The Business Case For Women's Sports

In episode #153 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Terri Carmichael Jackson, the Executive Director of the Women’s National Basketball Players Association (WNBPA).

For the last ten years, Terri has led the work of the WNBPA, which is the union for current women’s professional basketball players in the WNBA. 

The mission of the WNBPA is to leverage the collective wisdom and vision of...

In episode #152 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jodi Bondi Norgaard, the founder of “Dream Big Toy Company” & the creator of the “Go! Go! Sports Girls” line of dolls, books, and apps.

Jodi has spent nearly two decades challenging the status quo in the toy and media industries, creating empowering products and stories for girls that encourage healthy and active play over beauty a...

In episode #151 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Victoire Cogevina Reynal, the co-CEO of Mercury13, which is a pioneering investment group on a mission to unleash the commercial potential of women’s football across the globe.

Mercury13 is actively building a portfolio of women’s football clubs and working to prove that women’s football isn’t just good sport; it’s good business.

In...

In episode #150 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Team USA Olympic gold medalist and Minnesota Frost star Kendall Coyne Schofield.

In this episode, Kendall shares:

• 📞 The inside story of the “cold call” to Billie Jean King that helped launch plans for the PWHL
• 💄 Why her new partnership with @elfcosmetics is about more than makeup
• 🏒 What it means to be able to play in a professi...

In episode #149 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Emily Sisson, the SVP of Sponsorship, Athlete & Partner Marketing at OneTeam Partners.

Emily and the team at OneTeam are helping reshape how brands show up in women’s sports by creating innovative, direct-to-athlete investment opportunities through players’ associations.

In this episode, Emily shares:

• 💸 Why sponsorships through ...

In episode #148 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Lois Cook — a star player for the DC Divas, the founder of @cleatsandstilettos, and a powerful leader growing the game of women’s football through the Women’s Football Alliance (WFA).

Founded in 2009, the WFA is the largest, longest-running, and most competitive women’s tackle football league in the world — featuring over 60 teams ...

In episode #147 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Madeline Di Nonno, the President & CEO of the Geena Davis Institute on Gender in Media.

Madeline leads the global research-based non-profit founded by Academy Award-winning actor Geena Davis. 

The Institute works to create gender balance, foster inclusion, and reduce negative stereotyping in media – with powerful implications for wo...

In episode #146 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with women’s sports powerhouse Karina LeBlanc.

Karina — a two-time Olympian and longtime leader in women’s soccer — is now the Executive Vice President of Strategic Growth and Development at RAJ Sports, the ownership group behind the Portland Thorns and the new WNBA Portland expansion team.

In this episode, Karina shares: 

• 🏟 How RAJ ...

In episode #145 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Raquel Braun & Lagen Nash – two longtime sports industry leaders and the co-founders of the new boutique sports consultancy, Mulier Fortis.

Raquel & Lagen are combining their experience working at the intersection of sports, media and tech to help organizations unlock growth – especially in women’s sports.

In this episode, hear Raqu...

In episode #144 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews RaShauna Hamilton, the VP of Fan Growth & Community at the Washington Spirit.

After beginning her career as an intern with the Washington Mystics, RaShauna has worked across both men’s & women’s sports—and is now leading initiatives to grow fandom, strengthen community ties, and expand access to the NWSL.

In this episode, RaShauna share...

Women’s sports is predicted to be the next multi-billion dollar industry.💰

In episode #143 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Pete Giorgio, the Global Sports Practice Leader at Deloitte, and Jenny Haskel, the Knowledge & Insights Lead for Deloitte’s Sports Business Group.

New data from Deloitte forecasts that women’s sports is on pace to cross the $2 billion revenue threshold for t...

In episode #142 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews U.S. soccer legend Briana Scurry.

One of the original 99ers, Briana helped cement the USWNT as one of the greatest American sports teams of all time — winning the 1999 World Cup and earning two Olympic gold medals with the team.

Off the field, Briana’s story is just as powerful — from facing a career-ending injury and financial hardship...

In episode #141 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Jen Spicher, the CEO of Pro Volleyball Federation, which is a new U.S.-based pro volleyball league that’s making waves in women’s sports.

With sell-out crowds, major media deals, and a fast-growing fan base, PVF is proving that the demand for women’s volleyball is real – and here to stay.

In this episode, Jen shares:

 🏐 The founding sto...

In episode #140 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Alex Sanchez, Managing Director of FIBA 3x3.

FIBA 3x3 Women’s Basketball is breaking new ground as it becomes a marquee feature on Whoopi Goldberg’s new All Women’s Sports Network. 🏀✨

As a dynamic, fast-paced format of basketball, FIBA 3x3 has been a game-changer for global basketball since its Olympic debut in 2021. 

With a dedicated w...

In episode #139 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Amanda Calabrese & Greta Meyer, the co-founders of Sequel, a revolutionary tampon brand designed for comfort and reliability by female athletes and engineers.

Amanda & Greta are not just disrupting the period care industry—they’re changing the game for women athletes everywhere.

With their innovative spiral tampon, Sequel is re-engineer...

In episode #138 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews veteran sports journalist and author, Jane McManus, about her new book, The Fast Track: Inside the Surging Business of Women’s Sports.

In “The Fast Track,” Jane dives deep into the rapid growth of women’s sports, exploring the wins, the challenges, and the untapped potential across the industry. 

From game-changing moments to the system...

In episode #137 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews two-time World Cup champion, Ashlyn Harris, about her newest venture—hosting the Wide Open with Ashlyn Harris podcast on iHeart Women’s Sports.

In “Wide Open,” Ashlyn is stepping beyond the field to have raw, real conversations about the challenges of elite athletes, the realities of mental health, and the unspoken struggles of life af...

In episode #136 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Sandra Richards, Managing Director at Morgan Stanley, and Gwen Le Berre, Head of Responsible Investing at Parametric.

Morgan Stanley and Parametric are revolutionizing how we think about investing in sports with the newly launched “Parametric Custom Core Sports League Strategy,” which is a groundbreaking solution that allows their clie...

In episode #135 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews WNBA and Unrivaled star, Kate Martin, about her new partnership with Athleta’s Power Of She Collective.

Kate is not only making an impact on the court—she’s helping shape the future of women’s sports off of it. 

Through her new partnership with Athleta, she’s working to inspire young athletes, improve performance apparel for women, and ...