HEFNERS PERSONAL PHOTOGRAPHER - 30 YEARS as PLAYBOYS CREATIVE ART DIRECTOR

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LARRY LOGAN worked with HEFNER & PLAYBOY for close to 30 years.

Logan began his career as HEFS personal Contributing Photographer from 1977-1984 and then was named "Vice President, Creative Director" in PLAYBOYS ENTERTAINMENT GROUP from 1984-1994.

"I transitioned to the VP Creative Director position in the early days of the new Entertainment Group. I had extensive background in marketing and design, separate from my professional photography career, which gave me the expertise to take on this role.

How were you able to secure your photographer position at Playboy in 1977?

"Kerry Morris was the Playboy Studio West manager and knew of my professional (outside) work during my student years at Brooks Institute in Santa Barbara and earlier at the University of Arkansas. During both degrees I did off-campus professional assignments for major magazines resulting in over 500 magazine credits."

"Kerry invited me to join initially to assist and learn from the other photographers then to work with HEF as a photojournalist for the magazine. Although I did some nude shoots, more of my focus was on serving as HEF'S personal photographer and photographer of the Playboy Interviews, all the Mansion events, traveling with HEF."

"I transitioned to the VP Creative Director position in the early days of the new Entertainment Group. I had extensive background in marketing and design, separate from my professional photography career, which gave me the expertise to take on this role."

What was the biggest take away you took from working so closely with HEF?

"How to stretch and push myself in any project with him. As he said to the designer of Playboy
Mansion West, do your very best and that is the minimum I will accept. How to not accept
anything less than the maximum effort from my staff and contributors I hired."

"I would have my 1pm calls with HEF.  When answering the phone it was always like stepping up to bat at the World Series.  I had to be on my best game, each and every time. Although he was demanding, he always gave an allowance when he could see I was pushing hard to make his directive come through.  Loyalty was of paramount importance."

"The level that he forced me to achieve has stayed with me throughout my career. It also made it difficult with leading other creative teams after Playboy, as it took a certain sacrifice and drive that my team at Playboy certainly had, but was beyond what others c

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