In this episode of The Builders, I sit down with Andy Gersberg, co-founder of Bracket, to unpack how businesses can not only survive but thrive during massive tech shifts—like the one AI is bringing right now.
We talk about what it means to adapt, drawing on Andy’s journey from building Flash websites to pioneering what he calls GEO (Generative Engine Optimization)—a next-gen evolution of SEO tailored for AI-first platforms like ChatGPT.
Andy shares how his agency is helping clients get found by AI, not just traditional search engines. It’s a fascinating look at where digital strategy is headed and what builders like us can do to stay visible, nimble, and resilient.
Key Takeaways:
- Adaptability is survival: Just like the Flash-to-HTML5 transition, businesses must shift fast to meet new demands.
- GEO is the new SEO: If your content isn’t being picked up by AI models, you’re missing the biggest search funnel of the future.
- Think like AI: Create content that answers specific questions—structured data and LLM-ready formats help AI find you.
- AI is a copilot, not a threat: Use AI to elevate your offerings and scale what your team can do.
- Build infrastructure for the future: From firewalls to content strategy, ensure your site is AI-accessible and ready for the next wave.
Whether you’re building a solo business or scaling a full-blown agency, this episode is packed with insights on how to evolve before you’re forced to.
So grab that coffee, and let’s dive into the nuts and bolts of future-proofing your business.
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.