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December 30, 2024 • 42 mins

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Fortune favors the bold, and this episode is your gateway to becoming a trailblazer in the world of entrepreneurship. We're diving into the essence of achieving the American dream by embracing calculated risks and visionary leadership. Inspired by iconic figures like Elon Musk, Alexander the Great, and Theodore Roosevelt, we challenge you to defy convention and forge your path to success. Uncover the secrets of those who dared to dream big and left an indelible mark on history, and learn how you too can create a legacy that stands the test of time. Enjoy the Top 10 Strategies Millionaires Use to Get Wealthy.

But boldness alone isn't enough. Transform into a "learning machine" with us as we explore the crucial role of continuous self-education in business success. We'll discuss how staying ahead of market trends and mastering financial strategies can give you an undeniable edge. Whether it's understanding the intricacies of the Federal Reserve or diving into recommended reads like "Rich Dad, Poor Dad" and "Atomic Habits," we'll arm you with the knowledge to elevate your entrepreneurial journey. This episode offers a treasure trove of insights on personal branding, leveraging a growth mindset, and the power of strategic learning.

Time is your most precious asset, and mastering it can lead to unparalleled success. Discover the art of effective time management and network-building strategies that distinguish exceptional leaders from the rest. From creating multiple income streams with smart investments in real estate and Bitcoin to crafting impactful personal connections, we provide the tools to optimize your life for greatness. Join us as we navigate the landscape of risk and reward, empowering you to seize control of your future and achieve a life of fulfillment and legacy.

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Episode Transcript

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Speaker 1 (00:00):
The American dream cannot become a reality without
realizing your dream, withouttaking action on your dream and
taking the risk and fighting foryour dream.
And that's the way it really is.
That's the truth about anygreat achievement or
accomplishment in life.
It requires energy and focusand desire, and if you don't
have these things, then it willbe very, very difficult for you

(00:22):
to succeed and to reach thoseplaces, those higher echelons of
success in life, and inbusiness especially.
How do you want to beremembered?
Do you want to be remembered asa risk taker, a hero valiant,
or do you want to be rememberedas one of the average, normal
ones who nobody remembered theirname?
Ladies and gentlemen, welcometo the Brandon Acker Influence,

(00:42):
where I teach you how to succeed, accomplish your dreams and
develop multiple income streams.
Today's episode is the top 10strategies millionaires use to
get wealthy.
Number 10, taking calculatedrisks.
Taking calculated risks is avery important part about being
an entrepreneur.
It's what separates you fromall of the employees in the
world, all the people who chosethe easy way.

(01:03):
What separates you from beinglike everybody else in the
entrepreneurial space is, again,taking calculated risks.
They'll spend their entirelives investing in a 401k.
They'll spend their entirelives investing in a pension,
working at the same place fordecades upon decades until they
can finally pull out thatpension.
But here's the kicker there arepeople making $100 million a

(01:26):
month.
There are people making$100,000 a day.
People are buying Lamborghinisright off the lot.
People are leasing them likeit's crazy.
Private jets are beingchartered like you wouldn't
believe and you can make a wholebusiness out of that.
What if you were to make abusiness out of chartering
private jets?
Now, it sounds crazy, but whatif you were to actually put

(01:47):
yourself around those peopletaking calculated risks?
Well, tesla, for example ElonMusk's company, many of his
companies, but Teslaspecifically has almost gone
bankrupt and out of businessseveral different times, several
.
And what happened?
Well, elon kept going.
Elon kept building the business.
He kept making cars, he keptselling cars, did whatever he

(02:09):
had to do to keep the businessgoing.
If he had to start morebusinesses, that's what he would
do, but he'd sell and he'd makemoney doing it.
So, whether it was throughPayPal's or the boring company,
or whether it was through SpaceX, vice versa, the companies pay
each other right, and this ishow he's able to continue
building and innovating.
You continue creating deals, youcontinue taking calculated

(02:29):
risks.
When you take calculated risks,the world will favor you.
The universe will be in yourfavor, because the fortune
favors the bold.
As once stated by Alexander theGreat, toil and risk are the
price of glory.
But it is a lovely thing tolive with courage and die in
everlasting fame, and that'strue.
How badly do you want to leavebehind a legacy for the actions

(02:52):
and the choices you've made?
Do you want to be a man ofaction or do you want to be a
human being who is just awannabe?
Do you want to be awantrepreneur or are you an
entrepreneur?
Are you willing to take therisk?
Let's also look at the quote byTheodore Roosevelt, the poem by
Theodore Roosevelt.
It is not the critic who counts, not the man who points out how
the strong man stumbles orwhere the doer of deeds could

(03:13):
have done them better.
The credit belongs to the manwho is actually in the arena,
whose face is marred by dust andsweat and blood, who strives
valiantly, who errs, who comesshort again and again, who
spends himself in a worthy cause, who, at the very best, knows
in the end the triumph of highachievement and who, at the
worst, if he fails, at leastfails while daring greatly, so

(03:34):
that his place shall never bewith those cold and timid souls
who neither know victory nordefeat.
Theodore Roosevelt, what doesthis mean to you?
To me, it's clear.
You have to take risks, youmust be a trailblazer and a
maverick, because the Americanway, the American dream, cannot
become a reality withoutrealizing your dream, without

