The Business Behind Your Business

Too many business owners chase revenue while overlooking the bigger picture—building wealth and long-term value. In this episode of The Business Behind Your Business, host Paul Sweeney speaks with Stephanie Hayes, business and exit strategist and founder of Assets to Exits. Stephanie explains why every business owner, regardless of size or stage, needs to think about an exit strategy—not just as a final step, but as a roadmap for s...

Are you chasing sales but still struggling to see money in the bank? In this episode of The Business Behind Your Business Podcast, financial strategist and Profit First professional Pam Jordan explains why focusing on revenue alone is a dangerous trap for business owners. Instead, she shows you how to get radically intentional about profit—because at the end of the day, it’s not what you make, it’s what you keep.

Dive into the cruci...

If you’ve ever had a great idea for a product or brand but weren’t sure how to protect it—or whether it was even worth pursuing—this episode will change how you think about intellectual property. In this conversation, Paul Sweeney speaks with Jeff Holman, founder of Intellectual Strategies, who combines engineering, law, and business expertise to guide innovators from concept to commercial success.

Jeff breaks down the essentials of...

Succession planning isn’t just about passing on a business—it’s about protecting your legacy, preserving value, and ensuring the people you care about aren’t left scrambling when you’re gone. 

In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Rob Ferguson, seasoned CEO, trusted advisor, and founder of Ferguson Alliance, to unpack the essential steps for building a strong succession plan. Rob shar...

Can you really be a great entrepreneur and a present parent at the same time?

In this heartfelt and honest episode of The Business Behind Your Business, host Paul Sweeney is joined by Dan Peterson — founder of Flip Switch Social Media, and father of three — for a real talk about the challenges of entrepreneurship and parenting.

If you're a business owner trying to juggle growing a business while showing up for your family, this ...

What if your next great client is already looking at your LinkedIn profile—right now—and you’re sending them away?

In this episode of The Business Behind Your Business, host Paul Sweeney sits down with LinkedIn strategist and author Daniel Alfon to reveal how most business owners are misusing LinkedIn—and what to do instead. Daniel strips away the noise and shows you how to turn your personal profile into a high-performing business ...

If you’ve ever played a sport—and especially if you’ve tried to turn your sporting passion into a business—this episode is a must-listen. Paul Sweeney sits down with Pete Moore, founder of Integrity Square and the driving force behind the HALO sector (Health, Active Lifestyle, Outdoors). Pete has helped generate over $1.5 billion in transactions across fitness, wellness, and sports businesses. In this episode, he shares why many ex...

Are you feeling stuck in your business—like you're pushing a boulder uphill with no reward in sight? In this episode, business coach and leadership expert Liz Wolfe joins host Paul Sweeney to unpack why hard work isn’t always the answer, and how your leadership style might be the hidden culprit holding you back. With over 25 years of experience coaching entrepreneurs, Liz shares practical strategies to help you move from frust...

If you've ever looked at your business bank account and wondered, “Where did all the money go?”—this episode is for you. Discover why so many small business owners feel frustrated when their business shows a profit on paper but has no cash to show for it. In this powerful episode, certified Profit First professional Debbie Deknight breaks down how traditional accounting sets businesses up for financial confusion—and how the Pr...

In today’s crowded digital landscape, where businesses fight for attention and AI-generated content floods every channel, one element consistently cuts through the noise: genuine emotional connection. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Geoffrey Stern, founder and CEO of Voice Express and the consumer brand VoiceGift, to explore how emotional engagement can transform even the most ...

Public speaking is no longer just for TEDx headliners or CEOs on giant stages. Whether you're pitching to clients, speaking at industry events, or simply leading a team meeting, how you communicate can determine how your business is perceived. In this episode, Carmen Sederino, founder of Illuminated Story, reveals how small and medium business owners can turn public speaking from a fear into a business growth weapon.

Carmen sha...

In an era flooded with AI-generated content and marketing noise, how do small and medium-sized businesses truly stand out? This episode delivers a fresh, deeply human perspective on how to use AI—not just to produce more content, but to create authentic connections and lasting customer loyalty. If you're overwhelmed by automation tools or worried about blending into a sea of sameness, this conversation with marketing veteran S...

If you’ve ever been frustrated by a team member, confused by a client’s behaviour, or struggled to influence outcomes in your business—this episode is for you. Host Paul Sweeney welcomes experts Josh Davis and Greg Prosmushkin to explore the power of Neuro-Linguistic Programming (NLP) and how small and medium-sized business owners can use it to become more effective communicators, leaders, and decision-makers.

In this engaging and p...

How to Lead with Happiness, Hope, and Human Connection—Even in Tough Times

If you're a small or medium business owner struggling with team morale, leadership challenges, or just the daily grind of running a business, this episode is for you. In this inspiring conversation, Dr Calvin Lawrence Jr—a seasoned educator, leadership expert, and author of The Happy Leader—shares the powerful case for leading with joy, purpose, and genu...

Imagine waking up to find your website gone, your email list inaccessible, or your brand’s identity being misused online—and you have no idea how to take it back. That’s the nightmare too many business owners face because they’ve unknowingly handed over control of their digital assets. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Paige Wiese, founder and CEO of Tree Ring Digital, to help yo...

Why should you care about restructuring your business—especially when things seem to be going fine?  Because waiting for a crisis to act could be the most expensive decision you ever make. In this episode, turnaround expert James Martin reveals why restructuring isn’t just a last resort—it’s a powerful tool for transforming challenges into competitive advantage. 

If you're a business owner navigating market volatility, rising i...

Work That’s Worth It: How Purpose Transforms Performance with Georgi Enthoven

In a time when attracting and retaining great talent is tougher than ever, especially among Gen Z workers, are you approaching employee engagement the right way? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Georgi Enthoven—entrepreneur, Harvard Business School alumna, and author of Work That’s Worth It—to challenge...

Why understanding your customer’s values can unlock serious business growth

Are you missing the mark with your customers—and don’t even know it? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with marketing strategist and author Chris Peterson to explore a transformative idea: your customers’ personal values—specifically whether they lean conservative or liberal—can dramatically shape how they enga...

Financial literacy isn’t just a buzzword — it’s a survival skill for business owners. In this episode of The Business Behind Your Business, host Paul Sweeney speaks with tax expert and financial educator Michelle Campbell about the hidden financial pitfalls entrepreneurs often face, and how a lack of financial understanding can quietly sabotage your business. Whether you’re avoiding tax obligations out of fear, struggling to unders...