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April 28, 2025 79 mins

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How Can Startups Avoid Costly GTM Mistakes in New Markets?  Mykhaylo Shaforostov, Co-Founder & CRO of Crankshaft.ai explains! 

In this electrifying episode of The Tech Panels, we sit down with Mykhaylo Shaforostov, Co-Founder and Chief Revenue Officer of Crankshaft.ai, to unpack the secrets behind scaling startups, revolutionizing sales tech, and navigating the wild world of AI-driven innovation. 

Myk takes us deep into Crankshaft.ai’s mission to transform lead generation by connecting high-intent leads with the right sales teams—efficiently and transparently. From crafting killer go-to-market strategies to bridging the B2B and B2C divide, he shares battle-tested insights on what it takes to thrive in today’s competitive landscape.

What’s on the table?

Go-To-Market Mastery: The biggest pitfalls in scaling B2B SaaS across regions like the Americas, Europe, and Asia—and how to dodge them.

B2B Meets B2C: Why the obsession with separating these models is outdated, and how marketplaces are rewriting the rules.

AI & Startups: How AI is turbocharging prototyping, but why data challenges still trip up even the savviest founders.

Lead Arbitration Unveiled: Crankshaft.ai’s game-changing approach to bringing transparency and quality to the murky world of lead generation.

Startup Survival: Hard-earned lessons from the trenches, including why talking to customers before building is non-negotiable.

Expect candid takes, practical advice, and a few startup war stories that hit home. Whether you’re a founder, a sales leader, or just curious about the future of AI and sales tech, this episode is packed with insights you won’t want to miss! 

Contact Crankshaft. Ai - https://www.crankshaft.ai/

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