(03:56):
taking action on your dream andtaking the risk and fighting for
your dream.
And that's the way it really is.
That's the truth about anygreat achievement or
accomplishment in life.
It requires energy and focusand desire your dream, and
that's the way it really is.
That's the truth about anygreat achievement or
accomplishment in life.
It requires energy and focusand desire.
And if you don't have thesethings, then it will be very,
very difficult for you tosucceed and to reach those
places, those higher echelons ofsuccess, in life and in

(04:19):
business especially.
How do you want to beremembered?
Do you want to be remembered asa risk taker, a hero valiant,
or do you want to be remembered?
Do you want to be remembered asa risk taker, a hero valiant,
or do you want to be rememberedas one of the average, normal
ones who nobody remembered theirname.
Therefore, never be afraid totake risks.
Be a risk taker, be a maverick,be brave, be courageous.
You take many risks and takethem often, because the brave

(04:42):
man will succeed and prevail.
The brave will be remembered inthe history books.
Continuous learning andself-education.
So you can't be successful inbusiness unless you are a
learning machine.
So one of the things that I'venoticed about entrepreneurs is
that once they start to seefailure at a frequent enough
rate, usually you'll see themstart to die down.

(05:02):
You'll see them start to quit,and this is something I noticed
with myself.
Okay, so I have noticed myselfbecome burnt out in several,
several different businessventures.
It happens.
It's a normal part of theprocess and the game.
However, you cannot be lazy andyou cannot let anything happen
to where it's going to destroyyour business.
You have to make sure you'restaying focused on getting the
sales all the time.

(05:22):
You always have to be learning.
You always have to be learning.
You always have to be readingbooks.
Don't let anybody tell you youshouldn't read books.
Don't let anybody tell you youshould never be educated.
Don't ever let your teachers inschool tell you that you should
never question anything.
Don't let your teachers tellyou that you don't have a mind
of your own.
Don't let them tell you thatyou must raise your hand before
you can ask for permission toleave the room.
Okay, understandable, sure.

(05:44):
Well, brendan, the teacher mustknow where you're going.
Do they have to know thatyou're going to the bathroom?
It's well over to me.
If you truly want to succeed inbusiness, if you truly want to
succeed in entrepreneurship,I've learned that you must be a
learning machine.
You must learn how to adapt,you must learn how to become a
trendsetter, you must learn howto find the most popular ideas

(06:04):
that are happening in yourculture, in your society, and
you must find and exploit themissing gaps.
So what does that mean?
Well, what this means isfinding those gaps that nobody
else has solved yet, thosechinks in the chain that haven't
been linked.
And when you create the chinksin the chain of the armor that
haven't been linked yet, whenyou solve the problems, then

(06:26):
suddenly you become a leader inyour field.
But this doesn't happen untilyou've learned.
So you must go through aprocess of learning.
So, before you can make money,you must understand how to make
money, you must understand whatmoney is.
You must understand where moneycomes from?
Why does money exist?
How does it flow?
What is the idea of a FederalReserve?

(06:46):
What is a 1031 tax deferredexchange?
What is a 363 sale in business?
Do you know what are the rulesif you have an S Corporation
versus an LLC?
How many times do you need tofile every single year?
How many pieces of paperwork doyou actually need to put in

(07:09):
that S corporation tax filing?
A lot, but you wouldn't knowthat until you learned it.
So you need to learn thesethings.
What's the difference betweenan LLC and an S corporation?
So you need to learn all ofthis.
Why is business probably themost efficient lifestyle?
Again, books are my suggestionto you, and some of my favorite

(07:30):
books are Rich Dad, poor Dad,atomic Habits, barbarians vs
Bureaucrats, the Richest Men inBabylon, the Holy Bible,
especially the Holy Bible,favorite book on earth.
It'll give you the most wisdomyou need and it's a historical
textbook, essentially Spiritualas well.
Can you interpret and decipherthe interesting words of the

(07:51):
Bible?
What are some other great booksyou can learn from about
business?
I definitely recommend theAlchemist.
I actually just started readingthe Alchemist Fantastic book
about a young man who wants tobuild an empire.
He wants to become a baker andfall in love with a woman, but
he can't do this and he realizesthat there's so much more to
the world and there's so muchmore about realizing dreams and
fulfilling your personal legacyis what this book the Alchemist

(08:13):
is about.
Have you read that book?
Have you understood what itmeans to realize your legacy and
to chase it actively and totake action?
You must learn before you cando anything and have the dreams
you want.
You must become a learningmachine.
You must continuously learn andbe invested in self-education.
When you start to make money,don't put as much money into the

(08:37):
savings.
Put money into learning, putmoney into bettering your skills
, your understanding of theworld, knowledge.
All of this Because if you canunderstand these things, then
that'll bring you to the nextstep, which is most important
adopting a growth mindset.
So in order to succeed inbusiness, you have to believe in
yourself.
So that's really what we'retalking about this paradox of

(08:58):
the growth mindset.
So the growth mindset ispersonal development,
self-improvement, the stuffeverybody laughs at, right, the
motivational quotes that peopleroll their eyes at.
But listen, at the end of theday, you need this.
If you want to succeed inbusiness, you're going to need
to have some self-motivation,some intrinsic motivation, if
you're going to want a worldwhere you can actually make your
family happy, when you can givethem a life that they want,

(09:26):
when you can give your wife thehouse and the dog and the kids
and the diamond ring and theflowers all the time and just
the basic.
You know everything of yourlife as a man or a woman, but
how are you going to supportthat?
Well, you need to know how togrow, and so one of the keys to
growing in business is again,yes, learning, but also taking
action and taking steps.

