April 22, 2021 • 19 mins
In Episode 13 of the Business 360 Podcast, we speak with Omar Mo, the CEO and Founder of Nomads Cast. Omar will explain what a digital nomad is, who this lifestyle is for, as well as using podcasting as the central core to content marketing.
In this episode, we will cover:
- Digital Nomad Lifestyle
- Digital Nomad Advice
- Podcast & Content Marketing
- Growing An Audience
- Digital Marketing Agency
- Buddhist Monks to Billionaires
For more information, visit www.ThinkBusiness360.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Rushab Kamdar (00:03):
Welcome to the Business 360 Podcast where we
will take a 360 degree view ofall things business in under 30
minutes.
I'm Rushab Kamdar and I helpbusinesses, start-up founders,
working professionals and masterstudents think business, talk
business, launch their businessand grow their business.
(00:26):
What's going on, BusinessHeroes?
Welcome to episode 13 of theBusiness 360 Podcast.
Lucky number 13.
We are, again, going to do atwo-part episode.
So in part one, we'll bespeaking to someone who
identifies as a digital nomad.
First we'll find out what is adigital nomad, and then we'll
(00:47):
get ideas of a digital nomad'slifestyle.
Additionally, we'll talk aboutstrategies around podcast
marketing and content marketing,and ways to grow your audience.
So stick around and let's get toit.
On today's podcast., We'rewelcoming Omar Mo.
(01:11):
Omar is a content marketingstrategist.
He's the founder of Nomads CastPodcast Marketing.
And he's also the host of TheNomadic Executive podcast.
Now, Omar identifies himself asa digital nomad, and I'm going
to let Omar explain that indetail.
But just high level, think abouthaving the business you want and
the life you want, and beingable to do that from anywhere in
(01:34):
the world.
Now, what I like about Omar'sstory is that he's traveled the
world and he's learned frombillionaires and Buddhist monks.
He's taken those lessons intohis business.
He's also learned from mistakesthat he has made in business and
incorporated that, which now hewants to help others.
(01:55):
So whether you want to learnabout podcasting or you want to
learn about digital marketing,such as creating systems and
funnels and automation, Omar isyour guy.
So with that, let's have aconversation with Omar.
Omar welcome to the Business 360Podcast.
Where do we find you today?
Omar Mo (02:13):
Oh, I am in Houston, Texas.
Aka now city of the blizzards.
Rushab Kamdar (02:19):
Exactly.
Yeah.
I hope you and your family andeveryone is doing okay from
everything that went on overthere.
Omar Mo (02:25):
It's just, it feels like ages ago now, but
thankfully it's over.
Rushab Kamdar (02:28):
Wow.
Well, I'm glad to hear thatyou're okay and your family's
okay.
So I wanted some, I wanted theaudience to get to know you a
little bit.
You, when you sent me a littlebit about your bio, I found it
very interesting.
You said that you traveled theworld and you were mentored by
billionaires to Buddhist monks,maybe just, you know, in the
next 60 seconds or 90 secondsjust give us a little story
behind that.
Omar Mo (02:48):
Sure.
So I left or I left Houston backin 2016.
Um, I just graduated college,but I already knew that I wanted
to go travel for as long as Iwanted to.
The whole reason I got my degreewas so I could go travel.
Um, and even though the degreedidn't work out the way that I
thought it would, I ended upgoing to travel.
So I left to Nicaragua first forabout three to four months.
(03:08):
And then from there I dipped outto Australia.
Went there for a year, went allthe way around.
Uh, and then when I went to NewZealand for a solid year, and
then I ended up in Indonesia forabout three months.
Southeast Asia for about threemonths.
And then I came back to the US,so just about three years.
Uh, along the way I metBuddhists that I learned from.
I stayed, two of my friends thatI met over there in New Zealand
(03:30):
had just come from I think itwas China, some part Shanghai,
somewhere around there.
Uh, and I stayed with them for afew weeks.
Uh, we met in a hostel and theywere the full-on monks with like
no hair, all of that throughgoing to some sort of travel
mission trip or something.
I forget what it was exactly.
Learned a lot from them aboutstillness.
Learned a lot from them aboutmeditation.
They got me on meditation.
(03:50):
They got me on spirituality andI even tried something called,
um, I forgot what it was now.
Vipassana.
I tried something called aVipassana meditation, um, with
those guys.
So that was interesting.
Uh, I learned from a guy namedTrevor Milton, who was a
billionaire who now is a defunctbillionaire, and maybe you've
heard of him, maybe you haven't.
But, uh, at that time he wasgoing pretty high.
(04:11):
And I learned from him, Ilearned a lot about just how he
made his business so quicklyand, and what it takes to scale
his businesses and his pastfailures and things like that.
Um, and I learned from a lot ofsuccessful business owners going
from networking events at theseplaces.
And, um, Yeah.
I was really a student for thosethree years, not only a
business, but a travel and, andof life.
So it was an interesting time inmy life.
Rushab Kamdar (04:34):
So, you know, I want to get right into it.
