Cindy Rackowitz joined Playboy in 1986 and stood at the helm of Playboy Promotions for 16 years, as the Corporate Vice President of Promotions ( all divisions-worldwide ) and as the President of Playmate Promotions & Modeling Agency.
Cindy held a very important position with great significance in the 1st decade she was with Playboy. The role was a tough one and a huge challenge as Playboy entered the nineties and had to build a “dot com” division with an impressive online presence. It was well executed and challenging with its 40 years of archives but none the less achieved.
The company needed a New York based Public Relations professional to rebuild its image after Newsweek ran a cover story featuring Hugh Hefner & Carrie Leigh - his long term girlfriend at the time. The Headline Read: The Party’s Over. The Clubs Closed.
Magazine circulation was dwindling. All signs of changing times in the 80s. The PR team had to manage communication with multiple constituents as Playboy Enterprises changed its business model. Subscription sales over single copy sales was the primary focus while also aggressively building its entertainment focus into premium cable tv & video. Essentially building its global presence.
Cindy also had the incredibly task of "managing down" a gigantic staff as the company streamlined its operations.
In 1988 to 1989 Playboy saw more good news than bad news with a successful 35th anniversary strategy & execution. It was at this conjecture - Christie Hefner was appointed CEO of PEI.
Cindy shares her very fond memories of the nineties when Hef moved relocated her to Los Angeles. "He wanted the image driver under his wing" as Cindy shared.
Today Cindy runs the non-profit foundation she founded: Fit 4 The Cause provides diverse exercise and nutrition education programs for low-income communities, vulnerable children, at-risk teens and fragile seniors in Ventura, Simi Valley, Conejo Valley and the San Fernando Valley.
Thank you to Cindy for taking the time to go down memory lane with us!
To learn more about Fit for the Cause: Click Here:
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Corinna and Echo
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