreneurship.
I participate in a fewother people's courses.
I do a little bit of one-on-onecoaching, though not a lot.
So these are other sort of revenuestreams that sort of show up in an

(01:50):
other category on my spreadsheet.
when I say this array of things that Ido, I'm curious what your impression is.
Some people might say, "oh wow, youare doing a lot, you are really busy."
is that a good thing or a bad thing?
I don't know.
Some people might think that havingmultiple things going on equals success.

(02:11):
"Wow. She's really successful."Some people might think that
is scattered and unfocused.
"What is she doing? That is anoverwhelming business. I wouldn't
want that business that's runningfive businesses and how can you
do any of them effectively?" So.
My impression of all of those thingsis a little bit of each of those It

(02:33):
feels great to have some reach and somevisibility within our profession and be
known for my perspective on some thingsthat leads to some neat opportunities.
I love that my income is pretty good.
Like, it's not like I'm making a tonof money here, but it is enough for me.
I'm also married and my husband has afull-time income that's greater than mine.

(02:56):
Where I do feel rich is in flexibility.
I have the flexibility to work inways that stimulate me work in ways
that are responsive and creative.
I have the ability to niche down insome areas and be expansive in other
areas and explore and collaborate andtry new things, and I really like that.

(03:21):
So in this episode, I'm goingto take you behind the scenes.
I'm gonna talk about money, I'mgonna talk about time, I'm gonna
talk about other ways that mybusiness, rewards me and depletes me.
it's a plus minus thing always,and I wanna tell you all about it.
So stay tuned.
You're listening to The BRAVEOT Podcast with me, Carlyn Neek.

(03:43):
This podcast is all about empoweringoccupational therapists to step up,
level up, blaze some trails, and maybeengage in a little conscious rebellion
in service of our profession, ourclients, our work, our businesses,
and living our mission wholeheartedly.
We are all about keeping it real,doing hard things, un hustling, being
curious, exploring, growing throughour challenges, and finding joy,

(04:08):
fulfillment, and vitality as we do.
So really, we're OTingourselves and each other.
I hope you love this episode.
This is brought to you by Jane, a clinicmanagement software designed to help
you provide great care to your clients.
Choosing an EMR is a big decision, and oneof the most important questions I asked

(04:28):
myself Is this software right for me?
Jane understands the importance of thisquestion and wants to help you feel
confident in your decision to switch.
They've put together a whole rangeof resources to help guide you,
including weekly everything youneed to know about switching to Jane
Webinars, step-by-step online guides,and both live and recorded demos.

(04:48):
It's all there to help youfigure out if Jane is the right
match before you make the move.
When I was looking to switch EMRs fromthe last one I was using to a new one.
One of the challenges I was encounteringwas that there was no smaller package
for a small practice, and at thattime I wasn't seeing a lot of clients
and so I didn't want to be paying fora full system for a full practice,

(05:11):
and Jane had an option for me
Plus, I was really impressed by allof the customer service I discovered.
Each time I encountered someonewithin the organization.
So to learn more about Jane Head toJane app where you can book a demo or
sign up if you're ready to get started.
And don't forget to use my CodeVitality for a one month grace
period on your new account.

(05:33):
I have some links inthe show notes for you.
So, as I shared in my intro, I offera few different types of services or
offers at this point, but before 2019.
for about 10 years before that.
My private practice was my only thing.
I saw clients mostly in thecommunity, mostly mental health,

(05:55):
return to work stuff, and I loved it.
It was a really good business.
It could be as busy as I wanted it to be.
but somewhere around that, 8, 9, 10year mark, I was tired of parts of it.
the documentation, some of thethird party challenges, those types
of things, working within complexsystems, And the administrative load.