Uh, you know, you have a podcastcalled The Nomadic Executive, so
why don't you tell the audiencewhat that specifically is and
what that podcast is about?
Omar Mo (04:45):
It's funny.
I think like the podcast isevolved over the past few
months.
Um, it started off just kind oflike, I love travel and I loved
business and I wanted tointersect the both of them.
And I, I found out about thisterm called digital nomad, maybe
about two years ago.
So I made it first at most toappeal to other digital nomads
that wanted to listen to it.
But as it started, as I startedgoing down the road, I realized
(05:07):
that I liked theentrepreneurship side much more
than just talking about foodsthat you can eat in different
countries or travel and thingslike that.
So I started pivoting and itbecame really niche to where
creating service-basedbusinesses online that you can
make whenever you travelanywhere in the world.
So the entire it's like amixture of the digital nomad
(05:28):
lifestyle, but specificallygearing more towards
entrepreneurship basedservice-based businesses only.
Rushab Kamdar (05:35):
So for those that don't know what a digital nomad
is, maybe you can explain that alittle more detail.
Omar Mo (05:41):
Sure.
So really it's just a fancyterm.
And everyone, honestly, thesedays is that digital nomad to
some certain degree, but it'sessentially a fancy term for a
remote worker, but that travelsas well.
And then there's even a deeper,uh, it's like a subsect of it
that are people that arelocationally independent.
And I'm sure this word has beenthrown around quite often.
Tim Ferriss coined it at atfirst.
(06:02):
And essentially what that meansis there's a non locationally,
independent digital nomad whocan travel to like, to places
like Vietnam, Bali, Thailand,and live a really, really great
life.
But then there's a locationally,independent entrepreneur or aka
digital nomad who can travelanywhere in the world, work on
their business from their laptopand make good money.
Rushab Kamdar (06:22):
So I was going to ask you then what is the
advantages and disadvantages forbeing a digital nomad?
But, you know, I think maybe thequestion is who, who is the
digital nomad life for?
Like who's the ideal person thatwould enjoy that?
Because you said it correctly,everyone is lack of better way a
digital moment because of thepandemic, right?
But, you know, for those thatwant to travel to the Balis of
(06:44):
the world and this beautifulislands and work, you know, who
is the ideal target person that,that the digital nomad lifestyle
is for?
Omar Mo (06:52):
Right.
I used to come from the contextof it should be for everybody
because I think there's so muchgrowth when it comes to travel
in this world.
And the world is so open to us,maybe less open now because of
the pandemic, but not for long.
Um, that there's so much growthand so much opportunity and so
much beauty in the world thatcomes with travel that I would,
(07:12):
in my head it's like, whywouldn't anybody do it?
But I realize it's a very value-based profession.
Or if you could call it thatmore of a lifestyle.
Uh, if your values are moretowards security and stability
and raising the family, uh,there's no judgment for me ever,
but you probably won't endurethe digital nomad lifestyle
nearly as much as if someonethat, yeah, valued adventure and
(07:36):
spontaneity.
And, um, the people who thriveunder pressure situations like
that did probably enjoy thedigital nomad lifestyle a lot
more.
So that's what I've come to findover time.
But I think I, and I personallystrongly believe this, everyone
has a glimmer of wantingadventure and spontaneity in
their life, uh, to some certaindegree, whether it's a small
(07:58):
degree or a large degree, that'scompletely dependent on the
person.
Rushab Kamdar (08:02):
Absolutely.
I mean, I think of it also asthose that do have family and
kids, you know, now more andmore people are taking
vacations, but not taking thevacation days and having their
laptop with them, able to jumpon to their Zoom calls from
wherever they are.
And, um, you know, I think thatthat is a evolution of the the
(08:22):
digital nomad life.
Omar Mo (08:24):
Yeah.
And what I'm starting to seenow, too, is a lot of digital
nomad families being started.
Like there was someone that is afriend of mine, actually, her
name's Julia Church.
And she has been a digital nomadfor nearly 10 years, has gotten
married on the road, has gottenpregnant on the road, has
gotten, has that two kids on theroad.
And they're a family.
Right now they're living inBali.
(08:45):
I think they're moving somewhereelse in a few months, but
they've been a digital nomadfamily for the past six years.
Yeah.
Rushab Kamdar (08:53):
So, you know, you, your podcasts, The Nomadic
Executive helps and talks to thedigital nomad lifestyle, but you
have another business thatfocuses a lot on, uh, content
marketing.
So, and you've said that contentmarketing funnels and podcasts
are centerpiece of getting amessage out.
So maybe you can elaborate onexactly what is it that you do
(09:13):
in that business and howpodcasting is such a centerpiece
for that content marketingfunnels.
Omar Mo (09:19):
Sure.
So really, if you were to evenbreak out the word podcasting,
if you were to, aside from thatword, if we were to just look at
what podcasting is, essentially,it's a piece of content that's
one incredibly easy to makebecause it's interview native.
So it's not just you making thecontent it's so off, based off a
conversation with somebody else.
So two people are making thecontent.
