What if the difference between momentum and burnout is one boring decision: survive? We pull back the curtain on scaling Gold Shark Media AI—from the rush of early wins to the sting of hiring too fast—and walk through the simple rules that kept us in the game: prioritize sales, protect cash, and make practical choices that extend runway instead of shrinking it.
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We start with the unglamorous truths of growth: how outsourcing led to smarter hiring, how overstaffing cratered margins, and why treating every client like your own business turns churn into retention. Then we go hands-on with our all‑in‑one AI CRM, showing how a single dashboard captures leads, conversations, funnels, tasks, ads, and analytics without juggling five tools. If you’re a realtor, contractor, or agency builder, you’ll hear how white labeling the platform can turn services into a software-powered offer, with clear setup options and monthly plans that match your stage.
Along the way, we talk brand strategy that resists narrow boxes. Real estate, media, and AI don’t compete when they tell one coherent story about solving problems in public. We also share a sober look at digital assets: research deeply, avoid hot-money shuffles, and invest with patience. The point isn’t speed; it’s compounding—skills, relationships, testimonials, and systems that add up quarter by quarter.
If you’re building while balancing a day job, if you’ve learned the hard way that cash flow beats bravado, or if your tools are running you instead of the other way around, this conversation offers a map and a morale boost. Subscribe for more candid playbooks, share this with a founder who needs a reset, and leave a review with the one process you’ll fix this week.
Please leave a review if this show brings you value. We'd love your feedback so we can improve it and make it better for you! Also be sure to buy one of my books! Link Below.
Episode Transcript
As I continued scaling that business, Gold
Shark Media, as we continuedgrowing the business, one thing
that was really cool is Ilearned how to outsource, and
then eventually I learned how tohire other people.
And when I started hiring otherpeople, then come on, don't lose
a lot of money.
Don't lose money in business.
You know, spend as little aspossible.
You need to make very, veryrational, practical decisions,
(00:23):
but you need to stay inbusiness.
That's really the key.
You just need to survive.
You need to survive, you need tonot quit.
What's up?
My name is Brendan Scott Ecker,and I'm a Michigan real estate
agent entrepreneur, and I'mmaking this video just because I
wanted to talk about businessspecifically.
I just wanted to make this videoas an entrepreneur, as the
founder and CEO of PolcheckMedia AI as an update because
(00:47):
I've been slacking on content,I've been just super busy.
Um, also, I'm also a policeofficer, so I have to make time
for the things in my life.
One thing I learned aboutbusiness is that you need to
find good clients, and you needto just really get good at
acquiring them at a rapid rate.
(01:07):
Sales needs to be everything.
And so, if you can focus on thattactical advice, that's the
tactical advice I would give anyyoung entrepreneur.
Be hungry, be motivated, andthen be focused on you know,
really building your financialfuture.
And so, this was what I wasmotivated for.
This is why I grabbed my realestate license because the way I
saw it, be a middleman and bebetween the investors and be
(01:28):
right between the homeowners,right?
And sellers, whatever, be themiddleman and find a way to make
money in as many markets as youcan.
Real estate, Gold Shark Media,AI, focus on AI, living in the
future.
And some people tell me Ishouldn't do this.
You know, this is how you builda brand.
This is basic branding, and it'sthe one disagreement I have with
entrepreneurs when they say,well, you need to really niche
(01:50):
down on one thing, but it's likepart of building a brand,
though, is putting a face to itand building a story out of it,
and all of these differentbusinesses and trying different
things and becoming a master ofdifferent markets.
That is the key to business.
So if you can learn to do this,then you'll truly master the
game.
One lesson I learned my firstyear with Gold Shark Media AI,
(02:11):
it was about consistency,treating the clients as if they
were me.
That customer retention, youknow, monthly revenue, did
pretty well for those clients.
We still do well.
Again, that was my first year ofbusiness.
Our second year of business, wedid it even better, and then now
we're doing even better.
And again, you can see a lot ofour testimonials on our website
at Gold Shark Media AI.
Yes, our goal is to help youbuild your business with an
(02:33):
all-in-one AI CRM.
And what this means is beingable to give you a little bit
more capabilities than most ofthese different CRMs actually
are able to do.
Okay, so this allows us tohandle your foundational setup,
your sales and conversions, andyour website and monetization.
All of it happens in one place,Gold Shark Media CRM or Gold
(02:54):
Shark Media AI.
Okay, you're going to be given adashboard where it allows you to
follow all of your differentleads, all of your different
opportunities, your conversions,your funnels, the pipelines,
everything.