(06:15):
So I sat down to consider what neededto change, what did I wanna hold
onto, what did I wanna do more of?
What did I wanna let go?
And I explored somedifferent ways of doing that.
So first I hired a virtual assistantand she helped me manage a lot
of the administrative things,and that was really helpful.
I wanted to do something a littledifferent and a little more,

(06:36):
and she was really awesome.
Her name's Kristell and, she, as shewould listen to my dreams about, oh,
what about this, or what about that?
And she signed us up For a conferencethat had a lot of sort of, um, it had
a lot of boss babe vibes actually.
there was some things I liked aboutit, some things I didn't love about it.
but there it was, there was a reallypositive collective energy around female

(07:00):
entrepreneurship and doing business as anentrepreneur As a female that is different
than, some traditional business advice.
And through that process, I startedgetting inspired and listening to content
about kind of scalable aspects of businessand exploring what I wanted to offer.
And I signed up with a coach at thatpoint for a coaching program to help

(07:20):
learn how to create an online course.
I had the ACTivate Vitalityplanner in mind at that time, and
I translated that into, no, maybeit's the course not the planner.
and.
It was fun actually at the end of 2020to make the planner to go with the
course and then sell it publicly as well.

(07:42):
At this point, after launching theplanner about five years ago and
having A couple new edititions alongthe way, including a digital one.
I have to say, I'm glad I didn'tput all my eggs in that basket.
It's a really nice thing to have.
It's a great resource to share asa workbook in my coaching program
and in my private practice.

(08:02):
It's a nice thing to give away.
it gives a little bit more credibilitythan it probably deserves, and
it does not make me much money.
When I look at the numbers overthe last few years, it's about
2% of my income in a year.
And perhaps if I invested some,extra money into marketing it and
promoting it differently, it might dobetter, but it's not my main thing.

(08:25):
I'm not letting it goat this point either.
Here we are in August.
It's a great time to buy a planner,so I will put a link to where you can
check out the planner on my websiteand learn a little bit more about it.
It really is about Looking at how you'reengaging in your life and what you're
doing, and checking in on whether thataligns with what's most important to
you or is moving you forward in yourgoals, or checking in on what you need

(08:49):
a little bit more as you reflect onthe week or the last couple of weeks,
and then make plans with intention.
It's more than aboutjust making the plans.
It's about building in more reflection,and it's called ACTivate Vitality because
it uses a lot of acceptance and commitmenttherapy, as most of my things do.
It's undated, so you can actuallystart it at any point, pause,

(09:11):
pick up, and not waste any pages,which I really like about it too.
So the ACTivate Vitality program,when I started exploring in
2019 and doing some research andlearning about how to do that,
And then in 2020 the pandemiccreated the perfect storm to
really focus on leaning into that.
My hope at that time was really tohave ACTivate Vitality, the program,

(09:36):
become my main thing, the thing that.
Had some momentum that I could create,a bit of a buzz around and that, after
maybe a year or two of really doing alot of audience building and promoting,
maybe there would be some word of mouthmomentum and it would take off and be easy
to deliver, easy to sell thing, and it iseasy to deliver because it is so aligned

(10:00):
with how I think and how I support people.
But it has not become an easy togenerate, interest sort of thing.
It.
It does represent about a thirdof my revenue in a year, and the
delivery of it, represents a reallynice small proportion of my week.

(10:20):
It's very, rich and meaningful hours,but not a lot of hours where a lot of the
time gets spent on ACTivate Vitality ishelping people see what it is and trying
to reach the people who really need it.
So this program is all about.
All about supporting busy OTbusiness owners in shaping their

(10:41):
businesses to really fit their lives.
Perhaps they've run away with them andhave created this kind of monsters of
this business that's overflowing and thereare too many people on the wait list.
And how are you gonna manage that?
A lot of OTs end up with these practices.
and through ACTivate Vitality, we create.
That community around you that supportsyou in really checking in on what you

(11:04):
need out of your business and making sureyour business is Serving you and your life
and your priorities at any phase of life.
And we're doing a lotof inner work on that.
'cause so often we're behavingunintentionally in our lives
because of fear, doubt,worry, worry of losing it all.
I can't say no to a referral 'causeI might never have one again.

