The Business Case For Women's Sports

In episode #159 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Fielding Kidd Jamieson, Co-Founder & Managing Partner at Tipt Ventures, which is an investment platform grounded in the thesis that women will be a driving force in the transformation of sports.

Fielding has spent her career helping brands unlock value in sports, and now, in partnership with Co-Founder Ami Galani, she is focused on...

In episode #158 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Paula Hughes & Sarah Bergstrom, two of the key leaders at TOGETHXR.

TOGETHXR is a women’s sports media platform that was co-founded by Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird back in 2021. 

Since its founding, TOGETHXR has redefined how women athletes are covered, celebrated, and amplified in culture.

In this episode, hea...

In episode #157 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Patrick O’Keefe, the Chief Integrated Marketing Officer at e.l.f. Beauty. 

e.l.f. has emerged as one of the boldest brands investing in women’s sports. 

From hockey to racing to wrestling, Patrick and his team at e.l.f. are doing it differently, and showing up in underserved spaces to rewrite the playbook for how brands connect with wom...

In episode #156 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Laura Andriani, the Senior VP of Consulting at Two Circles, to dive into her team’s new report: The U.S. edition of the 2024 Sports Attendance Review.

The report contains some pretty significant findings about the role that women’s sports are playing in the overall growth of live sports attendance.

In this episode, Laura shares:

• ...

In episode #155 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Dr. Rebecca Heiss and Leigh Irwin, the co-founders of GameChanger, which is a movement dedicated to keeping women involved in sports throughout their lives.

Rebecca & Leigh created GameChanger to help women connect, continue to play basketball, and make a lasting impact on their communities. 

Through their flagship initiative, Holdi...

In episode #154 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Anna Smith, the co-founder of VICTRA which is the #1 app dedicated to women’s soccer fandom.

VICTRA is a one-stop digital platform designed to give women’s soccer fans everything they’ve been missing: news, community, commerce, and connection, all in one convenient location. 

In this episode, Anna shares:

• 📱 Why digital access is...

In episode #153 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Terri Carmichael Jackson, the Executive Director of the Women’s National Basketball Players Association (WNBPA).

For the last ten years, Terri has led the work of the WNBPA, which is the union for current women’s professional basketball players in the WNBA. 

The mission of the WNBPA is to leverage the collective wisdom and vision of...

In episode #152 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jodi Bondi Norgaard, the founder of “Dream Big Toy Company” & the creator of the “Go! Go! Sports Girls” line of dolls, books, and apps.

Jodi has spent nearly two decades challenging the status quo in the toy and media industries, creating empowering products and stories for girls that encourage healthy and active play over beauty a...

In episode #151 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Victoire Cogevina Reynal, the co-CEO of Mercury13, which is a pioneering investment group on a mission to unleash the commercial potential of women’s football across the globe.

Mercury13 is actively building a portfolio of women’s football clubs and working to prove that women’s football isn’t just good sport; it’s good business.

In...

In episode #150 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Team USA Olympic gold medalist and Minnesota Frost star Kendall Coyne Schofield.

In this episode, Kendall shares:

• 📞 The inside story of the “cold call” to Billie Jean King that helped launch plans for the PWHL
• 💄 Why her new partnership with @elfcosmetics is about more than makeup
• 🏒 What it means to be able to play in a professi...

In episode #149 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Emily Sisson, the SVP of Sponsorship, Athlete & Partner Marketing at OneTeam Partners.

Emily and the team at OneTeam are helping reshape how brands show up in women’s sports by creating innovative, direct-to-athlete investment opportunities through players’ associations.

In this episode, Emily shares:

• 💸 Why sponsorships through ...

In episode #148 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Lois Cook — a star player for the DC Divas, the founder of @cleatsandstilettos, and a powerful leader growing the game of women’s football through the Women’s Football Alliance (WFA).

Founded in 2009, the WFA is the largest, longest-running, and most competitive women’s tackle football league in the world — featuring over 60 teams ...

In episode #147 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Madeline Di Nonno, the President & CEO of the Geena Davis Institute on Gender in Media.

Madeline leads the global research-based non-profit founded by Academy Award-winning actor Geena Davis. 

The Institute works to create gender balance, foster inclusion, and reduce negative stereotyping in media – with powerful implications for wo...

In episode #146 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with women’s sports powerhouse Karina LeBlanc.

Karina — a two-time Olympian and longtime leader in women’s soccer — is now the Executive Vice President of Strategic Growth and Development at RAJ Sports, the ownership group behind the Portland Thorns and the new WNBA Portland expansion team.

In this episode, Karina shares: 

• 🏟 How RAJ ...

In episode #145 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Raquel Braun & Lagen Nash – two longtime sports industry leaders and the co-founders of the new boutique sports consultancy, Mulier Fortis.

Raquel & Lagen are combining their experience working at the intersection of sports, media and tech to help organizations unlock growth – especially in women’s sports.

In this episode, hear Raqu...

In episode #144 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews RaShauna Hamilton, the VP of Fan Growth & Community at the Washington Spirit.

After beginning her career as an intern with the Washington Mystics, RaShauna has worked across both men’s & women’s sports—and is now leading initiatives to grow fandom, strengthen community ties, and expand access to the NWSL.

In this episode, RaShauna share...

Women’s sports is predicted to be the next multi-billion dollar industry.💰

In episode #143 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Pete Giorgio, the Global Sports Practice Leader at Deloitte, and Jenny Haskel, the Knowledge & Insights Lead for Deloitte’s Sports Business Group.

New data from Deloitte forecasts that women’s sports is on pace to cross the $2 billion revenue threshold for t...

In episode #142 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews U.S. soccer legend Briana Scurry.

One of the original 99ers, Briana helped cement the USWNT as one of the greatest American sports teams of all time — winning the 1999 World Cup and earning two Olympic gold medals with the team.

Off the field, Briana’s story is just as powerful — from facing a career-ending injury and financial hardship...

In episode #141 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Jen Spicher, the CEO of Pro Volleyball Federation, which is a new U.S.-based pro volleyball league that’s making waves in women’s sports.

With sell-out crowds, major media deals, and a fast-growing fan base, PVF is proving that the demand for women’s volleyball is real – and here to stay.

In this episode, Jen shares:

 🏐 The founding sto...