April 29, 2021 • 15 mins
In Part Two of Episode 13, we continue our conversation with Omar Mo, the CEO and Founder of Nomads Cast. Omar shares the secret in getting "Big Name" guests on your Podcast. He discusses clever ways to monetize your content. Additionally, we explore common digital marketing mistakes.
In this episode, we will cover:
- Getting Big Name Guests
- Monetizing Your Content
- Digital Marketing Mistakes
- Hybrid Podcasting
- Digital Marketing Tips
- Entrepreneurship Advice
For more information, visit www.ThinkBusiness360.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Rushab Kamdar (00:03):
Welcome to the Business 360 Podcast where we
will take a 360 degree view ofall things business and under 30
minutes.
I'm Rushab Kamdar and I helpbusinesses, start-up founders,
working professionals and masterstudents think business, talk
business, launch their businessand grow their business.
(00:26):
What's going on, BusinessHeroes?
Welcome to part two of episode13, where we continue our
conversation with Omar Mo.
Last week, Omar gave us somegreat insights into the world of
a digital nomad and tips onpodcasts and content marketing
and growing our audience.
In this week's episode, Omar isgoing to teach us how to get
(00:48):
those big name guests on yourpodcast.
Also how to monetize yourcontent and what are some of the
most common digital marketingmistakes that are made.
This episode will be full ofamazing tips and advice so make
sure to stick around.
Let's get to it.
(01:11):
So, Omar, what advice do youhave to get high level guest on
a podcast?
Omar Mo (01:17):
The thing about podcasts guests, it's a lot
easier than anybody reallythinks it is and especially when
you're first starting out yourpodcast, like getting high level
guests is not hard.
It really isn't.
Uh, everyone thinks there's likethis barrier between them and,
uh, the person they're trying toget on the podcast, but really
the only barriers that are everthere between these high level
people are maybe if they'rereally, really big with social
(01:39):
media followings, they'realready used to a ton of like
messages coming in.
So they'll have like people inbetween that are answering their
emails and things like that.
Um, but other than that, if youcan surpass those barriers and
get a direct line with them insome way or form, whether it's
Clubhouse or cold email orsomething that they're just not
used to seeing as many requestsfor things, you'll be able to
(02:01):
get through to them.
And especially when it's reallyhigh level people with no
following so barely anyfollowing that's when it really
gets fun, right?
You can get billionaires on yourpodcast easily if they don't
have a social media presence asmuch as they should.
So, um, it's a lot easier thanyou think it is, honestly.
Where it gets dicey is likegetting people like Pat Flynn or
Dan Lok, things like that.
(02:22):
That's where you have to usesome elbow grease.
Like for example, Pat Flynn, Igot through, um, going on his
live streams and just kind ofpitching myself and then go.
With Dan Lok, I pitched him on aClubhouse stage.
So things like that, you know?
Rushab Kamdar (02:35):
So you gave a really nice tip on how some
people can monetize with some adspend from these obscure
podcasters or podcast platforms.
What are other ways people canmonetize on podcasting?
Omar Mo (02:46):
Sure.
So monetizing on podcasts, Ithink this entire podcast
industry, just to kind of giveyou like an overview of it, it's
very, it takes a lot of elbowgrease and creativity to really
get traction on themonetization.
And, um, like there's no setrule book, like with Instagram,
oh, hey influencer partnershipslike everyone knows this, right?
(03:07):
With podcasts, there's so manydifferent ways to monetize and
you just have to think of thatfrom your audience's perspective
and you have to take anempathetic approach.
So sponsorships is definitelyone way, but probably the least
used way and probably the leastlucrative way, in my opinion, as
well.
Another way is building up atargeted audience on your
podcast and then having your ownoffers in the beginning, middle
and end of your podcast, whereyou then drive traffic towards
(03:28):
your website or your ebook oryour email lists, wherever.
Then you have ways of where youcan actually go and locally get
sponsorships with people doingcold calling, cold emails and
reaching out to these people.