Number two, it's both in videoand audio format, which can then
(09:42):
be transcribed into writtenword.
So really it's the mostconcentrated form of content out
there.
That's the easiest to make thattakes the least amount of time,
which can then bleed into everyaspect of your business when it
comes to the content marketingside, right?
It can be used as a webinar.
It can, uh, you can cut up thepieces into social media content
(10:02):
for like the seven relevantsocial media platforms, Twitter,
Instagram, Facebook, Pinterest,um, Uh, Tiktok, YouTube, um, one
more LinkedIn, uh, right?
So those seven.
So you can bring the content outinto there.
You can build relationships andnetwork with somebody while
you're having the conversationwith someone.You can, um, I have
(10:23):
this whole like, amazing graphicthat we'll probably have to send
you that actually one of myclients made for me that has
like 18 different arrows in 18different directions with what a
podcast can do.
So I'll send that to you later.
But, uh, those are just some offthe top of my head that would
probably fit to any businessmodel, anyone out there, and
they could use the traffic forany direction.
And as a marketer myself, comingactually from the digital
(10:45):
marketing space back six yearsago, I realized how useful and
how valuable having suchconcentrated form of content,
pillar content as Gary Vee likesto call it that goes in so many
different directions, you know.
And as long as you're stayingcutting edge with whatever
platforms are working at thistime and what platforms are
going to be working next weekand what platforms aren't
(11:05):
working anymore as of last week.
You can curate the content andmake it native for those
platforms from your pillarcontent, which is the podcast.
Yeah.
So, so what we do as a business,and I apologize for I've
mentioned, that is what weessentially do is we do three
separate things, right?
We book people on podcast tours,so we, we get people on other
(11:25):
podcasts and then we canleverage that content and create
it for them.
We launched new podcasts forbusinesses and then have that as
a content generation slash leadgeneration source for their
business.
And then we also take existingpodcasters and we cut up their
content for them.
And these are usually busyentrepreneurs that need some
extension of their team or justpeople that need more content
(11:47):
marketing done on the side.
And they've done a lot ofpodcasting already, but haven't
really focused on their othersocial media platforms.
Rushab Kamdar (11:53):
Taking it a step further into content creation.
So podcast does your digitalmarketing agency definitely uses
podcasting as a centerpiece.
Are there any other anciliaryservices that you also offer for
these customers?
Um, outside of just the usingpodcasts as a center piece.
Omar Mo (12:10):
So podcasting isn't the only pillar content out there.
Uh, but it is the most versatilepillar content out there.
Video podcast, specifically, notaudio only.
Uh, other ones that we've alsoworked with are YouTube.
So that is another video slashaudio format content that we cut
up and use it as pieces ofcontent for other pieces.
Uh, but that's always shorter.
(12:30):
So you'll find YouTube videosaround 10 to 15 minutes.
And if they're long form contentlike 45 minutes, they probably
have a podcast.
So that's just less pillarcontent for us to cut up, which
means less meaningful momentsfrom that content get cut up.
Uh, but we, we do work withYouTubers as well, and we have
also worked with bloggers, butthat's always the hardest
because it's just writtencontent.
(12:51):
It's not an audio and video andwe need a voice or some video
behind it.
But what we, what we do dosometimes is take that trend
like a blog post or something,and cut it up into more LinkedIn
pieces of content and tweets aswell.
So written into written.
Rushab Kamdar (13:04):
How can business owners, who have a podcast,
market their podcasts out there,get more listeners, get more
audience and viewers for that?
Omar Mo (13:13):
For their podcast.
So podcast is a, now here's thething, I think people get too
caught up in download numbers.
Uh, when they're not targeted,right?
You have to realize that everydownload is incredibly targeted
for your podcasts.
Anyone that's listening to yourpodcasts and showing up over and
over again, really love what youhave to say.
They're sitting there for 30 to45 minutes, you're in their ear
(13:35):
and they love it.
Okay.
So the conversion rates thatyou'll see with these people is
upwards to like 50 to 60% versuslike Instagram, where it may be
two to 3%, you know?
Uh, so keep that in mind.
So that's why it's veryimportant to be important, uh,
to see what kind of sponsors youbring on or what affiliate
products you're selling or anyservices that you're selling,
make sure it's very catered tothat audience.
(13:56):
Now, really to grow thataudience in the first place, you
gotta be where they are.
There are really the two biggestways and then there's a third
way.
And all of them take some elbowgrease to get started, right?
So the first way is really justpaid advertising, right?
Uh, paid advertising works nomatter what business you're
doing in podcasting.
If you look at it as a business,it's the same way.
YouTube ads, Facebook ads,running traffic conversion
(14:18):
campaigns instead of or trafficcampaigns instead of conversion
campaigns for, uh, drivingtraffic back to your website
with the podcast episode onthere and then running lookalike
audiences to retarget peoplethat are specifically in that
niche that are similar to thepeople that are already
listening to your podcast.
And that can be done on any oneof the paid advertising
platforms.
Uh, that's the strategy that weuse.
