Cooking Up Success with Paulo’s Cake Shop

In this episode of The Business Gay Podcast, host Calan Breckon speaks with entrepreneur, Paulo Trindade.

Paulo is the owner of Paulo’s Cake Shop - the first Roll Cake Store in Canada. The Roll Cake, known in Brazilian Portuguese as Bolo de Rolo, is a typical dessert from the Pernambuco state, located in the northeast of Brazil. It’s the adaptation of the Portuguese Bride's Mattress cake, which is a rolled sponge cake filled with almonds. Upon arriving in Brazil, the Portuguese bakers changed the filling to the native guava fruit which Paulo brought to Canada when he immigrated to Toronto from Brazil in 2016. Paulo’s Cake Shop is a certified diverse Supplier by the Canadian 2SLGBTQI Chamber of Commerce and a huge supporter of the community.

Watch on YouTube

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Links mentioned in this episode:

• Pauloscakeshop.com

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Key Takeaways for quick navigation:

• [00:15] Paulo shares challenges as an entrepreneur in Canada, navigating a new business landscape from Brazil.
• [02:31] Transitioning from real estate in Brazil to Paulo's Cake Shop in Canada brings challenges in quality maintenance and dealing with expiration dates.
• [05:05] Paulo emphasizes the mental challenges entrepreneurs face, highlighting the importance of mental health for success.
• [10:20] Paulo shares the significant growth of Paulo's Cake Shop, serving over 15,000 customers and 40 corporate organizations in recent years.
• [11:40] Future plans involve expanding Paulo's Cake Shop into catering, addressing corporate demand for additional services.
• [13:31] Positive experience with corporate events, collaborating with organizations like EY, showcases Paulo's Cake Shop success.
• [17:57] Paulo emphasizes the importance of having a business mentor, drawing on insights from mentors in Canada and Brazil.
• [19:31] Paulo discusses adapting recipes to suit Canadian taste preferences and acknowledges support from programs and grants, like Futurepreneur.
• [23:16] Utilize funds and grants for business owners in Canada, like Digital Main Street, offering quick grants for digital marketing.
• [25:12] Enterprise Toronto is a valuable resource for business research in Ontario, offering information, mentorship, and connections.
• [27:40] Connecting with people, especially within the LGBTQ+ community, has been a favourite part of being an entrepreneur.
• [29:01] Being a certified diverse supplier with CGCC provides valuable connections, support, and an inclusive environment for business owners.
• [31:20] CGCC fosters a family vibe among certified suppliers, emphasizing support and collaboration, creating a stronger LGBTQ+ business community.