We're just networking with themsaying, Hey, like I have this
podcast.
I have so and so listeners, butmy listeners are very, very
targeted and they're in yourniche.
I'll give you a podcast spot forthe next 10 episodes.
(03:49):
Give me such an amount of money.
That's another way to do it.
Another way to do it, and thisis a really creative way that I
heard recently on Clubhouse, uh,there's a guy that I follow
called Adam.
And the, he said he had a realestate podcast for about three
years and he threw a conventionat the, at the end of those
three years where he had like 60of his listeners come out and
pay him like 2,500 each for aticket.
(04:10):
Um, and he just threw thisconvention and he served like
lobster and steak every nightand had t-shirts made and things
like that.
And there's just like thismassive networking event and
keynote speaking event.
And he threw that specificallyfrom his podcast because his
listeners are so engaged and soinvested in them, you know?
So when you have an engagedlistenership and engaged
following like even five peopleyou can monetize quite well.
(04:34):
You know, like I've gotten a lotof business straight from my
podcasts.
Another way, and this is the waythat you can start implementing
right from day one is guestfacing monetization.
Having people that you wouldwant to do business with or
close business deals with onyour podcast in the context of a
value first ask, build arelationship up with them and
then at the end of that podcastepisode, after maybe you've
pushed out some content to ridethem, or maybe right after the
(04:57):
podcast episode, just play it byear, go for the close, or at
least go for hopping on anothercall and seeing if you can show
them your product, your service.
Rushab Kamdar (05:05):
So when we talk about podcasting and we talk
about content creation, uh, youknow, let's kind of lean towards
what are some of the biggestmistakes people make on all
those sides?
You know, we could start withpodcasting first and then we can
move to content creation andmarketing.
Omar Mo (05:19):
Sure.
So podcasting mistakes,definitely.
So, if you don't have a brandbuilt up yet, don't just
discredit, uh, audio quality.
A lot of people think they don'tneed good audio quality.
You don't need the best audioquality in the world, but
something that's and it's smallthings that add up, right?
But something that's just goingto set you apart from other
podcasts that people listen tois better audio quality.
(05:41):
So don't just be talking on yourheadphones or something, right?
A mic like this is good enough.
And it's relatively inexpensive.
It's about a hundred bucks.
Um, so that, uh, don't add tothe noise ratio, okay?
Um, whenever you're doing thesignal noise ratio, don't just
do very informational leveltopics that people can just find
(06:03):
sub surface level informationon.
Like the things that I'mspeeding right now like I'm
telling you right now, these arethings that you're not going to
find easily with a Google searchor on Instagram or anywhere like
that.
You know, I'm more advancedlevel topics here.
Uh, but it's anyone, anybodythat could apply it.
But if you bring on guests thatjust stay on the superficial
level of things like motivationand things like that, that they
can work, but because they havean emotional context to it, but
(06:25):
if they're just superficial, novocality, no vocal tone, just
kind of like a boring lecture ofreally basic things, no one's
going to engage with that.
No, one's gonna care about that,right?
So you're always trying to thinkabout, what's going to set you
apart from other podcasters.
What makes someone wanting tokeep coming back to you, right?
And it's even little thingslike, like don't be flat
bringing emotions, haveconversation instead of just ask
(06:50):
straight questions afterquestion after question, um,
those are some of the mistakesthat I see right off the bat.
Don't put too much pressure onyourself when it comes to the
podcast, be relaxed.
And this comes with experiencenaturally.
You know, I, I do this greathost training slide session with
all my clients that I havebecause really a good podcast
isn't just on the outside.
(07:11):
I would say 50% is on theinternal as well.
It's about how good of a hostyou are.
It's how you can manageconversations and direct
conversations and cut badthreads and go to good threads,
so on and so forth, right?
And that comes with experience.
Um, now on the content side,what mistakes that I see is
again, the biggest mistake thatI see is a signal to noise
ratio.