Any tasks that you have to do,manual actions, lead source
reports, your Google Analyticsreports, Google Business
Profile, Facebook ads, all of itis right here.
(03:16):
Sales efficiency numbers,everything's going to be kept in
one place in Gold Shark MediaAI.
So you never have to worry aboutthat ever again.
Okay, you got any conversations,you got anybody who's messaging
you already right here and readyto go.
You don't have to worry aboutgoing all to all these different
social media platforms just togo find it.
But not least, you have your CRMconnector, and this is just to
(03:36):
basically white loyal, this isso you can white label your
business, your your website as asoftware, and we help you do
that by essentially creating itfor you.
And again, we can do this for997.
If you want us to just set upyour entire CRM for you, you
want us to do all of this work,then no problem, we can do that.
But with that being said, ladiesand gentlemen, that is it, and
(03:58):
that is everything you need toknow to build your own software
with Gold Shark Media AI andorGold Shark CRM.
Okay, you can integrateeverything you need to know, and
you can manage your business inone place, and everything step
by step.
We have guides to teach you howto go, where you gotta go, how
to do everything you gotta do.
(04:19):
We have AI chatbots to assistyou if you need the help right
here in the corner.
Everything you could possiblyneed.
But again, we recommend the$497per month plan so that way you
can get the full effects, youget full, full services out of
this when you're paying for the$4.97 plan.
And if you pay us$9.97 a month,then we'll just do everything
(04:40):
for you.
Again, better deal than you'regonna get out of HUDSPA and a
lot of these different agencies.
Okay, so be sure to work withthe Gold Shark Media, build your
American dream, and we will seeyou next time.
Envision gold.
Specifically for these purposes,I like to tell this story.
Year one in business was kind ofI didn't know what I was doing.
Your first year of business canbe your best year if you do it
(05:01):
right, if you're actuallysuccessful at having a large
amount of volume and reallyshowing people who you are.
This is my message innovate, begreat, and build businesses and
be motivated.
And the younger you are, don'tthink YOLO, you only live once.
No, yeah, think like that, butuse it for business, use it for
building generational wealth,build a life for your family,
(05:22):
build something that isworthwhile.
Don't waste a single second.
But it's been busy, it's beenfun, it's been good, and
business has been decent.
I'm excited for certain marketsto emerge, specifically digital
assets, invest in digitalassets.
And when I say that, duediligence, common sense, don't
(05:43):
be stupid, don't move moneyaround too much, do your
research, invest in the future.
If you're under my age, I'm 27years old, been in business a
few years now.
Um, with Gold Shark Media AI, wecreated a CRM, which is a
customer relationship managementsoftware.
And with our software, you'reable to essentially automate
your entire business and scaleit up, track unlimited leads,
(06:05):
10,000.
I think it starts at like10,000, 100,000 leads you can
put in there.
You can get integrations, youcan sync up different things for
your business.
And specifically, we like towork with realtors, contractors,
it kind of works for that best,especially or a marketing
agency.
If you're a marketing agency outthere, um, I understand that.
If anything, I understand themarketing agency grind.
(06:26):
If you're a new marketing agencyand I can help you with that for
sure, I know what it's like towork and build a startup,
especially in tech, where youthink you're gonna make a lot of
money, you think it's gonna bereally easy to make it, you
think you're gonna just be amaster of the game right out of
the gates, but that's just nothow it works, is it?
Business doesn't work like that,and it never will work like
that.
(06:46):
As I continued scaling thatbusiness, Gold Shark Media, as
we continued growing thebusiness.
One thing that was really coolis I learned how to outsource,
and then eventually I learnedhow to hire other people.
And when I started hiring otherpeople, then I hired too many
people, and then I lost a lot ofmoney, and that's never fun.
Don't lose a lot of money, don'tlose money in business, you
(07:08):
know.
Spend as little as possible.
You need to make very, veryrational, practical decisions
that seem boring, you know, thatmight seem disadvantageous to
the business itself, but youneed to stay in business.
That's really the key.
You just need to survive.
You need to survive, you need tonot quit.
For me, I was extremelyoverwhelmed.
(07:29):
That was my experience.
I also had I somewhat struggledbecause I, you know, didn't have
a lot of experience in businessmy entire life.
I guess I did, you know, when Iwas in high school, I sold a lot
of raider cards, what we calledthem for a raffle and football
season, and I sold the most, butwhatever.
I was always a salesman, I wasalways some what of an
entrepreneur, but I never likereally applied it.
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