(09:47):
There are actionable steps thatyou must take right.
In order to get your firstreview, your first testimonial
for a service business, forexample, you need to do the work
, you need to offer free valuefirst.
So if you don't offer the freevalue, then it's going to be
harder for you to get thosesales.
You always got to have a growthmindset.
You always got to be in amindset that I have to get

(10:08):
better today.
I have to get better today,every single day.
You should be exercising atleast 30 minutes Every single
day.
This is not a three times aweek thing.
This is not a five times.
This isn't a one time a weekthing, this is a seven days a
week thing, and you should tryto do it every day.
Now, eventually you'll find asystem where you know you can
take a couple of days off hereand there, but ideally you
should always want to grow everysingle day.

(10:30):
You should have a routine.
Working out should be a 30minute routine, minimal.
It doesn't matter if it'scardiovascular workouts, it
doesn't matter if it's benchpress, weightlifting, it doesn't
matter if it's any of that.
It can be again.
It can be aerobic, it can becardiovascular, it can be
calisthenics, it can be juststretching, whatever.
You need to be physically inshape.
You need to be mentally inshape, everything.

(10:51):
Your mind has to be a rock.
Your mind has to be an enigmato the outside masses because
everybody thinks they alreadyknow you.
So know that you can grow anddon't let anybody tell you you
can't.
And understand how to do it.
Understand that in order togrow, you must learn.
You must go through the processof failures.
You must go through the processof learning.

(11:11):
So before you can get rich, oneof the most important things
you can remember in yourbusiness is to adopt the growth
mindset.
Let's talk about leveragingpersonal branding.
Personal branding is a verypowerful concept because let's
look at some of our favoriteicons in business.
So we have Grant Cardone heactually just spoke for Donald
Trump.
Good job, grant Cardone.
We also have Tai Lopez, alexRamosi.

(11:31):
I always like to mention thesethree.
These are the gentlemen whotaught me the most about
business, so I always try togive them credit whenever I can,
because I learned a lot of whatI know from them and it helped
me and it changed my lifetremendously.
Okay, so you need to be able toleverage a personal brand.
What is a personal brand?
A personal brand is what peoplesay about you.
It's what people associate withyou.

(11:53):
A personal brand is how peopleidentify you.
Okay, so let's use an example.
Alex Hermosi is the hundredmillion dollar leads guy.
Alex Hermosi is the gym launchguy.
Alex Hermormozy is the dudewith the nose strips right, he's
known for this personal brand.
Now let's go to Tai Lopez.
What's Tai Lopez's personalbrand?
Tai Lopez's brand is all aboutbooks, knowledge, reading.

(12:16):
That's kind of how peopleassociate with him.
And then also they associatewith live streaming.
Perhaps, if you really followTai Lopez, people associate Tai
Lopez with e-learning because hegot famous and big through
selling e-learning courses andhe was smart to do that and so

(12:36):
you should do that.
So you can't do any of thesethings until you've leveraged
the personal brand.
The best business on earth is abusiness about you, is a
business about who you are, is abusiness is about what's up
here in your mind and who andwhere did you come from.
That's a personal brand.
What is your business?

(12:57):
What is your service?
What do you as a human being, aperson, offer to the audience?
That's a personal brand.
Leveraging a personal brand isone of the most important and
critical ways to differentiatingyourself from every single
other entrepreneur.
Because, guess what?
There's a lot of roofingcompanies in the world.

(13:18):
There is.
There's a lot of roofingcompanies.
There's a lot of HVAC companies.
There's a lot of marketingagencies, especially my market
is saturated.
When I go on LinkedIn SalesNavigator, I find a high amount
of competition.
Definitely it's a verysaturated market because you
make a lot of money.
There's a lot of money in thisbusiness and so because of that,

(13:39):
everybody's doing it.
But it doesn't matter who'sgoing to leverage the personal
brand Me.
Who's going to leverage thepersonal brand you?
So, in order to create abusiness that's going to really
work and stand out, you have todefer it.
Differentiate yourself, youknow, because people are going
to invest in you.
At the end of the day, peopleare going to invest in an idea
more than they are some solution, right.

(14:02):
People want goals.
People want to have a realsuccess.
People want results, and sopeople associate the results
with the brand.
Okay, so Lamborghini is a brand, all right.
Apple is a brand you get so bigpeople associate with luxury,
perfection, essentially withthose brands in particular.

(14:25):
So what are you going to do toleverage your personal brand?
I recommend starting a YouTubechannel, organic content on
LinkedIn.
Schedule out some content withChatGPT super easy.
Do it across every singleplatform.
You can Get comfy in yourwhatevers and then just get to
work, because this will be avery powerful way to kick off
your business and to start youoff.
That's what we did for a lot ofour clients.