I think a lot of businesses justexpect that they can just throw
(07:33):
some content out there and it'sgoing to magically make, get
them more business.
And we all know it's 2021 thatdoes, that doesn't happen,
right?
It's how can you cut through thenoise and really put stuff out
there and then leverage wherethe organic traffic is coming on
social media to your fullestadvantage, right?
And some key tips right therethat I can give you guys is if
you're making video slash audiocontent, make the first five
(07:53):
seconds, the most engaging, nomatter what platform it is.
That's universal.
That's a universal law rightthere.
Uh, make sure that you're on,you're spending more of your
time on platforms or on featuresof platforms that are giving you
higher ROI.
Like right now it's YouTubeshorts, Instagram reels, and
TikTok, and LinkedIn as well.
Uh, and focus less on creatingcontent for your Facebook page
(08:16):
because Facebook has killedthat.
So that's another mistake that Isee that people are still
sticking to all the ways and notreally innovating and, and using
new platforms and new features.
Um, and number three, like doyour research like constantly be
testing A and B.
AB testing, seeing what formatswork, seeing what formats don't,
optimizing, looking at youranalytics, that's really how you
grow.
You don't and that's really howyou get business.
(08:38):
And the fourth one, bonus onehere, is engagement.
Do not forget to engage with thepeople that are already
following you.
There are human beings on theother side.
Like, I like to think of it thisway, if even one person, and
this is a very business way tolook at it but if even one
person that's following you onInstagram, if you have 200
people that are following you,if even one person gives you
10k, if he gives you$10,000 justto do a service for them, I
(09:01):
mean, it pays off, right?
So what do you need 2 millionfollowers for, if you're getting
2000 followers and 10 of themgive you$10,000 each?
You're already making a hundred,$120,000 a year right there,
right?
So focus on nurturing who youhave just as much as bringing on
new people.
Rushab Kamdar (09:20):
So, first of all, great things.
uh, great advice over there.
I wanted to take it back to thefirst point that you were
talking about, which wasbringing in those, those guests
and have making sure they are,um, not superficial in their, in
their topic.
So I I've had another guest thatspoke about two ways of doing a
podcast, the hybrid method.
(09:41):
One is you bring on guests, butalso time to time throwing in a
solo episode in there, you know,where it's just you, so that
your audience gets to know youbetter versus just being an
interviewer.
What's your, uh, advice orsuggestion on that?
Omar Mo (09:54):
So good cadence.
That's the kind of cadence thatI use for my podcast.
And I tend to use it a lot for alot of my clients.
And that's simply because doingthose single value-based
episodes, builds that connectionand your thought leadership in
this space.
If you only did interviews,people are going to start to
associate themselves with yourguests instead of you.
Um, and you don't want that.
If you're a good podcast host,you won't let that happen.
(10:14):
You can steer the conversationsin a way and bring input in
where they're they're used toyou as a host.
But, uh, it's a good cadence tohave, especially when you're
first starting out for the first50 episodes, I would say, um,
that depending on how manyinterviews versus how many
single value-based episodesyou're going to do is really,
really dependent on what yourbusiness is.
(10:34):
If you're doing it for abusiness, if you're doing it for
a hobby, what the reason isbehind the podcast in the first
place, right?
Because I've seen manysuccessful podcasts that just
have single value based episodesas well.
And they work incredibly well.
It really is dependent on kindof, kind of the, um, the angle
you're trying to take, right?
Um, it really is.
So I'd say my biggest answer forthat would be it's dependent,
(10:58):
right?
All of these formats work, allof them work.
Rushab Kamdar (11:02):
Any suggestions or thoughts on consistency as
far as weekly versus monthlyversus sporadic, which some
people do.
Omar Mo (11:09):
I would definitely say weekly.
Monthly, I think it's too, toolong, drawn out unless your a
like story-based podcast orsomething that's very, very
highly polished because then youhave people anticipating for the
next episode.
Uh, then it almost becomes likeradio show asks really, really
nice, like audio quality andmusic and all sorts of stuff.