(11:25):
I have to take everybody, I have tohelp everybody who comes across my path.
So we do a lot of inner work there, butthere's also this whole big community of.
Collaborative, creative, soulful,kind, gentle OT business owners.
So when you've got a challenge orsomething that's like, oh, I need a
solution for this thing takes me somuch time, or I'm bogged down with this

(11:45):
other thing, I'm not sure what to do.
Inevitably there's somebody onthe call or in the group who
can say, oh, you know what?
Have you tried this?
It made a really big difference.
Or do we even have to do that?
Maybe you don't need to do that.
It's really only this that'srequired, and so I so appreciate These
discussions that happen among ourACTivate Vitality community members.
So that's the nature of ACTivate Vitality.

(12:06):
It represents about a third of my income.
Like I said.
the delivery of it is certainly less thana third of my income, but the marketing
of it feels like it takes twice thehours I have in a week trying to figure
out how to help people understand it.
Trying to figure out howto improve my messaging.
Why isn't.
It as wildly successful as itfeels when you're in the program.

(12:31):
As my clients tell me it is,as it feels to deliver it.
All of those things feel really amazing.
it just requires a lotof effort to promote.
So that's where the, there's a bit ofdisproportionate time spent in a week.
A lot of it's in my own head.
Let's be honest.
What else do I do?
What do I start?
Maybe I need a lower price thing.

(12:52):
Maybe I need a new lead magnet.
Maybe I need to go back to webinars.
I dunno.
but those are the types ofthings I'm swirling around in
and it's a little bit stressful.
So in that vein of wanting to try someother things, last year I offered
an ADHD ish OTs program, and it wasmeant to be for OTs who have or are
starting businesses who have ADHD.

(13:15):
Honestly, as I was heading down thatroute, my thought was that sort of
engaging more with the A DHD community,I could support people in moving
toward ACTivate Vitality because.
I would say most of us inACTivate Vitality have ADHD.
or neurodivergent in other ways too.
We've all sorts of cool neurodivergentpeople in there, and In doing my
market research on that sort of theyear before, people were telling

(13:38):
me, actually I don't want a course.
Like I don't want modules to not do.
I want some clarity on what todo and some space and a container
and accountability to get it done.
And so I thought, I could create that.
And I had about five peoplesign up, which was great.
And in the end the outcomesthey got were excellent.
Like they all achievedsome really cool goals.

(14:00):
But it was actually really hard toget them to come to the meetings and,
participate and create community.
That was really hard.
And I was happy with theoutcome of the program.
I was happy with the income it generated,but found, it not as satisfying to deliver
because that community piece didn'tcome, despite all the things I tried.
So I actually didn't do that again.

(14:21):
but what I did do was create thepractical act for OTs course.
So what took me there was thinking, okay.
OTs are always lookingfor clinical education.
we're always lookingto level up our skills.
And What's the clinical educationthat I could easily offer where I
feel I've got a level of expertiseand it's a little bit unique.

(14:42):
And so using acceptance andcommitment therapy is something
that comes really naturally to me.
And really making that OT andhelping OTs connect to that in our
frameworks, made a lot of sense.
So I thought, I'll create thispractical act for OTs course.
maybe it's a divergence From theACTivate Vitality program, but a second
income stream that might, be a littlebit more connected to what OTs are

(15:04):
looking for is probably a smart move.
So I created that.
And it's done really well.
So at this point it represents alsoabout a third of my income and I don't
have to work very hard to sell it.
this year I launched it twice andeach time it did very well with just
a couple weeks of posts and I don'teven think about it in between times.

