The Business Case For Women's Sports

The Business Case For Women's Sports

Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it.

Episodes

July 9, 2024 39 mins

Today, we are celebrating an incredible milestone at GOALS: the 100th episode of 🎙️The Business Case For Women’s Sports, presented by Ally. 🎉

To mark the moment, we are flipping the script & putting Caroline in the guest chair to share the story of how GOALS and this podcast got started. 

As a special treat, our friend Ellen Hyslop - Co-Founder of The GIST and host of The GIST of It podcast - will serve as a guest host to interview...

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In episode #99 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Esther Wallace, the CEO & Creative Director of Playa Society.

Playa Society is a streetwear brand known for one-of-a-kind, hand-drawn women’s sports merchandise. 

In 2018, Esther merged her core passions - design, fashion, and basketball - to create Playa Society.

Today, Playa Society is a leading women’s sports merchandise brand that has raised the sta...

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In episode #98 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Grace Ahrens, the Executive Director of Women in Soccer.

Women in Soccer (WIS) is a free network that supports all women and underrepresented individuals connected to the soccer industry.

WIS is a hub of resources to help individuals find job opportunities, professional development resources, and like-minded folks in soccer. 

In this episode, hear Grace...

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THE US WOMEN ARE YOUR 2024 TST CHAMPIONS! 🏆

To celebrate, we have a SPECIAL episode of 🎙️The Business Case For Women’s Sports, presented by Ally, for you. 

LIVE from this year’s TST, meet Heather O’Reilly - a former USWNT member, the Captain of the US Women’s team at TST, and one of the key leaders behind the creation of the 1st-ever Women’s TST.⚡️ 

TST (aka The Soccer Tournament) - is a men’s & women’s 7v7, winner-take-all, profess...

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In episode #96 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Liz Baker Plosser, the Editor-in-Chief of Women’s Health Magazine.

The team at Women's Health has always cared deeply about telling stories of women athletes & women’s sports, but under Liz’s leadership, WH is going deeper into their coverage of professional women’s sports. 

In this episode, hear Liz & Caroline discuss why their increased coverage of w...

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In episode #95 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Valerie Tyson, the Co-Founder and Head of Strategy and Sports at Unrivaled Group.

Valerie and her team at Unrivaled Group are passionate about helping women in sports break through barriers and generate their own wealth. 

As a strategic digital organization with a focus in women’s sports + business, the Unrivaled Group creates brand-...

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In episode #94 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline chats with with Esmeralda Negron, the Co-CEO of Women's Sports at DAZN

Esmeralda joined DAZN in August 2023 after co-founding ata football, which was a streaming platform + community for women’s football fans. 

She led the growth of ata football from its inception in September 2020 to its acquisition by DAZN, managing all media rights, premium br...

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In episode #93 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Renee Chube Washington, the Chief Operating Officer at USA Track & Field (USATF).🏃‍♀️🎽👟

USATF is the national governing body for track & field, long distance running, and race walking in the United States. 

Renee & the team at USATF are focused on supporting the entire ecosystem of track & field - which, of course, includes women & gi...

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In episode #92 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Howard Megdal, the Founder and Editor of The IX Newsletter and The Next Women's Basketball Newsroom.

Throughout the course of his career in journalism, Howard has worked to equalize coverage between both men and women’s sports - most notably, by creating the The IX Newsletter, which is a daily newsletter that offers a “curated guide” to six different ...

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In episode #91 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviewed Minji Ro, the Chief Strategy Officer at Gainbridge, a Group 1001 company - and one of the key leaders involved with signing Caitlin Clark as a brand ambassador for Gainbridge.

Clark is joining the Gainbridge roster of athletes–which includes women’s sports legends, Billie Jean King and Annika Sörenstam, and Gainbridge is joining brands...

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In episode #90 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Laura Andriani, the Senior Vice President of Consulting at Two Circles – which is a global, data-driven sports agency that helps sports organizations build direct relationships between sports & fans. 

Laura & the team at Two Circles have extensively studied the women’s sports industry across the globe, and are bullish on using data to d...

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In episode #89 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Amanda Hazer, a “next quarter coach for women athletes.” 

With a background in neuroscience and an MBA in innovation and product development, Amanda is now the Founder of Amanda Hazer Consulting

In 2023, Amanda decided to take her skills and help women — specifically athletes — to use behavioral change to prepare for a fulfilling life beyond their sp...

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In episode #88 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline talks with Danette Leighton, the CEO of the Women’s Sports Foundation.

Fifty years ago – shortly following the enactment of Title IX – the Women's Sports Foundation was founded by Billie Jean King as one of the 1st organizations to recognize the role of sports in helping girls and women achieve their full potential in sports & in life.💪

What was s...

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In episode #87 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Raquel Braun, the Chief Business Officer at the Women's Sports Network - which is the first-ever 24/7 streaming network dedicated exclusively to women’s sports.

Powered by female voices, the Women's Sports Network aims to make women’s sports accessible to fans 24/7 by featuring original programming, live game action, award-winning docs,...

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In episode #86 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Jacie deHoop, Co-Founder of The GIST.

Launched in 2019 by three college friends, The GIST is a fan-first sports media brand that provides equal coverage to women's and men's sports. 

Jacie and the all female-identifying team at The GIST is focused on changing the game in the male-dominated sports industry where less than 15% of journa...

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In episode #85 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline chats with Deidra Maddock, the Vice President of Sports Brand Solutions at Disney Advertising.

In her role, Deidra leads a cross-country team responsible for marketing sponsorships across all professional league content, ESPN studio programs and social platforms, ESPN-owned events, and all sponsorship activation efforts. 

As a 14-year veteran of Th...

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In episode #84 of 🎙️The Business Case For Women’s Sports, presented by Ally, we sat down with Laura Waters-Brown, a Director at The Collective at Wasserman, and one of the key leaders behind the #WeAreBG Campaign to bring Brittney Griner home safely.

On February 17, 2022, WNBA superstar Brittney Griner was detained upon her arrival in Moscow. 

As of April 29, 2022, Griner was officially classified as a Wrongful Detention by the U.S....

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In episode #83 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Arianna Criscione, the Co-Founder of Valeur.

Arianna is an ex professional football player who has mixed her on-field knowledge with her off-field business acumen to become an expert in women’s football.⚽️

In addition to being on the founding team of Mercury 13, Arianna and Co-Founder, Preeti Shetty decided to start Valeur because the...

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In episode #82 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Jamie Mittelman, the Founder & Host of Flame Bearers which is the first global storytelling platform to illuminate the unsung stories of resilient women Olympians & Paralympians.🏆

Through their popular podcast, video and live events, Flame Bearers gives women Olympians & Paralympians a platform to share their trials and triumphs, discuss what life is...

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In episode #81 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet women’s sports leader & legend, Ilana Kloss.

Ilana and her long-time partner, Billie Jean King, have been fighting on behalf of women in sports for decades.💪

Currently, Ilana serves as the CEO of Billie Jean King Enterprises, a part owner of the Los Angeles Dodgers and the Angel City Football Club, the Chair of the Board of the Billie Jean King Cup Li...

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