But 99% of podcasts aren't likethat.
(11:31):
Uh, or even if it's a seriesbased podcasts, they can
definitely get away with once amonth.
But if any other podcasts whereyou have episodic, uh, and, but
not serious, I would say atleast once a week.
Definitely not sporadic causeyou want your audience to know
that they have consistentlycontent they can come to expect
when you're releasing yourepisode, they come to tune in.
(11:52):
Uh, what you do.
If you're, if you're sporadic,you can miss a few weeks and
that's okay once in a while, uh,even though it's probably not
good to, but you can miss itwithout hurting your numbers too
much.
But if you're sporadic, youraudience is never going to know
when your show is coming out.
And if they don't know when yourshows coming out then half of
your audience might completelymiss your show.
So, um, that that's a negativesporadic.
Now I would, I'm coming from thecamp now where to really even
(12:15):
more stand out in the podcastingindustry to even step it up from
once a week to maybe twice aweek or three times a week, or
however many more that you cando.
Rushab Kamdar (12:25):
That's interesting.
Appreciate it.
Omar Mo (12:27):
There's a good reason for that, if you don't mind me
saying here, there's a goodreason for increasing the
frequency.
Every single podcast is gettingmore downloads, right?
So if I have 70 listeners andthis is let's say beginner level
podcasts, that's 70 listeners onthe first podcast, 70 listeners
on the second podcast episode,70 listeners on third podcast
episode, and I've released allthree in the week.
(12:47):
I've essentially got 210 listensversus someone who released one
episode once a week, one episodenext week so that would be three
weeks at 210 listens, right?
So, uh, more frequency and weeven do this thing where we call
it, call it a relaunch strategyonce in a while as well.
Like we do this on a bi-annualbasis generally, but you release
like four episodes at once inthe same day with like a two
(13:09):
hour difference in between each,maybe like some sort of mini
series that you do and try torack up the download numbers for
all four episodes and rack up asmany subscriptions and reviews
for all four of those episodes.
And that way, actually, theiTunes or Apple algorithm will
actually boost you a little bitand get you more visibility that
way.
So.
Rushab Kamdar (13:28):
Yeah, I know.
Um, a friend of mine is, uh,started a podcast as well and
what they've done, which is veryinteresting strategy, I think
it's similar to that is theytake an hour interview and they
break it into three episodes.
Omar Mo (13:40):
Hmm.
That's a good idea.
Yeah, that is a good idea.
Rushab Kamdar (13:44):
So, you know, that way it's not content
creation brain freeze, whereyou're sitting there and
thinking, what else can I speakon or talk about, you know, and
putting the pressure onyourself.
So it was just, uh, anotherinteresting thing, but, um, uh,
that one's for free for you.
Omar Mo (13:59):
Yeah.
I'd like to talk to that guybecause that's something I'd
like to test now that I thinkabout it.
Rushab Kamdar (14:03):
Yeah, absolutely.
So I'll leave you with this.
What advice do you have for anyentrepreneur, whether they are a
aspiring entrepreneur or anexperienced entrepreneur?
And this could be as general aspossible.
Omar Mo (14:15):
Okay.
Keep going,honestly.
Grit, determination, andpersistence.
Those three will get youanywhere you want.
Anywhere, you know, and I haveto remind myself of that too a
lot, you know?
And I think anybody does.
We're all in situations wherethere are moments where things
get hard or things get tough andthere's adversity, but I promise
you, if you keep going, you'llsee results and it will happen
(14:36):
for you.
Just how dedicated are you isthe question.
Rushab Kamdar (14:40):
Awesome.
Well, listen, Omar, I want tothank you for being a guest on
the Business 360 Podcast.
I really appreciate the insightsyou shared, the value you
brought and I look forward tobringing you back sometime down
the road.
Omar Mo (14:52):
Thanks for having me on, man.
Rushab Kamdar (14:56):
Thank you for joining us on the Business 360
Podcast.