(14:38):
Number two, there is growingyour social media following on
some platform where you thinkyour target audience is.
So for example, I have a bunchof nomads and a lot of agency
owners in my target audience.
So my target audiences wouldprobably be reside mostly on
LinkedIn and Instagram.
But I use other social mediaplatforms to get traffic as
well, to get some listens anddownloads and drive that traffic
(15:01):
back.
It's a filtering process drivingbetween like TikTok and YouTube,
and these other places back tomy main social media platforms,
right?
Uh, so that's the second waygrowing the social media
following.
And then the third way.
Is these like left fieldcreative ways of using elbow
grease if you have neither thebudget nor the social media
following.
They're almost, you could callthem growth hacking tactics to
(15:22):
really grow your podcasts.
And I'll give you some, someover here just so that your
audience can use, uh, we usethis thing called a speak pipe.
Speak pipe episode.
We do this quarterly with all ofour clients as well as my own
podcasts.
And what that essentially is,you can use it in a multi
variety of ways, but there'sthis website called SpeakPipe
that's allows you to recordlittle clips from people.
(15:45):
It can be up to like fiveminutes long.
And what we do is essentially wecreated theme for that episode.
Then we reached out to like fiveor six people that run groups,
whether it's on LinkedIn orFacebook and reached out to them
and say, hey, like you're anindustry leader in this specific
niche, we would love to haveyour voice on our podcast to
give you a platform to speak andyou could really help inspire
these entrepreneurs, blah, blah,blah, and get like five or six
(16:06):
people.
Get their answer to a specificquestion.
Put that question as a title ofyour podcast episode, then
record over that essentially,and kind of do like a hosting
thing where it's like youhosting and then you're just
cutting and pasting those clipsof them speaking in there.
So then it becomes an episodewhere you're talking and there's
like five or six thought leadersin there and you push that onto
(16:28):
your podcast episode.
You send it out to the peoplethat you had on the episode and
they promote it through theirgroups.
That's generally what happensbecause they want to be seen as
thought leaders.
And they're already in thatposition with that Facebook
group or LinkedIn group.
And that way you get an influxof listeners for that episode.
And a lot of them tend to stay.
So that's one strategy that weuse and I'll give one more right
(16:48):
off the bat that I actuallyheard myself quite recently that
I'd like to share.
And that is.
Focusing less on Apple podcastsand Spotify, which are the two
biggest ones.
And really, really focusing ondistributing yourself on these
obscure podcasting platforms.
Things like there are like sixdifferent platforms in India.
There's like four in Japan.
There's like all these differentplatforms that you can submit
(17:09):
your RSS feed.
And even if you're decently bigenough.
And what I mean by decently bigenough is like, even if you have
like 15 reviews on your podcast,which is like really nothing, in
retrospect, you can go at coldemail these guys and work out
some sort of deal with themwhere you can get some ad space
in return.
You give, they'll, you'll givethem a shout out in your
podcast.
(17:29):
And essentially what happened isthat since you're on their
platforms, you're getting somesort of shout out from these
guys.
You're going to drive pure, onlypodcast listener traffic
straight to your podcast whichwill up those download numbers
as well?
So those are two elbow greasemethods that we use quite often.
The second one being quiterecently.
Rushab Kamdar (17:47):
So I use Buzzsprout and Buzzsprout, and I
know there's, there's many ofthem out there, right?
There's Buzzsprout, there'sAnchor, there's Libsyn.
Now with, with Buzzsprout, itdistributes to a lot of
podcasts, um, platforms or a lotof listening platforms out
there, such as Apple podcasts,Spotify, Google play, but then
there's like Stitcher andiHeartRadio, and some other ones
(18:08):
that I can't remember the namesof.
The ones that you're mentioning,are they part of these platforms
or are they so obscure that, youknow, we would have to do some
Google searches to find them?
Omar Mo (18:18):
So you'd have to do some Google searches to find
them.
Um, and there are lists outthere that have them.
Uh, there's a friend of mine,Mark Savant, who has actually
curated a list together so thatI can maybe send that to you
guys later.
Um, join his Facebook group.
He has a Facebook group calledAfter Hours Entrepreneur.
That's where you can find it aswell.
Um, but that, those are obscure.
(18:39):
So be sure to like get on everysingle one on their on
Buzzsprout.
I know there's like 15 or 20because I'm on Buzzsprout
myself.
But also aside from that, youwill find these other podcasts
distribution networks that youcan go out and you have an RSS
feed in Buzzsprout that you canjust copy and paste.
And what you're essentiallydoing is just submitting your
RSS feed to these guys.
Sometimes on their website, theyhave a place where you can
(19:01):
submit the RSS feed straightaway after you make an account.
Sometimes you have to email themto actually get on there.
So it depends on what theplatform is, but there's a host,
a number of them.
I'm talking like over 50 or 60in the world.
Rushab Kamdar (19:17):
Hey, Business Heroes, join us next week for
part two, where we continue ourconversation with Omar Mo.
Thank you for listening.
Thank you for joining us on theBusiness 360 Podcast.