(14:47):
One of the main things thatdifferentiate our agency is that
we help you create a personalbrand.
So your website, for example,we'll create a brand.
We'll create a websitespecifically just for you as a
person, and then we'll connectyour person with your brand.
Does that make sense?
So we're going to connect whoyou are, your name, with your

(15:07):
business and then boom, now it'spersonal brand, now you're an
individual, now people want justyou, and so the value you offer
somebody can be a much morepowerful lever.
So leverage personal branding.
The long-term vision I like this.
So the long-term vision is very, very important.
If you don't got the vision, ifyou ain't got the distance, if

(15:29):
you don't have the foresight,then you're never going to be
able to truly, truly accomplisheverything that God put in your
mind.
You must understand that inorder to succeed, you need to
have the vision.
Nobody really sees what theywant, nobody knows or realizes
their own goals, and this is avery big problem for an

(15:50):
entrepreneur.
If you're an entrepreneur andyou don't have a clear directive
and a clear line of laser focusand attack, then it's going to
be hard for you to execute onthose exact goals.
So make sure that on your wayto success, make sure that on
your way to building your firstempire, your first business,

(16:10):
understand that you need to have.
You, as the CEO, are thelong-term vision.
You, as the CEO, are the vision.
Okay, let's remember Steve Jobsand all of his team who hated
his guts, and I'm not going tocommend him for necessarily
being an a-hole.
However, steve Jobs was anextraordinary leader who was
well-respected and admired,despite his very mean aggressive

(16:33):
nature towards other humanbeings.
Despite that, he was highly,highly respected and people
worked hard for him because theyalso feared him.
But that's a whole differentstory.
You know, steve Jobs had thelong-term vision and that was
the difference.
He wasn't.
Steve Jobs knew nothing aboutiPhones.

(16:53):
Steve Wozniak was the originaltechnical engineer for the
iPhones.
Steve Jobs was the visionarybaby.
Steve Jobs was the eyeballs, hewas, he was the mind, he was.
Steve Jobs was the eyeballs, hewas the mind, he was the
focused, just, he was the vision, the future for Apple.
And it's a fascinating thing tolook at that and to see a man
who, just because of hiscreativity, his mind, his brain,

(17:21):
where he wanted to go, he wasable to run the entire company
without knowing anything aboutengineering.
Essentially, I mean, he did.
He knew a lot about engineeringand programming and things like
that, but, you know, not asmuch as Steve Wozniak and his
entire support and technicalteam, right, so Steve Jobs was
the visionary.
Because of this, he wasidentified as the face, the
visionary, the focus.
People thought Steve Jobs wasinsane for a lot of the

(17:42):
advertisements he would put outbecause typically they would be
rebellious against the system.
In his Think Differentlycampaign specifically, he had
quite a few differentcommercials where they had
focused against a tyrannical,authoritarian society.
A utopian society was the themeof his advertisement and the

(18:04):
entire team, the entire board ofApple hated, was the theme of
his advertisement and his.
The entire team, the entireboard of Apple, hated this.
They hated his advertisements.
But guess what?
The world loved them and itworks.
And today that's all we do iswe watch Apple and we study
Apple for how to market a brand.
So we need to really focus onhow important it is to truly
have that long-term vision,cause if you ain't got the

(18:25):
long-term vision, you ain't gottomorrow.
Another example of anentrepreneur who had great
long-term vision would be ElonMusk.
Since a very young age he wasbuilding companies Mark
Zuckerberg building companies.
At a very young age he knewexactly what he wanted to build
with Facebook once he had workedwith the Winkervoss brothers
and taken some of theircreativity from harvardedu and

(18:46):
he turned it into his own thingfacebookcom, which was
originally the Facebook.
Quite interesting.
Elon Musk's long-term visioncreated the most wealthy
entrepreneur on planet Earth.
Warren Buffett created along-term vision with his
investments.
He knows every single time hemakes an investment, he's

(19:06):
thinking 40 years out, 50 yearsout.
Most people are only thinking20.
Most people aren't eventhinking 20 years out.
Most people are thinking aboutfive years out, and so that's
the difference.
That's why you need to have thelong-term vision.
What makes you different thanevery other employee, what makes
you so different from everyother entrepreneur, is going to

(19:29):
be the long-term vision andwhether or not you're willing to
stick to the vision, becauseyour vision might change over
time, especially with thingsthat happen in your life the ups
and the downs, the ups and theflows.
So how will you handle it?
I've creating multiple incomestreams, very important for your
business.
So one of the first things Irecommend doing for most
business owners who are startinga business and you started

(19:49):
making some money in yourbusiness, I would definitely
start investing in gold, rothIRAs, bitcoin ETFs.
I'd start rolling any kind ofprofit you make into some kind
of cashflow generating assets.
So you know, bitcoin may be alittle risky but probably going
to get a high return.
But if we're talking about safeinvestments with your profit.