To learn more about our guests,go to ThinkBusiness360.com.
In life, I follow two thingsthat keep me grounded.
Number one, if you only listento someone's successes and not
their failures, you've onlyheard half the story and number
two, compete with yourself andhelp everyone else.
You stay classy, BusinessHeroes.
Welcome to the Business 360 Podcast where we
will take a 360 degree view ofall things business and under 30
minutes.
I'm Rushab Kamdar and I helpbusinesses, start-up founders,
working professionals and masterstudents think business, talk
business, launch their businessand grow their business.
(00:26):
What's going on, BusinessHeroes?
Welcome to part two of episode13, where we continue our
conversation with Omar Mo.
Last week, Omar gave us somegreat insights into the world of
a digital nomad and tips onpodcasts and content marketing
and growing our audience.
In this week's episode, Omar isgoing to teach us how to get
(00:48):
those big name guests on yourpodcast.
Also how to monetize yourcontent and what are some of the
most common digital marketingmistakes that are made.
This episode will be full ofamazing tips and advice so make
sure to stick around.
Let's get to it.
(01:11):
So, Omar, what advice do youhave to get high level guest on
a podcast?
Omar Mo (01:17):
The thing about podcasts guests, it's a lot
easier than anybody reallythinks it is and especially when
you're first starting out yourpodcast, like getting high level
guests is not hard.
It really isn't.
Uh, everyone thinks there's likethis barrier between them and,
uh, the person they're trying toget on the podcast, but really
the only barriers that are everthere between these high level
people are maybe if they'rereally, really big with social
(01:39):
media followings, they'realready used to a ton of like
messages coming in.
So they'll have like people inbetween that are answering their
emails and things like that.
Um, but other than that, if youcan surpass those barriers and
get a direct line with them insome way or form, whether it's
Clubhouse or cold email orsomething that they're just not
used to seeing as many requestsfor things, you'll be able to
(02:01):
get through to them.
And especially when it's reallyhigh level people with no
following so barely anyfollowing that's when it really
gets fun, right?
You can get billionaires on yourpodcast easily if they don't
have a social media presence asmuch as they should.
So, um, it's a lot easier thanyou think it is, honestly.
Where it gets dicey is likegetting people like Pat Flynn or
Dan Lok, things like that.
(02:22):
That's where you have to usesome elbow grease.
Like for example, Pat Flynn, Igot through, um, going on his
live streams and just kind ofpitching myself and then go.
With Dan Lok, I pitched him on aClubhouse stage.
So things like that, you know?
Rushab Kamdar (02:35):
So you gave a really nice tip on how some
people can monetize with some adspend from these obscure
podcasters or podcast platforms.
What are other ways people canmonetize on podcasting?
Omar Mo (02:46):
Sure.
So monetizing on podcasts, Ithink this entire podcast
industry, just to kind of giveyou like an overview of it, it's
very, it takes a lot of elbowgrease and creativity to really
get traction on themonetization.
And, um, like there's no setrule book, like with Instagram,
oh, hey influencer partnershipslike everyone knows this, right?
(03:07):
With podcasts, there's so manydifferent ways to monetize and
you just have to think of thatfrom your audience's perspective
and you have to take anempathetic approach.
So sponsorships is definitelyone way, but probably the least
used way and probably the leastlucrative way, in my opinion, as
well.
Another way is building up atargeted audience on your
podcast and then having your ownoffers in the beginning, middle
and end of your podcast, whereyou then drive traffic towards
(03:28):
your website or your ebook oryour email lists, wherever.
Then you have ways of where youcan actually go and locally get
sponsorships with people doingcold calling, cold emails and
reaching out to these people.
We're just networking with themsaying, Hey, like I have this
podcast.
I have so and so listeners, butmy listeners are very, very
targeted and they're in yourniche.
I'll give you a podcast spot forthe next 10 episodes.
(03:49):
Give me such an amount of money.
That's another way to do it.
