Building a Business: Progress Through Experimentation and Action – My Story

In this solo episode, Matt takes you behind the scenes of his entrepreneurial journey—from artist to affiliate marketer to agency founder. Through real stories and personal reflections, he breaks down how experimentation and taking action have shaped every phase of his growth. From launching websites in the early 2000s to dealing with modern shifts like AI replacing client work, this episode delivers a candid look at what it really takes to build and evolve over decades.

Key Takeaways:

• Success rarely comes from a grand vision—it emerges from action, iteration, and feedback.
• Every stage of your business (and life) can be improved through experimentation, whether that’s launching a product or tweaking your website’s design.
• Matt shares how a single guide created for a niche PPC forum led to a full-fledged online business, highlighting the power of relevance and community.
• He reflects on the evolution of his web agency and product brand, Unified, built step-by-step through testing and refinement.
• AI isn’t just a threat—it’s an opportunity. Matt talks about how he’s embracing AI internally, and how it’s shaping his future services and consulting plans.
• Growth is not static—it’s built through continual learning, adapting, and taking small but meaningful actions.