To learn more about our guests,go to ThinkBusiness360.com.
In life, I follow two thingsthat keep me grounded.
Number one, if you only listento someone's successes and not
(19:40):
their failures, you've onlyheard half the story and number
two, compete with yourself andhelp everyone else.
Stay classy, Business Heroes.
Welcome to the Business 360 Podcast where we
will take a 360 degree view ofall things business in under 30
minutes.
I'm Rushab Kamdar and I helpbusinesses, start-up founders,
working professionals and masterstudents think business, talk
business, launch their businessand grow their business.
(00:26):
What's going on, BusinessHeroes?
Welcome to episode 13 of theBusiness 360 Podcast.
Lucky number 13.
We are, again, going to do atwo-part episode.
So in part one, we'll bespeaking to someone who
identifies as a digital nomad.
First we'll find out what is adigital nomad, and then we'll
(00:47):
get ideas of a digital nomad'slifestyle.
Additionally, we'll talk aboutstrategies around podcast
marketing and content marketing,and ways to grow your audience.
So stick around and let's get toit.
On today's podcast., We'rewelcoming Omar Mo.
(01:11):
Omar is a content marketingstrategist.
He's the founder of Nomads CastPodcast Marketing.
And he's also the host of TheNomadic Executive podcast.
Now, Omar identifies himself asa digital nomad, and I'm going
to let Omar explain that indetail.
But just high level, think abouthaving the business you want and
the life you want, and beingable to do that from anywhere in
(01:34):
the world.
Now, what I like about Omar'sstory is that he's traveled the
world and he's learned frombillionaires and Buddhist monks.
He's taken those lessons intohis business.
He's also learned from mistakesthat he has made in business and
incorporated that, which now hewants to help others.
(01:55):
So whether you want to learnabout podcasting or you want to
learn about digital marketing,such as creating systems and
funnels and automation, Omar isyour guy.
So with that, let's have aconversation with Omar.
Omar welcome to the Business 360Podcast.
Where do we find you today?
Omar Mo (02:13):
Oh, I am in Houston, Texas.
Aka now city of the blizzards.
Rushab Kamdar (02:19):
Exactly.
Yeah.
I hope you and your family andeveryone is doing okay from
everything that went on overthere.
Omar Mo (02:25):
It's just, it feels like ages ago now, but
thankfully it's over.
Rushab Kamdar (02:28):
Wow.
Well, I'm glad to hear thatyou're okay and your family's
okay.
So I wanted some, I wanted theaudience to get to know you a
little bit.
You, when you sent me a littlebit about your bio, I found it
very interesting.
You said that you traveled theworld and you were mentored by
billionaires to Buddhist monks,maybe just, you know, in the
next 60 seconds or 90 secondsjust give us a little story
behind that.
Omar Mo (02:48):
Sure.
So I left or I left Houston backin 2016.
Um, I just graduated college,but I already knew that I wanted
to go travel for as long as Iwanted to.
The whole reason I got my degreewas so I could go travel.
Um, and even though the degreedidn't work out the way that I
thought it would, I ended upgoing to travel.
So I left to Nicaragua first forabout three to four months.
(03:08):
And then from there I dipped outto Australia.
Went there for a year, went allthe way around.
Uh, and then when I went to NewZealand for a solid year, and
then I ended up in Indonesia forabout three months.
Southeast Asia for about threemonths.
And then I came back to the US,so just about three years.
Uh, along the way I metBuddhists that I learned from.
I stayed, two of my friends thatI met over there in New Zealand
(03:30):
had just come from I think itwas China, some part Shanghai,
somewhere around there.
Uh, and I stayed with them for afew weeks.
Uh, we met in a hostel and theywere the full-on monks with like
no hair, all of that throughgoing to some sort of travel
mission trip or something.
I forget what it was exactly.
Learned a lot from them aboutstillness.
Learned a lot from them aboutmeditation.
They got me on meditation.
(03:50):
They got me on spirituality andI even tried something called,
um, I forgot what it was now.
Vipassana.
I tried something called aVipassana meditation, um, with
those guys.
So that was interesting.
Uh, I learned from a guy namedTrevor Milton, who was a
billionaire who now is a defunctbillionaire, and maybe you've
heard of him, maybe you haven't.
But, uh, at that time he wasgoing pretty high.
(04:11):
And I learned from him, Ilearned a lot about just how he
made his business so quicklyand, and what it takes to scale
his businesses and his pastfailures and things like that.
Um, and I learned from a lot ofsuccessful business owners going
from networking events at theseplaces.
And, um, Yeah.
I was really a student for thosethree years, not only a
business, but a travel and, andof life.
So it was an interesting time inmy life.
Rushab Kamdar (04:34):
So, you know, I want to get right into it.
Uh, you know, you have a podcastcalled The Nomadic Executive, so
why don't you tell the audiencewhat that specifically is and
what that podcast is about?
Omar Mo (04:45):
It's funny.
I think like the podcast isevolved over the past few
months.
Um, it started off just kind oflike, I love travel and I loved
business and I wanted tointersect the both of them.