(20:12):
Again, I'm not a financialadvisor.
This show is completely forentertainment and educational
purposes only and just fortalking about my own experiences
and my own preferences andspeculations.
So this is a speculation, but Itruly believe in what I like to
do.
I like to invest in REITs realestate investment trusts for
every single time that I make asale, so any kind of money I can

(20:33):
put into something like a realestate investment trust,
anything that can make me somecash flow.
You know there's severaldifferent dividend stocks you
can go to.
On Vanguard, I like VOOGspecifically because that's the
S&P 500.
That is the top 10 companies inthe world all combined.
So I recommend that.
And then there's also, like Isaid, cryptocurrency, which is

(20:56):
also a great bet.
And then gold Gold, especiallytoday, in 2024, right before the
market's about to completelytank.
I recommend that because gold,according to Jim Records, is
projected to go up to about$5,000, in between $5,000 and
$15,000, according to JimRecords, who worked for Wall
Street and who worked for theCIA, allegedly.

(21:18):
So what are you going to do withyour investments?
It's up to you.
Again, make sure you get afinancial advisor, be smart.
Don't just trust Brendan Ackerwith everything that he says.
I'm not a financial advisor.
I am an entrepreneur, I'm afounder and CEO.
That's all.
That's all I do is I startbusinesses, I buy businesses, I
invest in businesses and that'sabout it.

(21:39):
So I have my own style.
But I am not a financialadvisor legally.
So make sure that you speakwith a financial advisor you can
trust and who you believe cantake you to the goal, the places
that you want to go.
All right, one of the other goodinvestments you need to invest
in if you can, if you have thecapital invested in real estate.
So what you need to do withyour business is, through your

(22:00):
business income, you need todevelop a real estate LLC and
start taking your profits andflowing them into all of those
real estate, all of the realestate.
So that's a good strategy tomake sure that your businesses
always make money.
So as you start to scale, asyou start to grow your business
assuming you have no money inthe business and you've only
made maybe 10 grand at thispoint I would immediately start

(22:22):
to invest in real estateinvestment trusts.
I would really start to investin any kind of real estate that
you possibly can.
So, once you can make sure thatyou're investing in real estate,
investment trusts or justregular real estate, definitely
recommend this, because you needto be able to have cash flow in
your business in order to keepthe business going.
Very important concept, veryimportant step to actually
growing something that'sworthwhile.

(22:42):
And so, if you want to grow abusiness, cash flow, multiple
streams of income right.
So you don't want to just sellmarketing, you want to also sell
a book, you want to also writea movie, you want to also sell a
screenplay.
Make sure that you're alsoselling t-shirts, even if it's
print on demand.
Sell AI art, sell all thisdifferent shit.

(23:04):
Sell whatever stuff and flip iton eBay.
Be creative, make money.
Spend all your day thinkingabout this stuff, because, as
you do start to think aboutmultiple streams of income,
suddenly you're going to havelike 15 different streams of
income and you're going to losetrack of them, like I have at
this point.
I have literally I don't evenknow how many different streams

(23:25):
of income I have.
How about you be more?
How about you want to make somemoney?
How about you want to make someriches?
At the end of the day, I focuson success.
Multiple streams of income issomething that I have achieved.
I have so many streams ofincome again I can't even keep
track of it.
So when you get to that point,ladies and gentlemen, make sure
that you start finding ways tomake money work for you.

(23:46):
Don't work for money.
Make money work for you.
A lot of billionaires andmulti-millionaires will tell you
different strategies thatworked for them and eventually
you're going to find your own.
What you're going to do isyou're going to learn from other
successful entrepreneurs inbusiness and you're going to
kind of take little pieces fromwhat, from how they do things.
Then you're going to make itinto your own thing.
And that's kind of how Ilearned to become a great police

(24:06):
officer.
Right, I studied other policeofficers and kind of what they
did and how they did the job,and then I kind of made it into
my own way and just you know, Ihad my own style eventually.
And that's how every cop learnsto become a cop or whatever it
might be.
If you're a teacher, whetherit's a farmer, you know you
watch others and how they do it,and then you see how you could
make it better and make itbetter.

(24:31):
And that's truly the idea ofbuilding something truly amazing
.
So diversifying assets whythat's so important in
investments.
You know it's an unpopularopinion.
Again, diversifying assets isan unpopular opinion to me
because I truly do believe,similar to Andrew Carnegie, you
need to put all your aids in onebasket and watch the basket
grow.

(24:51):
However, ray Dalio would havean opposing view to that, where
he says his principle ofinvesting is to diversify.
You need to own some gold.
You need to own some Bitcoin.
You need to own some XRP.
You need to own some realestate investments.
You need to own a couple REITsreal estate investment trusts.
You should own some stock inthe S&P 500.

(25:14):
You should own a Roth IRA.
You should own something that'smaking you money.
You should own a business that'smaking you at least $20,000 a
month, and that's how you makeactual success.
That's how you make an actuallife for yourself, and that's
the lie that they didn't teachyou in school.
The lie that they neverrevealed to you in school was

(25:35):
that you were learning to becomean employee your entire life
and to never truly live.
The only people who are able tolive their lives in peace are
the CEOs who figured it out,whether or not you want to
believe that or not, but theCEOs are the ones who have most
of the power, and it's just thetruth, because if you look
around the world today, who arethe most powerful people on
earth?
They're all entrepreneurs.

