The Business Case For Women's Sports
Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it.
Episodes
In episode #178 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline meets Jilyne Jarvis, the Co-Founder and Executive Director of ZGiRLS, which is a nonprofit that offers a confidence-building program for girls ages 11-14 from female professional athletes and Olympians.
At ZGiRLS, the belief is simple: confidence is a skill, and every girl deserves the chance to build it.💪
The team at ZGiRLS believes that girls a...
In episode #177 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with David Brickley, CEO & Founder of STN Digital to dig into the organization’s brand-new WNBA Social Rankings & Insights Report created in partnership with Zoomph.
After witnessing the WNBA’s incredible growth across social media, STN Digital and Zoomph teamed up to quantify the league’s digital impact, analyzing more than 20,000 piec...
In episode #176 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Alanna McDonald, Co-founder and President of 3XBA, which is the premier women’s 3x3 basketball tour and youth development pipeline in the U.S.
Launched in 2024, 3XBA is taking a global approach to growth by building a FIBA-sanctioned ecosystem from the ground up.
The league is centered around Olympic development, youth participatio...
In episode #175 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Michelle Henry, the Senior Vice President of Product at Hudl – a global sports technology company primarily used by sports teams to record, analyze, and share video of games and practices.
Today, Hudl is used by 99% of U.S. high schools, with women & girls as the fastest-growing audience on the platform.
In her role, Michelle lead...
In episode #174 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Megan Rose, the Managing Director and Head of Business Development Operations at USTA Coaching.
The newly launched USTA Coaching is on a mission to educate & serve tennis coaches to create inspiring tennis experiences for players of all levels.
From developing new pipelines to diversifying the coaching workforce, Megan and her team ...
In episode #173 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Tammy Parlour, the CEO and co-founder of the Women’s Sport Trust, which is a pioneering UK charity that has been driving systemic change in women’s sports since 2012.
Tammy and her small-but-mighty team are working tirelessly to remove barriers for women’s sports in the UK.
Through groundbreaking research and athlete programming, th...
In episode #172 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes Julia Muscarello & Haley Reines from Wilson Sporting Goods – two of the leaders behind the creation of Caitlin Clark’s signature basketball line.
Wilson is doubling down on women’s sports by building with athletes, not just for them – with one key example being Caitlin Clark’s new signature basketball line.
From concept to court, Julia &...
In episode #171 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes Sarah Myer, the Chief of Staff & Strategy at the Indiana Sports Corp (ISC), which is Indiana’s sports commission.
Traditionally, sports commissions – like the Indiana Sports Corp – have created economic development in cities & states by bringing major sporting events to town.
More and more, cities are seeing the value in bidding on women...
In episode #170 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Rachel Goodger, Chief Revenue Officer, and Katherine Rowe, VP of Client Strategy & Insights at CrowdIQ, which is a data intelligence company using computer vision to analyze who’s in the stands at sporting events.
The CrowdIQ team recently released a groundbreaking new report titled, “Quantifying Female Sports Fans” that reveals j...
In episode #169 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes Sara Pollack, the Vice President and Global Head of Consumer Marketing at Pinterest.
For the first time ever, Pinterest stepped into the sports arena as an official partner of the New York Liberty.
After seeing the massive surge in searches related to the Liberty and the WNBA on their platform, Pinterest knew the Liberty would be the perf...
In episode #168 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes back Kate Veronneau, Director of Women’s Strategy at Zwift and one of the driving forces behind the Tour de France Femmes avec Zwift.
Since her first appearance on the podcast in 2023, Kate has helped shepherd the race into a new era.
Backed by Zwift’s bold investment and mission-driven strategy, the Tour de France Femmes has become one ...
In episode #167 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Allie Kleva, Chief Growth Officer at Athletes Unlimited.
Allie has played a leading role in the launch of the brand-new Athletes Unlimited Softball League (AUSL) and helping to create a sustainable professional women’s softball league in the U.S.
Backed by powerful partners like ESPN and Major League Baseball, AUSL is building on s...
In episode #166 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jordan Robinson – acclaimed women’s basketball journalist, analyst, reporter, and host of The Women’s Hoop Show and She’s Got Next on Audacy.
Jordan has built a dream career rooted in passion for women’s basketball storytelling.
Today, she’s at the forefront of women’s basketball media, championing greater visibility for athletes, p...
In episode #165 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jillian Hiscock, the founder of A Bar of Their Own in Minneapolis, which is one of the first dedicated women’s sports bars in the world.
Since opening in 2024, “A Bar of Their Own” has become a hub for the women’s sports community in Minnesota and a fixture of the growing global movement of women’s sports bars.
In this episode, Ji...
In episode #164 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Meg Rushton, the first-ever Chief Communications Officer at the Women’s Sports Foundation.
In its 51st year, the Women’s Sports Foundation is entering a new era, and Meg’s appointment signals a bold step forward.
With decades of communications experience outside of the women’s sports industry, Meg brings a fresh perspective to the ...
In episode #163 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Stephanie Marciano, Ally’s Head of Brand & Sports Marketing.
Since joining Ally in 2021, Steph has been at the forefront of building one of the most impactful sports marketing portfolios in the industry.
From leading Ally’s 50/50 pledge, WNBA partnership, and investments across golf, soccer, basketball, and more, Ally has been a le...
In episode #162 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Megan Oglesby, an investor and board member of WPSL Pro, which is a forthcoming sanctioned Division II women’s professional soccer league.
The launch of WPSL Pro will mark the first time that the U.S. has a second-division women's pro league.
To date, fifteen teams have been confirmed by the league, helping to close the gap between...
In episode #161 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Talia Raviv, the Global CEO of Publicis Media, and the leader of the team behind the newly launched, Women’s Sports Connect.
The Women’s Sports Connect is a groundbreaking new solution from Publicis Media & Publicis Sports helping brands invest in women’s sports at scale. 🚀
From media & content to sponsorships, NIL, and events, the...
In episode #160 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Amanda Vandervort, the President of the Gainbridge Super League (formerly known as the USL Super League), and Mike Nichols, the Chief of Sponsorship Strategy & Activation at Group 1001, parent company of Gainbridge.
In April 2025, the USL Super League and Gainbridge announced a historic multi-year partnership that included naming r...
In episode #159 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Fielding Kidd Jamieson, Co-Founder & Managing Partner at Tipt Ventures, which is an investment platform grounded in the thesis that women will be a driving force in the transformation of sports.
Fielding has spent her career helping brands unlock value in sports, and now, in partnership with Co-Founder Ami Galani, she is focused on...
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