(15:25):
I've recorded it.
So the first time I deliveredit, and now I'm on my third go.
but the first time I delivered it.
That was more effort to do all ofthe recordings and set up all of
the systems, but now that's done.
So I host some calls to discuss andexplore, act with the OTs together and
talk things out, talk out individualchallenges or populations or settings

(15:45):
and brainstorming and trying things out.
I'm really enjoying that.
So low delivery time, low marketing time.
And representing about a thirdof my income, and the course
is about a 10th of the price ofthe ACTivate Vitality program.
What was really interesting todiscover just a couple months ago

(16:05):
when I was looking at data, I tryto make data informed decisions
in my business, but sometimes wehave to go looking for the data.
And when I looked at the OTs who hadjoined the ACTivate Vitality Program.
Since last fall, a large proportion ofthem had participated in my practical
act for OTs course, and I hadn't reallydesigned that as one leading to the other.

(16:30):
They both involve act, but one isto teach ACT as a skill and the other
uses act as part of building yourown internal skills and awareness
so that within the context of thiskind of coaching relationship and
community, you can make intentionalchanges in your own life and business.
And so I was really surprised to see thatthere was a lead from one to the other.

(16:53):
Yes, there's a mention of ACTivateVitality in the ACT for OTs course.
But really it's pretty token.
It's not a big sales push.
that kind of surprised me.
So I've been a little bit moreintentional about thinking about,
okay, how do people find my things and
which actions lead people to choosingone of my products or my offers.

(17:18):
Which marketing activitiesdo I really enjoy?
That's an important consideration as well.
I really enjoy making the podcast.
I really enjoy deliveringthe ACT for OTs course.
I really enjoy delivering theACTivate Vitality program.
I don't really enjoy trying tocome up with another Facebook post
or another lead magnet or anotherway of explaining why somebody

(17:43):
needs any of the services I offer.
So with that knowledge, I sat down withmy friendly marketing AI program and I
asked it to talk through this with me.
here's what I'm learning, thepathways are, here's what I'm
enjoying, here's what's hard.
And I came up with a bit of a game plan.

(18:03):
I'm going to lean more fullyinto doing regular podcast
episodes, so right now I just.
Put out an episode one or two amonth, usually an interview with a
guest who has come to me and said,Hey, I'd love to be on your podcast.
Sure, why not?
Let's have a greatconversation and put it out.
But I have been a bit hesitant toput out a lot of solo episodes.

(18:24):
So my intention is to put more shortepisodes like this out, that share some
things I've learned, some resources,some insights that I have to share.
Put those out a little bit more often.
And that's also going to take upsome of the time I spend in my
week thinking about marketing.

(18:44):
there's just a lot of moving piecesto creating a podcast episode,
and so that takes up some time.
I can outsource it, but at this point Iactually really enjoy podcast puttering.
And so that's what I, how I've framed it.
Can replace several hours a week thatI would otherwise spend trying to
obsess about what's the next post Ishould do, or what's the next way of

(19:06):
attracting clients to my main thing.
But if I put podcast puttering inthat space, it gives me something
to do that's really flexible.
That's not super hard, that's enjoyable.
I enjoy listening.
I enjoy putting the piecestogether and creating other bits
to help people find the podcast.
so that's my game plan right now, focusa little bit more on the podcasting.

(19:28):
Now, thinking about podcastingas a revenue stream.
that is an interestingthing to conceptualize.
So in my mind, I think aboutthe podcasting as a platform for
creating identity visibility,reaching people, having people
get to know me and what I'm about.

(19:49):
And really that's marketing.
And my thought was always that thepodcast would be having people see
my services because I'm here andI can share about the things that I
offer and it has certainly done that.
but it was interesting when Janeapproached me about sponsorship.
and so my thinking was, okay,

(20:11):
If I could have a bit of sponsorshipthat helps pay for support to produce
the podcast, essentially having somebodyelse to do the nitty gritty work.
That was my thinking initially.
then it feels a littlebit more sustainable.
What I didn't expect with Jane was thatI would get to be a part of a really
cool community, and really come tosee what Jane is all about and the

(20:35):
corporate culture and the way thingsare really collaborative among, the
staff, but also, the community andthe ambassadors and, the connections
I've made through those groups.
So that's been a really fun,unexpected side effect of becoming
a Jane Ambassador and havingJade sponsorship on the podcast.
So you could say my podcast is alittle bit monetized, through having

(20:58):
a sponsor, but the main sort of revenuecomes from people getting to know me
and maybe being interested in my offers.
So I've talked about, theACTivate Vitality program.
I've talked the practical act for OT.
I've talked about trying out the ADHD ishOTs program and not continuing with it.

