The Business Behind Small Business
Owning a business has lots of moving parts. Each show will help you break down owning a business into smaller, easier to understand parts, and help you feel more empowered in your goals. Have a show idea Or want us to give your comment airtime? Shoot us an email: thebusinessbehindsmallbusiness@gmail.com Make sure you don't miss a podcast by clicking that follow button!
Episodes
89. This episode delves into the psychology of pricing, exploring how businesses can confidently adjust their pricing strategies without losing clients. It discusses the emotional aspects of pricing, the importance of aligning pricing with perceived value, and how companies like Apple have successfully implemented these strategies.
Key Topics:
- Pricing communicates value; low prices may imply low value.
- Restructured pricing changes...
88. Is it time to re-brand your business? How do you know? Today, this episode covers the why, when, and how to re-brand your business!
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Our podcast is originally a video podcast, so see us on YouTube or Spotify too.
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Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of intere...
87. Creating service packages for your small business may be one of the hardest things to do! Sevana and Tiffany tackle how you create service packages in today's episode and how to convey your value to your clients!************************Our podcast is originally a video podcast, so see us on YouTube or Spotify too.************************Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessb...
86. How does the demise of DEI affect small business? What to do if you are a government contractor in 2025? How to know what profit margins should you have? How much does your payroll really cost you? Today, Sevana and Tiffany talk a little bit of everything in business.
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Our podcast is originally a video podcast, so see us on YouTube or Spotify too.
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Got questions or have a topic you wa...
85. We recorded this episode just before inauguration where tariffs were a mere speculation, little did we know that so quickly thereafter, it is now a reality. In today's episode, we talk about the real-life impact that tariffs can have on your small business and ways to prepare for the downstream effects.
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Our podcast is originally a video podcast, so see us on YouTube or Spotify too.
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84. Sevana and Tiffany explores the differences in how men and women approach power and status in business. There is a very fine balance between being competent and likable, how your power and status is impacted of cultural influences, and the necessity of self-awareness in navigating the business landscape.
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Our podcast is originally a video podcast, so see us on YouTube or Spotify too.
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#83. Trump. Harris. Harris. Trump. How does their plans impact you as a small business owner? That's the center of today's episode - breaking down the main parts of each candidate's plans for taxes and the economy so you can make the vote that is right for you!
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Our podcast is originally a video podcast, so see us on YouTube or Spotify too.
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Got questions or have a topic you want Se...
#82. Alfred Peet changed the way Americans experienced coffee, paving the way for his first shop in Berkley, California. But he didn't only define the customer experience for his own stores, he also helped 3 co-founders learn how to brew coffee for a shop they will start in Seattle, WA that will end up being a well-known coffee business all over the world.
Today, Sevana and Tiffany take a lesson from the business story of Peet's ...
#81. Find out about how Duns & Bradstreet came about and learn how to build your business credit score on today's episode withSevana and Tiffany.
Topics in today's episode includes:
- Why your business credit score matters
- How to build your business credit score
- The origin story about Duns & Bradstreet
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Our podcast is originally a video podcast, so see us on YouTube or Spotify too.
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#80. Inspired by the viral rise of Sabeer Bhatia and Jack Smith, founders of Hotmail.Sevana and Tiffany talk about how to build a referral village to grow a business.
Topics in today's episode includes:
- What is a referral partner and how to meet one
- How to build your own referral network
- How to do 1:1 for referral opportunities
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Our podcast is originally a video podcast, so see us on YouTube or Spoti...
#79. Starting with the story of today's spotlight entrepreneur Franklin Clarence Mars, founder of the chocolate candy company Mars Incorporated,Sevana and Tiffany talk about the complicated dynamics of doing business with family.
Topics in today's episode includes:
- How to get your kids involved in the business and when
- How to pay our kids through your business
- What are proven ways to work with family, especially if you plan...
#78. What happens when your business outgrows YOU? in today's episode, Sevana and Tiffany take on business lessons from the story of Martin Eberhard, American inventor, engineer and entrepreneur who co-founded Tesla, Inc. (then Tesla Motors) and then was asked to leave. Topics in today's episode includes:
- how to eliminate the roles or "hats" that you put on as owner-operator so you can be CEO of your own business
- the importan...
#77. When too much growth in a business spirals out of control ... in today's episode, Sevana and Tiffany take on business lessons from the story of Barry Minkow, owner of ZZZZ Best Carpet Cleaning and share with you how to avoid the same mistakes in your business, including:
- how too much business can be a serious problem
- making desperate decisions in a desperate situation with a desperate mindset doesn't give your wins for you...
#76. What can you learn from someone else’s mistake? Today, Sevana and Tiffany shake things up a bit by starting with the fascinating story of a well known entrepreneur who was conned by her closest advisors and how you can avoid the mistakes she made that is all too common for small business owners today!
Resources/References:
https://books.google.com/books?id=DBoAAAAAMBAJ&lpg=PA37&dq=Thomas%20A.%20Andrews%20GLORIA...
#75. Sevana and Tiffany share two successful business people from history who aren't given much spotlight but amazing in their own rights nonetheless and worth showcasing in today's episode. These super successful business people have inspired Sevana and Tiffany and they hope the stories can inspire you!
Got questions or have a topic you want Sevana and Tiffany to cover? Email them at thebusinessbehindsmallbusiness@gmail.com and s...
74. One of the keys to having a successful business that you can enjoy is by working with your BEST customers as much as possible, but how do you find them? Well, today Sevana and Tiffany chat about how to identify what your best customer looks like and then where to find them (and how to keep them around!)
Got questions or have a topic you want Sevana and Tiffany to cover? Email them at thebusinessbehindsmallbusiness@gmail.com an...
73. Are you new to hiring or have been doing it for some time but it always seems to be a miss? In today's episode, Sevana and Tiffany go over what you need to have in place at your company BEFORE you hire so you have a greater success of hiring right, the first time and keep those good hires!
References:
NETFLIX company culture values:
1. Freedom and Responsibility
The idea is to hire high-performing individuals and trust them...
#72. Feeling anxious about hiring your first employee? Sevana and Tiffany got you covered with one aspect of hiring that many business owners mis-step which not anticipating the TRUE COST of employees. Sevana and Tiffany break it all down in today's episode!
Resources:
ADP Payroll Calculator: https://www.adp.com/resources/tools/calculators.aspx
Gusto Payroll Calculator:
https://gusto.com/resources/calculators/payroll
QuickBooks P...
#71. Feeling the heat of tax filing before the deadlines? Then today's episode is for you! Sevana and Tiffany dive into small business tax topics with Helaine Weissman and Lori Roberts of PB Mares, two CPAs who know a whole lot about taxes for small business owners and how to get ahead of your next tax return and avoid the year-end panic!
Learn More about PB Mares: https://www.pbmares.com/
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#70. In today's episode, a reply of a popular past episode of when Sevana and Tiffany talk about Sole Proprietorship, S-Corp, C-Corp, and what you should be and when. Famous Example - Hulk Hogan and Gawker Media Rihanna and Fenty Videos - Explanations on entity formation: https://youtu.be/uXOHnZy0y4Ahttps://www.youtube.com/watch?v=H3BcB1r5h74 Books: LLC vs S Corp vs C Corp Explained (https://www.amazon.com/LLC-vs-S-Corp-C-...
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