Another way to do it, and thisis a really creative way that I
heard recently on Clubhouse, uh,there's a guy that I follow
called Adam.
And the, he said he had a realestate podcast for about three
years and he threw a conventionat the, at the end of those
three years where he had like 60of his listeners come out and
pay him like 2,500 each for aticket.
(04:10):
Um, and he just threw thisconvention and he served like
lobster and steak every nightand had t-shirts made and things
like that.
And there's just like thismassive networking event and
keynote speaking event.
And he threw that specificallyfrom his podcast because his
listeners are so engaged and soinvested in them, you know?
So when you have an engagedlistenership and engaged
following like even five peopleyou can monetize quite well.
(04:34):
You know, like I've gotten a lotof business straight from my
podcasts.
Another way, and this is the waythat you can start implementing
right from day one is guestfacing monetization.
Having people that you wouldwant to do business with or
close business deals with onyour podcast in the context of a
value first ask, build arelationship up with them and
then at the end of that podcastepisode, after maybe you've
pushed out some content to ridethem, or maybe right after the
(04:57):
podcast episode, just play it byear, go for the close, or at
least go for hopping on anothercall and seeing if you can show
them your product, your service.
Rushab Kamdar (05:05):
So when we talk about podcasting and we talk
about content creation, uh, youknow, let's kind of lean towards
what are some of the biggestmistakes people make on all
those sides?
You know, we could start withpodcasting first and then we can
move to content creation andmarketing.
Omar Mo (05:19):
Sure.
So podcasting mistakes,definitely.
So, if you don't have a brandbuilt up yet, don't just
discredit, uh, audio quality.
A lot of people think they don'tneed good audio quality.
You don't need the best audioquality in the world, but
something that's and it's smallthings that add up, right?
But something that's just goingto set you apart from other
podcasts that people listen tois better audio quality.
(05:41):
So don't just be talking on yourheadphones or something, right?
A mic like this is good enough.
And it's relatively inexpensive.
It's about a hundred bucks.
Um, so that, uh, don't add tothe noise ratio, okay?
Um, whenever you're doing thesignal noise ratio, don't just
do very informational leveltopics that people can just find
(06:03):
sub surface level informationon.
Like the things that I'mspeeding right now like I'm
telling you right now, these arethings that you're not going to
find easily with a Google searchor on Instagram or anywhere like
that.
You know, I'm more advancedlevel topics here.
Uh, but it's anyone, anybodythat could apply it.
But if you bring on guests thatjust stay on the superficial
level of things like motivationand things like that, that they
can work, but because they havean emotional context to it, but
(06:25):
if they're just superficial, novocality, no vocal tone, just
kind of like a boring lecture ofreally basic things, no one's
going to engage with that.
No, one's gonna care about that,right?
So you're always trying to thinkabout, what's going to set you
apart from other podcasters.
What makes someone wanting tokeep coming back to you, right?
And it's even little thingslike, like don't be flat
bringing emotions, haveconversation instead of just ask
(06:50):
straight questions afterquestion after question, um,
those are some of the mistakesthat I see right off the bat.
Don't put too much pressure onyourself when it comes to the
podcast, be relaxed.
And this comes with experiencenaturally.
You know, I, I do this greathost training slide session with
all my clients that I havebecause really a good podcast
isn't just on the outside.
(07:11):
I would say 50% is on theinternal as well.
It's about how good of a hostyou are.
It's how you can manageconversations and direct
conversations and cut badthreads and go to good threads,
so on and so forth, right?
And that comes with experience.
Um, now on the content side,what mistakes that I see is
again, the biggest mistake thatI see is a signal to noise
ratio.
I think a lot of businesses justexpect that they can just throw
(07:33):
some content out there and it'sgoing to magically make, get
them more business.
And we all know it's 2021 thatdoes, that doesn't happen,
right?
It's how can you cut through thenoise and really put stuff out
there and then leverage wherethe organic traffic is coming on
social media to your fullestadvantage, right?