And I, I found out about thisterm called digital nomad, maybe
about two years ago.
So I made it first at most toappeal to other digital nomads
that wanted to listen to it.
But as it started, as I startedgoing down the road, I realized
(05:07):
that I liked theentrepreneurship side much more
than just talking about foodsthat you can eat in different
countries or travel and thingslike that.
So I started pivoting and itbecame really niche to where
creating service-basedbusinesses online that you can
make whenever you travelanywhere in the world.
So the entire it's like amixture of the digital nomad
(05:28):
lifestyle, but specificallygearing more towards
entrepreneurship basedservice-based businesses only.
Rushab Kamdar (05:35):
So for those that don't know what a digital nomad
is, maybe you can explain that alittle more detail.
Omar Mo (05:41):
Sure.
So really it's just a fancyterm.
And everyone, honestly, thesedays is that digital nomad to
some certain degree, but it'sessentially a fancy term for a
remote worker, but that travelsas well.
And then there's even a deeper,uh, it's like a subsect of it
that are people that arelocationally independent.
And I'm sure this word has beenthrown around quite often.
Tim Ferriss coined it at atfirst.
(06:02):
And essentially what that meansis there's a non locationally,
independent digital nomad whocan travel to like, to places
like Vietnam, Bali, Thailand,and live a really, really great
life.
But then there's a locationally,independent entrepreneur or aka
digital nomad who can travelanywhere in the world, work on
their business from their laptopand make good money.
Rushab Kamdar (06:22):
So I was going to ask you then what is the
advantages and disadvantages forbeing a digital nomad?
But, you know, I think maybe thequestion is who, who is the
digital nomad life for?
Like who's the ideal person thatwould enjoy that?
Because you said it correctly,everyone is lack of better way a
digital moment because of thepandemic, right?
But, you know, for those thatwant to travel to the Balis of
(06:44):
the world and this beautifulislands and work, you know, who
is the ideal target person that,that the digital nomad lifestyle
is for?
Omar Mo (06:52):
Right.
I used to come from the contextof it should be for everybody
because I think there's so muchgrowth when it comes to travel
in this world.
And the world is so open to us,maybe less open now because of
the pandemic, but not for long.
Um, that there's so much growthand so much opportunity and so
much beauty in the world thatcomes with travel that I would,
(07:12):
in my head it's like, whywouldn't anybody do it?
But I realize it's a very value-based profession.
Or if you could call it thatmore of a lifestyle.
Uh, if your values are moretowards security and stability
and raising the family, uh,there's no judgment for me ever,
but you probably won't endurethe digital nomad lifestyle
nearly as much as if someonethat, yeah, valued adventure and
(07:36):
spontaneity.
And, um, the people who thriveunder pressure situations like
that did probably enjoy thedigital nomad lifestyle a lot
more.
So that's what I've come to findover time.
But I think I, and I personallystrongly believe this, everyone
has a glimmer of wantingadventure and spontaneity in
their life, uh, to some certaindegree, whether it's a small
(07:58):
degree or a large degree, that'scompletely dependent on the
person.
Rushab Kamdar (08:02):
Absolutely.
I mean, I think of it also asthose that do have family and
kids, you know, now more andmore people are taking
vacations, but not taking thevacation days and having their
laptop with them, able to jumpon to their Zoom calls from
wherever they are.
And, um, you know, I think thatthat is a evolution of the the
(08:22):
digital nomad life.
Omar Mo (08:24):
Yeah.
And what I'm starting to seenow, too, is a lot of digital
nomad families being started.
Like there was someone that is afriend of mine, actually, her
name's Julia Church.
And she has been a digital nomadfor nearly 10 years, has gotten
married on the road, has gottenpregnant on the road, has
gotten, has that two kids on theroad.
And they're a family.
Right now they're living inBali.
(08:45):
I think they're moving somewhereelse in a few months, but
they've been a digital nomadfamily for the past six years.
Yeah.
Rushab Kamdar (08:53):
So, you know, you, your podcasts, The Nomadic
Executive helps and talks to thedigital nomad lifestyle, but you
have another business thatfocuses a lot on, uh, content
marketing.
So, and you've said that contentmarketing funnels and podcasts
are centerpiece of getting amessage out.
So maybe you can elaborate onexactly what is it that you do
(09:13):
in that business and howpodcasting is such a centerpiece
for that content marketingfunnels.
Omar Mo (09:19):
Sure.
So really, if you were to evenbreak out the word podcasting,
if you were to, aside from thatword, if we were to just look at
what podcasting is, essentially,it's a piece of content that's
one incredibly easy to makebecause it's interview native.
So it's not just you making thecontent it's so off, based off a
conversation with somebody else.
So two people are making thecontent.
Number two, it's both in videoand audio format, which can then
(09:42):
be transcribed into writtenword.
So really it's the mostconcentrated form of content out
there.
That's the easiest to make thattakes the least amount of time,
which can then bleed into everyaspect of your business when it
comes to the content marketingside, right?
It can be used as a webinar.