(25:56):
They're all CEOs.
Okay, because the CEO fightsoutside of the lines.
Ceo creates the world we livein.
The entrepreneur creates theworld we live in.
So, in order to do this, youneed to diversify assets across
all fields if you can, and soit's an important thing to be
able to invest in gold, the USdollar, invest in real estate,

(26:17):
invest in Bitcoin, all of it.
You need to have thediversified assets, and I do
believe that it's a morepractical way to slowly but
gradually and surely, generatewealth over time.
Now, if you're more of a risktaker right back to step number
10, taking calculated risks thenin this case, diversifying

(26:40):
assets might not be such a greatidea.
In the case of takingcalculated risks, perhaps you've
done so much research on XRP orBitcoin, or you see the trends,
you see the way things aregoing and you just put
everything in there, but maybeyou sell your house, maybe you
put your house into it.
You put like, you put your$300,000 house, you sell it.
I mean this would be crazy, butpeople have done this.

(27:02):
And yet you take that $300,000,you buy Bitcoin with it, but
where do you think that $300,000in Bitcoin is going to go?
So you need to have adiversified investment portfolio
, because if you're diversified,then you can have a much more
broad range of success.
When one thing goes down,another goes up.
If you own gold, for example,lots and lots of gold, if you

(27:24):
own enough Bitcoin, but you haveno money, no US dollars, well,
guess what would happen in thenext few years?
You're going to make a lot moremoney because the US dollar is
going down right, us dollar isgoing down.
And then cryptocurrency isgoing up, because digital assets
are the future, whether or notwe want to agree with it.
You go to an airport it's alldigital.

(27:45):
You go to most events alldigital, and it's just going to
get more and more ramped up astime goes on.
So how are you going to adaptand endure to the times in order
to benefit your life?
Diversify, baby.
Diversify.
Delegating yes, delegating tasksand automating tasks is such a
powerful tool.

(28:06):
So how do you do this?
Why should you do this?
Well, delegating and automatingtasks and responsibilities.
Well, one might ask, why can'tI just do all the work myself?
Well, that would be foolish one, because now you're working for
money, right?
You're working in your business.
That's not the point of beingan entrepreneur.
The point of being anentrepreneur is being able to be
free, flexible and free flowingwith your ideas, so that way

(28:28):
you can build a life you wantand you can create the future.
That's the idea for me of anentrepreneur, at least.
I don't know how you see it,but that's how I see it.
Being an entrepreneur, youshould want to build the world,
you should want to build thefuture, and so if you can focus
on that, then you're going tostart really wanting to delegate
responsibilities and automatethose tasks more.
And once you get good at thisand I'll tell you right now

(28:51):
warning, warning, warning.
Not a financial advisor you haveto be very smart about when you
do this, or else you can becomebankrupt very fast you can run
up credit cards really fast.
I did this.
I ran up two credit cards Onewas a business credit card and
one was my personal credit cardRan them both up.
Guess what Zero profit out ofthat.

(29:12):
So I had hired a CGO.
He did a very good job for themost part.
He did all the tasks I askedhim.
He was very good, but everybodyelse that he had hired and
again it wasn't his fault we didnot have a lot of funds to
invest in this team soessentially and again I was
doing everything wrong too I wastrying to hire like 14 players

(29:33):
on one team for like peanuts.
I was basically paying them aslittle as I possibly could off
of Upwork and this did not workfor me.
Nobody worked for me.
Actually.
They came to the meetings.
Half of them would come to themeetings our Zoom meetings that
we would schedule every singleMonday.
Half of them would show up andthen one or two people would
actually do some work and itwouldn't be that much work.

(29:55):
Why do you think that is?
Why didn't they do work for me?
Why didn't they want to workfor me?
Well, it's because I didn't paythem enough right?
We paid them the bare minimumamount, and so you're often
going to get what you pay for.
So the funny part is my besttalent that I had hired.
I had paid him the best.
I was paying him about 35bottles an hour, $35 an hour.

(30:18):
I was paying him $35 an hourand he was working about I think
it was eight hours a week, offof Upwork.
I was keeping it pretty short,I was trying to minimize
spending and this worked great,fantastically.
Again, he did everything I said.
But all of the people I had himhire for the cheapest, the
lowest bidders, essentially theydid nothing for me.
They did not get any resultsfor me.

(30:39):
They hardly even worked.
And I listen they, you know,they tried a little bit, some of
them, but a lot of them didn'teven try at all, and it's
because why would they?
You know cause, again, wouldyou work for $7 an hour, $10 an
hour, $15 an hour, maybe 15,right, but you know, typically

(31:01):
that's all we were able to paythem for, and so, versus getting
paid 35 bucks an hour, how muchharder would you work for
somebody?
You'd obviously work harder forthe guy who's going to pay you
$35 an hour, right, and sothat's kind of the problem and
that's kind of the issue that Ihad run into when I was
delegating and automating tasks.
I had run up two differentcredit cards, six grand about I
had spent on a team and theywere the worst team ever, when I
really should have justinvested all my money in this