And some key tips right therethat I can give you guys is if
you're making video slash audiocontent, make the first five
(07:53):
seconds, the most engaging, nomatter what platform it is.
That's universal.
That's a universal law rightthere.
Uh, make sure that you're on,you're spending more of your
time on platforms or on featuresof platforms that are giving you
higher ROI.
Like right now it's YouTubeshorts, Instagram reels, and
TikTok, and LinkedIn as well.
Uh, and focus less on creatingcontent for your Facebook page
(08:16):
because Facebook has killedthat.
So that's another mistake that Isee that people are still
sticking to all the ways and notreally innovating and, and using
new platforms and new features.
Um, and number three, like doyour research like constantly be
testing A and B.
AB testing, seeing what formatswork, seeing what formats don't,
optimizing, looking at youranalytics, that's really how you
grow.
You don't and that's really howyou get business.
(08:38):
And the fourth one, bonus onehere, is engagement.
Do not forget to engage with thepeople that are already
following you.
There are human beings on theother side.
Like, I like to think of it thisway, if even one person, and
this is a very business way tolook at it but if even one
person that's following you onInstagram, if you have 200
people that are following you,if even one person gives you
10k, if he gives you$10,000 justto do a service for them, I
(09:01):
mean, it pays off, right?
So what do you need 2 millionfollowers for, if you're getting
2000 followers and 10 of themgive you$10,000 each?
You're already making a hundred,$120,000 a year right there,
right?
So focus on nurturing who youhave just as much as bringing on
new people.
Rushab Kamdar (09:20):
So, first of all, great things.
uh, great advice over there.
I wanted to take it back to thefirst point that you were
talking about, which wasbringing in those, those guests
and have making sure they are,um, not superficial in their, in
their topic.
So I I've had another guest thatspoke about two ways of doing a
podcast, the hybrid method.
(09:41):
One is you bring on guests, butalso time to time throwing in a
solo episode in there, you know,where it's just you, so that
your audience gets to know youbetter versus just being an
interviewer.
What's your, uh, advice orsuggestion on that?
Omar Mo (09:54):
So good cadence.
That's the kind of cadence thatI use for my podcast.
And I tend to use it a lot for alot of my clients.
And that's simply because doingthose single value-based
episodes, builds that connectionand your thought leadership in
this space.
If you only did interviews,people are going to start to
associate themselves with yourguests instead of you.
Um, and you don't want that.
If you're a good podcast host,you won't let that happen.
(10:14):
You can steer the conversationsin a way and bring input in
where they're they're used toyou as a host.
But, uh, it's a good cadence tohave, especially when you're
first starting out for the first50 episodes, I would say, um,
that depending on how manyinterviews versus how many
single value-based episodesyou're going to do is really,
really dependent on what yourbusiness is.
(10:34):
If you're doing it for abusiness, if you're doing it for
a hobby, what the reason isbehind the podcast in the first
place, right?
Because I've seen manysuccessful podcasts that just
have single value based episodesas well.
And they work incredibly well.
It really is dependent on kindof, kind of the, um, the angle
you're trying to take, right?
Um, it really is.
So I'd say my biggest answer forthat would be it's dependent,
(10:58):
right?
All of these formats work, allof them work.
Rushab Kamdar (11:02):
Any suggestions or thoughts on consistency as
far as weekly versus monthlyversus sporadic, which some
people do.
Omar Mo (11:09):
I would definitely say weekly.
Monthly, I think it's too, toolong, drawn out unless your a
like story-based podcast orsomething that's very, very
highly polished because then youhave people anticipating for the
next episode.
Uh, then it almost becomes likeradio show asks really, really
nice, like audio quality andmusic and all sorts of stuff.
But 99% of podcasts aren't likethat.
(11:31):
Uh, or even if it's a seriesbased podcasts, they can
definitely get away with once amonth.
But if any other podcasts whereyou have episodic, uh, and, but
not serious, I would say atleast once a week.