It can, uh, you can cut up thepieces into social media content
(10:02):
for like the seven relevantsocial media platforms, Twitter,
Instagram, Facebook, Pinterest,um, Uh, Tiktok, YouTube, um, one
more LinkedIn, uh, right?
So those seven.
So you can bring the content outinto there.
You can build relationships andnetwork with somebody while
you're having the conversationwith someone.You can, um, I have
(10:23):
this whole like, amazing graphicthat we'll probably have to send
you that actually one of myclients made for me that has
like 18 different arrows in 18different directions with what a
podcast can do.
So I'll send that to you later.
But, uh, those are just some offthe top of my head that would
probably fit to any businessmodel, anyone out there, and
they could use the traffic forany direction.
And as a marketer myself, comingactually from the digital
(10:45):
marketing space back six yearsago, I realized how useful and
how valuable having suchconcentrated form of content,
pillar content as Gary Vee likesto call it that goes in so many
different directions, you know.
And as long as you're stayingcutting edge with whatever
platforms are working at thistime and what platforms are
going to be working next weekand what platforms aren't
(11:05):
working anymore as of last week.
You can curate the content andmake it native for those
platforms from your pillarcontent, which is the podcast.
Yeah.
So, so what we do as a business,and I apologize for I've
mentioned, that is what weessentially do is we do three
separate things, right?
We book people on podcast tours,so we, we get people on other
(11:25):
podcasts and then we canleverage that content and create
it for them.
We launched new podcasts forbusinesses and then have that as
a content generation slash leadgeneration source for their
business.
And then we also take existingpodcasters and we cut up their
content for them.
And these are usually busyentrepreneurs that need some
extension of their team or justpeople that need more content
(11:47):
marketing done on the side.
And they've done a lot ofpodcasting already, but haven't
really focused on their othersocial media platforms.
Rushab Kamdar (11:53):
Taking it a step further into content creation.
So podcast does your digitalmarketing agency definitely uses
podcasting as a centerpiece.
Are there any other anciliaryservices that you also offer for
these customers?
Um, outside of just the usingpodcasts as a center piece.
Omar Mo (12:10):
So podcasting isn't the only pillar content out there.
Uh, but it is the most versatilepillar content out there.
Video podcast, specifically, notaudio only.
Uh, other ones that we've alsoworked with are YouTube.
So that is another video slashaudio format content that we cut
up and use it as pieces ofcontent for other pieces.
Uh, but that's always shorter.
(12:30):
So you'll find YouTube videosaround 10 to 15 minutes.
And if they're long form contentlike 45 minutes, they probably
have a podcast.
So that's just less pillarcontent for us to cut up, which
means less meaningful momentsfrom that content get cut up.
Uh, but we, we do work withYouTubers as well, and we have
also worked with bloggers, butthat's always the hardest
because it's just writtencontent.
(12:51):
It's not an audio and video andwe need a voice or some video
behind it.
But what we, what we do dosometimes is take that trend
like a blog post or something,and cut it up into more LinkedIn
pieces of content and tweets aswell.
So written into written.
Rushab Kamdar (13:04):
How can business owners, who have a podcast,
market their podcasts out there,get more listeners, get more
audience and viewers for that?
Omar Mo (13:13):
For their podcast.
So podcast is a, now here's thething, I think people get too
caught up in download numbers.
Uh, when they're not targeted,right?
You have to realize that everydownload is incredibly targeted
for your podcasts.
Anyone that's listening to yourpodcasts and showing up over and
over again, really love what youhave to say.
They're sitting there for 30 to45 minutes, you're in their ear
(13:35):
and they love it.
Okay.
So the conversion rates thatyou'll see with these people is
upwards to like 50 to 60% versuslike Instagram, where it may be
two to 3%, you know?
Uh, so keep that in mind.
So that's why it's veryimportant to be important, uh,
to see what kind of sponsors youbring on or what affiliate
products you're selling or anyservices that you're selling,
make sure it's very catered tothat audience.
(13:56):
Now, really to grow thataudience in the first place, you
gotta be where they are.
There are really the two biggestways and then there's a third
way.
And all of them take some elbowgrease to get started, right?
So the first way is really justpaid advertising, right?
Uh, paid advertising works nomatter what business you're
doing in podcasting.
If you look at it as a business,it's the same way.
YouTube ads, Facebook ads,running traffic conversion
(14:18):
campaigns instead of or trafficcampaigns instead of conversion
campaigns for, uh, drivingtraffic back to your website
with the podcast episode onthere and then running lookalike
audiences to retarget peoplethat are specifically in that
niche that are similar to thepeople that are already
listening to your podcast.
And that can be done on any oneof the paid advertising
platforms.
Uh, that's the strategy that weuse.
(14:38):
Number two, there is growingyour social media following on
some platform where you thinkyour target audience is.
So for example, I have a bunchof nomads and a lot of agency
owners in my target audience.
So my target audiences wouldprobably be reside mostly on
LinkedIn and Instagram.
But I use other social mediaplatforms to get traffic as
well, to get some listens anddownloads and drive that traffic
(15:01):
back.
