Struggling to stand out in a crowded AI or SaaS market? Learn storytelling and SEO hacks!
Join us on The Tech Panels for a powerhouse episode with Gerard Doyle, founder of Fractal and a startup marketing guru! With over 20 years of experience spanning global brands like Microsoft, GM, and Coca-Cola to high-growth startups, Gerard shares his playbook for marketing innovations people don’t yet know they need.
In this episode, we tackle the biggest marketing mistakes startups make, balancing rapid growth with sustainable branding, and mastering subtle strategies like native and experiential marketing. Gerard also breaks down SEO essentials, revealing tips on how startups can dominate search rankings. Plus, he shares insights on using digital marketing to impress investors, crafting compelling stories to shine in competitive AI and SaaS markets, and convincing VCs to prioritize marketing.
Connect with Gerard
LinkedIn - https://www.linkedin.com/in/gerarddoyle/
Website - https://fractal.com.au/
Thank you for listening to The Business Game! If you enjoyed this episode, please subscribe, like and leave a review. Follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram for updates and behind-the-scenes content. Have questions or suggestions? Reach out to us at www.thebusinessgamepodcast.com
Stay tuned for more exciting episodes!
Popular Podcasts
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.