Definitely not sporadic causeyou want your audience to know
that they have consistentlycontent they can come to expect
when you're releasing yourepisode, they come to tune in.
(11:52):
Uh, what you do.
If you're, if you're sporadic,you can miss a few weeks and
that's okay once in a while, uh,even though it's probably not
good to, but you can miss itwithout hurting your numbers too
much.
But if you're sporadic, youraudience is never going to know
when your show is coming out.
And if they don't know when yourshows coming out then half of
your audience might completelymiss your show.
So, um, that that's a negativesporadic.
Now I would, I'm coming from thecamp now where to really even
(12:15):
more stand out in the podcastingindustry to even step it up from
once a week to maybe twice aweek or three times a week, or
however many more that you cando.
Rushab Kamdar (12:25):
That's interesting.
Appreciate it.
Omar Mo (12:27):
There's a good reason for that, if you don't mind me
saying here, there's a goodreason for increasing the
frequency.
Every single podcast is gettingmore downloads, right?
So if I have 70 listeners andthis is let's say beginner level
podcasts, that's 70 listeners onthe first podcast, 70 listeners
on the second podcast episode,70 listeners on third podcast
episode, and I've released allthree in the week.
(12:47):
I've essentially got 210 listensversus someone who released one
episode once a week, one episodenext week so that would be three
weeks at 210 listens, right?
So, uh, more frequency and weeven do this thing where we call
it, call it a relaunch strategyonce in a while as well.
Like we do this on a bi-annualbasis generally, but you release
like four episodes at once inthe same day with like a two
(13:09):
hour difference in between each,maybe like some sort of mini
series that you do and try torack up the download numbers for
all four episodes and rack up asmany subscriptions and reviews
for all four of those episodes.
And that way, actually, theiTunes or Apple algorithm will
actually boost you a little bitand get you more visibility that
way.
So.
Rushab Kamdar (13:28):
Yeah, I know.
Um, a friend of mine is, uh,started a podcast as well and
what they've done, which is veryinteresting strategy, I think
it's similar to that is theytake an hour interview and they
break it into three episodes.
Omar Mo (13:40):
Hmm.
That's a good idea.
Yeah, that is a good idea.
Rushab Kamdar (13:44):
So, you know, that way it's not content
creation brain freeze, whereyou're sitting there and
thinking, what else can I speakon or talk about, you know, and
putting the pressure onyourself.
So it was just, uh, anotherinteresting thing, but, um, uh,
that one's for free for you.
Omar Mo (13:59):
Yeah.
I'd like to talk to that guybecause that's something I'd
like to test now that I thinkabout it.
Rushab Kamdar (14:03):
Yeah, absolutely.
So I'll leave you with this.
What advice do you have for anyentrepreneur, whether they are a
aspiring entrepreneur or anexperienced entrepreneur?
And this could be as general aspossible.
Omar Mo (14:15):
Okay.
Keep going,honestly.
Grit, determination, andpersistence.
Those three will get youanywhere you want.
Anywhere, you know, and I haveto remind myself of that too a
lot, you know?
And I think anybody does.
We're all in situations wherethere are moments where things
get hard or things get tough andthere's adversity, but I promise
you, if you keep going, you'llsee results and it will happen
(14:36):
for you.
Just how dedicated are you isthe question.
Rushab Kamdar (14:40):
Awesome.
Well, listen, Omar, I want tothank you for being a guest on
the Business 360 Podcast.
I really appreciate the insightsyou shared, the value you
brought and I look forward tobringing you back sometime down
the road.
Omar Mo (14:52):
Thanks for having me on, man.
Rushab Kamdar (14:56):
Thank you for joining us on the Business 360
Podcast.
To learn more about our guests,go to ThinkBusiness360.com.
In life, I follow two thingsthat keep me grounded.
Number one, if you only listento someone's successes and not
their failures, you've onlyheard half the story and number
two, compete with yourself andhelp everyone else.
You stay classy, BusinessHeroes.
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