The Business Behind Small Business

The Business Behind Small Business

We are two women with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty-haven’t scratched the surface!Find us anywhere you listen to your favorite podcasts! Have something on your mind you want us to discuss or have a question? Shoot us an email: thebusinessbehindsmallbusiness@gmail.com Make sure you don't miss a podcast by clicking that follow button!

Episodes

September 15, 2022 38 min

Sevana and Tiffany tackle the big topic of government contracting today!  

Lately, it seems like everyone wants to be a government contractor but there are so many steps and none of it is spelled out for you in some step-by-step manual. While we won't be able to cover everything, we wanted to at least introduce some key topics regarding being in business as a government contractor since we know our listeners may be interested or...

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Today, we have a replay...business and life got in the way of our recording schedule so we pulled out an episode that is an oldie but a goodie, as they say, and the perfect followup to our last episode about client who ghost you. This replay is of the 3rd episode that Sevana and I have ever worked on together. We were (and still are) two good friends with lots to say and share, while trying to figure out our equipment, our sound, a...

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In today's episode, Sevana and Tiffany talk about what does it mean when a client ghosts you, especially when they owe you money, and, how do you prevent it from happening?


Famous Example - 

The 5 Best Debt Collection Agencies (https://www.investopedia.com/best-debt-collection-agencies-4846335)


E-Book:

Accounts Receivable Management Best Practices By John G. Salek (https://www.amazon.com/Accounts-Receivable-Management-Best-Practice...

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In today's episode, Sevana and Tiffany talk about Sole Proprietorship, S-Corp, C-Corp, and what you should be and when.

Famous Example - 

Hulk Hogan and Gawker Media

Rihanna and Fenty


Videos - 

Explanations on entity formation:

https://youtu.be/uXOHnZy0y4A

https://www.youtube.com/watch?v=H3BcB1r5h74


Books:

LLC vs S Corp vs C Corp Explained (https://www.amazon.com/LLC-vs-S-Corp-C-Corp-Explained/dp/1950967093/ref=sr_1_1?crid=1...

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In today's episode, Sevana and Tiffany discuss who you should hire when and why. What purpose do key personnel serve, and how would you know when you them? 

Famous Example - 

Brian Scudamore of 1-800-Got-Junk (https://bench.co/blog/small-business-stories/brian-scudamore/)

Other Brian Scudamore interviews:

YouTube Interview: https://www.youtube.com/watch?v=yDDaHMZYE3s

NPR How I Built This: https://www.npr.org/2018/06/07/590234095...

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In today's episode, Sevana and Tiffany dive into a question that business owners who hire employees will ask: at what point should you consider hiring an HR professional and what are the benefits and drawbacks (if any)  you should consider?


Famous Example - 

Uber (https://www.usatoday.com/story/tech/2019/12/18/uber-sexual-harassment-investigation-me-too/2694091001/)

FedEx

Wegman's


Articles - 

HR Outsourcing Options (https://fitsm...

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In today's episode, Sevana and Tiffany will discuss working with a team you don’t see. How to build a remote culture, is it possible, can you do it effectively, and if so, what is the secret to that success?


Famous Example - 

Slack (https://hbr.org/2021/02/wfh-doesnt-have-to-dilute-your-corporate-culture

Alibaba (https://hbr.org/2021/02/wfh-doesnt-have-to-dilute-your-corporate-culture)

Buffer (https://www.fleetinglife.com/best-co...

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In today's episode, Sevana and Tiffany discuss onboarding practices and how to create a workplace experience that goes hand in hand with that. Has the conversation changed since Covid, and do you expect things to stay the same? If they do, how do you ensure you’re the right fit for this new wave of workplace culture?

**We apologize for the inconsistent sound quality in this episode, but we hope you enjoy the content!**

Famous Exa...

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In today's episode, Sevana and Tiffany talk about the interview process and what to do and not to do for a successful hire in the 2nd part of our 3-part series about hiring post COVID!

Famous Example - 

Chic-Fil-A (Article 1 Here)

Chick-Fil-A (Article 2 Here)


Books - 

Redefining HR: Transforming People Teams to Drive Business Performance By Lars Schmidt


Articles - 

Best Practices for Sourcing 

FAQ for Sourcing Candidates 

Sourcing vs. R...

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In today's episode, Sevana and Chloe/Tiffany will focus on how culture has changed! The expectations of a job from the employee’s perspective and how important that is for you as the employer to know when searching for talent.