(21:20):
I've talked about theACTivate Vitality Planner.
I could also expand a little bit more onmy private practice and teaching roles.
So my private practice has continuedas it began and it's evolved over time.
I don't market my OT services.
Clients find me usually through aGoogle search or a recommendation

(21:44):
by, by a friend or colleague.
I continue to get insurance-based, returnto work referrals, and I only take a
small proportion of them at this pointand just keep my practice pretty small.
So I think I see about fourclients a week at this point.
Today I'm going out to someone'shouse who's really overwhelmed with

(22:04):
all of the crossovers and rolesas a person who works from home.
And, having family members withsome other diagnoses, makes it
a little bit extra challenging.
And so we're gonna try to figuresome things out in her home to manage
the overwhelm and maybe create somesystems and flows, to make things.
a bit more automatic in her home.

(22:25):
so I'm excited about that, but I enjoy thevariety that comes with people coming to
me privately and also being able to do thereturn to work support in a selective way.
I don't take all the referrals, soI can be a little bit picky about
that, and that's a nice place to be.
I also feel really secure in thefact that I could always take
more clients in that practice if Ineeded a little bit more revenue.

(22:47):
or, I don't know, Facebookblew up and lose my, podcast
audience or something like that.
There's always more OT work, so thatis a nice sort of safety backup plan.
I appreciate that.
And then something that was neat that Ican trace back to the podcast is teaching
at the University of Alberta this year.
the students invited me to be a keynoteat their professional development

(23:11):
conference, and that was really fun.
And as I delivered the keynote, I talkedabout really how to approach their
careers as emerging therapists in a waythat is less likely to burn them out.
and ways to have sustainable,rewarding careers.
And I think I kind of bombedthat speech, to be honest.
I had way too many pages Iwas trying to read from them.

(23:34):
My hands were shaking.
It was in person.
I had been doing so muchonline for years at that point.
I realized at some point that, oh mygosh, I've got only five minutes left
and I'm only half through my sheets.
so I blew it, I think.
But, the faculty that was there, theyreached out to me after and said,
Hey, we'd love you to teach something.
what would you like to teach?
our students are reallyinterested in alternative ways,

(23:56):
non-traditional ways of working.
And so it would be greatif you shared what you do.
And I thought, well, that's kind of cool.
And, a lot of latitude.
And, so I created, a 13 hourmodule and I called it expanding
possibility through Entrepreneurship.
So there was a heavier focus on how toidentify needs, how to think like an

(24:18):
entrepreneur, how to experiment, howto, create a beta test and explore how
to, think through entrepreneurship usingthat scientific process of, hypothesis,
experimentation, review, revision.
Testing again, and going through thiscontinuous development rather than,

(24:38):
oh no, my first draft didn't take off.
Therefore this is a big failure.
it's more of an iterative processand really teaching the OT
students how to think in that way.
That was really fun.
and it was interesting that thestudents invited me to speak at the
professional development day becausethere were fans of the podcast.
And through speaking there thatday, the faculty saw me and said,

(25:03):
Hey, you would be a good person tobe able to teach that, even though
I totally messed up the speech.
And so it's fun to trace that back.
Is my podcast monetized?
a little bit.
Not a lot, but actually it leads toall of these different things and
it's been really interesting as Italk to people, about my podcast.
I've been to two conferences this year.
This.
CAO OT, Canadian OT Conferencein Edmonton and the Australian

(25:27):
OT Conference in Adelaide.
I really focused ontalking about the podcast.
I brought podcast stickers and I hada booth at the Canadian conference
and just generating conversationswith nothing to sell, but something
that's free and let's connect about it.
And I was really interested to findout That people were being assigned
my podcast through universityprograms, not just OT programs.

