Customizable Judaism

Haggadot.com

Featuring: Eileen Levinson, Founder and Executive Director
Haggadot.com is part of Custom & Craft, a nonprofit design lab using technology, art and new media to imagine new formats for engaging with ancient traditions. Founded in 2011, our online platforms Haggadot.com and Custom and Craft make home-based Jewish ritual accessible, meaningful, and diverse – giving individuals of all faith backgrounds the tools to create for themselves and to discover the other creators in their community. 

Judaism can be beautiful and welcoming. Haggadot.com believes Judaism can look and feel that way too. They envision a world in which every Jew, and the Jew-curious, regardless of background, can find a place for themselves in Jewish life through thoughtfully-designed products and media.

They believe that Passover is primarily an exercise in empathy. At the seder, we tell the story of Exodus as though we personally exited Mitzrayim, or “the narrow place.” Haggadot.com’s core values emphasize how a deep personal connection with the Passover story drives empathy. Read more here: https://www.haggadot.com/values

Haggadot.com is a design lab for the Jewish community, experimenting with technology, media and user experience to imagine new formats for engaging in ancient traditions. Their platforms, Haggadot.com and Custom and Craft enable over 500,000 users annually to make their own haggadahs and other DIY materials for Jewish ritual. They facilitate new product development through collaborations with leading Jewish organizations and thinkers across a diverse spectrum of perspectives.

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