How Shark Tank PR can 10x Your Brand Awareness: Scaling to $1mill+ with E-Com Founder Liam Trolio
Join hosts Jazmyn and Kevin on The Business Game as we unpack how to build, scale, and exit DTC brands with Liam Trolio — eCommerce founder, consultant, and mentor who has driven 8M+ AUD in online sales across 10+ Shopify brands, including CupKings and several multi–six-figure exits. Liam brings a finance-first lens from a Big 4 tax background plus hands-on playbooks for product research, conversion-led store design, and performance marketing.
In this episode you’ll discover:
How Liam turned corporate skills into a repeatable Shopify playbook that generated 8M+ AUD in sales
Lessons from Shark Tank Australia and using PR to amplify growth
A step-by-step framework for spotting winning product ideas and validating them fast
Conversion design principles that lift AOV and reduce churn
High-ROI paid media and organic strategies for scaling from 0 to consistent six figures
Practical approaches to structuring exits and negotiating multi–six-figure deals
How to build repeatable ops, testing cadence, and analytics dashboards that actually inform decisions
Connect with Liam Trolio
LinkedIn: https://www.linkedin.com/in/liamtrolio/
YouTube: https://www.youtube.com/@liam_trolio
X: https://x.com/liam_trolio
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Business mentioned in the episode
CupKings and Contento Brands
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