It's a filtering process drivingbetween like TikTok and YouTube,
and these other places back tomy main social media platforms,
right?
Uh, so that's the second waygrowing the social media
following.
And then the third way.
Is these like left fieldcreative ways of using elbow
grease if you have neither thebudget nor the social media
following.
They're almost, you could callthem growth hacking tactics to
(15:22):
really grow your podcasts.
And I'll give you some, someover here just so that your
audience can use, uh, we usethis thing called a speak pipe.
Speak pipe episode.
We do this quarterly with all ofour clients as well as my own
podcasts.
And what that essentially is,you can use it in a multi
variety of ways, but there'sthis website called SpeakPipe
that's allows you to recordlittle clips from people.
(15:45):
It can be up to like fiveminutes long.
And what we do is essentially wecreated theme for that episode.
Then we reached out to like fiveor six people that run groups,
whether it's on LinkedIn orFacebook and reached out to them
and say, hey, like you're anindustry leader in this specific
niche, we would love to haveyour voice on our podcast to
give you a platform to speak andyou could really help inspire
these entrepreneurs, blah, blah,blah, and get like five or six
(16:06):
people.
Get their answer to a specificquestion.
Put that question as a title ofyour podcast episode, then
record over that essentially,and kind of do like a hosting
thing where it's like youhosting and then you're just
cutting and pasting those clipsof them speaking in there.
So then it becomes an episodewhere you're talking and there's
like five or six thought leadersin there and you push that onto
(16:28):
your podcast episode.
You send it out to the peoplethat you had on the episode and
they promote it through theirgroups.
That's generally what happensbecause they want to be seen as
thought leaders.
And they're already in thatposition with that Facebook
group or LinkedIn group.
And that way you get an influxof listeners for that episode.
And a lot of them tend to stay.
So that's one strategy that weuse and I'll give one more right
(16:48):
off the bat that I actuallyheard myself quite recently that
I'd like to share.
And that is.
Focusing less on Apple podcastsand Spotify, which are the two
biggest ones.
And really, really focusing ondistributing yourself on these
obscure podcasting platforms.
Things like there are like sixdifferent platforms in India.
There's like four in Japan.
There's like all these differentplatforms that you can submit
(17:09):
your RSS feed.
And even if you're decently bigenough.
And what I mean by decently bigenough is like, even if you have
like 15 reviews on your podcast,which is like really nothing, in
retrospect, you can go at coldemail these guys and work out
some sort of deal with themwhere you can get some ad space
in return.
You give, they'll, you'll givethem a shout out in your
podcast.
(17:29):
And essentially what happened isthat since you're on their
platforms, you're getting somesort of shout out from these
guys.
You're going to drive pure, onlypodcast listener traffic
straight to your podcast whichwill up those download numbers
as well?
So those are two elbow greasemethods that we use quite often.
The second one being quiterecently.
Rushab Kamdar (17:47):
So I use Buzzsprout and Buzzsprout, and I
know there's, there's many ofthem out there, right?
There's Buzzsprout, there'sAnchor, there's Libsyn.
Now with, with Buzzsprout, itdistributes to a lot of
podcasts, um, platforms or a lotof listening platforms out
there, such as Apple podcasts,Spotify, Google play, but then
there's like Stitcher andiHeartRadio, and some other ones
(18:08):
that I can't remember the namesof.
The ones that you're mentioning,are they part of these platforms
or are they so obscure that, youknow, we would have to do some
Google searches to find them?
Omar Mo (18:18):
So you'd have to do some Google searches to find
them.
Um, and there are lists outthere that have them.
Uh, there's a friend of mine,Mark Savant, who has actually
curated a list together so thatI can maybe send that to you
guys later.
Um, join his Facebook group.
He has a Facebook group calledAfter Hours Entrepreneur.
That's where you can find it aswell.
Um, but that, those are obscure.
(18:39):
So be sure to like get on everysingle one on their on
Buzzsprout.
I know there's like 15 or 20because I'm on Buzzsprout
myself.
But also aside from that, youwill find these other podcasts
distribution networks that youcan go out and you have an RSS
feed in Buzzsprout that you canjust copy and paste.
And what you're essentiallydoing is just submitting your
RSS feed to these guys.
Sometimes on their website, theyhave a place where you can
(19:01):
submit the RSS feed straightaway after you make an account.
Sometimes you have to email themto actually get on there.
So it depends on what theplatform is, but there's a host,
a number of them.
I'm talking like over 50 or 60in the world.
Rushab Kamdar (19:17):
Hey, Business Heroes, join us next week for
part two, where we continue ourconversation with Omar Mo.
Thank you for listening.
Thank you for joining us on theBusiness 360 Podcast.
To learn more about our guests,go to ThinkBusiness360.com.
In life, I follow two thingsthat keep me grounded.
Number one, if you only listento someone's successes and not
(19:40):
their failures, you've onlyheard half the story and number
two, compete with yourself andhelp everyone else.
Stay classy, Business Heroes.
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