(31:22):
one player who was my bestplayer on that team and was able
to just get things done bestplayer on that team and was able
to just get things done.
You know, I couldn't imagine,if I just had that money back at
that time and if I could justrewind, how much faster we could
have scaled if him and I hadjust grown that together and if
I had just paid him and justavoided all the extra expenses.
So you have to learn this.
This goes back to step numbernine, where you have to be

(31:47):
involved in learning all thetime, continuous learning and
education.
You're constantly going to bemaking mistakes.
Money's going to be going outthe door if you're doing things
right in your business, ifyou're innovating, if you're
trying to build new things, ifyou're trying to become better
in your business.
So that's why it's so importantto make sure that you're
delegating tasks and gettinggood at it, learning how to do
it correctly, because when I didlearn how to do it correctly,

(32:14):
when I learned that paying forthe most expensive talent is
oftentimes the best ROI, then Istuck with that and I learned it
and never made the samemistakes I did with hiring 14
people at like 10 bucks an hour,right, the minimum I was able
to pay them.
I mean, I would have paid themmore if I could right.
Obviously I wasn't trying to becheap, but it was just all I
was able to afford at the timewhen I was starting the
businesses.
So now we've scaled up to acertain point to where we can

(32:36):
spend more on ads and I can havea very small team.
But I like a small team and thereason for this is because they
will work harder for you.
Again, warren Buffett only hasthe same exact people working
for him that he's worked withhis entire life at Berkshire
Hathaway.
Think about that.
Why?
Because it's trust.
It's cheaper.
At the end of the day, heprobably pays them extremely

(32:58):
well, but it's a smaller team.
It's not hundreds and hundredsand hundreds and hundreds of
employees.
It's a smaller team, compact,loyal, an army.
Quite honestly, it's an army.
It's a special forces squadron.
It's almost what it's like whenyou look at Warren Buffett's
team at Berkshire Hathaway.
His entire life they've beenhonored, they've been working

(33:19):
their asses off for the guyBecause, one, it pays him well.
Two, they have a loyal positionthere and according to Warren
Buffett.
This is one of the beststrategies to getting a
profitable business.
Over time, me and Charlie hadlearned this your network is
your net worth.
This is often said, and it istrue to the fullest degree.

(33:41):
No-transcript, in particular.
Face to face, handshake tohandshake, like, you can touch
the human being.
You can actually touch themright.
You can actually see their face, you can smell their breath.
That is a real interaction thatwill make you money.
That's the secret.
Nobody wants to listen to.
Everybody's an introvert today.

(34:01):
Everybody's on their phone.
Everybody's so disconnected anddetached from society that we
just want to be on our phonesand do business through our
phones.
But guess what?
Millions of people are doingthat already.
We're all annoyed by oneanother.
People don't want to talk onthe phone.
People don't want to hop on aZoom call.
At the end of the day, the bestbusiness deals are going to be
the ones where you're talking topeople face to face.

(34:22):
You can smell their breath, youcan touch their skin.
Those are the best, absolutelythe best business interactions,
because it's so sacred.
The best business interactionsbecause it's so sacred, right,
like even the NSA can'ttechnically hear you when you
think about it.
Right, of course, that's ifyour phone's not on you and if
you have no other technology andsatellites aren't working at
their full capacity.
I mean because we do have somepowerful technology.

(34:43):
I mean, us military is prettyunstoppable, but they make it
look like we're not, but we havesome very, very, very powerful
shit today.
Anyways, I digress.
So you need to build a powerfulnetwork If you want to be
successful and rich and if youwant to have a business that
makes money for you, if youdon't want to be an employee
that makes somebody else rich,then you need to have a network

(35:04):
of people that can help make yourich.
But you know, some people mightthink well, you should just
join a network, join a networkof people that works, that can
work.
But what works even better thanthat is to build your own
network.
So what I started doing forexample, what's been working for
me a lot of the clients I'vegotten for Gold Shark Media the

(35:25):
first thing I'll do is I'llbring them on for a podcast
interview and I'll let them telltheir story, let them talk
about their life and why theygot into business,
entrepreneurship, why theywanted to start their company.
What does it matter to them?
Why is it important for theworld?
And you let people tell theirstories.
You give them a chance to goviral on YouTube Again.
We don't have many peoplewatching our YouTube channel.

(35:46):
We have a small YouTube channelright now.
We're not huge.
I'm not advertising the channelyet.
We'll be advertising it more.
I got plans, baby.
We're going to be growing withthe YouTube channel.
I got plans.
However, what's worked for meis building a powerful network
and, through my podcast guests,is really turning those into
clients over time.
Nurturing those leads intoclients, because that's a great

(36:07):
way to get in the game anddifferentiate yourself.
Again, being different thanevery other entrepreneur,
because every entrepreneur wantsmoney.
Every entrepreneur wantsfreedom.
Every entrepreneur wants abetter life.
That's the whole reason we allbecame entrepreneurs.
We want more.
The challenge is too great.
We have this need to succeed.

(36:27):
Most important strategy forsuccess is time management.
So in your life, there are manythings that are going to hold
you back and stop you fromchasing your goals, from even
realizing your goals and theneventually capturing them.
There are so many distractionscapturing them.

