The Business Case For Women's Sports
Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it.
Episodes
In episode 211 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Rachel Axon, Women’s Sports and Olympics & Paralympics Reporter at Sports Business Journal.
After 20 years as a sports journalist and covering seven Olympic Games, Rachel is now helping lead SBJ’s expanded investment in women’s sports coverage.
In 2025, Sports Business Journal launched a dedicated w...
In episode 210 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jess Smith, President of the WNBA’s Golden State Valkyries.
The Golden State Valkyries have sold out every home game, built one of the most passionate fan bases in sports, and become the first women’s sports franchise valued at $1 billion. 🏀📈
Jess first joined the podcast in 2023 while helping build Angel C...
In episode 209 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Assia Grazioli-Venier, Founding Partner of Muse Capital and former Chair of the brand new Women's Professional Baseball League.
For more than a decade, Assia has built her career investing in markets that others overlook – from women's healthcare to women's sports.
While many investors are only now paying attenti...
In episode 208 of 🎙️The Business Case For Women’s Sports, presented by Ally,Caroline sits down with Kate Johnson, Google’s Global Marketing Director of Sports, Entertainment & Content Partnerships.
Kate has played a major role in building Google’s investment in women’s sports – from partnerships with the WNBA and NWSL to collaborating with product teams to improve how women’s sports ar...
Episode 207 of 🎙️The Business Case For Women’s Sports, presented by Ally, was recorded in front of a live audience at the USTA Northern California's 2026 SheRallies: Serve & Sip Summit in Napa Valley.
For this special live episode, Caroline sat down with former World No. 35 tennis player, investor, entrepreneur, and Cartan Capital Founder, CiCi Bellis.
After retiring from professional tennis at just 22 due to injury, CiCi ...
In episode 206 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Dr. Nicole M. LaVoi, Director of the Tucker Center for Research on Girls & Women in Sport at the University of Minnesota.
For more than three decades, Dr. LaVoi has studied the systems shaping women's sports – from coaching and leadership to media representation and gender equity.
Her research has influenced e...
In episode 205 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Marianne Brooks, Vice President of Partnerships at Canada's Northern Super League (NSL).
As one of the league's earliest hires, Marianne has helped build the NSL from the ground up by helping drive the league’s growth through commercial partnerships.
In this episode, hear about:
- ⚽ How the Northern Super League went fr...
In episode 204 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Sabina Ahmed, Assistant Vice President of Sponsorships & Experiential at AT&T.
AT&T has been investing in women's sports for decades and became the WNBA's inaugural Changemaker partner back in 2019.
Now, as the league celebrates its 30th season, AT&T is once again taking center stage as the presenting sponso...
In episode 203 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Charlotte North, one of the greatest players in the history of women's lacrosse.
A 3x world champion, NCAA national champion, and inaugural WLL champion, Charlotte shares her journey from discovering lacrosse in Texas to helping launch a new era of professional women's lacrosse.
Charlotte also opens up about recovering ...
In episode 202 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Donna Orender, Commissioner and Co-Founder of UPSHOT, and Taj McWilliams-Franklin, Vice President of Basketball Operations, to discuss how they're building a new professional women's basketball league in the U.S.
Rather than competing with the existing women's basketball landscape, UPSHOT is filling a critical gap in th...
In episode 201 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Emmy Award-winning basketball analyst, broadcaster, entrepreneur, and one of the most respected voices in women's basketball, LaChina Robinson.
LaChina has been telling women’s basketball stories for two decades – stories that mainstream sports media has often overlooked.
Today, she reflects on the evolution of ...
For a very special 200th episode of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Ali Riley, former captain of New Zealand's Women's National Team, Angel City FC legend, and current analyst for NWSL on Prime.
After a remarkable playing career that spanned five Women's World Cups, the Olympics, the NWSL, Europe, and international football, Ali has transitioned into media, where she's helping t...
In episode 199 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Dr. Karli Richards, a podiatric surgeon, sports medicine specialist, and leading advocate for women's athlete health.
From women-specific cleats to injury prevention research, Dr. Richards is working to close some of the biggest gaps facing women athletes today – and helping ensure the next generation has the tools they nee...
In episode 198 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Tracy Joyner, Head Women's Soccer Coach at the University of Oregon.
As a former professional soccer player and one of the fastest-rising coaches in college soccer, Coach Joyner has spent her career breaking barriers, building winning programs, and helping the next generation of women leaders thrive.
In this episode, hear about:
...In episode 197 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Sam Rapoport, one of the most influential leaders in football.
From creating the NFL Women's Forum to helping drive the explosive growth of girls' and women's flag football, Sam has spent her career breaking barriers and creating opportunities for women across the sport.
In this episode, hear about:
- 🏈 How the NFL Women's F...
In episode 196 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Matt Hong, the President of USA Sports.
From the WNBA and LOVB to the LPGA and the upcoming U.S. Women’s Open, presented by Ally, USA Sports is making major investments in women’s sports coverage – and seeing major returns.
In this episode, hear about:
- 📺 Why USA Sports is expanding its women’s sport...
In episode 195 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Suzanne McKenzie – Founder & CEO of Able Made, a responsible, sport-inspired lifestyle brand fusing soccer culture, elevated design, and social impact.
After losing her husband to sudden cardiac arrest while playing the game he loved, Suzanne created a youth soccer foundation in his honor – and launched Able M...
In episode 194 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jenny Nguyen, the CEO & Founder of The Sports Bra - which is the world’s first sports bar dedicated to women’s sports.
In 2026, The Sports Bra is entering its next era of growth with a new public investment campaign inviting fans to “Own A Piece of The Bra."
When The Sports Bra opened in 2022, ther...
In episode 193 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Ashima Chopra – Founder & CEO of FanVerse, the first predictive data intelligence company built to understand, engage, and grow women’s fandom.✨
For decades, the sports industry has operated under one flawed assumption: that the default fan is male.
But as Ashima explains, that assumption is wrong &ndash...
In episode 192 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Ashley Mateo – Founder & Editor-in-Chief of RUNHER Magazine, the only quarterly print magazine dedicated entirely to women’s running.👟
After nearly two decades in the media, Ashley set out to build what didn’t exist: a platform centered on women’s running stories.
The result? ➡️ A fast-growi...
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