Episode 172-In this compelling episode of The Build Zone Podcast, brought to you by Optiline Enterprises, we sit down with JR Butler, the dynamic CEO and Founder of The Shift Group—a company redefining the way we think about performance, leadership, and organizational growth. With a career forged at the intersection of elite sports, business development, and personal mastery, JR brings a unique blend of intensity, insight, and inspiration to every conversation.
From his days as a Division I athlete to building one of the most forward-thinking performance coaching firms in the country, JR shares how his journey led to founding The Shift Group, a company that partners with high-performing teams and individuals to unlock sustained success—both professionally and personally.
We dive deep into JR’s vision of “holistic performance”—where mindset, habits, and culture collide to create real impact. He breaks down the mental frameworks that help leaders become more intentional, teams become more aligned, and organizations build winning environments. Whether you're a business owner, coach, executive, or emerging leader, JR’s approach to personal excellence and team development will challenge you to think bigger and operate with greater clarity and purpose.
Tune in as we talk growth, grit, culture, and the importance of showing up as your best self—every single day. JR’s energy is contagious, his insight is actionable, and his mission is clear: help others win the internal game so they can win in the real one.
Listen to the official podcast of @Associated Builders and Contractors of Massachusetts here >> https://www.abcma.org/Membership/The-Build-Zone-Podcast
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