(36:53):
There are so many distractions.
You are covered in this world.
This world is covered inentertainment, curtained and
blanketed by entertainment.
Our eyes are completely alwaysjust closed and shut, and that's
the problem is that most arenot awake.
But that can also be good foryou as an entrepreneur, because
most are not awake, because moststill believe that there is a
system that works for them andyes, there is.

(37:16):
It's your system, it's yourbusiness.
Truly, at the end of the day,your business is going to be the
solution for your client.
So this is why you do need totake your client seriously.
For one, you need to make surethat you want to give them the
best possible results, becausethose will be the people who pay

(37:36):
you later and put food on yourtable.
So one of the main reasons it'sso important to manage your time
is because everybody wants yourtime and because we don't have
a limitless amount of time.
You know, we go to work formoney.
That's why people go to a jobfor money.
But that's not what rich peopledo.
Rich people don't go to workfor money, we go to work for
time.
So how do we do that?
How do we work for more time?
Well, we make money work for usby making money work for you.

(37:58):
Right, investing in those cashflowing assets, by focusing on
your goals by getting thingsdone, executing and taking
action and getting on the laptopevery single day and you're
really getting things done right.
You're filming YouTube episodes, you're actually posting stuff,
you're texting, you're on salesnavigator, you're sending DMs,
you're doing whatever it takes,you're creating graphic designs,
you're doing free video editsfor potential clients, whatever

(38:20):
you could possibly do togenerate some wealth for
yourself so you can make abetter life.
This is so critical.
This is so critical because ifyou don't master your time, this
is so critical because if youdon't master your time, then
your time will go to somebodyelse and their time will be
managed fine, but yours will beworking for them.
Manage your time when you're,when you get home from work.

(38:40):
If you have a job you got nomoney, you know, but you want to
build a business as soon as youget home.
And if you're too tiredBullshit.
You're not too tired, you'rejust too lazy.
Get on the laptop, get to work,get something done, make some
kind of progress.
Don't let the outside worlddistract you, don't let the
negative things distract you,don't let anything distract you.

(39:01):
No matter the mood you're in,good or bad, the same amount of
work should always get done,even if it's just an hour, but
if it's an hour of straight workjust every single day, getting
something done, I guarantee youyou will be in a better position
to succeed.
Manage your time.
How does that mean?
How do you best manage yourtime?
Well, are you working out andstaying physically fit, too,

(39:23):
within your 24 hours?
As Arnold Schwarzenegger said,we all have 24 hours in a day.
How are you spending your 24hours?
You should spend a little bitof your 24 hours working out,
getting physically fit andstronger every single day,
making sure your body isequipped for hell when it does
come, if and when it does come.
And then you should also bereading, spending time

(39:43):
perfecting and learning andstrengthening your mind, your
brain.
Because guess what, when you'reold, what are you going to have
when you can't move around andwhen you can't bench press 315
anymore, when you can't squat585?
What are you going to do whenyou can't deadlift 615?
Well, your brain is going to beall.
You really got your mind.
Hopefully, your family you'llhave too.

(40:04):
But as you get older, you needto assume that you might be the
last one in your family to live.
You need to assume that youmight be the last one in your
family to live.
So what does that mean?
You need to have a strong mind.
How have you managed your timeup to that point?
You know, because managing yourtime can give you more life or
less life.
Managing your time what are youspending your time doing?
Smoking cigarettes?
Or are you spending your timeworking?

(40:27):
Are you spending your time withyour friends at the clubs?
Are you spending your time onyour laptop trying to figure out
how to code, even though you'venever known how to code in your
life?
What are you spending your timedoing Time management?
If you want to have a successfulbusiness, if you want to grow
your business to millions, youneed to master the clock.
You need to master time.
The sands in the hourglass arealways running out.

(40:49):
You need to ask yourself againhow do you want to be remembered
?
What are you going to achievein this world and what are you
going to do with that timeyou're given?
You never let time go to wasteAgain.
I could have a heart attack infive seconds and just die, and
this could never get released.
You have to understand thesethings.
If you do not understand thesethings, then imagine how much

(41:09):
harder your life would actuallybe.
Ladies and gentlemen, thank youfor watching this episode of the
Brennan Acker Influence.
I hope we made you a little bitsmarter and helped you out in
your business process a littlebit.
I understand it's a grind whenyou're going and when you're
trying to get to the next level,but don't give up.
You never quit, becauseeverybody wants you to quit.
Everybody wants you to beaverage, everybody wants you to

(41:30):
be less than what you know youcould be.
So fuck that, fuck them.
You fucking go get yourgreatness, go get your success.
Chase the life you want.
Chase the life you know youdeserve and you could have.
Be the leader you know Godcreated you to be.
Don't let the haters win.
Don't let the evil ones win.
What is the evil ones?
Well, haters win.

(41:52):
Don't let the evil ones win.
What is the evil ones?
Well, that's a whole notherYouTube episode.
Perhaps you can answer that foryourself.
But are you going to be good?
Are you going to be evil?
Are you going to be successful?
Are you going to be a failure?
Are you going to sink?
Are you going to swim?
Are you going to make money andmillions of dollars?
Are you going to be left withnothing and shambles and regret.
How will you live your life?

(42:13):
Stay prudent, stay powerful andstay wealthy.
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