(25:49):
and.
That many more people were listeningand feeling inspired and engaging in
different things because of the podcast.
And I never know that on thisend here, I sit in sort of a
one-way relationship with you.
I'm giving out information and Ioften don't know how it's landing.
so I would love it, honestly,like this, like a little plug.
Go join the Facebook group, TheBRAVE OT Podcast- let's discuss.

(26:14):
'cause I would love tohave more conversations.
I wanna know how this is reachingyou and how this is connecting and
how you're going and doing differentthings based on, or if maybe you
totally disagree with something.
I wanna hear that too.
'cause I think there are so manydifferent perspectives on things and all
I can share is what I've learned here.
but I'm so open to other perspectives.

(26:35):
So that's a little bit moreabout the podcast, a little
bit more about the teaching.
And then there's my private practice.
So I think those are all of my buckets,all of the branches of my business
tree called Balance Works OT, andwho knows what the future holds.
I have some visions, I have some ideas,I have some things I'd like to take a

(26:56):
little bit more out to the mainstream.
And what does that look like?
I'm curious.
I don't know what five years from nowis gonna be like, but I have some ideas.
Please share with mehow this lands for you.
Send me a message, join the Facebookgroup, rate the podcast, whatever you do.
I think I learned today on Spotify, youcan actually make a comment on a podcast

(27:19):
that's kind of cool on an episode.
I'm gonna start watching for those.
Nobody's ever left me a comment to date.
I don't know if this is a new featureor what, but I would love it if you did.
Now having listened to the fullstory of all of the things that
make up my business currentlynow, how would you categorize it?
Now what do you think is that,Is that something you would want?

(27:41):
Are you feeling like there's thatframework of multiple income streams?
It makes sense to not have all youreggs in one basket, and then there's
the contradictory niche down to blow up.
Smaller niche specific.
Do one thing, don't distractyourself with too many other things.
What are your thoughts?
I'm super curious.
I'd love to leave you with acouple questions for contemplation

(28:03):
on your own way of working.
Which parts of your workor business energize you?
And conversely, which ones drainyou pay attention to those.
There's always gonna be partsof work that feel like work, but
which ones really drain you andwhich ones really lift you up?
What have you always been doing onautopilot that seems to have momentum,

(28:27):
but maybe you don't wanna do anymore?
Or maybe you wanna do alittle bit differently?
What would it take to pause and adjust?
Evolving our businesses to suit our needsis something I'm really passionate about,
but I'd love for you to think about that.
Sometimes getting off the treadmillof life helps us to pause and
reflect, usually in nature, I findwith a bit of time away from work.

(28:52):
How do you define success in your work?
Is it revenue?
Is it growth?
Is the idea to always growyour business year after year.
That's not success for me, butmaybe it is for you and that's okay.
Or maybe that's a definition ofsuccess that's been impressed
upon you is important, but youmight stop and recognize that

(29:14):
you need something different.
To me, success is continuing tolove Mondays, which I really do.
Having the flexibility to do the thingsI want to do to go out and garden
in the middle of the day, or travelwith my family or have portable work.
Those things make success for meas well as the ability to create.

(29:39):
I need creativity in my lifeand that really lights me up.
I need community in my life.
I need to make a difference.
I need connection.
Those are all really important valuesof mine and my life and in my business.
And so connecting withthose is success for me.
But also being able to makea reasonable income on that.

(30:00):
Being able to have enoughmoney to not worry about money.
That's always been an income target,there's always room for more and we can
do more cool stuff and make a differencein the world with a little bit more
money, but I'm not pushing the envelope toscale financially as the main objective.

(30:21):
What success for you?
So if I can leave you with one thing,it's the idea that your business
can evolve as you evolve and there'sno rule about staying in one lane.
Make it work for you.
If you need help seeingthat, please reach out.
That's what I'm here for
now, go share this episode with a coupleOTs who really could use this message.

(30:44):
As always, thanks forlistening and be brave OTs
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