Famous Example - 

WWII, Apollo 13, Dyson, Alibaba, Chick-Fil-A (Article Link Here

IBM, Peloton, Mirror(Article Link Here and Here


Articles - 

Work After Covid by Time  (Article Here)

Why The Great Resignati...

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In today's episode, Sevana and Chloe shed some light on what digital marketing is and what you should be doing with it at any stage in your business.

Famous Example - 

Dollar Shave Club (Article Link Here

ALS Ice Bucket Challenge (Article Link Here

Books - 

Hooked: How to Build Habit-Forming Products by Nir Eyal 

Jab, Jab, Right Hook by Gary Vaynerchuk 


Articles - 

What is Digital Marketing by HubSpot 


Advice - 

Chloe: Get creative a...

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In today's episode, Sevana and Chloe share why networking for the purposes of creating long-term relationship is so important to your business and your business future.

Article refer'd by Chloe: Paul Teshima 
Article refer'd by Sevana: Harvard Business Review 

Famous Exp -
Paul Teshima & Eloqua (Article Link Here
Mark Z. & Steve Jobs (Article Link Here)

Books -
Your Network Is Your Net Worth: Unlock the Hidden Po...

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In today's episode, Sevana and Chloe want to help you think about your brand and how your brand is your success!

Article about Branding from 99designs.com referenced by Chloe.


Famous Example - 

Warby Parker (Article Link Here)

Apple (Article Link Here


Books - 

Building a StoryBrand by Donald Miller 

Start with Why by Simon Sinek


Website - 

Simon Sinek TED Talk 

https://storybrand.com/


Advice - 

Schedule a brainstorming session with yours...

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In this episode, Sevana and Chloe are deep diving into what happens to your business when something happens to you.

Famous Examples - 

Jeff Bezos (HRD Magazine Article)

Sarah Winchester and the Winchester Mystery House (History Chick Podcast Episode Link)

Books - 

The Culture Code by Daniel Coyle

Keep the Family Baggage Out of the Family Business: Avoiding the Seven Deadly Sins that Destroy Family Businesses by Quentin J. Fleming

Advice -...

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In this episode, our hosts, Sevana Stone and Chloe Lee talk about ways to avoid or take steps to transition out of being a slave to your business and feeling like you've created a job for yourself rather than the business owner that you set out to be!

Famous Example - 

Cathy Hughes: How I Built This - Radio One 

Ford's and Mazda's Process Mining 

AirBNB Product Development Process 


Books - 

The Focus Project:The Not So Simple...

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In this episode, Sevana and Chloe share actionable advice of how to make 1-2-1s work for you so you don't miss an opportunity or waste your time. 


Famous Example:

It Takes A Village to Raise An Entrepreneur
Ada Loveletter

Recommendations:

Books - 

Duck Tape Marketing By John Jantsch

The Referral Engine: Teaching Your Business to Market By John Jantsch

Video - 

The Art of Asking - Ted Talk by Amanda Palmer 


Want to ask a question, leave a...

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In this episode, Sevana and Chloe share actionable advice of how to make 1-2-1s work for you so you don't miss an opportunity or waste your time. 

Today’s famous examples include:

Matthew McConaughey
BMW and Louie Vuitton
Target & Influencer and Local Brands


Today’s recommendations include:

Books - 

(Original Article of Chloe's list is found here: https://www.forbes.com/sites/rhettpower/2019/07/29/7-books-on-relationship-build...

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December 30, 2021 12 min

Sevana and Chloe hosts a short and special holiday episode that previews what's to come next year, ending with a small Christmas story as this episode's famous example. 

***************************
To all our listeners:

THANK YOU
THANK YOU
THANK YOU

We are honored to have you listen to us in 2021 and we hope we can continue to provide value to you in 2022. Happy holidays and happy new year!

***************************
We love to he...

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In this episode, Sevana and Chloe talk about what to do with those business cards you are giving out or receiving from your networking activity so you are making the cards work for you and your business. Do business cards still have a use in this day and age or are they a relic of the past?

Today’s famous examples include:

Mark Zuckerburg's first business card
A History of Business Cards - Started in 15th century China


Today’s reco...

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In this episode, Sevana and Chloe start a 4-part series about networking! To kick things off for Part 1, they discuss how you can best navigate a networking event, the do's and the don'ts that you can apply to your next networking opportunity, and advice to help make you a more effective networker.

Today’s famous examples include:

Jimmy Fallon (Business Insider Article)
Business Wars (Late Night Wars | A Darker Night Ahead)
Ben...

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